I am the only one who practices magic: I practice magic in the city

Chapter 253: Rich people also want to show off (Second update)
The speed of SkyPod1409 is still a bit slow. I should have bought another Falcon earlier.

No, it should be that Sibede should compensate with another Falcon.

"Falcon" is a medium-range supersonic aircraft produced by Speedcraft that can carry six people. Its cruising speed can reach Mach 1.65, or kilometers per hour.

It's similar to the F35.

However, Fang Yu did not like the appearance of the falcon very much. It was similar to a modern aircraft, except that its wings were folded when it was parked, and the wings would occasionally flap up and down when accelerating, which looked particularly silly.

But compared to Skyrim, Falcon has one advantage - it is small enough to fit Fang Yu's Boundless Messenger.

The upgraded Borderless Messenger is 1000 cubic meters, which is a cube with a side length of ten meters. The Falcon is seven meters long, two and a half meters high, and three meters wide when parked, so it can fit in.

The flying principle of the arcane aircraft is obviously not aerodynamics. Similarly, it is not affected by the sound barrier. Even if it exceeds the speed of sound, it will not produce a sonic boom.

When I go to Lorinta for training in the evening, I will go to Sibed to compensate for one, otherwise it will be inconvenient.

When Fang Yu walked into Gary Danko's restaurant, Robbie Myers had already arrived.

"I didn't expect you were also in San Francisco. It's best to keep it simple for lunch. Would you like some champagne before dinner? The champagne and red wine here are both good. You must try the Burgundy selected by the sommelier today." Robbie Myers's manners were impeccable, and his expressions and movements were always elegant.

Fang Yu calmly took out a bottle of Merlot Valley and handed it to the waiter: "Please open this bottle of wine and let it decant for 18 minutes, thank you."

You can bring your own wine to Gary Danko, but there is a corkage fee of 750 yuan for each 100 ml bottle of wine.

Robbie Myers looked at the strange bottle of Merlot Valley with curiosity. It was a hand-blown dark green glass bottle decorated with two slightly rough grape vines and an edelweiss pattern in the middle.

I've never seen this kind of wine. Could it be the wine from the Great Zhou Dynasty?

What good wine can Da Zhou have?
Robbie Myers didn't agree in his heart, but he kept an elegant smile on his face.

After the two chatted for a while, Robbie Myers took the initiative to get to the point: "Gis, I want to hear your expectations for Tears of the Moon Goddess."

Fang Yu smiled and said, "The Beimai market only has a quota of 30 bottles per year, and we can sell them no matter how we sell them. So, I would like to hear from you how we can maximize our profits."

Robbie Myers' eyes moved slightly: "Do we have the right to set our own prices?"

Fang Yu shook his head: "Unfortunately, no. Although the global price of Wangshu Tears is not the same, the price difference in different regions is not that big after the exchange rate is converted. The brand prohibits exclusive agents in various regions from arbitrarily raising or lowering the retail price."

Fang Yu also didn't know why "Trading Insight" priced the Beimai version of Wangshu Tears at 3258 Malaysian dollars. He had calculated that if the limit was 30 bottles, the Beimai market would definitely be in short supply, and a secondary market would definitely emerge where Wangshu Tears would be traded privately at a higher price.

Even if the price is a few hundred higher, it should be able to be sold. There must be a reason why "Trading Insights" set the price at this level, but he just doesn't know it.

30 bottles of Wangshu Tears have limited Beimai’s revenue to around million Malaysian dollars.

Calculating the 20% price difference, excluding taxes and operating costs, the profit should be around 130 million dollars.

This level of profit is not low in the luxury skincare industry.

But having such a magical product, you can still only make this little money, which is a bit too incompetent.

Moreover, as Giss just said, this kind of product can be sold no matter what, and the price is fixed, so the profit is also locked in. Why would he want to cooperate with me? Wouldn't it be more profitable for him to do it himself?
Robbie Myers knew that this was actually a real interview.

Although Fang Gis had offered her an invitation before, Fang didn't mind kicking her out directly if she couldn't prove her true value.

The world of capital is so cruel.

Finally, it comes back to this question: why did he invite me? What does he want from me? How can I use the Tears of the Moon Goddess more effectively?

This problem is not difficult to solve.

Robbie Myers thought for a while, his thoughts gradually became clearer, and he smiled: "You want me to use the Tears of the Moon Goddess to create other categories of luxury brands, right?"

Fang Yu laughed out loud: "Smart, you are worthy of being Robbie. Which category do you think we should start with? Perfume or makeup?"

Robbie Myers smiled and shook his head: "That's not hard to guess. I don't think the two categories you mentioned are the best options."

Fang Yu was curious: "Oh? I've always thought that these two categories are very close to the category of skin care products and are very good choices. Tell me what you think."

"It's simple. Tears of the Moon Goddess is a typical high-effect product. Unless your matching product also has a high effect, it will be considered a disguised price increase no matter what."

"Of course, other products will also be considered this way, but perfume and makeup are not suitable because the potential of these two categories of products is too low and it is difficult for them to truly become top luxury products."

"In fact, if you look at all the perfumes and makeup products of luxury brands, you will find that these two categories are generally the lowest priced. Compared with other categories of the same brand, these two categories have almost no effect on promoting the brand image. They are simply consuming the brand value." "Tears of the Luna is a new brand. The products it needs to be matched are those that can play a role in its brand value, not the opposite."

"So what suggestions do you have?" Fang Yu poured Robbie Miles a glass of lemonade.

Once an expert makes a move, there is nothing left. He also considered what Robbie Myers said, but it took him two months to consider it.

In just a few minutes, Robbie Myers gave a clear analysis of Wangshu Lei's situation. There is no doubt that this is the value of professionals.

“Don’t buy cosmetics, fast-moving consumer goods, watches, bags, or clothing. These markets are too crowded and it’s easy for brands to sink.”

“My advice is – fashion pieces that are artistic.”

Robbie Myers raised his glass, took a sip of water, and smiled confidently.

When Fang Yu heard this, he reacted immediately.

Yes! This is the field!
The products that Wangshulei needs are not high-priced items, nor similar products, but products whose actual value is unclear and have unlimited brand growth potential.

What is the most difficult thing to price? What has the greatest growth potential?

A work of art.

Only works of art are!
Although mass-produced products can never be considered art collections, fashion items with artistic qualities are still very interesting.

Even scammers like Lin Shanming are engaging in art fraud, which shows how easy it is to make money in this business.

But wouldn’t that be too much trouble? For every bottle sold, a separate piece of art would need to be prepared?
Even if artworks can be sold at high prices, operating costs are also soaring.

Is it a joint name?
"No, it's not a joint venture." Robbie Miles chuckled, "You forgot that Tears of the Moon Goddess is a product of Da Zhou. As far as I know, many handicrafts in Da Zhou actually have a certain degree of artistry, or can have artistic qualities."

"For example, embroidery. Last year, I went to Da Zhou to participate in two activities, one in Wuzhou and one in Shuzhou. The gifts I received in both places were embroidery."

"The artistic quality of these two embroideries is not high, but the craftsmanship is very exquisite. If we can find a few better art directors to provide guidance or design plans to these outstanding craftsmen, and each embroidered product is limited, I believe that the artistic value of embroidery will be improved soon."

"We can even purchase a large number of works by young artists and designers who are not yet famous, and use the hands of these craftsmen to realize them in embroidery. This is also a way."

"The embroidery technique is highly recognizable and can cover both low-key old coins and new coins that like to show off."

"The most important thing is that the upstream and downstream industries of embroidery have a very strong expansion scope. The downstream can be garments, backpacks, and shoes, and the upstream can be fabrics and textiles. As long as this point is leveraged, the upstream and downstream will naturally be connected."

Robbie Myers talked eloquently, and while she was talking, she was also constantly organizing her thoughts and working out a feasible path.

Fang Yu frowned and thought: "As far as I know, many people have tried to bring embroidery art to the West, but it seems that the effect is not very good?"

Robbie Myers chuckled and said, "Gis, have you forgotten? What they are worried about is that they don't have a brand, their products are not suitable for the market, and the market doesn't recognize them, so they can't sell them at a high price."

"But we are allocating goods now, and it is mandatory to buy. No one may take it seriously at first, but after a few months, you will find that the ladies who bought the Tears of the Moon Goddess will definitely carry an embroidery of the Tears of the Moon Goddess with them to attend various occasions. Otherwise, just because their skin has improved, it cannot prove that they can buy the Tears of the Moon Goddess in sufficient supply."

“Rich people also want to show off.”

Robbie Myers said meaningfully.

At this time, the bottle of Merlot Valley that had just been taken down had also been awakened, and the waiter poured about four ounces of red wine for each of them.

"Welcome to Lorraine Bio." Fang Yu raised his glass and clinked it with Robbie Myers.

Passed the interview?
Robbie Myers couldn't help but breathe a sigh of relief.

Steven, Nina, I'll let you know what you've missed.

"I have one more condition." Robbie Myers clinked glasses but did not drink. Since the interview had been passed, it was the applicant's turn to put forward conditions.

"I'm going to bring some people from ELLE with me. Also, I need at least 500 bottles of Tears of the Moon Goddess for promotional trials."

Fang Yu laughed: "Robbie, be generous, 500 bottles is not enough, 3,000 bottles."

"As for bringing people in, there is only one requirement. Everyone must go through my interview."

Robbie Myers smiled brightly: "As you wish, boss."

Then she drank the red wine in the glass in one gulp.
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(End of this chapter)