Rebirth 08: Rise from copycat phones

Chapter 464: The Frightened Major Automobile Manufacturers

It is the beginning of May, which is always quite hot, especially the Hailan Automobile, which has frequently made news around the world in the past year and has ushered in its annual new product launch conference.

This new product launch conference is very eye-catching, because HaiLian Automobile announced long ago that they will release major technology this year!
Although HaiLan Automobile has not disclosed what technology it is before, anything that HaiLan Automobile calls a heavyweight technology must be a good thing.

You know, when Hailan Automobile talks about some heavy-duty technology, it must be something that is ahead of its time...

For example, in the earliest days, the L3-level assisted driving technology released by Hailan Automobile opened the era of intelligent assisted driving for automobiles, redefined automobiles, and created a new term "smart electric car".

Not a car, not an electric car, but a smart electric car... Nowadays, this term has become a very popular term in the automotive and high-tech fields.

When people talk about cars, they include all cars, but when they talk about smart electric cars, what comes to mind is Hailan Automobile.

Subsequently, HaiLan Automobile released new models every year and introduced some new technologies.

Among them, the only technologies that Hailan Automobile calls heavyweight are the "Advanced Intelligent Assisted Driving 4.0" technology released last year and the semi-solid-state battery technology released at the same time.

Before this, semi-solid-state batteries were just a cutting-edge technology term in the battery industry, but most of them were still in the theoretical research stage. However, Hailan Automobile directly made the product commercially available and then installed it on its own models, directly increasing the range of pure electric models to an exaggerated level of 600 to 700 kilometers, greatly alleviating the range anxiety of pure electric models.

The 'Advanced Intelligent Assisted Driving 4.0' system achieves L4 level autonomous driving capabilities, which is truly black technology.

Now, before the press conference, HaiLan Automobile revealed that it will release major technology, which undoubtedly attracted the attention of a lot of people.

It has attracted the attention of not only ordinary people, but also the automotive and high-tech industries.

People, especially those in the industry, are actually very curious about what kind of black technology HaiLan Automobile can come up with.

While people are curious, many car manufacturers are actually quite worried. The current HaiLian Automobile is already awesome enough. If they continue to release a new high-tech technology every year, how will they survive?

Not to mention that overseas automakers are feeling tremendous pressure, even domestic automakers are feeling tremendous pressure.

But no matter how stressful it is, they still have to live their lives... Even if they can't adopt Hailan Automobile's many high-tech technologies, they can also develop some innovative technologies of their own.

For example, BYD has firmly adhered to the lithium iron phosphate battery technology route. The reason is simple... this thing is cheap, cost-effective, and very suitable for use in mid- and low-end electric vehicles.

Hailan Automobile's semi-solid-state battery is good, but it is expensive... It is used in models that cost hundreds of thousands of yuan. BYD's models that cost hundreds of thousands of yuan are now using the top-level and expensive semi-solid-state batteries, which will make a huge loss!

In addition, BYD's plug-in hybrid technology has also developed quite impressively, and it is definitely the world's number one in this technical route!

Basically, in the field of extended-range and pure electric vehicles, Hailan Automobile is number one, and in the field of plug-in hybrid vehicles, BYD is number one.

It's just that HaiLan Automobile's reputation is too big, overshadowing BYD... Otherwise, with BYD's annual electric vehicle sales of more than 200,000 units, the title of the world's second largest electric vehicle manufacturer is also very impressive... Under the strong leadership of HaiLan Automobile, China's automobile manufacturers are transforming to new energy at a very fast pace, and their sales are growing rapidly.

Especially last year, stimulated by various policies, especially the policy of exclusive license plates for new energy vehicles, the sales of new energy vehicles in China increased significantly. Not only Hailan Automobile benefited, but the sales of domestic new energy vehicle brands under domestic automobile manufacturers such as BYD, BAIC, GAC, and SAIC also increased significantly.

This is the powerful driving role of leading enterprises!

Just like in the fields of smart terminals and semiconductors, with the strong drive of Zhiyun Group, the domestic smart terminal and semiconductor industry chain has developed rapidly, and its competitiveness is unparalleled in the world.

In the field of smart electric vehicles, due to the strong driving force of Hailan Automobile, it has developed rapidly, resulting in China's smart electric vehicle supply chain beginning to dominate the world.

After all, many of HaiLian Auto’s supply chain manufacturers are not exclusive supply chains and can also supply other manufacturers.

At the same time, in order to open up the entire smart electric vehicle market, HaiLian Automobile has also opened up patent exchanges and paid authorizations, which has solved many technical problems of other automobile manufacturers.

In this case, the total global sales of smart electric vehicles exceeded two million last year, and this year this figure is expected to double!
The annual production planned for HaiLan Automobile alone will reach more than 1.5 million vehicles this year. Other domestic electric vehicle manufacturers are also actively expanding production. Overseas, Tesla is also actively expanding production... As for other overseas automobile manufacturers, they are much behind... Their technology in the field of smart electric vehicles is not very good!

Among domestic manufacturers, apart from the leading company HaiLan, BYD is undoubtedly the most dazzling one!
It can even be said that HaiLian Automobile dominates the field of high-end smart electric vehicles, while BYD is dominating the mid- and low-end markets!

For many traditional car companies, BYD is actually a bigger threat to them... Hailan Automobile's cars are too expensive, and they don't actually have much direct competition with them. Instead, BYD's entry-level smart electric car models that cost hundreds of thousands of yuan, and both pure electric and plug-in hybrid, pose a huge potential threat to them... They will directly threaten and impact the core market of traditional fuel vehicles: the mainstream car market of more than 100,000 yuan.

Hailan Automobile and BYD are taking two different paths. However, Hailan Automobile is too famous, so although BYD has sold a lot of cars, its reputation is not that good...

When people talk about Chinese smartphones, they often only think of Zhiyun phones, but not Weiku Electronics, OV, Huawei, and Rice...

The same is true in the field of smart electric vehicles. When talking about China's smart electric vehicles, people basically think of HaiLian Automobile.

In addition to BYD, other domestic automobile manufacturers' independent new energy vehicle brands also started to make great efforts last year. BAIC and GAC are typical examples, with annual sales exceeding 100,000.

Now, these domestic and even foreign automobile manufacturers have their eyes on HaiLan Automobile's annual press conference, wanting to see what new black technology HaiLan Automobile will come up with!

May 3rd, at the HaiLan Automobile headquarters in Shenzhen.

Xu Shenxue personally hosted this year's Hailan car launch conference.

After the press conference started, Xu Shenxue did not introduce the new model at the beginning, although today he will release a brand new model 'Hai Lan YEV', a mid-range sedan priced at just over 200,000 yuan.

The upgraded versions of various car models were not announced at the beginning; these are all subsequent matters.

At the beginning of the press conference, Xu Shenxue did not talk about the new products, but instead talked about the history of Hailan Automobile and the history of electric vehicles.

"Looking at the history of electric vehicle development, range anxiety has always been a topic that cannot be avoided. In order to solve range anxiety, we have invested huge manpower and material resources in the past few years and have developed advanced lithium iron phosphate battery technology. Later, we developed semi-solid battery technology and launched it to the market last year. It is installed on various models of our Hailan Automobile, which has increased the comprehensive range of pure electric models to an astonishing 700 kilometers!"

"Semi-solid-state batteries are undoubtedly a groundbreaking technology. The comprehensive range of 700 kilometers is enough to meet any daily or even long-distance driving needs!"

"But this is still not enough!"

"To solve the battery life problem, we need not only a high battery energy density and long battery life, but also fast charging!"

“Before that, we first released the first generation of super-fast charging technology, which can charge the battery to 80% in just 40 minutes!”

"Two years ago, we released the second-generation super-fast charging technology, which shortened the time to 25 minutes. This is also the world's top super-fast charging technology. So far, no one has been able to catch up with us!"

"But this is still not enough. We are not satisfied with the existing technological achievements, because in my opinion, charging takes 25 minutes, which is far from enough!"

“My goal is to make charging as convenient as refueling, so that the vehicle can be fully charged in a few minutes and regain hundreds of kilometers of range!”

"So, I said to my team, this is not enough, far from enough, we need stronger, faster and safer charging technology!"

"Having said that, everyone should be able to understand what I want to say!"

"That's right. Thanks to the efforts of our large team of engineers, our third-generation super-fast charging technology has been developed and successfully passed a large number of rigorous tests, and finally completed all preparations for commercialization!"

"Today, I am honored to introduce to you the latest research and development results of our Hailan Automobile's technical team: the third-generation super fast charging technology!"

"It uses an unprecedented 1,000-kilowatt super charging station, coupled with our latest generation of semi-solid batteries and battery management system, which can fully charge the battery to 80 percent in five minutes, giving it a combined range of at least 400 kilometers!"

"The entire charging speed is as convenient and fast as refueling!"

"With this technology, I can proudly say that the range anxiety of electric vehicles will become a thing of the past!"

At this point, Xu Shenxue said to a brand new Hailan SLMC that had just driven onto the stage automatically: "Our second-generation Hailan SLMC is equipped with this new top technology!"

"The second-generation Hailan SLMC is equipped with the latest second-generation semi-solid-state battery technology, with an energy density further increased to 6.0 watt-hours per kilogram. With the latest version of the battery management system, the top-end version has a comprehensive range of an astonishing kilometers."

"This range exceeds the full fuel range of most fuel vehicles!"

“More importantly, this model is also equipped with the third-generation super-fast charging technology, which can provide a range of 500 kilometers after charging for five minutes!”

"When these two are combined, the range anxiety of smart electric vehicles will become a thing of the past!"

"People don't need to worry about battery life whether it's daily driving or long-distance travel!"

When Xu Shenxue was boasting on the stage, a group of representatives from automobile manufacturers below were staring at each other in amazement... Is it necessary to be so exaggerated?

Electric vehicle charging technology has always been a very important core technology. A large number of automobile manufacturers have conducted research in this area, and battery manufacturers have also conducted in-depth research in this field.

However, at present, the fast charging technology of electric vehicles from other manufacturers is actually very average. The most amazing one is Hailan Automobile's second-generation super fast charging technology, which can fully charge 80% of the power in 25 minutes.

This standard is actually based on a series of supporting technologies, including 500-kilowatt charging piles and fifth-generation battery management technology.

The standard fast charging technology on the market is actually the 300-kilowatt fast charging technology that was promoted and used by Hailan Automobile many years ago. It has become a national standard and a unified standard in most countries... That is, the first generation of fast charging technology launched by Hailan Automobile that year.

Because HaiLan Automobile directly made this charging standard public and free...any car company or charging pile company can use this technology for free.

At present, charging piles built in many countries at home and abroad all use 300-kilowatt fast charging technology, which has become the largest international standard.

As usual, Hailan’s second-generation super-fast charging technology is also made available to the public for free...

However, it is worth noting that no matter whether it is the first or second generation super fast charging technology, only the charging pile part is open to the public for free, which means that all charging pile manufacturers can try the second generation Hailan super fast charging technology for free.

But it does not include battery technology and battery management technology!
Battery technology and the corresponding battery management technology are the core technologies of Hailan Automobile. These technologies have never been licensed to any other party, let alone made available to the public for free.

Other battery manufacturers or car manufacturers who want to use the first or second generation super-fast charging technology need to tinker with the batteries and battery management themselves. Anyway, the interfaces are open, and they can do their own research... As long as the battery technology and battery management technology meet the standards, they can be used.

In this regard, BYD, which develops its own batteries, has done a very good job, and Ningdai, which specializes in supplying third-party batteries, has also done a very good job. In addition, Tesla is also very awesome.

All three companies are able to achieve 300-kilowatt fast charging technology to adapt to the first-generation Hailan super fast charging technology, which is the unified national fast charging standard.

Among them, Ningdai's technology is considered the best. A press conference has been held before, announcing that the next generation of new batteries will support the second-generation fast charging national standard, that is, 500-kilowatt fast charging technology, but it is still a bit early for commercialization... It is estimated that it will not be officially released until the second half of the year, equipped with their latest ternary lithium battery and lithium iron phosphate battery technology.

By the way, Hailan Automobile has reached a new round of technology transfer agreement with Ningdai. Ningdai has obtained the authorization for the lithium iron phosphate battery technology that has been eliminated in Hailan Automobile. This lithium iron phosphate battery technology is already an obsolete product for Hailan Automobile and will no longer be used in any subsequent models.

However, for other automobile manufacturers, it is still a top-level battery technology, especially for mid- and low-end models that do not require such high endurance. This battery technology still has great appeal, good safety and high cost performance.

Apart from the slightly shorter battery life and more severe attenuation in cold weather, there are basically no other disadvantages. It is great for use in mid- and low-end models.

This is also the main reason why Ningdai spent a considerable price to obtain the lithium iron phosphate battery technology license from Hailan Automobile. A large number of Ningdai's customers also make mid- and low-end models... There is a great demand for this kind of battery with good safety and high cost performance.

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In today's electric vehicle fast-charging technology, the second-generation 500-kilowatt technology has not yet been popularized. No, strictly speaking, there is no second one. Now Hailan Automobile has launched the third-generation super-fast charging technology... This makes people despair!
Although Hailan Automobile will open some patents and technical authorizations for the third-generation super-fast charging technology according to their management, they only open the charging pile part...

HaiLan Auto is not running a charity. The purpose of opening up the charging pile technical standards is to allow charging piles built by other brands on the market to support super-fast charging of their own electric vehicles.

It is not to provide the full set of super-fast charging technology to other manufacturers for free.

At the same time, according to previous practice, if nothing unexpected happens, some of the charging pile technologies of this so-called Hailan third-generation super-fast charging technology will also be made public for free and become the third-generation international standard.

In order to support the development of electric vehicles and avoid technical confusion in the field of charging piles, many countries in China and overseas, coupled with the strong lobbying of Hai Lan Automobile, will formulate unified standards.

The Hailan technical standard has become the unified technical standard of most countries, or at least one of the compatible standards.

It’s not just because HaiLan Auto’s charging technology is the best in the world and its electric vehicle ownership is the highest in the world, accounting for more than 50%, but more importantly, HaiLan Auto has really opened up this technology for free.

Any company can use it without spending a penny, and even without applying for authorization... All technical information is published directly on the official website and anyone can download and use it.

This free public charging pile technology standard seems to be a waste of money for Hailan Automobile to develop the charging pile technology with great effort and human and material resources...

But this allows Hailan Automobile to obtain support from a large number of charging piles both at home and abroad, which is more important.

Electric vehicles must be supported by charging stations... The more charging stations there are, the more electric vehicles will be sold.

Even Tesla, in order to sell more of its own electric vehicles, has made its electric vehicles and self-built charging stations compatible with Hailan's charging standards.

In other words, Tesla cars can use the first-generation Hailan charging standard; at the same time, charging piles that use the Hailan charging standard can also charge Tesla cars.

Of course, Tesla also has its own exclusive charging technology standards, but they can only be used on Tesla's charging piles and Tesla's own models.

In the electric vehicle market, Hailan's charging technology standards have, to some extent, become global unified standards, and can be used in China, ASEAN and even Europe.

Although each place, car company, and charging pile manufacturer has its own exclusive charging standards, they are all basically compatible with the Hailan charging standard.

There is no other way. Hailan Automobile is too strong in this field, and it is free for you to use. It would be a waste if you don’t use it…

This is what it means when first-class companies set standards.

HaiLian Auto will make the third-generation super-fast charging pile technology available to any company for free, but the key lies in the battery and battery management technology.

This is a huge problem. Currently, other car companies and battery manufacturers are not able to develop the second-generation super-fast charging technology well, and it is not commercially available yet.

As a result, Hailan Automobile has come up with the third generation...

How to do this?
What else can they do? Just follow HaiLan Automobile...For other car manufacturers, HaiLan Automobile has more than one or two black technologies, and the previous L4 level of autonomous driving was even more exaggerated.

It made it impossible for them to catch up even if they wanted to.

Since you can't catch up, just forget about it and just work hard.

The automobile market is so large, and the future smart electric vehicle market will also be large enough. No matter how powerful HaiLian Automobile is, there will be sufficient market share left for other automobile manufacturers.

Of course, the shocking things should be shocking... At least we should show respect to Hailan Automobile, an industry giant! After introducing the third-generation super fast charging technology, Xu Shenxue introduced some upgraded models of Hailan Automobile models this year as usual.

HaiLan Automobile upgrades its existing models every year. Of course, sometimes the upgrades are major, and sometimes they are just minor changes.

The key upgrade of each model this year is the use of semi-solid-state batteries with higher energy density. The energy density of 380 watt-hours per kilogram is significantly higher than the 350 watt-hours per kilogram of the previous generation. At the same time, the battery management system has been upgraded and all support the third-generation super-fast charging technology.

Hailan Automobile's core technology, namely autonomous driving technology, has also been upgraded. It adopts the latest generation of EYQ4 general-purpose terminal computing power chip, which once again improves Hailan Automobile's computing power and optimizes L3 and L4 autonomous driving performance.

The above three categories are the core technology upgrades.

In addition, there are some minor changes in the vehicle's appearance, interior and small functions, but the overall changes are not significant. However, the Hailan SEC sports car series has launched a new so-called sports car-exclusive wheel kit, which has a more sci-fi appearance and even glows.

When driving at high speed at night, the four wheels will glow... It looks like a child’s toy car, cool but also childish.

After introducing the upgrades of existing models, many people thought the press conference was about to end. However, what was unexpected was that after Xu Shenxue took a sip of water, he started speaking again on the stage.

"Our Hailan car has always been striving to meet the needs of more people. Many years ago, I heard many people say that your Hailan car is good in many ways, but it is too expensive!"

“So many years ago, I asked the R&D department to develop the Hailan SLMC and Hailan MEV models, and lowered the price to the 300,000 yuan level!”

"However, this price is still too expensive for many families!"

"There are still a lot of families in this world who need a car with top technology, excellent in all aspects and at a reasonable price!"

"Based on this, our R&D team has specially developed a new generation of models: Hailan YEV!"

“It’s young, trendy, and packed with tons of top-notch technology!”

"We equipped it with the second-generation semi-solid-state battery and version 6.0 of battery management technology, so that it can use the third-generation super-fast charging technology!"

"The top configuration has a maximum range of 650 kilometers, and can travel 350 kilometers with just five minutes of charging!"

"We have equipped it with the 'Advanced Intelligent Assisted Driving 3.12 system', various sensors such as advanced laser radar, high-definition automotive cameras and ultrasonic radar, as well as a comprehensive computing platform composed of EYQ4 chips, which can achieve the top L3 level of assisted driving!"
"In order to meet the needs of the family, we also gave it a very good wheelbase and interior space, and a large trunk storage space, which can make the family travel more comfortable!"

Xu Shenxue continued to brag, but only talked about the advantages. As for the shortcomings compared with other Hailan models, he kept silent.

For example, the core dynamic active chassis technology in Hailan Automobile can adjust the chassis height and shock absorption force in time according to the road conditions, speed and many data collected by sensors, thereby increasing the vehicle's passability while greatly improving comfort.

However, due to its high cost, this technology is only applicable to the entire series of Hailan SEC, Hailan SEV and Hailan SLC models, as well as the top-of-the-line models of the two mid-size models Hailan SLMC and Hailan MEV... Even the entry-level version of Hailan SLMC is not equipped with this technology.

The newly released Hailan YEV has no accessories at all...

After all, you get what you pay for. Some high-end technologies, especially those with relatively high hardware costs, cannot be used in lower-priced models.

This point is actually more obvious in assisted driving technology.

The L4-level 'Advanced Intelligent Assisted Driving 4.0 System' has a hardware cost of tens of thousands, and it can only be equipped on the top-of-the-line Hailan SLMC model.

The hardware cost of the L3-level advanced intelligent assisted driving 3.0 system is much lower.

Especially laser radar, you get what you pay for. For example, a top-level laser radar used in some special projects costs hundreds of thousands of dollars. Among all Hailan cars, except for the customized car for Xu Shenxue, no other models use it.

The civilian version of laser radar is still used on a large scale. The internal purchase price of the L4-level laser radar is more than yuan.

The internal procurement cost of the L3-level laser radar is only over yuan, which is about ten times the cost difference.

The laser radar installed on the new entry-level model Hailan YEV released today is naturally the lowest-end one.

It works, but the performance is just so-so...

Of course, this low configuration refers to the laser radar compared with other models of Hailan Automobile. If compared with the laser radars equipped by other automobile manufacturers, it is still at the top level.

Hailan Automobile's laser radar technology is far ahead of other competitors, which is also the core technological advantage of Hailan Automobile.

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At the same time, when Xu Shenxue introduced the assisted driving technology of Hailan YEV, he also specifically mentioned the EYQ4 chip.

This is because many of the technologies on the Hailan YEV are mature and backward, especially the hardware part.

The only thing worth mentioning is the use of EYQ4 chip.

The EYQ4 chip is a general-purpose computing chip designed by Zhiyun Semiconductor specifically for the next generation of medium and large general-purpose terminals. It is mainly installed in Hailan Automobile, Zhiyun Robotics, and low-altitude UAVs. It is also used in the preliminary testing of a large number of national defense projects.

It is currently the most technologically advanced medium and large-scale general-purpose terminal computing chip.

Chips have a special feature: the greater the output, the more the R&D costs can be spread out, resulting in a cheaper unit price.

The subsequent sales of models like the Hailan YEV will definitely not be small, which will increase the sales of EYQ chips and significantly reduce the average unit price of EYQ4 chips.

Furthermore, although the Hailan YEV is positioned as an entry-level model, its starting price is just over 200,000 yuan, and the high-end model can be sold for more than 300,000 yuan. You can't fool people with old stuff.

In order to maintain the brand value and enhance the core competitiveness of this model, the intelligent driving part must be implemented.

When other hardware, especially lidar, cannot be used very well, directly stacking computing power becomes the simplest and cheapest way.

As for HaiLan Automobile, the biggest impression outsiders have of it is its top-level intelligent assisted driving technology, which is the core technology of HaiLan Automobile.

L4 level autonomous driving technology is black technology. If you want to use this technology on the Hailan SLMC model, you have to pay an additional yuan for it.

The HaiLan SLMC equipped with L4-level autonomous driving technology is not cheap either. The cheapest model costs yuan after domestic subsidies.

This year's Hailan SLMC, L3 dual-drive standard version, has a domestic pre-subsidy price of 4 yuan and a post-subsidy price of yuan... If you want to choose the L level autonomous driving technology, then the price will be yuan.

In other words, if you want to experience and enjoy L4 level autonomous driving technology, the cheapest car model is !
As for other models, they are even more expensive. The cheapest entry-level model of the Hailan MEV mid-size SUV is priced at 4 yuan after subsidies. If it is equipped with L-level autonomous driving, the price after subsidies will be yuan.

As for the Hailan SEC, it has long since switched to the sports car series. The cheapest entry-level L3 model costs more than 4 yuan, and if the L level is selected, it will cost more than yuan.

On the other hand, the Hailan SEV and Hailan SLC are equipped with L4-level autonomous driving technology as standard, without the need for additional options. However, these two cars are more expensive, they are million-dollar luxury cars.

So these days, it is actually quite difficult to use Shanghai Blue Auto's L4 level autonomous driving technology, as it is too expensive.

In order to control costs, the price of the entry-level L3 model of Hailan YEV launched by Hailan Automobile has been directly lowered to yuan before subsidies, and the price after subsidies can reach yuan.

And it does not offer the option of L4 level autonomous driving technology... To choose L4 level autonomous driving technology, the vehicle model also needs hardware support. However, the Hailan YEV, which has greatly controlled costs, has insufficient hardware performance, especially the performance of many crucial in-vehicle sensors, and there is no way to get it up to standard.

Therefore, the HaiLan YEV can only be equipped with L3-level assisted driving technology as standard across the entire series.

If you want to experience L4 level autonomous driving technology, please go and buy the Hailan SMLC, and then purchase the 'Advanced Intelligent Assisted Driving 4.0 System'. The cheapest price is only .

This is also for the purpose of differentiation, maintaining an important competitive advantage of HaiLan SLMC and preventing the sales of HaiLan SLMC models from being impacted by its own HaiLan YEV models.

When Xu Shenxue introduced the entry-level model Hailan YEV on the stage, although the announced selling price reached 280,000 yuan, those present were all industry insiders. Once they calculated the price after subsidies, they knew that it only cost 220,000 yuan.

This price has caused many car manufacturers to frown!

The Hailan YEV at this price is likely to stir up a storm in the automobile market again, and this price will greatly shake the market share of the main models with relatively high profits of major automobile manufacturers, that is, many B-class models with a high price of 200,000 yuan.

This sea blue car has come with bad intentions!

The only thing that makes them feel fortunate is that HaiLan Automobile did not apply the L4 level autonomous driving technology to this model and did not even offer it as an option.

It would be even more terrible if even L4 level autonomous driving technology was applied to this type of vehicle.

However, they also know that if L4 level autonomous driving technology is to be decentralized, the HaiLan YEV cannot be so cheap. It is most likely just a copy of the HaiLan SLMC.

After the press conference, Xu Shenxue just walked away. The subsequent market announcements, new car launches and sales will naturally be the responsibility of Hailan Automobile's management.

However, the outside world was greatly moved by the various technological updates at the HaiLan Automobile Conference and the launch of the HaiLan YEV model.

As soon as the press conference ended, major online media began to report the news.

Those self-media outlets never stop trying to shock people with their statements, and dare to use all kinds of exaggerated headlines!
“Hai Lan Automobile targets all major auto giants and releases Hai Lan YEV!”

"Xu Shenxue launches the Hailan YEV, entering the 200,000-level car market!"

"The automotive industry is wailing, the Hailan YEV is coming!"

"A senior executive of a certain car company was shocked by the new model of Hailan Automobile at the Hailan Automobile press conference!"

Of course, there are also some more professional car reviewers who will make more professional analysis. One of them is a famous car blogger who received a lot of money from Hailan Automobile and made a very in-depth video to introduce this car.

"The 220,000 yuan Hailan YEV is the biggest surprise in the auto market this year!"

"Top-notch Hailan assisted driving technology, top-notch semi-solid-state battery, top-notch third-generation super-fast charging technology, it has everything you want!"

"Many car companies have been exploring how to make smart electric vehicles at the RMB 3 level. Today, Hailan Automobile has set industry standards: at least L-level assisted driving technology, semi-solid-state batteries, and third-generation super-fast charging!"

Finally, he made a summary: There is nothing much to say about the 220,000 yuan Hailan car, just buy it!
Of course, there are also many car bloggers who have not received any money and they analyze from other angles. Some of them exaggerate, but they will not exaggerate too obviously... After all, they don’t receive any money, they just want to get some traffic, there is no need to exaggerate blindly.

The unanimous opinion of many car bloggers is that the wolf is coming to the car market!
"In the past, Hailan cars were high up in the sky, looking down on everyone. The starting price of Hailan cars was over 300,000 yuan, which made many people give up... People said that Hailan cars were good in every way, except that they were too expensive!"

“This is also why, although Hailan Automobile’s sales have been growing year by year, it has not had much impact on the mainstream automobile market, except for the huge impact on traditional luxury car brands.”

"But things are different now. The Hailan YEV, which costs more than 200,000 yuan, will directly impact the mainstream market of many car brands. Next, how should major car manufacturers deal with the new round of threats brought by Hailan Automobile? This is a question worth pondering!"

The outside media has been promoting this, and major automakers have also reacted strongly to this matter...

As the second largest player in the field of smart electric vehicles, BYD has sold more than 100,000 new energy vehicles in the first four months of this year and has set a goal of hitting the annual sales target of 500,000 vehicles.

Several days of high-level meetings were held, and no one knows what was discussed, but some decisions were definitely made to respond to market changes.

However, they mainly target the new energy vehicle market of more than 100,000 yuan, and there is not much direct competition with Hailan Automobile.

However, a large number of traditional fuel vehicle manufacturers have developed a huge sense of crisis.

Car brands like BMW and Audi are fine, they have become numb. A large amount of market share has been taken away by Hailan SLMC long ago. Now on a global scale, well, except for the US market, they are competing with Hailan Automobile in various ways.

Toyota, Honda, GM, Ford, Hyundai and other automakers felt the huge threat from Hailan Automobile for the first time... Many of their main models are B-class fuel vehicles priced at more than 200,000 yuan.

It’s not so bad in other markets. Due to limitations such as infrastructure, fuel vehicles are still the mainstream. Hailan’s smart electric vehicles have a lot of hype but little impact on them.

But it is different in the Chinese market. There are a lot of supporting facilities for electric vehicles, that is, charging stations, as well as exclusive support policies such as subsidies and license plates.

As soon as this sea-blue YEV came out, they felt a huge sense of threat!
The only thing that makes them feel fortunate is that the Hailan YEV launched by Hailan Automobile this year is just a sedan model, not the very popular SUV model in China, and the SUV model priced over 200,000 yuan is the main model in the price range of over 200,000 yuan.

However, according to Hailan Automobile's usual behavior, after launching a sedan platform priced at more than 200,000 yuan this year, it will most likely modify this platform and come up with an SUV model priced at more than 200,000 yuan next year.

Then, things will get worse!
How to do?
What else can I do? I have to go ahead with it!

On the one hand, we will continue to engage in technological research and development and strive to launch corresponding new energy vehicle models as soon as possible.

On the other hand, the prices of existing models should be reduced to grab a share of the market first.

Finally, there are the old three issues: safety, handling experience, and range anxiety of electric vehicles.

Then they started to lead the trend, saying that the HaiLan YEV was just a model of HaiLan Automobile to make money, and it had nothing but a car logo... Anyone who bought this car would be a complete sucker.

What you said is that if you have money, you can buy a Hailan SLMC. No one will say anything to you if you can’t afford a Hailan SLMC... But you insisted on buying a Hailan YEV to satisfy your vanity... Tsk tsk, I’m too lazy to laugh at you, can you please stop pretending?

In order to suppress the Hailan YEV, they even helped Hailan Automobile to raise the positioning of the Hailan SLMC, exaggerating that this car is the real Hailan car. As for the Hailan YEV that costs more than 200,000 yuan, it is just a piece of junk with the Hailan logo on it.

If you can't afford a Hailan car, don't buy it. Why buy a Hailan YEV... It has no other benefits except exposing that you are poor and like to show off.

In short, if you are not that tall, don’t pretend to be tall, as you will easily make people laugh at you!
Well, since the launch of Hailan YEV, Hailan Automobile has completely become a luxury car brand...

This is not what HaiLan Automobile said itself, but what other automobile manufacturers said. They even spent a lot of money to let water armies promote this concept.

They would rather lift up the Hailan car and let it stand high above than let it run down and kill everyone!

The Hailan SLMC, which costs more than 300,000 yuan, poses a certain threat, but the impact is not too great.

But the Hailan YEV that costs more than 200,000 yuan is really terrible!

No matter what, we must try to kill it with one blow. Otherwise, the markets in other places will be fine, but the market share in China will probably plummet.

After all, with a large number of domestic electric vehicle models priced at more than 100,000 yuan, led by BYD, continuing to advance from below, and pressure from the HaiLan YEV priced at more than 200,000 yuan from above, the future is worrying for a large number of overseas automobile manufacturers!

(End of this chapter)