Rebirth 08: Rise from copycat phones

Chapter 415: Earning $ billion in one day
It is difficult to impose sanctions on a global multinational company like Zhiyun Group, which is huge, involved in many industries, and controls a large number of supply chains, in the same way as it does on conventional companies.

Not to mention, Zhiyun Group is just one of the companies under Xu Shenxue, and Xu Shenxue has many other companies under his name.

For example, Liuhe Investment owns, controls and influences a large number of advanced industrial chains, such as Ningdai Battery, which supplies electric vehicle batteries, and several mining companies that supply lithium mines and a variety of rare metals.

There is also a Fairy Mountain Semiconductor. They not only make semiconductor equipment and consumables, but also actually control many advanced precision equipment and materials.

If any country imposes sanctions on Zhiyun Group without following the rules, other companies under Xu Shenxue's name will participate in the counterattack.

This kind of counterattack will not only cut off supply to its own company, but will also use its own huge influence to force other domestic and foreign companies to cut off supply to the other party.

In the end, the scope of impact will be very large.

This is also the reason why many countries are very cautious about Zhiyun Group... there are too many involved and the impact is too great.

If you are not careful, you may not kill the enemy but die first.

Of course, this is an exclusive treatment for Zhiyun Group. Other companies, even other companies under Xu Shenxue’s name, sometimes encounter some troubles.

HaiLan Automobile encountered many troubles when it went overseas. Due to automobile trade protection, it is relatively difficult to open up overseas markets. In the past, when HaiLan Automobile was making high-end cars, no one set any restrictions. However, when HaiLan Automobile got involved in mid-range cars and successively launched the HaiLan SLMC and HaiLan MEV, two models priced at more than 300,000 yuan, it was regarded as a big enemy by automobile manufacturers in many countries, and began to block it in various ways.

There is also Yihai Technology... This company, which is not very important in Xu Shenxue's industrial empire, has frequently appeared in media reports around the world in the past year.

It’s because Yihai Technology came up with a jumping video... This APP is a content information platform, and this kind of platform belongs to a very sensitive industry. For example, it sometimes contains content that some countries are not allowed to see, etc. Many countries are very wary of this.

Therefore, the Beats Video under Yihai Technology has continued to be caught in the vortex of bans in various places. Of course, there has not been a complete ban yet, and most of them have adopted a partial ban method, such as prohibiting the use of Beats Video in official equipment and services.

Jump Video also adopts a regional operation approach, deploying servers in different regions and restricting the content of different regions according to the laws of the local countries.

But even so, it is often criticized by many countries overseas, and is accused from time to time, and even temporarily banned and asked to make rectifications.

Not to mention abroad, even in China it is criticized every now and then for various content issues, so Jump Video has to make corrections at every turn and maintains huge content review costs.

This situation began to improve after the middle of this year...because Yihai Technology and Zhiyun Group entered into a strategic partnership and introduced Zhiyun Group's artificial intelligence technology to supervise all content in Doudong Video.

The use of artificial intelligence technology can achieve low cost, high accuracy and quick response when conducting content supervision... and then combine it with Yihai Technology's own big data recommendation algorithm to distribute different content according to different regions.

Coupled with the multi-regional operation model, Jump Video was able to survive this wave... otherwise it would have been completely banned in many countries.

For example, in Indonesia, India, Asia, Africa, Europe and many other countries, self-media short video platforms such as Jump Video are actually not welcomed... If it weren't for the amazing technology of Yihai Technology, its timely and effective supervision of content, and its active cooperation in various rectifications, Jump Video would have been blocked long ago.

But even so, Jump Video is in the news every few days... There is no way, Jump Video is for the global market, can be used in most countries, and occupies the leading position in the field of short videos in many countries, so it naturally attracts a lot of attention and criticism.

HaiLan Auto and Yihai Technology's Doudong Video are the two business segments that have more trouble going overseas among the many companies under Xu Shenxue, but there are no problems for the others.

For many things, the other party even begged Xu Shenxue to sell them more.

For example, Ningdai's battery, as the current mainstream third-party battery manufacturer, also has the best third-party power battery solutions. It is the preferred battery partner for many automobile manufacturers around the world... A large number of traditional automobile manufacturers and new emerging automobile manufacturers are cooperating with Ningdai Battery.

It’s just that some things will not be reported.

----

On August 17, Zhiyun Group finally announced the sales volume of the S mobile phone.

In the more than 17 countries where the Zhiyun S series of mobile phones were first launched around the world, a total of million units have been sold.

That means all the stock is sold out!
External analysis agencies believe that the sell-out of these 17 million Zhiyun S series mobile phones will be able to bring at least US$ billion in revenue to Zhiyun Group.

This part is only the revenue obtained by Zhiyun Group, and it does not mean that this batch of Zhiyun mobile phones sold for so much money. In fact, the global sales of these 17 million Zhiyun S series mobile phones exceeded billion US dollars.

The reason for the data difference here is that the revenue that Zhiyun Group obtains from its various smart terminals is divided into many parts.

One part is the sales channel of the official website mall and Zhiyun Group’s self-operated flagship store. This is directly operated by Zhiyun. You can earn any price you want from the sale, but you have to bear the costs of advertising, marketing, shipping, taxes and so on.

Another part is wholesaled to various channel dealers, such as operators, online shopping platforms, offline channel dealers, etc., at wholesale prices, while advertising and other marketing, tax and other costs are the responsibility of the channel dealers themselves.

So, it doesn’t mean that just because Zhiyun mobile phone sales reach 50 billion US dollars, Zhiyun Group can take 50 billion. It has to leave an appropriate profit for the channel dealers, otherwise who will sell mobile phones to you!

Without mentioning the profits of these channel dealers, just talking about Zhiyun Group itself, 17 million S mobile phones in stock were sold out in one day, making a crazy profit of at least US$ billion in revenue.

After this data was disclosed by third-party statistical analysis agencies, many people in the industry were silent and countless people outside the industry were shocked.

In just a few days... no, he made $42 billion in one day!
Looking around the world, there is no other company that can make money at the speed of Zhiyun Group. Therefore, after public relations sales data and third-party statistical analysis data, Zhiyun Group and S17 mobile phones continue to set off a huge wave of discussion in the global market.

This is actually the established plan of Zhiyun Group’s marketing department... They like to announce various sales and revenue data at critical moments to drive discussion heat and stimulate product sales.

This tactic started when the C1 mobile phone was released that year... When the C1 mobile phone was released that year, the pre-sale results were announced the next day, and the news of receiving financing was also announced, which attracted widespread media coverage and greater discussion among netizens, which ultimately promoted the continued popularity of the C1 mobile phone.

In the following years, Ji Chenghe and his friends played like this almost every day.

But the effect is really good!

Of course, other companies can only watch with envy and cannot learn from this approach at all... because they don't have topics that are shocking enough and can spark heated discussions among people.

The sales of Weiku Electronics' Little Blue MAX series were pretty good last year, with sales of 30 million units.

As a result, when Vicoo Electronics announced the news at the beginning of the year and tried to create a wave of discussion, it seemed very lively and a lot of publicity funds were spent, but it still did not cause any waves... Except for Vicoo Electronics' own users who discussed this, users of other mobile phone brands did not pay attention or participate.

This made Bai Qiwen and others very helpless!

But Zhiyun is different. Naturally, many people pay attention to the various news they release.

First of all, the two words "Zhiyun" bring their own traffic... No matter what the news is, if it contains the two words "Zhiyun", it will naturally attract some traffic.

Secondly, the news released by Zhiyun Group are all big news... 17 million S phones were sold in one day, with global sales exceeding billion US dollars. Anyone who reads this title will be shocked and then click in to take a look.

So just because Zhiyun can use some marketing methods doesn’t mean other companies can use them too.

All these factors add up to the fact that although Zhiyun Group's investment in advertising and marketing is not that much, the effect of advertising and marketing is surprisingly good.

Zhiyun Group's advertising and marketing expenditure last year was more than 5 billion US dollars, accounting for only a few percent of the group's revenue. This proportion is very low among many companies around the world.

Last year, Vico Electronics' advertising, marketing and management expenses reached nearly US$7 billion, accounting for 12% of its revenue.

The advertising and marketing expenditures of smart terminals of several other domestic manufacturers, such as Huawei, are more than ten percentage points.

Rice is a little less, about seven or eight points... Mainly because they are pursuing the ultimate price-performance ratio, the gross profit is too low, and they have no money for advertising.

As for OV, they have not released any data, but they use models such as celebrity endorsements and other offline advertising, and their marketing expenses are very high. Conservative estimates put the number at 15 percentage points or even as high as 20 percentage points.

However, although these mobile phone manufacturers, including Weiku Electronics, spend a huge proportion of their advertising, marketing and management expenses, the results are far inferior to those of Zhiyun Group.

Why is this happening?

A simple example: In the same technology-classified vertical website, all kinds of news about Zhiyun mobile phones are actively published by other websites. They are used to attract traffic to the website and maintain monthly active users... But Zhiyun will not give this website a penny.

As for the various reviews, analyses and other articles on other mobile phone brands, those are what the website uses to make money...these mobile phone manufacturers need to pay a certain amount of advertising fees for these ad spaces.

Another part is that some channel dealers, especially operators and online shopping platforms, will also pay out of their own pockets to advertise Zhiyun S series phones. The S series phones are regarded by them as an important means to attract customers.

Then there are a lot of other free corporate publicity. For example, many companies or individuals like to use Zhiyun S series phones as prizes when they organize lucky draws... When these companies promote their own activities, they basically also promote the Zhiyun S series phones at the same time.

This is the main reason why Zhiyun Group doesn’t spend much on advertising, but Zhiyun-related news is everywhere all year round.

Because Zhiyun itself is famous, reporting on Zhiyun can attract traffic for them.

Other manufacturers do not have this traffic-generating effect, but instead need the media’s own traffic to divert traffic to their products.

The gap between these two is huge!
Zhiyun Group's advertising and marketing style of spending little money to achieve great results was clearly reflected in this year's S17 mobile phone marketing activities.

"Zhiyun Group sold 45 million mobile phones in one day and made a huge profit of 42 billion US dollars!"

When faced with this kind of news, media around the world will follow suit and report on it. If they are self-media bloggers in the fields of technology or finance, they will also do an in-depth analysis to demonstrate their professionalism and attract fans' attention.

These media reports will further drive discussions about the S17 phone, thereby stimulating potential consumers to place orders.

And during this process, Zhiyun Group doesn’t have to spend a penny on advertising!

That’s why Ji Chenghe and his team particularly like to organize this kind of promotional activities. It doesn’t cost any money and the effect is very good!

(End of this chapter)