Rebirth 08: Rise from copycat phones

Chapter 278 The Vibrant Era

In early October, many places in the north have begun to cool down and entered the cool late autumn mode, but in Shenzhen, the daytime temperature is still above 30 degrees, and the girls on the street are still mainly wearing short skirts and hot pants, which is not much different from the midsummer.

In the Xu family villa, Xu Shenxue was playing with his youngest son in the yard, but the child was too young and couldn't even roll over. Although he was said to be playing, he was just pushing the stroller around.

The sunshine in the evening is bright but not scorching, which is very nice.

The child lies in the stroller, looking at the world with his big eyes. To him, everything he sees is new and interesting.

Even the trees, flowers and plants in the yard were new to him. They made babbling sounds from time to time and occasionally moved their hands and feet.

On the side, Lin Yaxian was half lying on a lounge chair under the gazebo, sipping a glass of juice in her hand, but her eyes were always on Xu Shenxue and his son.

This scene before her was something she had never imagined or could not imagine before she officially married Xu Shenxue.

But when it really came to this moment, I felt that this scene was very comfortable.

This made her feel more touched than when she accompanied Xu Shenxue to some seemingly high-end and glamorous occasions in the past.

Before she became pregnant, she was quite looking forward to it and liked to accompany Xu Shenxue to some formal occasions such as press conferences, but now, she would rather Xu Shenxue put down his work temporarily and just take the child for a walk in the yard.

Unfortunately, Xu Shenxue's daily work is very busy and he rarely has such leisure time.

Xu Shenxue pushed the stroller and took the child for a walk. Then he looked at the evening sky and felt that it was still early. He immediately said to Lin Yaxian, "Get up, let's go out for a walk and take a walk in the community garden outside."

Lin Yaxian immediately stood up and said with a smile on her face: "Okay!"

The villa complex where they live is quite large, and the environment is pretty good in all aspects. There are not many idle people around, and it is much better for daily walks than in some public parks.

In the past, Xu Shenxue often accompanied her for walks in the community, but mostly in the evening after getting home from get off work. It was rare for them to go for walks in broad daylight.

When the three men were about to go out, the security personnel had quickly taken their positions, and soon several male security guards in plain clothes and a female security guard accompanied them out.

They didn't get too close. Several male security guards were spread out in front, behind, left and right, leaving only a burly female security guard following closely.

As Xu Shenxue's career has grown in recent years and the work he does has become more sensitive and the potential risks have grown, the security work of Xu Shenxue himself and his family has become more and more urgent.

Needless to say, Xu Shenxue always has a large group of bodyguards with him wherever he goes. Whenever he goes out, he always rides in a bulletproof vehicle. At the same time, he never takes public transportation when traveling long distances. He basically takes the company's business jet and occasionally a helicopter.

As Xu Shenxue's family members, other members of the Xu family basically bring bodyguards with them when they go out. Xu's mother and Lin Yaxian also bring a few female bodyguards with them when they go out.

Even Xu Shenxue's sister who is still in school is no exception. People are arranged to do security work. However, it is not very convenient on campus, so most of the time it is better to take precautions in advance.

There is no way. What Xu Shenxue has done now has infringed the interests of many people abroad. Many people want Xu Shenxue to be alive, and naturally there are many people who wish Xu Shenxue to die.

Especially in some companies with direct interests, such as in the consumer electronics and semiconductor fields, God knows how many people want Xu Shenxue to die.

Finally, Zhiyun Group has not been doing things in a very authentic way. It has caused quite a few troubles in recent years. It has been causing troubles every other day, so naturally it is also on guard against retaliation from others.

Therefore, Xu Shenxue has always attached great importance to the safety of himself and his family. Even though there have been no security problems in the past few years, the investment in security funds has increased year by year.

Because in this kind of situation, it seems like a waste of money if nothing goes wrong, but once something does happen, it will be too late to regret.

After going out, the family took a slow walk along the path in the community. The child in the stroller seemed more curious and excited about the sights outside. He waved his hands and feet around and made babbling sounds from time to time.

"Let me pick him up so he can see more clearly." Lin Yaxian bent forward and picked up the child from the stroller. Sure enough, the child stopped making a fuss and lay in his mother's arms, his two big eyes looking around.

Xu Shenxue, who was standing by, followed slowly. At this moment, the cell phone in his pocket beeped. Xu Shenxue picked it up and saw that it was an email from Ji Chenghe.

I clicked on it and took a quick look. This is a report on the early sales of the A13 mobile phone after it was launched. Looking at the data in this report, it is not too good, but also not too bad. It can be said that it barely meets the previous expectations.

The A13 mobile phone was released at the autumn conference in August, together with the C6 mobile phone and many other ecological products.

Because this year's A13 mobile phone has undergone a relatively large upgrade, and a Pro version has been launched, which also adopts the -inch plus -inch solution.

Although the entire A13 series of mobile phones is not as good as the S series, it is also a real high-end configuration... basically on the same level as the top flagships of other brands such as Galaxy. Of course, the price is not cheap. The starting price of the A13 standard version of 16GB is yuan, and the Pro version starts at more than yuan, and the top-end version costs yuan.

At the same time, since its release, the A series of mobile phones have always insisted on the body route of metal core and glass back cover, and thus have gradually formed a relatively unique market positioning in the market.

If many users don't like the integrated metal body of the S series phones, they will choose the A series phones.

As one of Zhiyun's dual high-end strategies, the reputation of the A series of mobile phones is not very good, but it cannot be said to be too bad. In the eyes of outsiders, this is a Zhiyun high-end mobile phone with a slightly lower positioning than the S series of mobile phones.

However, this phone has been severely squeezed by its own S series phones, as well as the impact of Apple's flagship phones and the four-star Galaxy series, so its sales have always been mediocre.

The marketing department estimates the sales volume of the A13 series this year to be 13 units... not million units per year, but million units over the entire sales cycle of the A series.

Compared with the S13 series mobile phones whose market estimates sales will exceed million units, the gap can be said to be very large.

But don’t think that the estimated lifetime sales of 45 million units is not good... With this sales volume, there are not many models worldwide that can exceed it.

From most to least, there are Zhiyun S series, Fruit 5S series, and then Zhiyun’s own mid-range mobile phone C6 series.

Apart from the above three mobile phones, there are no new mobile phone models launched this year that can surpass A13 in sales.

In addition, another player in the high-end market, namely Samsung, has a lower sales volume of their new Galaxy 4 series this year than the A13 series.

Otherwise, the stock price wouldn’t have fallen so sharply.

Because the performance in the high-end market for several years was not ideal, in order to promote the company's development, Sixing has also increased its layout and efforts in the mid-range market in the past two years, so they are selling very well in the mid-range market.

What's more, they are still using the strategy of launching a large number of mobile phones. Although the sales of a single mobile phone in the four-star mid-range model seems to be not as good as Zhiyun's C series, they have many models. When the large number of mobile phone models are added together, the sales can beat Zhiyun's C series.

They have maintained their third place in the world's mobile phone industry by selling a large number of mid-range models...

The problem is that although the mid-range market has large sales volumes, the prices are low and the profits are low!
So after securing its position in the mid-range market, Four Star has been striving to enter the high-end market for several years and has never given up... Unfortunately, each time it has been suppressed by Zhiyun and Fruit.

The senior management team of Sixin's high-end mobile phone project department has been adjusted several times in recent years, and several project leaders have been replaced, but there has still not been much improvement.

Last year, the company announced a goal of achieving sales of 50 million units, but in the end, it only sold 30 million units.

This year they have announced a sales target of 60 million units, but according to current market conditions, it would be difficult for them to sell even 40 million of their new phones.

Even this is thanks to the special patriotism of the Korean people. In addition, Zhiyun phones are subject to certain restrictions in the US market.

Otherwise, it would probably not be sold even for 40 million.

In fact, due to the serious impact of Zhiyun's S series, not only are the high-end mobile phones of StarWorld difficult to sell, but the sales of new mobile phones of Fruit have also been restricted to a certain extent. Although the 5S series newly launched this year is very good, the estimated sales volume given by analysts is only about million, but it is hard to say whether it can be achieved.

In order to increase sales, Apple also launched a so-called entry-level mobile phone this year, or a mobile phone to clear inventory... Following Zhiyun's X series, it used old chips and spare parts, and then added a plastic body to create the Fruit 5C with a four-inch screen.

However, the price is too high and the cost-effectiveness is not good, so the overall sales volume is very low. It mainly relies on some contract machine channels for distribution, and is rarely purchased by individual users.

However, whether it is Apple's 5C or Zhiyun's S13X, they are actually typical inventory clearance models, and the profit is extra no matter how much they are sold.

You can’t think that a product is not making money just because its sales volume is low…it’s not like that.

The S13X uses the S12 chip that was used on last year's A402 phone. It continues to use the -inch reticulated screen that has been used for many years, and continues to use a three-section aluminum alloy body. Although it is going the inventory route, it is also going the small-screen route.

All of them are mature spare parts, and the cost control is quite good, so the price can be relatively low, around three to four thousand yuan, and the gross profit margin is also quite high.

Think about it, the three-section aluminum alloy body used here is a technology that Zhiyun developed in 09. In particular, this 10-inch three-section aluminum alloy body has been produced since . The production line has been used for several years, and the mold has not changed...

The cost of this type of fuselage has long been reduced to the level of cabbage price, it is very cheap.

Then the 4.3-inch reticle screen is similar. This is also an old technology that has been around for several years and has a very low cost.

Therefore, even though the sales of Zhiyun SX series seem to be not very good for several consecutive generations, Zhiyun still firmly launches the so-called "new models" every year... and makes a lot of money.

It was precisely because Zhiyun was making a lot of money from selling its inventory of mobile phones that Fruit followed suit and launched the Fruit 5C.

It just didn't have a very good reputation, the plastic body they made was too cheap.

Therefore, Apple has already made some changes to the next generation of new inventory-clearing mobile phones. Don't mess around with it anymore. Just go with Zhiyun's SX series, use a three-section aluminum alloy body, and go for a four-inch small screen to continue making money.

Not to mention its competitors, Zhiyun's own S13X mobile phone continues to make money tepidly, and no one expects it to have great sales.

But relatively speaking, expectations for A13 are quite high. Zhiyun Group has been pursuing a dual high-end strategy for several years, but to be honest, it has not been very successful.

But this is also the result of a combination of many factors, or it can be said to be the product of conflicts within Zhiyun Group.

The most important point is that in order to ensure the reputation and brand value of the S series, the group’s top management believes that it is impossible for Zhiyun Group to really develop an A series mobile phone that can compete with the S series mobile phones.

This will dilute the brand value.

The Zhiyun S series of mobile phones aims to be the best in the world, the best screen, the best chip, the best in everything... It tells consumers in a simple and crude way: If you want a high-end flagship phone, you should buy me. From the inside to the outside, everything is the best.

Potential consumers do not need to make any so-called choices at all. As long as their wallets are thick enough, they can buy Zhiyun with their eyes closed.

Given the uniqueness of the S series, it is impossible for Zhiyun to develop a series of its own to compete with the S series.

We don’t even want to see users hesitate and choose between the S series and the A series!

This is also the reason why the chips and other configurations of the A series mobile phones have long been lower than those of the S series, and why they insist on using glass back covers, in order to create this kind of differentiation.

So much so that the A-series project teams within the group complained that their projects were being raised by a stepmother... they were not allowed to use this and they were not allowed to use that.

As a result, the A series of mobile phones naturally cannot be truly high-end.

A mobile phone aimed at the high-end market cannot be top-notch in many aspects, especially when it is inferior to its brother series. The brand value will naturally be slightly lower, and sales will not increase.

Under this circumstance, the A13 series of mobile phones are expected to have a lifetime sales volume of 12 million units. Xu Shenxue feels that this is already good enough, at least an improvement over last year's A series.

Not only has sales volume increased, but the average selling price has also increased. This is mainly due to the introduction of a Pro version. The sales of this version account for about 13% of the sales of the A13 series, raising the average selling price of the entire A series and also increasing the gross profit margin.

Don’t underestimate the A series of mobile phones, as they are just a stepmother in Zhiyun Group. But in terms of sales, revenue and profits, they can beat many of their peers.

After all, the A series mobile phones are one of the four main models in the current high-end mobile phone market: Zhiyun S series, Fruit flagship, four-star Galaxy, and Zhiyun A series.

Generally speaking, if current consumers want to buy high-end mobile phones, they will choose from these four series!
Of course, there are actually some high-end mobile phone models from other brands, such as LG, Sony, HTZ and even Nokia and other mobile phone manufacturers. Although they are not doing well, they have not completely died... They are still struggling to some extent, and each has some so-called flagship phones, but their sales are very low, and there are not many when all added together.

Therefore, when counting the high-end mobile phone market, the high-end mobile phones of these mobile phone brands are basically ignored and listed as "others".

Because apart from the above four series, the market share of other so-called high-end mobile phones combined is only a few points, and they all appear in some specific markets and have not formed a global market share.

Xu Shenxue is generally satisfied with the current sales of the new A13.

After briefly reading the email, Xu Shenxue put the S13 Pro phone back into his pocket and continued to stroll with Lin Yaxian and the children.

It was evening at this time, and there were some other people in the community who came out for a walk. Many of them knew Lin Yaxian and Xu Shenxue.

Lin Yaxian came because she had lived in this community for many years, so it was normal for her to know some of the neighbors, and as for Xu Shenxue, it was purely because he was so famous.

As for the world's richest man, if you pay attention to technology news, you can even see some news about him on the Internet every day.

Although most of the residents in the community are wealthy people, their wealth is nothing compared to Xu Shenxue's. Therefore, when some people see Xu Shenxue, they can't help but take a few more glances, and some even plan to come over and chat with him.

Even a little bit of the money that flows out from between the fingers of Mr. Xu is enough for them to eat and drink.

Of course, these are all smart people, and they will not try to gain any benefits right away. They are more focused on making themselves familiar to the public and laying the groundwork.

Xu Shenxue would usually just say a few simple words to the neighbors who came over to say hello, and would never put on an expression that kept people at a distance.

Just a few simple chats and talk about family matters.

Of course, that’s all we are talking about. We won’t discuss any deeper topics.

After walking around the community, Xu Shenxue returned home and went into the study to continue working.

Every day he receives a lot of work emails in his mailbox, most of which are reports, some important, some not so important, but they all have to be dealt with one by one.

After all, in Xu Shenxue's eyes, many seemingly unimportant reports will affect many people.

After reviewing a large number of work emails and reading a number of reports in the study, Xu Shenxue stood up and prepared to go downstairs to eat.

After going downstairs, I found that my sister Xu Weiwei came back again. She has been coming back more often on weekends recently!
"Brother!" After seeing Xu Shenxue coming down, Xu Weiwei stood up immediately, holding the photo album in her hand and said, "Xiaoliang looks exactly like you when you were a child. Look at their mouths, they're exactly the same!"

As he spoke, he pointed to the photo of Xu Shenxue's childhood in the album.

Xu Shenxue took it and took a look. It turned out that his son, who is a few months old now, has opened his eyes a little and looks very similar to the photos of him when he was a child.

He immediately said, "That's great. With someone as handsome as me, I won't have trouble finding a girlfriend when I grow up!"

Lin Yaxian on the side said with a smile: "Look how beautiful and handsome you are, how can you praise yourself like that!"

Xu Weiwei said: "He will definitely not lack a girlfriend in the future. He is a super rich third generation, much richer than those so-called rich second generations in my school!"

"But I'm afraid he'll learn from those rich second-generations and have all these bad habits!"

Lin Yaxian leaned towards Xu Weiwei and asked, "Why, someone has offended you again? Is it a rich second-generation this time?"

Xu Weiwei said unhappily, "That's right. There's a graduate student from another school whose family has some money. He drives a shabby sports car to show off in front of me every day!"

Lin Yaxian asked: "Then what?"

Xu Weiwei snorted coldly: "Then I beat him up."

Xu Shenxue immediately said with a serious face: "Why are you still beating people up in school? You have been going too far outside in the past two years."

Xu Weiwei hurriedly said: "Well, that's an exaggeration... I just stepped on him lightly!"

Lin Yaxian, who was standing by, asked curiously, "Use high heels?" Xu Weiwei looked proud and said, "High heels!"

But as soon as she finished speaking, Xu Weiwei said with a speechless expression: "Originally, this matter has been over, but that person seems to be a masochist. He felt very happy after being kicked by me. He also ran in front of me every day. It's so annoying..."

After hearing this, Xu Shenxue asked, "Is he pestering you?"

Xu Weiwei said: "Not really, it's just... it's just that he scared away all my boyfriends..."

Xu Shenxue was speechless after hearing this. What about those boyfriends...

He knew something about Xu Weiwei's situation. After all, he was the one who arranged the security personnel around her and he would report some situations regularly.

Although his sister is well-behaved at home and looks like a good girl, she is quite playful at school... She has changed many boyfriends and likes to spend money on others.

What mature senior brother, what pretty boy junior brother, I fall in love with one every once in a while.

Xu Shenxue tried to persuade her a little, but she listened to him on the surface, but she was still the same. If he said a few more words, she would say, "At least I found a new boyfriend after breaking up... I am much better than you."

Well, facing this, Xu Shenxue was speechless. After all, he did have too many women.

The two siblings are equally good at relationships, but Xu Shenxue is probably even worse and has no qualifications to teach others...

Therefore, we can only ask her to be careful about safety and not to do anything rash. She should still arrange medical checkups and not to make any noise about pregnancy.

After going to study in another city, Xu Weiwei let herself go and lived a very carefree life. She would never come back on weekdays. After all, at school, she was surrounded by a group of so-called "best friends" who spoke nicely, and her boyfriends changed one after another. Life was so great.

It's just that she has been going home more often recently.

Thinking of this, Xu Shenxue tried to ask, "You've been running back home recently. Is it because that graduate student is pestering you?"

Xu Weiwei lay on the sofa: "That's right, that guy is so annoying, not only is he thick-skinned, but he's also as strong as a bull, and he's not afraid of getting beaten."

"He was so mean outside that he drove away all my friends, and bribed a group of my little sisters. I am living a miserable life in school now!"

Xu Shenxue: "If you feel annoyed, I will ask him to stay away from you..."

Xu Weiwei was about to say yes, but soon remembered something and said, "You don't have to step in, brother. I can handle it myself. Actually, it's not too troublesome..."

Even though that senior was a bit annoying, he didn't have much of a problem. In Xu Weiwei's opinion, he was just shameless and servile, and liked to stay close to her... but he wasn't serious enough to make her brother do anything.

Besides, although there are many rich classmates in school, there are actually not many people of the same class who can hang out together easily and happily.

This senior brother who likes to show off by driving a sports car is one of them.

He just likes to be a masochist... After being kicked by Xu Weiwei, he comes over every few days to ask for a beating, saying that no girl has ever hit him before and it feels so fresh... Xu Weiwei is speechless.

While the two women turned around to play with the children, Xu Shenxue sent a message to the head of Xu Weiwei's security team, asking about the relevant situation.

It was obvious at first glance that the graduate student was chasing someone, and judging from Xu Weiwei's tone of voice, he sounded annoying, but he didn't seem that annoying.

Normally, Xu Shenxue didn't care much when Xu Weiwei found some so-called boyfriends, as long as there were no security issues. But this time it seemed a little special, so he had to pay some attention.

Soon, a report was sent over.

Xu Shenxue took a quick look and thought, wow, it's quite interesting. Xu Weiwei doesn't say much truth, and it's obvious that these two people are hanging out together.

This boy's family is okay. There is a listed company in his family, which is probably worth 10 to 20 billion. He also has a brother who seems to be quite rebellious. He doesn't like the family business but loves art. The company didn't want to hire the singer, so he paid for the release of an album out of his own pocket.

The younger brother who has been hanging out with Xu Weiwei recently, who is also a senior in the research institute, seems to be a bit "rebellious". He is studying biology at Tiankeng, and his academic performance is pretty good. It seems that he is also aiming to do academic research.

I don't know what their parents think. One of their two sons became a singer, and the other one became an academic researcher. There is no one to take over the family business worth 10 or 20 billion...

There are also some investigations in other aspects. So far, everything is pretty good. The boy was a little unfaithful before, but since he is a rich second generation, there are few who are not unfaithful. As long as there are no major scandals or bad habits, it will be fine.

Their family is still engaged in the traditional chemical industry, which is quite different from the high-tech industry that Xu Shen studied, and there is no business connection between them.

After taking a quick look at the situation, Xu Shenxue let it go.

As long as there are no major problems, they don't have any bad intentions, and they are not specifically after money, Xu Shenxue doesn't intend to interfere too much.

Just like her previous boyfriends who didn't care much about her.

Xu's mother was more concerned about her emotional issues, but she didn't know much about her life in school. Instead, she was worried that she would be defrauded of her money, and she also put Xu Weiwei's assets into a trust... In Xu's mother's words, it doesn't matter if someone cheats you of your body, but it's a big deal if someone cheats you of all your money.

And she even cheated people out of their bodies... Xu Weiwei was the one who sold her body to the school hunk for money...

The current situation, in Xu Shenxue's opinion, is that a male sea king met a female sea king, and they seemed to fall in love...

----

Putting the matter aside for the time being, Xu Shenxue accompanied his family for dinner and then returned to his study to work.

The next day, Xu Weiwei hurried back to school early in the morning, while Xu Shenxue did not go out until after eight o'clock.

However, the company's headquarters campus was not far away, and I soon arrived at the company. As soon as I sat down, Ji Chenghe ran over.

Ji Chenghe has gained some weight in the past few years, especially after getting married, her belly has grown very fast, and at first glance it looks like she is three or four months pregnant.

He entered the office in a suit, holding a tea leaf in his hand: "Boss Xu, this is tea from my hometown. It's not a famous tea, but it tastes pretty good!"

Xu Shenxue said: "Oh, the tea from your hometown, I must try it!"

Xu Shenxue doesn't like to drink beverages like coffee or milk tea in his daily life. Instead, he prefers to drink tea. People around him have gradually learned about his preference, so sometimes when they see good tea, they will bring him some.

After the two sat down, they started to make tea. However, before the tea was ready, another person came in from outside the door. It was Bai Qiwen from Wecoo Electronics.

The three of them were old acquaintances, and they were the ones who often sat up to make tea together.

After Ji Chenghe brewed the tea, he poured a cup for everyone: "Come, have a taste."

Xu Shenxue picked it up and smelled the aroma of the tea, then took a sip and tasted it carefully before saying, "This tastes pretty good!"

Bai Qiwen on the side also said: "It tastes pretty good!"

Ji Chenghe smiled and said, "This is the good tea my mother bought from the tea farmers when she went back to her hometown some time ago. I brought it here because I thought it tasted good. Otherwise, I wouldn't dare to show off in front of you!"

The three of them drank tea and chatted. When the tea was almost finished, the topic slowly turned to work.

As Bai Qiwen was talking, he couldn't help but show off: "After a few months of funding, our Little Blue MAX5 is selling quite well. Now the monthly shipments are up to million units. I estimate that the final sales volume will reach million."

Ji Chenghe was surprised when he heard this: "30 million, that's pretty good. I didn't expect you to have such a good start, Lao Bai!"

Bai Qiwen also looked very proud: "5 million is a sure thing. Our MAX has done a good job in terms of market positioning and cost performance. Its sales in China and ASEAN are very good!"

Xu Shenxue said: "To have sales of 30 million is pretty good!"

Don’t be fooled by the fact that Zhiyun’s S series costs 200 million yuan. The A series also costs 30 to 40 million yuan, and the C series costs even more, reaching 50 to 60 million yuan.

However, this is Zhiyun!

Apart from Zhiyun and Fruit, there are very few mobile phone manufacturers whose single model can achieve sales of tens of millions.

The ones that can come out are basically some popular items, such as this little blue MAX5!

Since its launch, the product has exploded in the market in the early stage, resulting in supply exceeding demand. Later, the production capacity was gradually increased to barely meet the market's enthusiasm.

This result is already very good in the current mobile phone market, especially for a mobile phone manufacturer like Weiku Electronics that relies on a dual-brand, multi-model strategy.

The combined annual sales of the two brands of Weiku Electronics is only over 100 million units, and the strategic goal is to reach 200 million units. The sales of the single Little Blue brand was less than 100 million units in the previous year.

At the same time, these sales are accumulated from many models, such as the Little Blue M Youth Edition priced at RMB 1,000, the Little Blue M priced at more than RMB 1,000, and the Little Blue Digital Series priced at RMB 2,000.

The flagship model of the Bluegogo MAX series had sales of just over 10 million units last year, but this year sales have doubled and are expected to reach 30 million units.

Bai Qiwen was naturally in a very good mood.

This means that the Xiaolan brand's continuous impact on the mid-to-high-end strategy has been successful!

In the past few years, the price of the Little Blue brand has risen from around two thousand to over two thousand, and then to three thousand.

However, to truly gain a foothold in the 5 yuan price range, it still depends on the Bluemi MAX4… After all, although there were models priced above yuan in the past, such as the high-end model of the Bluemi MAX, the sales volume was too low and it had little value.

However, the main sales model of Xiaolan MAX5 is priced at yuan.

Only if this model is successful can it be said that it has truly established a foothold in the 3,000 yuan price range.

This is quite difficult to do.

In addition to Zhiyun, a large number of domestic mobile phone manufacturers, including Weiku Electronics, have been thinking about entering the high-end market in recent years... Of course, the high-end market mentioned by these ordinary domestic mobile phones generally refers to the market above 3,000 yuan, not the market of 4,000 yuan or even 5,000 or 6,000 yuan.

In the market above 4,000 yuan, Zhiyun and Fruit still have a monopoly, while Sixing occupies a small market share.

For phones priced below 4,000 yuan, the four-star brand occupies a relatively large market share. Zhiyun's C series, inventory clearance models, and some older models also have some market share.

The so-called high-end flagship phones of other brands are mostly in this price range.

But the ones that generally sell well are not very good!

The current mobile phone market is actually polarized, that is, consumers either choose low- or mid-end mobile phones priced at one or two thousand yuan, or simply go all out and buy high-end mobile phones priced at four or five thousand yuan.

Then mobile phones priced at more than 3,000 yuan are awkwardly stuck in the middle. The sales volume of mid-range and high-end mobile phones at this price range is not as high as the sales volume of high-end mobile phones priced at 5,000 or 6,000 yuan.

The current smartphone market does not have a pyramid structure with high-end, mid-end and low-end sales, but rather a structure with large ends and a small middle.

High-end sales are quite good, with the market capacity reaching more than 300 million units. Needless to say, low-end sales are naturally even larger, with annual shipments of 600 to 700 million units.

However, sales in the mid-to-high-end market are relatively small, only around 100 to 200 million units, which is even smaller than the sales of high-end machines.

This very unique smartphone market structure has also made it extremely difficult for many mobile phone brands to enter the high-end market.

It cannot enter the real high-end market, and the mid-range market capacity is too small... Then a large number of mobile phone manufacturers around the world are crowded in this track with a price range of more than 3,000 yuan to compete for a share, and then there are also mid-range models from Sixing and Zhiyun competing for a share in this field.

You can imagine how difficult this is.

It is not easy for Weiku Electronics' Little Blue MAX5 model to maintain its price at yuan and achieve good sales.

So when Bai Qiwen talked about it today, he was very proud and arrogant.

"There are still more than two months left this year. We plan to work harder. Next year we will release a new Xiaolan M Youth Edition, lower the price to 800 yuan, boost sales, and strive to reach 200 million units."

Xu Shenxue smiled and said, "There is still a gap of about 30 million units. This is not easy. If you can achieve sales of 200 million units this year, I will give you a big red envelope."

Weiku Electronics has been saying for a long time that it would hit the sales target of 200 million units, but this is not such an easy task. Even though their sales are all for models priced at 1,000 yuan, there are still many difficulties.

There are many mobile phone manufacturers making thousand-yuan phones these days. Among the domestic mobile phone manufacturers, except Zhiyun, all of them have put their main models in this fierce market of more than one thousand yuan, and the competition is fierce.

It's not just popular in the country, it's also popular abroad.

Weiku Electronics is a typical example. Because the domestic market is so competitive, they have been planning overseas markets early on. Now they have a good market share in ASEAN and South America.

Other domestic mobile phone manufacturers also have their own unique capabilities. Some have gone to India, some have gone to West Asia, some have gone to ASEAN, some have gone to South America, and they even have people going to the African market.

Finally, many mobile phone brands have actually entered the US and European markets. For example, Warwick attaches great importance to the European market and sells quite well there.

Some brands of Zhongxing and Lianxiang have gone to the US market and are doing well in the local mid- and low-end markets.

Therefore, Zhiyun is not the only domestic mobile phone manufacturer that is expanding overseas. All other large-scale domestic mobile phone manufacturers are flocking to the foreign market.

There is no way. The domestic mid- and low-end mobile phone market is too competitive. If they don’t find a way to reap some profits from overseas markets, they will not be able to survive in the domestic market.

Many mobile phone manufacturers sell mobile phones in China with super high cost performance... or in other words, they are sold very cheaply.

These mobile phone manufacturers are in a state of chaos. Now, when making mobile phones, they no longer pay much attention to the initial hardware profits in the domestic market, but instead focus on sales.

For industrial products, the cost price is one when the sales volume reaches 10 million, but it is another cost price when the sales volume reaches 20 million. In short, the more units are sold, the cheaper the cost per unit is.

At the same time, more sales also means more revenue from value-added services.

As a result, the mobile phone market has entered a mode where all major manufacturers are desperately trying to increase sales.

When domestic mobile phone manufacturers resorted to this method in order to survive and compete with each other, although it was a life-and-death fight, it also caused a large number of international traditional mobile phone brands to lose even the last low- and mid-end markets, and they were forced to withdraw from the domestic mobile phone market one after another.

That’s not all...Nowadays, these domestic mobile phone manufacturers are competing too fiercely in the domestic market, so they are running abroad to compete.

Then the remaining overseas markets of some international brands were gradually eroded by domestic mobile phone manufacturers.

Up to now, among the top ten mobile phone manufacturers in the world in terms of shipments, except for Apple and Samsung, the rest are all domestic mobile phone manufacturers... Even domestic smartphones have appeared in the African market.

Zhiyun and a large number of domestic mobile phone manufacturers have gone overseas, and Zhiyun Semiconductor's chips, memory, and flash memory; Huaxing Technology's screens; Qianding Technology's touch ICs; mobile phone batteries, camera components, acoustic components, lighting sets, vibration motors, and even circuit boards and other spare parts products from various other companies have all been exported!
The large-scale overseas expansion of domestic mobile phones is not just about the expansion of smart terminal products, but also means the expansion of the entire consumer electronics industry chain, even including the upstream semiconductor design and manufacturing fields.

This has led to the development of more industries.

A large number of factories are running day and night to meet orders from all over the world. Some famous working cities are even experiencing a work panic.

People are even worried that Kaizi Global’s orders will not be met in the next few years due to labor shortages.

This is a vibrant era!

(End of this chapter)