Tokyo: The evil god doesn't want to be the top star

Chapter 158 Omnichannel Broadcast

"That's roughly the situation. Representative from J Company, do you have anything to add?"

After explaining the previous situation, Manjiro Akimoto looked at a man diagonally across the conference table.

"Director Akimoto, according to our internal information, the report in Bunshun about Yayoi Tsuki's hearing loss is 100% true, which is why she has not directly responded to this rumor."

"If Yayoi Tsuki is really deaf, why would she suddenly release a new song and even perform it live..."

"Could it be that this is a 'stock' that was recorded beforehand, and they are going to use lip-synching to fool people?"

Being called out by Manjiro Akimoto, the representative of J Company looked puzzled.

"Why are you all so quiet? Please speak freely. After all, I am not a demon..."

Akimoto Manjiro clasped his hands together, supported his chin, and swept his sharp eyes over everyone in the field one by one.

"Ahem, I think if Yayoi Tsuki lip-synced at a press conference like this, it would be easily identified through track comparison and analysis. With her status and fame, there is no need for her to take such a reputation risk."

"Perhaps, she is not deaf, or maybe she was once deaf but has been cured, so she chose to release a new song on the same day as us..."

"This way, they can dispel rumors by singing the new song live, and also catch us off guard in the promotion of the new song?"

Another female representative clearly disagreed.

In District 11, lip syncing and half-open mic are not a big deal in other activities except commercial concerts, and many idols often do this in commercial activities.

But for a top singer like Yayoi Tsuki who is famous for her singing skills, every track she has sung live since her debut will be repeatedly analyzed by her competitors. Once it is confirmed that she is lip-syncing, she will end up in disgrace.

“Whether Yayoi Tsuki was lip-syncing or singing for real, whether it was a spur-of-the-moment move or a premeditated one, we must be extremely cautious and take all necessary measures to ensure that we completely defeat our opponent.”

"According to the emergency decision of the two companies, a temporary budget has been arranged, and a series of response measures will be taken in the publicity and distribution channels and music market within 24 hours..."

Manjiro Akimoto cleared his throat and the conference room suddenly became quiet.

"First, the new song of 'Tie Dao AK' will be released. We will increase the advertising on the website and self-media, and also launch more offline promotional activities..."

"Also, at the same time as Yayoi Tsuki's new song is released, we will also arrange a live broadcast press conference in the form of live singing and dancing, directly competing with Bethesda in terms of broadcasting channels."

"Online media can broadcast live at the same time, but the TV station needs to contact the colleagues in charge of publicity and promotion to try to use our new song release conference to squeeze out the time slot of Yayoi Tsuki..."

He opened a PPT and explained the new version of the "Targeted Promotion and Marketing Plan" that was launched just before the meeting because of the release of Yayoi Tsuki's new song.

S Company and J Company established a "joint girl group" for the first time in order to compete with B Company.

As the founder of the "Idol Warring States", competition is as common as drinking water to Akimoto Manjiro. His attitude has always been "if you want to fight, I will fight" and he will never give in.

"Director Akimoto, speaking of broadcast channels, I need to remind you of one very important point. That is, the broadcast channel of Yayoi Tsuki's new song release conference is very unusual..."

The publicity representative of J Company switched the projector and displayed a picture.

It was the announcement of Yayoi Tsuki's new song. This announcement was hasty and abrupt, and the content was very simple, even without a concept map or a pre-release PV, which seemed too rudimentary...

"Oh?"

But as the picture was further enlarged, Akimoto Manjiro frowned.

At the end of the trailer, in a place no one was paying attention to, after the title "New Song Release Conference Broadcast Channel", there were lines and lines of densely packed media lists in almost invisible small characters...

All major state-owned and private television stations in District 11, as well as major streaming platforms and live broadcast platforms, are listed.

In addition, broadcasting rights have been opened up to private anchors and other new media.

"How can this be?!"

"Are you kidding me? Even the Tokyo TV station that wants to broadcast cartoons at the end of the world has specially set aside time for live broadcast?"

Seeing this truly “omni-channel broadcast”, everyone gasped, and the entire conference room was almost vacuumed into a state of oxygen deficiency.

In the era when television was the mainstream media, there were sayings in the entertainment industry such as "prime time war" and "red and white war". Now with the popularization of the Internet, there is also a "traffic war". Ultimately, they are all fighting for "exposure".

Exposure is as important to an artist as their life force. Only with continuous exposure can an artist maintain public attention, fame, and commercial value. Losing exposure is equivalent to slow death until they are completely forgotten.

Therefore, from decades ago to the present, the capital in the entertainment industry has already made arrangements in all aspects such as equity, advertising orders, industry associations, copyright control, and restrictions on performing artists, keeping the major TV stations and streaming media firmly in their hands, thereby monopolizing the core resource of "exposure".

This also leads to the fact that, although there are no explicit regulations, various TV stations and streaming media have distinct positions of "entertainment faction", "business faction", and even "political faction".

No new song has ever been able to achieve this kind of "omnichannel" release lineup...

"These TV stations and platforms actually promoted the songs of Company B without informing us?"

"This violation of 'commercial tacit understanding' must be strongly condemned and subject to commercial sanctions!"

"I will call them one by one and ask them to stop broadcasting Bethesda's new song release conference and replace it with ours!"

Several publicity and promotion managers silently wrote down the TV stations and media belonging to the "factions" of S Company and J Company on the list, and hurried out with their mobile phones.

Bethesda’s advantageous publicity and promotion channels are mainly concentrated in several established TV stations and a small number of emerging streaming media.

Like this time's "all-channel broadcast", the list includes a large number of media controlled by S and J capital. This is unprecedented in the entertainment industry and is an act of betrayal that breaks the "rules of the game."

"Well, the other party did not preheat the promotion in advance. As long as they suppress the exposure of the new song release conference, the sales and popularity will definitely not increase."

Seeing the representatives hurriedly disappearing, Akimoto Manjiro nodded calmly.

"Director Akimoto! TV Asahi declined our proposal."

But a few minutes later, a publicity and promotion representative walked in with a sullen face.

(End of this chapter)