When I was in Reply 1988

Chapter 689 Preparation

Ma Richeng stood at the door of the crew with a briefcase in his hand.

The figure was stretched out very long under the light.

He was wearing simple clothes and his hair looked a little gray.

A dusty look.

The two people beside him are exactly the same.

"I have been traveling all over the country recently, and every city has done a good job of promoting it. Everyone is very enthusiastic about your new movie. This time, we want to screen it simultaneously across the country."

Happily ever after, he has great ambitions.

Li Renyong said: "Thank you for your hard work, Uncle Ma. When I went to Masan some time ago, I saw the poster of "Joint Security Area". That's why we say Uncle Ma is our butler. He is really amazing and can think of every aspect."

Ma Richeng said with a smile: "What happened just now? I heard Cangdong cursing from a distance."

Lee Chang-dong said, "You were away on a business trip, so you didn't know that the prop crew was slacking off. After the pistol was made, the actor tried it, and sparks and white smoke came out of the barrel. Is that normal?"

Ma Richeng stood up and said, "I'll go take a look."

As he said that, he was about to check the department where the props group was located.

The film submission deadline was already very tight, and now something went wrong.

If it were him, he would also curse.

Li Renyong held him and said, "Uncle Ma, just sit here. Our business is getting bigger and bigger, and we can't take care of everything. It won't work even if you die of exhaustion. You are responsible for coordinating the overall situation. If they can't do that, we can find a prop company."

Li Changdong said: "Ayong is right, their department has its own leader, what are you going to do? You just came back from a business trip, take a good rest."

Li Renyong said: "There is still some time until May 15th, so we have to hurry up. I heard that Cannes has its own requirements for selecting films."

Ma Richeng said: "Yes, there are requirements for the size of the film, format, subtitles, and time of entry."

Zheng Nanzhu took out a "Guide to Submitting Films to the Cannes Film Festival" and put it in Li Renyong's hand.

Li Renyong opened it and flipped through it quickly.

There is a big difference between Cannes and the Academy Award that wins the Oscar.

Submit your film sooner rather than later, or you'll be charged a very large late fee.

Yes, there are late fees for film selection.

There is nothing wrong with submitting a few days late, but generally no one submits late.

The earliest submission was last year.

Cannes also accepts this, and they set the time limit as eighteen months at the earliest and the day of the awards ceremony at the latest.

There are neither too many nor too few judges, including the main person in charge of Cannes, and each person has to watch 5-8 movies a day.

It can be said that I watch movies every day.

To a large extent, the selected films may be the ones that the judges themselves like.

Li Renyong closed the guide and said, "We need to hurry up and submit the film at least before May. Whether it's the script, color correction, or sound mixing, we need to ensure quality and quantity without any mistakes."

Ma Richeng said: "Cangdong and I will follow this."

Li Renyong said: "We also need to prepare our promotional materials. When going abroad, the promotional work we need to do is different from that in China. Whether it is textual promotion or visual promotion, as long as it can express the core theme of the story, it will be fine."

Several people nodded.

Li Renyong continued, "Ask Lu Bingri if he can go to the film festival with us."

Lee Chang-dong asked in doubt: "Why bring him here?"

In the 80s, in order to further clarify the award method of the main competition unit, Cannes added the "Un Certain Regard" and "Critics" units to expand the capacity of the film festival.

Although Lu Bingri always adds his own personal opinions, his writing style is very good. Bringing him along can increase our international influence.

In those days, there was no Internet, and if people wanted to pay attention to something, they could only rely on newspapers. Li Renyong said with a smile: "For domestic movies to be broadcast, they must participate in film festivals. Whether it wins an award or not, it is a kind of publicity for "Joint Security Area". With a gimmick, who is worried that it won't sell? Not to mention, this is a high-quality movie in itself."

What was the result of making this film?
Of course, you don’t have to participate in military service.

He wanted to take anything that could help improve his reputation.

Ma Richeng said: "I understand. I will go and communicate with him later."

Zheng Nanzhu asked: "Are we all going to participate?"

When she went abroad and attended film festivals, she felt a little inferior.

No, it should be said that the Peninsula film industry in this era may have some inferiority complex.

The movies on the market are all imported from Gang Island and Hollywood.

Judging from the data, there are very few high-quality movies themselves.

It cannot be said that there are none, out of ten movies they make, five are high-quality movies.

Out of ten movies, only one is a quality movie.

There is absolutely no comparison.

It is not yet the 90s, the peninsula is developing slowly, and they do not have that much pride yet.

Li Renyong said with a smile: "Go, everyone. As long as our movie is released, both the actors and staff will be invited."

Lee Chang-dong stood up and said, "You guys chat, I'll go take a look, and then continue filming right away."

Li Renyong nodded and said, "Okay."

Then, he turned around and said, "Uncle Ma, the post-production of the film must be carried out according to the rules and regulations, otherwise it will not be submitted when the time comes."

Ma Richeng said, "I understand. I'm so thirsty. Can someone get me a glass of water?"

The staff standing by immediately brought three cups of coffee.

Zheng Nanzhu handed over the notebook with a smile.

Ma Richeng took a sip of coffee and said, "Just now I saw you writing and drawing. What is that?"

Li Renyong opened it and found out it was a marketing plan for participating in the film festival.

Wow, you also know this?

Background analysis - movie target positioning - main planning content - filmmaker interaction - industry promotion - implementation steps.

Among them, the interaction between filmmakers is the most detailed.

For example, meet-and-greets with directors from various countries, autograph sessions with actors and stars, press conferences, etc.

The most special thing is the promotional activities, but there is very little written about them, probably because they are not related to the profession.

Li Renyong watched and nodded.

The contents of the notebook are of great benefit to both the film itself and the production team.

"Sister Nanzhu, what can you do now?"

Hearing this, Zheng Nanzhu smiled even more happily, and her eyes narrowed into a crescent moon.

“I just write casually.”

Li Renyong knew that when she said this, it must have been because she had spent a lot of effort to look up information.

Ma Richeng said, "Let me see what you wrote."

After saying that, he took the notebook, flipped through it quickly, and his eyes lit up.

"Very good, but the promotion part is relatively small. I will analyze it later. There is still a lot of content to be added in marketing and cooperation."

(End of this chapter)