Chinese Entertainment 2017: Starting from the Top Writers

Chapter 748: Popular around the world, re-examination

The reason why Lin Li became a hot topic again is very simple.

Squid Games exploded!

And it is sweeping the world with an unmatched momentum!

Since its launch on Netflix on March 3, "Squidward Floyd" has become the most popular TV series in more than 21 countries and regions covered by Netflix in just one week.

In addition to continuing to dominate the charts in various countries in the Asia-Pacific region, it has also continued to top the Netflix list in North America. At the same time, it has topped the Twitter TV series and movie hot searches for a week in a row, and its Rotten Tomatoes freshness has capped at 100%.

In China, news about the incident has only been leaked in the past two days. At first, many people did not pay much attention to it. They just knew that the drama invested by Lin Li seemed to be very popular abroad, but they did not know to what extent.

As more and more news appeared on Weibo, people began to post related videos on various short video platforms, and domestic netizens finally had an idea of ​​the popularity of the "Squid Game".

At this time, many domestic media could no longer sit still and began to understand the relevant news and report it. After two days of intensive reporting, more and more news entered the country. By the evening of the 28th, terms such as "Lie Li Squid Games" and "Squid Games" topped the Weibo hot search list and even topped the hot list on short video platforms such as Tik Tok, sparking discussions across the entire network!
The main reason for the explosion in China was that Netflix co-CEO Ted Sarandos publicly stated that day: "Squidward: The Last Airbender may become the most popular series in Netflix's history."

According to a report by Yonhap News Agency quoted by the Beijing News on March 3, "Squid Game" had been online for 28 days and had more than 8 million viewers worldwide.

Netflix said 1.11 million households around the world watched "Squidward Floyd."

Since its premiere, the series has topped the "Today's Ratings" in 94 countries. This is the first time that a non-English series from Netflix has topped the top ten list in the United States for eight consecutive days.

Although the plot of the drama was criticized for being too violent and bloody and was warned by parents in schools in many countries, this could not stop the popularity of "Squid Game" from spreading around the world.

In fact, after Lin Li went to South Korea and announced that he would cooperate with SBS to create this drama, not many people in China paid attention to the follow-up of this "Squid Game".

In the eyes of many people, Lin Li's success in China is related to many comprehensive factors such as the popularity of his works, appearance, and academic qualifications. They do not think that a Korean TV series invested by Lin Li will achieve good results.

After all, it is normal to have difficulty adapting to the local climate when you go abroad.

But the reality is just the opposite. The performance of "Squid Game" shocked everyone and caused several domestic video platforms to feel a huge sense of crisis.

They were a little scared!

Although they originally hoped to increase VIP membership, gain a higher market share, and get more advertising benefits through Nanxun Culture's works, and had always been very positive and respectful in their cooperation with Nanxun Culture, there was a certain tacit understanding among the several video platforms.

This tacit understanding was fully demonstrated at the Weibo Night dinner.

On that day, Lin Li launched several projects in succession. Although the competition among them was fierce, they negotiated and distributed the projects evenly. Everyone gained something, and they tacitly controlled the price within a certain range.

In their opinion, even though they really need Nanxun Culture’s good projects, Nanxun Culture also needs their broadcasting platform.

The relationship between them is complementary.

Even if one of Nanxun Culture's dramas fails, they can still take the initiative and bargain.

But what was unexpected was that Nanxun Culture actually expanded beyond the country and cooperated with Netflix, the world's largest long-form video streaming media, and swept the global market with an inconspicuous "Squid Game"!

They were a little panicked!

According to the current trend of "Squid Game", the benefits obtained will be an unimaginable huge amount.

Perhaps, Nanxun Culture will focus on the world in the future, and they will no longer be the "necessary choice" of Nanxun Culture!
Therefore, they must change their attitude towards Nanxun culture!
Starting from the evening of March 3, a squid storm began to sweep across the country.

In the following half month, Squid Game continued to be popular.

On Weibo, there are hundreds of topics about "Squid Game", and related videos on Douyin have been played more than 140 billion times, frequently dominating major social media platforms at home and abroad.

A TV series that has swept the world was brought about by Nan Xun, a writer who is famous all over the world. And it is not his own work. He just went to South Korea, took the initiative to find the original screenwriter of "Squid Game", invested the full amount, and handed it over to SBS TV station for filming and production.

The casualness of the whole process is simply unbelievable.

But the point is, Squidward succeeded.

And it was a success that shocked the world!

Linli's name once again resounds around the world in a brand new way!
At the beginning of 2019, no one expected that the most popular new drama in the world would be a Korean drama, and it was invested by a Chinese.

Netflix also seized on this popularity and continued to build momentum in many countries around the world.

First, Netflix realistically restored the game scene at the Itaewon subway station in South Korea, and reproduced a piggy bank filled with 456 billion yuan outdoors in the subway.

As you walk into the subway station, you can see the 123 wooden dolls, which quickly attracted a crowd of fans to check in and take photos.

In order to promote the drama, Netflix in the Philippines placed a giant 123 wooden doll on the street. The program crew also filmed from the side and found that most passers-by did not dare to run a red light after seeing the doll.

Of course, there were also times when a man tried to break in, but the doll would immediately turn around and glare at him and broadcast a message.

Many netizens joked: They are even more powerful than the police.

Netflix ranked first in the world, with 1.11 million users watching it.

A little sugar-candy game that made the whole world start poking and poking.

Overseas social media exploded with all kinds of video imitations
Recently, South Korea's Kakao Entertainment also announced that it will produce a real-life version of the "Squid Game" variety show, named "Survival Men and Women: A World Divided."

The program format will allow contestants to stay in an isolated and harsh environment for 10 days and engage in a fierce survival competition. The winning team will receive a prize of 1 million won.

Just by looking at the format, you can tell that this is another variety show that will be a big hit.

In fact, there have been many dramas with themes like "Squid Game" in recent years.

For example, films such as "Alice in Borderland", "Gambler's Guide", "The Hunger Games", and "The Maze Runner". The similarities between these survival and battle royale films are that they stimulate people's desire to watch and the motivation to follow the drama through interlocking game settings, the protagonist's efforts to break through, and thrilling plots.

Why is it that among so many works, only Squid Games is popular? In fact, Lin Li had studied this point before he went to find Huang Donghe.

First of all, this drama is based on a cruel survival game and reveals the ugly side of human nature.

Although it is mainly based on Koreans' childhood games, it can transcend cultural differences and resonate with audiences from other countries.

The game settings in "Squid Game" are relatively simple. Games like statues, tug-of-war, and marbles are childhood memories of a generation, which immediately lowers the threshold for watching the movie and brings the audience closer.

How the innocent children's game is combined with the cruel competition system has greatly attracted attention.

456 people participated in the game. Those who passed the game were eligible to enter the next game. Those who were eliminated would be shot and exploded on the spot.

Among similar works, simple level-breaking, competition, or simple bloodiness and excitement lack explosive points. The main reason for the popularity of "Squid Game" is that it combines the two very well.

Breaking away from the style of previous Korean dramas and upholding an unconventional attitude, "Squid Game" opened the door to alternative TV dramas.

No love, no friendship, no martial ethics!

The plot is only nine episodes long and is full of high energy.

At the same time, in "Squid Game", the actors' acting skills are very good, and the performances of both the leading actors and the group are very wonderful, showing the thrilling moments of various characters in the game vividly.

"Squid!", which premiered in mid-to-late March, continues to gain popularity around the world, and the shock that the "Squid Storm" has brought to the global film and television industry continues.

When it was first aired, it topped the US Netflix rankings and later became the most watched non-English original drama on the Netflix platform.

By mid-April, "Squidward Floyd" became Netflix's first hit, with viewers exceeding 1.3 million, becoming the first original series in Netflix's history to exceed 1.3 million viewers.

Before "Squidward Floyd" dominated the charts, the top three Netflix dramas were "Bridgerton" with 8200 million viewers, "The Witcher" Season 7600 with 7000 million viewers, and "Arsene Lupin" Season with million viewers. However, "Squidward Floyd" broke the million mark as soon as it was released.

You should know that Netflix has 2 million paid subscribers worldwide, and now 1.3 million of them have watched "Squid Game". It is conceivable how popular this Korean drama is around the world.

In China, although "Squid Game" has never been officially broadcast in the country, its influence is also expanding.

At present, you can find many similar games by just searching on the Internet, and the average price is almost around 10 yuan. The sales volume of these products is also very good. Some merchants sold more than 30000 pieces in just one week.

It is no exaggeration to say that the influence of "Squid Game" has supported countless surrounding businesses.

"Squid Game" peripheral products have also appeared on e-commerce platforms in the European and American markets, such as clothing, candy cookie sets, marbles, etc. Among them, the green sportswear worn by the contestants in the play has been successfully sold and become a hit.

The popularity of the show also boosted Netflix's stock price, which recently hit an all-time high of $646.84 per share.

自3月21日“鱿鱼游戏”开始播出，奈飞从每股589.35美元大涨至4月15日每股632.66美元，涨幅达7.35%，市值增加约192亿美元，约合人民币1237亿元。

As of April 4, Netflix's global paid subscribers increased by 15 million in one month, of which 154 million were in the Asia-Pacific region, contributing 102%.

Some analysts predict that "Squidward Gaming" may become a catalyst for its stock surge. Netflix's second-quarter earnings per share may reach $2.55, revenue may reach $74.8 billion, and the number of paid subscribers worldwide may increase by 380 million.

Due to the popularity of "Squid Game", related products are sold out in South Korea.

Even in China where Netflix is ​​not available due to the numerous reasons, the popularity of “Squid Game” remains unabated.

On the short video app, an 8-second short video imitating the "poking candy" scene in a TV series received 512.9 million likes.

On Weibo, topics related to #SquidGame# have been on the hot search list many times, and the number of readings has reached new highs.

On Amazon, there are over 2000 results for the term "Squid Game costume."

The Google Trends internal platform reported that searches for the phrase reached a new high in the week ending April 4.

The best-selling item is the green sportswear number 067 worn by the female supporting character Zheng Haoyan in the drama, which even made it to the best-selling list of Amazon France.

The popularity of the squid game also led to an interesting incident.

SK Broadband, an internet service provider under South Korea's SK Group, said that Netflix's hit TV series "Squid Game" has led to a surge in viewers, and the company has sued Netflix, demanding it pay for maintenance costs caused by the sudden increase in network traffic and for high bandwidth expenses over the past three years, according to Korean media reports.

SK said that as Korean-produced dramas such as "Squid!" became popular on Netflix, the amount of Netflix data traffic handled by SK increased 2018 times to 5 trillion bits per second from May 4 to April this year.

Currently, Netflix is ​​the second largest streaming platform in South Korea, second only to YouTube.

But neither platform pays for network use, which is paid by content providers such as Amazon, Apple and Facebook.

So, the two companies started a lawsuit, which stunned the crowd of onlookers.

As for the main actors of Squid Game, they have received a lot of invitations to variety shows and brand endorsements during this period.

Among them, the heroine Zheng Haoyan was called the "lucky newcomer" of the year by foreign media. In just thirteen days, her Instagram fans soared from 40 to 1700 million, and a single Instagram post received more than 800 million likes. Her first drama as an actress made her a worldwide hit.

Just the day before yesterday, on April 4, Jung Ho-yeon was officially announced by LV as the global ambassador.

Whether it is the Korean entertainment industry, the Chinese entertainment industry, or even the world entertainment industry, no one could have imagined that an actor's success would be so easy!
And when everyone traced the source, they focused their attention on Lin Li, the instigator of the drama "Squid Game".

The name Nanxun already enjoys a certain degree of popularity around the world, and is even more famous in Southeast Asia.

This time, the whole world began to re-examine Lin Li.

Those who didn't know him that well were amazed after learning about his experience in detail.

At this time, Lin Li, the protagonist who has attracted the attention of many people around the world, has already boarded a flight to Seoul, South Korea.

(End of this chapter)