Chinese Entertainment 2017: Starting from the Top Writers

Chapter 374: Wind Dog begins broadcasting, unintentional exposure
3 month 26 day.

Since midnight, users who clicked into the Kiwi software have noticed changes in the Kiwi opening screen today.

What comes into view is a group of teenagers playing around recklessly.

The opening poster uses wind as the background element, and the whole picture is full of fluidity. On the edge of the poster, there is the text "Free as the wind, run like a dog".

The font in the center of the poster fills the entire picture, with seven large characters "The Sky of the Wind Dog Boy" written in a vigorous and powerful manner, flying freely, perfectly embodying the boy's high spirits.

The top of the poster states "Produced by Nanxun Culture, exclusively broadcast by Kiwi", and the bottom of the poster states "Live broadcast starts today at 20:00" in eye-catching red fonts.

Just one poster makes everyone who sees it feel brightened.

Very special, a breath of youthful and unruly air rushes towards me.

Entering the software, the homepage is still eye-catching with its bright red color. In the entire top page of the homepage, the huge horizontal poster of "The Sky of the Wind Dog Boy" is extremely eye-catching.

A group of teenagers appear in the poster, and the youthful atmosphere rushes towards them.

The retro red school uniform is full of the sense of the times. The flying corners of the clothes and the jumping posture show the vitality and enthusiasm of youth.

This group of fast-moving teenagers broke through the surrounding high-rise buildings. Behind their leap was the courage and energy to compete with the sky. The words "Study hard and make progress every day" on the poster seemed to have the magic of traveling through time and space, as if to bring everyone who saw it back to their desks in the summer of their senior year in high school.

The entire set of posters perfectly blends youthful images with the spirit of the times, transforming into the most beautiful and moving moments unique to this age.

The audience had a very good experience watching the show and were looking forward to the evening's broadcast. Even some people who had never heard of the show became somewhat interested and planned to wait and see what the show was about after it was aired.

However, people related to other film and television dramas produced by Kiwi during the same period secretly cursed their mothers. Comparison makes people feel miserable. The honor given by Kiwi to Feng Quan was really too great, which made people jealous!
No one expected that Kiwi would make such a big deal and treat Wind Dog as a super hit.

What they didn't know was that Gong Yu originally wanted to go even further and add pop-up ads for Feng Quan to all Kiwi videos. When Lin Li found out about this, he immediately called to stop it.

After all, too much is as bad as too little.

Of course, Lin Li also understood Gong Yu's feelings.

Recently, the QuestMobile market data for March was released, and Kiwi continued to maintain its first position in the mobile video market in terms of indicators such as monthly active users, monthly average daily active users, and monthly usage time.

There is a trend of short video platforms catching up with Penguin Video and Pants Video. The average daily active users of Penguin Video in March decreased by 3 million compared with February, and it dropped to third place in the mobile video industry.

Benefiting from the popularity of the super online variety show Idol Producer and the brand effect of its successful listing on the Nasdaq in the United States, Kiwi had 3 million monthly active users in March and 4.89 million daily active users, leading the mobile video market.

In terms of monthly usage time, which reflects user stickiness, Kiwi's monthly usage time was 44.33 billion hours, a year-on-year increase of 21.04%. Penguin Video's monthly usage time was 34.08 billion hours, ranking second in the industry.

Ranked third to sixth are Kuaishou, Xigua Video, Huoshan Video, and Pants, with monthly usage time of 30.53 billion hours, 21.61 billion hours, 21.34 billion hours, and 19.33 billion hours, respectively.

With the rapid development of short video platforms, Kiwi continues to maintain its leading position in terms of monthly active users, monthly usage time, and monthly average daily active users, but the market position of Penguin Video and Pants is being challenged by short video platforms.

In March, the average daily active users of Penguin Video was 3 million, a month-on-month decrease of 1.03 million compared to February, ranking third in the industry.

At this time, Gong Yu particularly hopes to further consolidate their Kiwi's leading position through the launch of Fengquan, leaving Penguin and Pants far behind and becoming the leader of the domestic video platform.

To put it simply, Kiwi really wants to make progress now!

Starting from the morning, the Internet gradually became lively.

Around eight o'clock, Hou Minghao took the lead in forwarding the poster for today's launch from the official Weibo account of Nanxun Culture Fengquan and posted a message to act as a publicity committee member.

"Support Peng Peng's new drama. Director Lin's original work and script are worth looking forward to."

His post seemed to be a signal, firing the first shot in Fengquan’s publicity.

Chen Duling: Support Peng Peng’s new drama, produced by Nanxun, quality guaranteed, my friends, remember to watch it.

Zhang Ruonan: I support my brother’s new drama and have already prepared my own little stool.

Zhao Lusi: Let’s look forward to The Sky of the Wind Dog Boy.

Zhang Zifeng: Looking forward to The Wind Dog Boy.

After that, the propaganda lineup gradually expanded.

Dong Zijian: I heard that Nanxun Culture has a new drama? The Wind Dog Boy? It looks quite interesting. I will wait for it tonight.

Naza: Curious about what the Wind Dog Boy is?

Chen Yao: Let’s go see Fengquan together.

Chen Xiaoyun: It looks very interesting.

Reba: Watching the wind dog boy, recalling the passionate youth.

Yang Mi: The membership has been opened, waiting for the broadcast to start.

Zhao Liying: Let’s watch The Sky of the Wind Dog Boy together. Our director Lin Da is the screenwriter.

Liu Yifei: I’ve been idle at home recently, and finally there’s a drama to watch. I’m looking forward to Feng Quan.

Hu Ge: After watching the trailer, I am particularly looking forward to the feature film. Then, Tang Yan, Fan Bingbing, Lin Gengxin and others posted on Weibo to express their expectations, and netizens suddenly felt that the entire entertainment industry was promoting Feng Quan.

At the same time, some people noticed that among the many celebrities who posted on Weibo, there was one who specifically spoke out for the little-known Fengquan female protagonist Zhang Jingyi, and even received a reply from her.

Tian Xiwei: Let me recommend a good drama to everyone. It’s The Wind Dog, starring my good friend Zhang Jingyi. I visited the set and she performed really well. Let’s all watch it together.

Just when her fans were curious about how Xiaotian knew Zhang Jingyi, Zhang Jingyi also appeared in her comment section to reply.

Zhang Jingyi: Thank you Xiaotian*^_^*!

Tian Xiwei immediately replied: Muah.

Her fans were a little curious for a moment and didn't understand how the two knew each other. It seemed like they had a good relationship.

In the morning, the promotion and calls from many stars in the entertainment industry attracted the attention of most of the entertainment industry. In addition, many unknown artists and Internet celebrities spontaneously promoted the event, all wanting to take advantage of this wave of popularity.

The Fengquan crew, starting with director Zhao Qian and a number of leading actors, posted articles to share their understanding of the roles they played and their feelings after the filming.

Because many stars posted on Weibo to promote the event in the morning, their speeches also attracted the attention of many netizens, who left messages to express their support.

And the highlight is yet to come.

At five o'clock in the afternoon, three hours before the show started, Lin Li updated his status after a long absence.

Hello everyone, it seems like I haven’t updated for a while, haha, sorry. "

"I've been busy lately with schoolwork, and I've also had to take time to look after the editing of the youth film. Of course, I've also been writing a few new scripts, so I forgot to update. I hope you can understand."

"Today is the day that Wind Dog starts airing. Thinking about it, more than half a year has passed since the start of the junior year last year. Wind Dog has finally arrived as promised. I have something to talk to you about Wind Dog."

"I wrote the script for the drama Wind Dog, but director Zhao Qian was in charge of the actual filming. I took the time to watch the drama from beginning to end, and to be honest, I was very moved."

"Director Zhao shot it well, and the actors' performances were also very good."

"The Wind Dog has everything that youth films have, such as friendship between teenagers, innocent love between teenagers, and even the reason for the love is very common basketball, and there is also a common tool man setting. If it is just a youth film, there is really no big breakthrough."

"As far as youth films are concerned, this drama is just a condensed version of a youth film, except that it has a faster pace, is shot more carefully, and the props and plot are closer to reality. It adds some dialects and uses very distinctive regions. The rest is basically the conventional routines of youth films."

"But its uniqueness lies in that its main plot is not the common development of love in youth films, but the heavy reality and the high spirits of youth as the main contradiction, and the different growth of different teenagers in this contradiction as the main plot. Love and romance are just different events connected by this main plot."

"On the basis of youth films, it adds very realistic contrasts between different classes, the different states of love of different classes, the embarrassment of ordinary people, the helplessness of young people in facing birth, aging, illness and death, the impact of family education on children, etc."

"It tells you that although youth is full of enthusiasm and passion, and has the hot blood and innocent affection of youth, it also has the separation of life and death, the helplessness when facing an insurmountable gap, the envy and unwillingness of those who are obviously superior to oneself, and the pain of being in love but not being able to get it."

"Such youth is more precious and more touching because of such reality."

“There may be some spoilers involved, but please trust me.”

"This wind dog, it's a little different."

The long article of hundreds of words amazed many netizens and fans who were watching.

After all, this is not only Lin Li's first post in a long time, but also the first time that Lin Li has posted a long article for a work. Even with the previous "Cuteness" and "Sadness", Lin Li has never posted a long article with so much content.

At this moment, everyone could feel how much Lin Li valued the Wind Dog.

At this moment, the comment section was also noisy because of Lin Li’s remarks.

"Zhanlou, I love you, Nan Da! Heart!"

"Tsk, tsk, tsk, it's rare that our NTU, which is so frugal with words, can actually publish such a long article. Just for this reason, I must follow this drama."

"Nanda, do you happen to have time today to retrieve your long-lost password? Not bad, keep up the pace."

"Nanda, there's something wrong with you! You're not like this with Lovely and Sad! Even when Glory was a hit, I didn't see you post such a heartfelt long article!"

"Nanda, I want to criticize you. How can you post such a long article without a selfie? You must pay attention to this next time."

"I know, I know. I will definitely stay in front of the screen to watch Feng Quan tonight."

"Didn't you hear the main point? Nan Da said he has several new scripts in the works! The known one is "Starry Sky", so what are the other scripts?"

"Oh my god, someone finally figured this out. I'll tell you, this is the key point!"

"I'm curious about what the script is. Tell me the truth!"

……

Daily crooked building.

The script details accidentally revealed by Lin Li not only aroused the curiosity of fans and netizens, but also attracted the attention of many artists in the circle.

Amid the hustle and bustle, eight o'clock arrived quietly and Fengquan officially started broadcasting.

(End of this chapter)