Chinese Entertainment 2017: Starting from the Top Writers

Chapter 348 The determination of pants is under control
Pants was the first video website in China to try something new and make it look delicious.

As early as 06, Kuazi completed a financing of 1200 million US dollars. In 07, it raised 2500 million US dollars. In the same year, it became the first video website in China with a daily playback volume of over million.

In 10, Kuaishou became the world's first independently listed video website in the United States, with a peak market value of US$119 billion.

In 12, Kuaishou merged with Tudou, one of the most successful video websites at the time, and in 13 it became the first video website in the country to have over 1 million mobile views.

In April of the same year, the daily playback volume on mobile terminals exceeded 1.5 million, and mobile traffic increased by 3% in just three months.

Youku once occupied half of the video website market.

In 14, the monthly usage time of the Pants APP ranked third among all APPs, second only to Green Bubble and QQ.

Everything looks so beautiful.

Then, Youku suddenly fell behind.

It can be said that 14 was the peak of pants, but also the beginning of their decline.

In 14, Operation Jianwang began to show results, and copyright was raised to an unprecedented level.

Without copyright, there is no content.

Faced with this situation, Kiwi bought My Love from the Star and Where Are We Going, Dad, and created its own "U Can You Heroes".

Penguin Video has bought a large number of Hollywood blockbusters and introduced the hottest TV series in history, Game of Thrones.

As the industry leader, Pants is certainly not idle.

When Kiwi and Penguin were engaged in a content war, Pants also took timely action and launched...the most disgusting and creative advertising model in history.

In order to promote the slow-paced lifestyle culture, Pants launched an advertisement with a duration of more than three digits.

In order to keep users' minds active and prevent them from getting Alzheimer's disease after watching videos, Youku will play another ad after the previous one and restart the timer.

In order to improve the user's hand-eye coordination, Youku will quickly pop up an advertisement that cannot be closed when the video is paused, which makes the screenshot party feel very interesting and happy.

To give web designers a chance to showcase their talents, Pants filled all the pages that don't occupy the player with ads.

So much so that if the advertising content is replaced with casino or gambling advertisements, the webpage will become similar to some kind of indescribable website.

As for the problems of low advertising quality and lack of creativity, they are just icing on the cake and minor flaws in a perfect piece of jade.

To thank the pants for their consideration for the health of users, netizens affectionately call them: low pants.

Of course, Pants has also made some achievements in content production.

Inspired by the "Reign of Emperor Wen and Emperor Jing", Kuzi decided to follow the Huang-Lao philosophy of "ruling by doing nothing" in content production.

When Kiwi had already produced phenomenal online variety shows such as "The Rap of China", Pants chose to stand with the masses, believe in the masses' ability to create content, and adhere to a strategic approach centered on UGC content.

Here, Lin Li couldn't help but applaud Pants for its class stance of standing with the masses at all times.

Pants believed in the masses, and it turned out that the masses had sharp eyes.

On one side is Game of Thrones, and on the other side are user-generated videos. There is no doubt about where this will go.

By the end of 15, Kiwi and Penguin ranked first and second in the industry with 2.73 million and 2.03 million monthly users respectively, while Pants had only 1.44 million.

Since then, Youku has completely lost its position as the industry leader.

Mountain darkly, vista.

When Pants was in the most critical moment, our teacher Ali Ma took action.

In 15, Mr. Ma bought all the shares of Pants Tudou, and since then, Pants has become a core part of Ali's large entertainment sector.

It is worth mentioning that Ali Entertainment, which cannot be typed directly using this input method, is still one of Ali's most money-losing sectors.

Ali's 18 financial report showed that the losses of Alibaba's large entertainment sector, with pants as one of its core products, continued to increase, with a loss of nearly 31 billion yuan, an increase of about 1.25 times compared with the same period last year.

Ali said that this was mainly due to the fact that its investment in copyright production and licensing failed to generate expected returns.

So, why couldn’t even Teacher Ma save his pants?
Because in this age of competing for dads, you are not the only one who has a dad.

For example, Penguin Video is to Penguin like its own son who even has the same surname as it, isn’t it much closer to it than the one you adopted halfway?

Kiwi, Penguin Video and Pants are backed by Baidu, Penguin and Ali respectively.

Rather than saying this is a battle between the top three video websites, it is more like a Three Kingdoms battle between BAT.

But the problem is that Penguin and Baidu are themselves Internet portals, and they only need to allocate a little resource to their son to greatly increase the attention of the video website.

But what about Ali? Would you go to a shopping website to find out what variety show to watch tonight?

You know what, but I have actually done this in desperation.

Pants and Taobao have tried the so-called "see and buy" model.

What does that mean?

For example, when you are watching Eternal Love and crying happily, Baji! A link pops up on Mi Mi's face, "Yang Mi endorsement! Are you okay? Are you okay? Are you okay? Eat Lychee Plum if you are okay~!"

If you can still continue crying at this time, then I really want to ask you: "Are you okay?"

Because the user experience was so poor, this mode was cancelled after a period of experimentation.

Without the ability to match resources, the only help Ahri can provide to Pants is basically money.

Mr. Ma was indeed not vague. This year, under the leadership of Yang Weidong, the Pants Club bought the exclusive online broadcasting rights for the 16 World Cup for 18 billion yuan.

The opening game alone brought in a 160% month-on-month increase in new users for Kuazi, and the overall daily active users increased by 20% month-on-month on the same day.

According to the data provided by Kuzi himself, the 64 games attracted a total of 1.8 million users to watch. It can be said that with the support of Mr. Ma, Kuzi won a rare victory in the TOP3 battle.

However, due to lack of follow-up, the benefits brought by the World Cup were quickly lost.

Lin Li remembers very clearly that at the end of 18, a piece of data broke out on the Internet, showing that the daily active users of Pants began to show a clear gap with Kiwi and Penguin Video.

Pants has 7500 million daily active users, while Kiwi and Penguin both have more than 1 million daily active users. The reasons for Pants' failure are obvious: poor user experience and poor content quality.

Especially now that he has become such a variable, one is Cute and the other is Glorious, Penguin has taken the lead in the field of online dramas, leaving Kiwi and Pants far behind.

In addition, the exclusive broadcasting rights of the 26 billion box office movie "Bei Ni" attracted a large number of drama fans, movie fans and his fans.

Kiwi followed suit and took down Wind Dog, which made Pants seem even more short-sighted and was often ridiculed on the Internet.

So when he met Lin Li today, Yang Weidong did not intend to hide his urgency and spoke directly to express his attitude.

"Boss Yang is a candid person, and I won't play dirty tricks with him."

"First of all, I have to explain to President Yang that Xinghan has been taken over by Penguin."

Lin Li explained Xinghan's whereabouts very directly, causing the smile on Yang Weidong's face to freeze.

"In addition, I also communicated with Mr. Gong of Kiwifruit and some seniors in the industry a few days ago. They will work together to create my other two works, Zhou Sheng Ru Gu and Yi Sheng Yi Shi."

Before Yang Weidong's expression could ease, Lin Li dropped another bombshell, causing his hands, which were pouring tea, to tremble, and some of the tea spilled.

"Heh... I didn't expect that Penguin and Kiwi would be faster."

"We were one step slower."

Yang Weidong picked up the tablecloth beside him and wiped the tea that spilled on the table with a calm look, then said with a smile.

"Mr. Yang."

Lin Li looked straight at Yang Weidong.

"Hmm? Mr. Lin, do you have anything to say?"

Lin Li's serious attitude startled Yang Weidong, and he asked curiously.

"Boss Yang, have you forgotten that I have a play that I'm going to write, direct, and act in?"

Lin Li raised his chin slightly, his eyes calm and proud.

"Yup!"

"I almost forgot the most important thing!"

"So Mr. Lin means that lighters can cooperate with our pants?"

"If that's the case, that's great! This is truly a silver lining! Hahaha!"

After Yang Weidong realized what was going on, his eyes showed undisguised ecstasy, and he spoke excitedly one sentence after another, as if he had already seen the extremely high popularity that the lighter had caused after it was launched on their platform.

"Boss Yang, don't get excited yet. Some issues still need to be clarified in advance."

Lin Li smiled at Yang Weidong and spoke in a calm voice.

"Of course. I wonder what Mr. Lin's requirements are for the drama Lighter?"

"Let me make my position clear first. I still say the same thing. If Mr. Lin opens the offer, I will never bargain!"

Yang Weidong held his head high, looking like a wealthy man.

Tsk tsk tsk, of course you don’t feel bad if it’s not your money.

Looking at Yang Weidong's face that showed he had gotten rich nouveau riche, Lin Li secretly complained in his heart.

"Mr. Yang, this drama will be independently produced by our Nanxun Culture, with an estimated investment of 1.8 million. We are willing to give % of the investment to our platform. I wonder what Mr. Yang thinks?"

Lin Li had a hint of smile between his brows and said calmly.

"Ha... a little unexpected, but I think it's okay. After all, it's Mr. Lin's first time to star in his own work. It's worth the price. I have no problem with it."

Yang Weidong's eyes flashed, and he handed the poured tea to Lin Li, and answered with a smile, still relatively calm.

"Boss Yang is really straightforward, worthy of being a senior."

"In addition, our production of Lighter is expected to be 36 episodes. If our platform wants the exclusive broadcast rights, I hope the average copyright fee per episode is million."

Lin Li first praised Yang Weidong, then touched his upper and lower lips together, revealing his real fangs.

Yang Weidong paused as he brought the tea to his mouth and looked at Lin Li in disbelief.

Lin Li raised his eyebrows and smiled at him, gently raised the teacup to signal him, then put it to his lips and took a sip.

"Tsk... This cinnamon is good, with a strong aftertaste."

Lin Li smacked his lips and praised calmly.

"Boss Lin, although I have great confidence in you, this amount is indeed a bit high. Can you give me some time to consider it?"

Yang Weidong thought about it and decided that it would be safer to ask Ali for instructions first.

"No problem, Mr. Yang. I understand. It is indeed not a small amount."

"It just so happens that someone from Mango will be coming over tomorrow, and I want to hear their thoughts as well."

Lin Li said in a calm voice with a calm smile.

"Well... I think our Pants has gone downhill, but it is still one of the top three, and its user base is not comparable to Mango TV."

"Boss Lin doesn't need to waste time meeting them anymore. I agree to what Boss Lin just said!"

Yang Weidong's face darkened. He first hinted at Mango, then waved his hand and agreed.

"Mr. Yang is generous and it's a pleasure to work with you!"

Lin Li raised his teacup and gestured to Yang Weidong with a smile.

Everything is under control!
(End of this chapter)