Chinese Entertainment 2017: Starting from the Top Writers

Chapter 328 New Year's Events, All in Action
New Year’s Day, the beginning of the new year.

Weibo is particularly lively early in the morning.

The first thing to be discussed is naturally last night's Spring Festival Gala.

Although the Spring Festival Gala is often criticized for being increasingly boring, one can still fully appreciate its highlights on Weibo and WeChat Moments every year.

The biggest highlight of the 18 Spring Festival Gala was the historic appearance of Wang Fei and Na Ying. It has been 20 years, and it has been the expectation and emotion of a generation.

It is common in the Spring Festival Gala that the singer becomes famous before the song does.

But this time the song didn’t become popular, but Na Ying’s eyebrows became popular first. It was really her eyebrows. They became a hot topic on Weibo in minutes, with the title “Eyebrows as flexible as earthworms”!
Soon after finishing her performance, Na Ying posted a Weibo specifically about her eyebrows, saying that she thought they were very good, which caused a burst of joy in the comment section.

In addition to the queen appearing in the same frame, Jackie Chan and Wu Jing appearing in the same frame can be said to be very eye-catching. After Wolf Warrior 2, Wu Jing has also become a bright banner in the entertainment industry and a guarantee of box office success.

However, the two superstars did not make friends through martial arts on the Spring Festival Gala. Instead, they held hands and sang a song together. Many netizens made harsh comments, asking why they didn't just fight directly, after all, they were two martial arts superstars.

Like every year, the stage design of this year's Spring Festival Gala has also received a lot of complaints, and many people said it was a "Kuaishou" style.

The singing and dancing show brought by Zhang Yixing, Huang Bo and Chen Weiting was complained by netizens that the biggest highlight of the trio is that one singing and dancing show can be watched as two shows.

The handsome young man dances, and then the greasy short legs suddenly appear, and the same dance sounds inexplicably funny.

In short, the eyes of the public are like a magnifying glass, and they can always find something to complain about.

However, with the news released by Penguin Video at ten o'clock, many people were attracted to it.

The official Weibo account of Penguin Video announced that it will launch the advanced on-demand service of You Are My Glory at 8 o'clock tonight, unlocking the content of the last 6 episodes in advance and going straight to the finale!

What is advanced on-demand?
Many netizens are confused, and some don’t know what the penguin means. But judging from the literal meaning, it seems that you can watch the finale in advance by paying money?

I clicked on the details and saw that it was true. It was 3 yuan per episode, and it cost 1 yuan to unlock the last 6 episodes.

Netizens who saw this novel mode for the first time were all interested and started heated discussions on Penguin’s official blog.

"So what you mean is that even though I've signed up for membership, I still have to pay more to watch the finale? Penguin, are you being too greedy?"

"I think it's great! I saw in the trailer that there's a big wedding scene, I really want to watch it! I can afford 18 bucks!"

"What's wrong with spending 18 yuan for a big star like Qiao Jingjing? What's wrong with that?"

"For Yu Tu, wait for him at 8 o'clock on time!"

"I can give money to Mr. and Mrs. Rong's wedding!"

"Emm, only a fool would spend money to watch the finale! I'll wait until next week to watch it!"

"No one forced you to watch it. If you don't want to watch it, just wait until next week."

"I don't care, I want to watch!"

……

There are two opinions in the comment section. One is that the penguin’s greed is too ugly, and it is not enough to become a member, and you need to spend extra money to see the finale.

The other group thought that this method was great as they could see the content they wanted to see in advance. The two groups of people argued fiercely in the comment section, making it very lively.

Up to now, the broadcast performance of You Are My Glory is very amazing. Not only has the number of views exceeded 96 billion, but the number of views for a single episode has reached 3.4 million, which is far ahead of all the dramas broadcast in the same period, and has already locked in the throne of the top three Penguin web dramas of the year.

In addition, during its broadcast period, You Are My Glory was commented on many times by official media and received rave reviews.

The official Weibo accounts of China Aerospace Corporation had a lot of interactions with Our Space and You Are My Glory. Not only did they organize related activities together, but they also cheered for the aerospace people, truly breaking through the dimensional wall and promoting the drama.

The popularity and word-of-mouth have attracted more people to join the army of drama fans. However, the sudden advance on-demand service offered by Penguin Video has left many people puzzled, and they are all waiting to see the results of the advance on-demand service in the evening.

Pengcheng, Penguin headquarters.

Sun Zhonghuai was sitting at his desk, listening to Han Zijie's report.

"Mr. Sun, the feedback online is mixed. Generally speaking, the majority of netizens are looking forward to it, and our online trolls are also guiding the direction of public opinion."

Sun Zhonghuai glanced at the data feedback on the computer, glanced at Han Zijie, and then leaned back.

"How do you think we can keep my good junior's new project in our Penguin?"

Han Zijie was stunned and didn't quite understand what Sun Zhonghuai meant.

"It is almost certain that Honor of Kings will have over 10 billion views, so the self-directed and self-acted work that Ali promised to his fans can be put on the agenda. What do you think the other two companies will do with his first self-written, self-directed and self-acted work?"

"No, Mango may not be able to sit still anymore."

“So we have to plan ahead.”

Sun Zhonghuai stroked his chin and said thoughtfully.

"Mr. Sun, given your relationship with Mr. Lin, and the good cooperation between Penguin and Nanxun Culture, there is no reason for Mr. Lin not to choose us, right?"

Han Zijie felt that Sun Zhonghuai's worries were unnecessary and said so.

"No, don't you realize that my good junior is trying to break free from our constraints? This can be seen from his cooperation with Kiwi and Ali. He doesn't want to be labeled as a member of our Penguin School."

"Although we have a pleasant cooperation, and he is generally more inclined to us because of our alumni relationship, his general direction should be to create a platform for the output of film and television content. However, this platform is not only for us, but also for other video platforms. So in order not to be too closely tied to us, I guess he will most likely choose to cooperate with other platforms for his next work."

Sun Zhonghuai leaned his arms on the desk, supporting his chin, and spoke seriously.

"That's going to be difficult. If Mr. Lin really wants to do that, we have to find a way to keep him."

"If it were any other work, it would be fine, but this is his first work that he directed and acted in, and the attention and influence will definitely far exceed all his other works. It's not just for the profit. The most important thing is that we can't let other platforms rely on his influence to attract a large number of paying members. This is the key." Han Zijie made a quick analysis with a serious expression.

"You're right, so we still have to fight for him."

"He is currently filming the youth, so let's not disturb him. I will go look for him in person after he returns to the capital."

"Also, you should keep an eye on Honor's data tonight. This is our first attempt. The other companies are waiting to see us make a fool of ourselves. We want to let them know what it means to feel embarrassed."

"Speaking of this, I have to thank my good junior brother. If he hadn't told me, I would never have thought that it could be done this way. I really don't know what's wrong with his brain. It turns out that geniuses are different from normal people."

At the end, Sun Zhonghuai couldn't help but shook his head with a look of emotion.

"Is the advance on-demand service Mr. Lin's idea?"

It was the first time that Han Zijie heard about this and he looked at him in surprise.

"Yes, in the second week of the broadcast of Glory, he called me and gave me this suggestion. After careful consideration, I felt that it had great potential, so I decided to launch it."

Sun Zhonghuai smiled slightly and said quite complacently.

"You have so much confidence in Mr. Lin?"

"Has my junior brother ever failed so far?"

"That's true, but in this case the number of views tonight might not be that high."

"That's not important. Making money is important. Another reason why I trust him is that he told me to never underestimate the appeal of a good show to its fans, so I am very much looking forward to tonight's data."

"I am also looking forward to it. I will stay at the company today and wait for the data."

"Okay, thank you for your hard work, Zijie."

"It should."

"Then if there's nothing else, I'll go out and take care of Director Sun."

"Go."

As Han Zijie walked out of the office, Sun Zhonghuai turned his attention to the computer screen in front of him again.

"My good junior brother, I can expect you to give me some more surprises."

Looking at the Honor background data on the screen, Sun Zhonghuai muttered to himself.

-

Beijing, headquarters of Pants Video.

"I just want to know if you can tell me why Penguin can always get cooperation with Nanxun Culture, even Kiwi has also followed behind and had a taste of the soup, but we don't even have a chance to cooperate with Nanxun Culture?"

"We are both in the capital. Even if you block the gate of Renmin University, you will have a chance to catch him, right?"

"Ok?"

"Just wait and see this advanced on-demand program on Penguin today. Do you still want to see others make fun of you? Then wait to be laughed at!"

"A bunch of idiots!"

Yang Weidong, then president of Pants, was sitting in the middle of the conference room, slamming the table and cursing at a group of executives, showing no mercy even on a day like the first day of the Lunar New Year.

A group of executives who were summoned to the company for a meeting were all silent and kept their heads down.

The top executives of the entertainment industry come and go, but Yang Weidong remains forever.

Yang Weidong has always been known as the "evergreen" of video websites.

The reason for this title is that after being acquired by Ali Baba, the personnel changes in Ali's entertainment sector have been in turmoil.

The leading boss changed from Gu Yongqiang, Yu Yongfu to Zhang Yong, but Yang Weidong has always been there and has been promoted step by step, from co-president of Pants Tudou to president of the Big Pants business group and rotating president of Ali Baba Culture and Entertainment Group.

But now he was very annoyed, watching Penguin and Kiwi successively get on the line of Nanxun Culture, but they couldn't even get close to them. He was so angry that he pulled all the senior executives together on the first day of the Lunar New Year and scolded them.

"I don't care what method you use, you must connect me to Nanxun Culture!"

"Isn't Teacher Nan Xun studying at Renmin University? Even if you have to wait outside the gate of Renmin University every day, you must wait for him."

"The bet he made with his fans will definitely be fulfilled. This is his first work that he wrote, directed, and starred in. I don't need to tell you how much attention it will get, right?"

"We used to be the undisputed leader in video platforms, but now we have been left behind by Penguin and Kiwi. I feel ashamed if you don't."

"Now the rise of Nanxun Culture is unstoppable. We can't fall behind the other two. We need to give money and people. Do you understand?"

"Yes!"

"The meeting is dismissed!"

Watching the executives in the conference room walk out one after another, Yang Weidong rubbed his temples with a headache.

He had already made plans. If he couldn't get on board with Nanxun Culture, he would go back to the headquarters to ask for support.

After all, Alibaba Pictures has teamed up with Nanxun Culture to invest in Better Days.

It's normal to ask the parents if you can't beat them, isn't it?

(End of this chapter)