Chinese Entertainment 2017: Starting from the Top Writers

Chapter 306: Continued Popularity, Curious Puppy
Five days into February after its launch, Honor’s popularity continues to rise.

Since its official announcement, You Are My Glory has aroused public expectations with its all-star lineup of good-looking faces, ultimate character settings, and unique and distinctive subject matter.

Judging from the high popularity after its premiere, You Are My Glory did not disappoint the audience, and even exceeded expectations.

Statistics show that within one hour of the show’s launch, Maoyan’s real-time popularity reached 12191+, firmly ranking No. 1 on the entire network.

Related topics such as #You Are My Glory is on air#Yu Tu played by Zhu Yilong#Qiao Jingjing played by Dilraba Dilmurat# ​​were on the hot search list on Weibo, and the main topic #You Are My Glory# had over 183 billion views, sparking heated discussions.

On the Douban platform, many viewers left five-star reviews and commented: "The ceiling of current idols", "TOP of BG Light", "The plot, special effects, picture quality, and acting skills, it's amazing, the combination of beautiful girls and handsome guys is perfect!".

Since its launch, it has topped the Penguin Video popularity ranking for five consecutive days, ranked first in the number of views of all online dramas in the same period, and ranked first in the number of reads of Weibo topics, among many other impressive achievements. Its astonishing popularity is obvious to all.

The market was a little cold in the fourth quarter of 17, until You Are My Glory was scheduled to be broadcast on January 1, which finally set the calm drama market on fire.

Although there are several hit dramas every year, there are not many dramas that can be said to be "hit from the start". "You Are My Glory", which has stood out among the many new dramas, has obviously become popular since its premiere.

Just 24 hours after its launch, it broke several historical records on the Penguin Video site, winning multiple titles such as "Top 1 in popularity and traffic", "The fastest project to break million in the past two years", and "A new peak in the amount of money spent by first-run member users".

The playback index has been soaring, and the various data of the male and female protagonists Zhu Yilong and Di Lieba have also begun to rise.

In the new media index list of TV drama actors, Dilraba Dilmurat ranked first with a high score of 92.5, and Zhu Yilong followed closely behind with a high score of 91, ranking second.

Moreover, they are the only two on this list whose new media index exceeds 9 points.

Yesterday, at a Penguin Video film and television project investment promotion meeting, Han Zijie, head of the Penguin Film and Television department, specifically pointed out the secret to Honor's success when he was interviewed by the media.

First of all, the high degree of fit between the actor's personal temperament and the role setting can give the audience a strong sense of immersion.

Actors Zhu Yilong and Di Lieba play the male and female protagonists of the TV series respectively. Their image and roles are very consistent, especially Di Lieba, who brings her own traffic and topics.

Television culture is mostly expressed through visual means. In the process of television cultural dissemination that combines pictures and videos, "appearance" plays an important role in pleasing the audience and has gradually become one of the important criteria for the public to choose dramas.

The collaboration between the two actors is also known as the "ceiling of appearance" and the "high-quality couple of humanity."

At a time when "looks are everything" is the trend, it attracts many "face fans" to watch the series.

Apart from this protagonist, the rest of the roles are played by actors with excellent acting skills and reputation.

Furthermore, the TV series You Are My Glory is not only an adaptation of the original IP of the writer Nan Xun, but also a reproduction of the original work.

Compared with other magical adaptations of novel IPs, the restoration of the original work and the control of details in the film and television presentation of "Glory" have made the original book fans very satisfied.

The games in the drama have also received official support from King of Glory. The game settings and interfaces are consistent with the original version and have more realistic game effects. Professional game anchors and e-sports players are also invited to participate, giving viewers a more immersive gaming experience.

The production team's ingenuity in casting, the actors' careful interpretation of the characters and the restoration of the plot presented the audience with a perfect reproduction of the original work, and also won unanimous praise from netizens.

Different from previous "sweet pet" emotional dramas, "Glory" introduces elements of "game" and "space designer".

Although there is still a certain distance between the series and real life, the series conveys the concept of equal love through the love between the big star and the aerospace designer.

Driven by both appearance and love, it attracted a large number of female groups to watch the show.

The game "King" in the series is an important part of promoting the plot.

As early as December 17, the number of female players in King of Glory reached 12 million, accounting for 0.81% more than male players.

The popularity of the TV series You Are My Glory is also closely related to the audience base of The King.

Han Zijie also specifically pointed out that the "2018 Her Economy Insight Report" released by QuestMobile also showed that as of January 2018, the scale of female mobile Internet users in China had reached 1 million, and the female group has become the main force of the Internet.

According to Baidu statistics, the 7-20 age group accounted for the largest proportion of the group that paid attention to the keyword "You are my glory" in July.

In terms of gender distribution, males account for 15.85% and females account for as high as 84.15%. The target group index TGI of the female group is as high as 170.99.

It can be seen that when the group's attention to "glory" is at the average level of TGI index 100, the female group's attention to "glory" is extremely high.

With a high degree of overlap between the main force of the Internet and the target audience of "Honor", the combination of gaming elements and urban emotions has firmly grasped the consumer market of young female audiences.

Different from real-life themes that have a strong sense of immersion, this emotional drama that incorporates romantic elements can provide "healing" to working people beyond their daily lives.

Young people who are experiencing confusion and unhappiness in real life hope to find a moment of relief in the stories created by others.

Swedish psychologist Jung once proposed the "archetype theory". He believed that there is an "archetype" in the human subconscious, which prompts people to constantly seek a pure, beautiful, ideal and stress-free life state.

The audience of "Glory" places this "archetype" in the romantic love life of the male and female protagonists.

There is a certain gap between the love between the male and female protagonists in the drama and real life, but through the users' emotions when watching the drama, it can be seen that "departure from reality" does not affect the female group's imagination of emotions and love when watching the drama.

At the end of the interview, Han Zijie said that conveying correct value orientation should be the basis of film and television dramas, and superficial ideas and dry content are problems that domestic emotional dramas should avoid.

The interpretation of life, ideals and love in film and television dramas will have a profound impact on the audience.

In such a media landscape, the value transmission of film and television dramas will affect the audience's personal choices and emotional judgments, and may even cause them to lose themselves and generate self-doubt.

In addition to love, "You Are My Glory" conveys the core values ​​of "paying tribute to aerospace, pursuing dreams and exploration, looking up at the stars, and creating glory together". The multi-dimensional measurement and grasp of the degree of fantasy and reality is also one of the key reasons why "Glory" can continue to be popular.

In addition, Han Zijie also stated that the dramas produced by Nanxun Culture are guaranteed to be hits!
Actresses Dilraba Dilmurat and Zhu Yilong are both excellent actors. These two names alone are enough to make Penguin invest and fully support them!

After these remarks were made, the entire film and television industry was in an uproar, and many actors' eyes turned red with jealousy. After all, this was the support of Penguin!

Especially after the broadcast of "Glory", Reba successively won the endorsements of a series of high-end brands, including the fragrance spokesperson for Valentino Beauty in Asia Pacific, the spokesperson for Mossen glasses, the brand ambassador of Hennessy, and the brand friend of Louis Vuitton, which made people in the circle feel her unprecedented popularity more intuitively.

From the end of January to the beginning of February, Reba was undoubtedly the most popular female star in the domestic entertainment industry! ——

Shancheng, the set of “Better Days” at Nanqiao Middle School.

"Hey, if you have something to say, just tell me. Why are you standing here like a bodyguard?"

During the break in filming, Lin Li sat in front of the monitor and checked what he had just filmed. He glanced at the girl who was looking at him with a funny look on his face.

Zhou Ye didn't know how to disguise himself. All his thoughts were shown on his face, clearly visible. His dark eyes were turning around, as if he was thinking of something.

"Hey, it's nothing."

"I'm just a little curious. Are the things you said at the Honor press conference true?"

Zhou Ye stuck out her pink little tongue embarrassedly. Two shallow dimples appeared on her soft white face and her eyes curved into crescent shapes.

"You've been holding it in for several days, right? It's hard for you to have been able to endure it until now."

Lin Li turned around and looked up at her, a playful smile on his handsome face.

"You already know this and you're still asking me, huh!"

Zhou Ye glanced around and saw that no one was approaching, so he snorted in dissatisfaction.

"I'm just curious about how long you can endure it. From what I've seen so far, Zhou Yeye is worthy of being you. You can't endure it at all!"

Lin Li looked so regretful that Zhou Ye felt annoyed.

I want to bite something!
"Are you going to tell me or not? If not, I'm leaving!"

There was a hint of annoyance on Zhou Ye's fair little face, and he pouted and muttered in dissatisfaction.

"You didn't say what you wanted to ask specifically. That agreement must be binding."

Lin Li looked wronged, but his eyes were filled with a sly smile.

"You...hum..."

"So if Glory reaches a certain amount of views, will you really become an actor?"

Zhou Ye raised his eyebrows, swallowed back his offensive words, snorted again, and asked angrily.

Although she knew that Lin Li was just teasing her, she just didn't like the way he always treated her like a little girl.

After seeing the interaction between Lin Li and Reba, she was a little afraid that Lin Li had always treated her as a younger sister, otherwise why had he not confessed his feelings to her for so long?

Um! That must be it!

"Of course, how can I change what I have promised?"

Lin Li leaned back in the chair, looking relaxed.

"So... which work is it?"

Zhou Ye's eyes flashed, and he asked immediately.

"How can we know now? We can only choose when we reach the destination. It won't happen so soon."

Lin Li's slender index finger kept pointing at the handle of the seat, looking very calm.

"Such a big thing also needs to be considered in advance, right? For example, the subject matter, the background, the heroine..."

Zhou Ye used his white and tender fingers to seriously help Lin Li analyze the situation, glancing at Lin Li's face from time to time to observe his reaction.

After all the groaning and hemming, the real purpose was finally revealed.

"Haha...yeah...haha..."

Lin Li was so moved by Zhou Ye's sneaky little appearance that he couldn't stop laughing while slumped in his seat.

"You! Humph!"

"Just tell me what you think, lady!"

Red clouds crept up on Zhou Ye's fair face, and a hint of anger flashed in his eyes. He simply stopped pretending.

"Heroine..."

Lin Li deliberately prolonged the ending tone.

Zhou Ye folded his hands in front of him, his eyes full of anticipation.

"Guess~Haha..."

"Get ready on the scene, shooting will start in one minute!"

"You... hum!"

Zhou Ye looked at Lin Li, who turned around and immediately got back to work after teasing her, and stomped his feet in shame and anger, his fair little face flushed red.

Bastard!
(End of this chapter)