Huayu 1992, my entertainment era

The next day at noon, the first-day sales data for "Love Story Under the Stars" came out.

Mainland, 23.

Wanwan, 11.

Hong Kong, 9.

Singapore, 6.

Malaysia, 4.

South Korea, 8.

Japan, 14.

Europe, America and other regions: 26.

101 million on the first day.

Obviously, this is a very dazzling and terrifying first-day data.

This data even surpassed all of Zhou Ziheng's previous Mandarin albums, and was not much different from the data of the two English albums he released.

The emergence of this data immediately caused a stir in the entire Chinese music media.

"Unprecedented, Zhou Ziheng's new album sold over a million copies on the first day"

"Zhou Ziheng is still Zhou Ziheng. He releases a Mandarin album again after a year, and it tops the sales charts on the first day."

"What else can stop Zhou Ziheng?"

This data not only surprised the media, but also surprised Zhou Ziheng himself.

You know, this album didn’t make it to the charts!

As we all know, chart success is definitely the most important part of a record.

Only by putting the songs in the record album on the charts in advance will ordinary fans buy the album after hearing that the song is good.

Otherwise, without hearing the specific quality of the song, most fans are actually not willing to pay for it.

After all, for singers, they do have a group of very loyal fans who will support them under any circumstances.

But this is a minority.

In fact, most of the fans are still neutral or casual fans.

They may know this singer and have a good impression of him.

But it is obviously not that easy to ask them to pay for it.

Relatively speaking, Zhou Ziheng is better than other singers. His fan base is recognized as the largest in the Chinese music scene, and now he can almost rival the Four Heavenly Kings on his own.

But even so, it is not so easy to sell one million products in a day relying solely on these loyal fan groups.

But now, this achievement has been achieved.

Zhou Ziheng was very happy after hearing the news, and he temporarily held two autograph sessions in the mainland where his albums have the highest sales volume to thank his fans.

At the same time, he also sent people to find out why so many people bought his album even though it had not hit the charts.

Through visits and information searches conducted by some employees of the company in various places.

Zhou Ziheng came to a conclusion.

It’s all because of word of mouth.

Among the people who bought Zhou Ziheng's album this time, passers-by fans still accounted for a considerable number.

The reason why they bought the record even though they had never heard the songs on the radio or other channels was simply because Zhou Ziheng had such a good reputation.

Since he released his first album in 1992, every one of his albums has been a hit.

This has continued for several years, and it has directly given these ordinary listeners a feeling that Zhou Ziheng's products must be high-quality.

It is precisely for this reason that many ordinary listeners, after learning that Zhou Ziheng had released a record, directly bought the record without ever listening to the songs.

Of course, there are certain anti-piracy factors involved.

Not making the charts means that the possibility of the source master tape being leaked is reduced to the lowest level.

In the past, when Zhou Ziheng's songs were still on the charts, pirated copies had already begun to appear on the market.

This time, without the need for chart-topping, piracy is temporarily not a big problem, so naturally, only genuine products are being sold on the market.

In this case, fans will naturally choose to buy the genuine version in order to hear the album earlier.

In fact, it is not the fans who choose to buy genuine copies. Because for most fans, they actually don’t know what is genuine and what is pirated.

For them, as long as they buy the record of their favorite singer, they are supporting the singer.

As for whether it is genuine or pirated, they don’t care at all. They don’t even know that the records they bought cheaply are actually pirated.

Zhou Ziheng has encountered this situation many times.

When holding autograph sessions and other activities in the mainland, fans would often come to the door with pirated discs and ask for autographs.

Generally, when encountering such a situation, Zhou Ziheng would directly point out that it was a pirated product and would not sign on it.

Of course, he is not completely so unkind. After pointing out the piracy, he would give the other party a signed genuine copy for free, and guide the other party to buy genuine records in the future.

……

In addition to the two activities that Zhou Ziheng temporarily added for himself.

His two record distribution partners, Pacific and EMI, also began larger-scale promotions after receiving the first-day data.

What is the situation now!

In fact, it can be said to be a race against time.

It is impossible to eliminate piracy.

Zhou Ziheng relied on not being on the charts to temporarily stay ahead of the pirated versions for some time.

But what is piracy?
It is a no-cost transaction with lower costs and cheaper selling prices.

As long as there is a record that sells well in the market, they will never let it go.

There is no way they would let go of the most popular singer like Zhou Ziheng.

According to incomplete statistics, from 1994 to now, in two years.

Throughout the mainland, Zhou Ziheng's pirated records generated at least 500 million yuan in revenue.

Five hundred million, what does this mean?

Although these pirated copies are distributed in the hands of different pirates.

But there is no doubt that this is a big cake.

How can we expect these pirates to give up?

Therefore, what Zhou Ziheng needs to do now is to try his best to sell more records before pirated discs come out.

Otherwise, at the rate of piracy, pirated copies of this record will be all over the country starting next week.

Then, given the cheapness of piracy, the sales of legitimate albums will definitely decline at a rate visible to the naked eye.

Therefore, it is not an exaggeration to say that we are racing against time.

In the following days, EMI and Pacific invested a lot of money in publicity.

Promotional posters for this album can be seen everywhere in China.

[Zhou Ziheng's album has exceeded one million sales on the first day and is now on sale. Welcome everyone to buy it]

[For genuine albums, please look for Zhou Ziheng Records, the only record company to release it, Pacific Records (picture)]

Various slogans and posters showing the difference between pirated and genuine products are spread all over the country.

At the same time, with the official release of the record, major radio stations were finally able to play the songs.

The songs in the album have been released on major radio stations one after another.

The number of on-demand songs such as "Blue and White Porcelain", "Winter's Secret" and "Dusk" has increased at an extremely fast rate.

On the third day of its release, most of the songs in this album made it into the top ten of major music charts in mainland China.

"I still remember from your eyes"

"The tears that fell were heartbreaking"

"There is an illusion of burning tears in the chaos"

……

Several of the most popular songs are being played in the streets and alleys.

For a time, the entire mainland seemed to be completely occupied by this album.

(End of this chapter)