Huayu 1992, my entertainment era

Chapter 12 Pacific Audio and Video Company

Pacific Audio and Video Company was established on January 1979, 1, with investment from the Guangdong Provincial Radio, Film and Television Bureau.

It is the first audio-visual enterprise in New China that owns a complete set of internationally advanced, brand-new recording and video equipment and audio-visual product production lines.

He published the first stereo cassette tape of New China, "Selected Solo Songs of Zhu Fengbo", the first laser disc "Jiang Dawei's Golden Songs", the first videotape "Chinese Video Collection"...

It can be said that it pioneered the audio-visual industry in New China, witnessed the development of China's audio-visual industry, and has gone through an extraordinary journey from small to large and from weak to strong.

This company has lost its reputation in later generations, but in the 1990s, it was a giant in the mainland music industry.

One of the most famous music awards in mainland China, the Skylark Award, is hosted by it.

Originally, the Skylark Award was originally an annual summary award established within Pacific to reward singers within the company who had sales of over 100,000.

But with the passage of time and the influence of Pacific, this award once became a relatively important music award in the mainland, and the selection criteria was changed from 100,000 to a terrifying 2 million.

Again, the mainland tape market in the 1980s, 1990s and 2000s was extremely huge.

Every year, there are countless cassettes that sell over one or two million copies in mainland China.

Of course, one thing needs to be noted, these tapes are basically all from Hong Kong and Taiwan singers and covers.

Cheat codes were a popular trend in mainland China from the 1980s to the early 1990s.

The so-called copying of a tape means finding a professional musician to write down the music score and re-recording it according to the original arrangement.

The Hong Kong and Taiwan pop music that could be heard at that time were all played on the radio, brought back by overseas Chinese, or bought in Sha Tau Kok... Only a few people could hear the original singers.

Musicians at that time were shocked when they heard the songs of Teresa Teng, Roman Tam and Su Rui, and could not help but imitate their singing styles, voices and arrangements, learning independence through imitation.

The tape dug out a group of later original musicians: Li Haiying, Chen Xiaoqi, Chen Jieming, and Bi Xiaoshi.

Cui Jian also transcribed tapes. He once recalled in an interview: "In 1984 and 1985, we just started to get in touch with Western modern music. We were very interested in it, so we started transcribed tapes. As we transcribed, we felt that we could write, so we wrote two albums."

Among them, Pacific was the first company to rip the tape.

Zhu Xiaolin's cover of "Mother's Kiss" sold 2.6 million copies that year, setting the highest sales record in mainland China at that time.

This era of shameless song-stealing came to an end in 91.

Because song ripping has become a trend in mainland China, the Americans can no longer sit still and are even using this as a diplomatic tool to demand that mainland China enact a copyright law.

Since then, robbing songs has officially bid farewell to the mainland music stage, and mainland musicians have also begun to create their own original works.

This is also the reason why China Record Corporation set up a planning department following the example of Hong Kong and Taiwan record companies.

Not only China Record Company, but also Pacific Record Company and other companies have begun to improve the treatment of singers and focus on original music from the mainland due to the introduction of copyright laws.

Zhou Ziheng was sitting in Chen Xiaoqi's car.

The car sped along the road and soon arrived at the Pacific Building at No. 686 Renmin North Road.

From a distance, the 29-story Pacific Building stands out among many buildings.

Opposite it is the Guangdong Radio and Television Station building.

Speaking of Guangdong Radio and Television Station, there is also a rumor.

It is said that the radio and television station was established with the help of Pacific Audio and Video's investment of 30 million yuan.

As a result, after the establishment of the radio and television station, it not only failed to become a subordinate institution of Pacific, but instead became Pacific's immediate superior.

“One thing about Pacific is really good compared to our mid-range records.

That is, after you join, the publicity and exposure of the tape will be more effectively guaranteed. Pacific singers, Yangcheng Daily, and radio and television stations will help promote it vigorously. "

When parking the car, Chen Xiaoqi saw Zhou Ziheng watching the radio and television station opposite, so he spoke.

Zhou Ziheng also agreed with this point.

At this time, Guangdong Provincial Television was definitely one of the television stations with the highest ratings in the mainland.

Various television programs imitating Hong Kong and Taiwan are emerging one after another.

For example, "A Thousand Colors" is a program modeled after Hong Kong TVB's "Happy Tonight", which can be said to be the TV program with the highest ratings in the mainland.

The slogan "Go to the Pearl River every month and have a party every week" is almost known to everyone in Guangdong Province and several surrounding provinces.

After parking the car, Chen Xiaoqi did not get out immediately, but looked at Zhou Ziheng, "I heard from Chunbo that you don't want to sign a singer contract with Pacific, but want to sign a cooperation contract?"

Zhou Ziheng nodded, "I can write songs and produce my own records. If I join Pacific as a singer, I will be restricted. It's better to just cooperate with them instead of becoming a singer under them."

Chen Xiaoqi hesitated for a moment and said, "This is your own decision, I can't say more.

But I want to remind you that joining Pacific and becoming its singer are two different concepts.

If you can guarantee quality sales for every tape, then this decision will undoubtedly be good for you.

But if your record quality is not good or your sales are not good, Pacific will obviously not continue to invest resources in you.

So, you have to think carefully about it.”

Zhou Ziheng nodded, "I know, but I still don't want to be constrained."

As long as this tape can successfully earn him his first sum of money, Zhou Ziheng believes that he can continue to develop even if he does not join a record company in the future.

After all, he had so many songs in his head backing him up.

Hearing this, Chen Xiaoqi stopped trying to persuade him, but opened the door and got out of the car.

Zhou Ziheng also followed him out of the car.

Arriving at the first floor of the Pacific Building, Chen Xiaoqi reported to the front desk and then took Zhou Ziheng to the 25th floor.

At the door of a room labeled "Deputy Manager's Office", Chen Xiaoqi stopped and knocked.

"Come in!" A clear voice came from inside.

Chen Xiaoqi didn't hesitate and pushed the door open with Zhou Ziheng.

"Xiao Qi! Welcome, welcome!"

There was a middle-aged man sitting at the desk in the room. When he saw Chen Xiaoqi, he immediately stood up and came forward to greet him.

The two seemed to be very familiar with each other. Chen Xiaoqi didn't say anything polite. He took Zhou Ziheng to sit on the sofa next to him and pointed at Zhou Ziheng and said:
"This is Zhou Ziheng, the man I said I would recommend to you some time ago. He has a great appearance, a good voice, and outstanding creative ability."

As he spoke, he took out the tape of "Wandering Song" and said, "This is the tape he recorded. All the songs on the tape were created by him independently. You can listen to it!"

Liu Zhiwen kept looking at Zhou Ziheng and nodded slightly, seeming to be quite satisfied with Zhou Ziheng's appearance.

He took the tape, but did not immediately look for a recorder to listen to it. Instead, he said to Chen Xiaoqi:

"Do you know what's going on in the New Era?"

(End of this chapter)