Entertainment tycoon since 83

Chapter 247 The Power of Young Children

"Ok?"

“Is this so pretty?”

Ali glanced at the TV and watched for a minute. The plot that could have been performed in ten seconds took a full minute. In his opinion, he was so anxious that he wanted to smash the TV.

But look at the two children, they are both watching TV attentively.

Got it!
Never mind, I can finally do something.

It’s better than anything else that these two children don’t cause trouble for me!
Ali quickly started to cook dinner.

While cooking, as usual, I would check from time to time to see what the two children were doing, to see if they had messed up the house, and more importantly, if they had done anything dangerous.

After watching a few times, I found that both children were watching TV quietly.

It was not until two episodes of "Teletubbies" were finished that the two children started to move.

By this time, more than forty minutes had passed and she had prepared the meal.

Looking at the TV, Ali couldn't help but smile.

"This show is good. It's a little childish, but at least it can fool the children and make them quiet for a while. It's not like those cartoons before, where children just watch for fun and make as much noise as they want."

Some parents soon discovered the usefulness of Teletubbies and called ATV to ask them to play it more often.

As for the children who watched it, those who were two or three years old were fine, but those who were a little older and already in kindergarten shared it with their other children in kindergarten after watching it.

"Teletubbies is great, have you seen it?"

"What? Haven't you seen it?"

"Xiaohong and I have seen it. Come on, let's not play with people who haven't seen Teletubbies."

Children love to follow the crowd. If they haven’t watched the TV before, they will start crying and shouting to watch Teletubbies once their kindergarten classmates invite them to watch it. It is impossible to snatch the TV from such a child at home. After all, it is a blessing if the other child doesn’t cry for you. Being able to sit quietly is better than anything else!
There are less than six million people in Hong Kong Island. In recent years, 80,000 people are born each year, which means there are more than 300,000 children aged two to six.

That’s about 100,000 or 200,000 families.

In addition, for older people, 5:30 is either the time when they have just finished school and are on their way home, or when they just got off work and are commuting, or even worse, they are still working overtime.

They are basically not classified as TV viewers in that time period.

There are only a few types of people who can still watch TV between 5:30 and 6:30, unless it is a holiday: the elderly. But who knows, the elderly may be playing with their old friends somewhere else at this moment. Those who stay at home are basically looking after their grandchildren.

And then there are housewives.

However, Hong Kong's economy is now thriving and everyone wants to make more money. Therefore, as long as their children are old enough to go to kindergarten, most housewives will look for a job.

This means that the main force of kindergarten children aged two to six are also the main audience in this time period.

Even if they weren't before, they became so after Teletubbies started airing.

A week after the show was released, almost all children of this age group, as long as there was a TV at home, became loyal users of Teletubbies.

The audience share during the same period was even more terrifying, quickly accounting for 65%. With such a comparison, those who don’t know would think that the two sides were reversed.

Even TVB, which didn’t really care about the 5:30 to 6:30 time period, was shocked!
Yes, I really don’t care much about this time period, even less than during the daytime.

But I can't tolerate being pressed and rubbed like this by ATV!
You have to know that when "Justice Bao" was at its peak, TVB's audience share was never only half of ATV's.

If others knew about this, they would probably think that TVB was on the verge of collapse.

Who knows what chain reaction will be caused by then?
In fact, TVB no longer needs to worry about others finding out, as ATV has already spent money to buy off a number of newspapers and started publicizing the matter.

【TVB's ratings are only half of ATV's, and the offensive and defensive positions of the two companies are different. 】

【Shao Liushu lost to Baobao.】

[The magical Teletubbies, using diapers and pacifiers to confuse Uncle Shao Liu. ]

At this moment.

Uncle Shao Liu was indeed confused by what he did.

After learning that "Teletubbies" had achieved an overwhelming viewership rating, he also watched this so-called drama.

The more I looked, the more confused I became.

If you ask a man who was born during the Guangxu period and is now 83 years old to watch such a play, he really will find it difficult to understand. What is there to watch?

Even if it's for kids, it's just that the voice is spoken slower?
Why do most kids like to watch it?

Uncle Shao pinched his brows, feeling a little helpless.

How is it that ever since Huang Ze joined ATV, he always manages to come up with new ideas time and time again?

Moreover, this new trick was able to effectively attack Wireless every time, forcing him to spend a lot of effort to defend himself.

It's been a while since there have been any great variety shows or TV dramas, and now there's a children's drama!
It makes you unable to cope with it even if you want to.

Poach some people. The doll sets they sell are copyrighted. It doesn't matter if you poach the actors or not. Anyone can play the role.

Shoot a drama of the same type yourself? You'll have to occupy a special studio, and not many people watch TV between 5:30 and 6:30. Uncle Shao really thinks that in the end he won't even be able to recover his costs.

"Is the boy surnamed Huang using his power to hurt others?"

Shao Liushu narrowed his eyes and muttered, "Or can this be sold overseas like "Who Wants to Be a Millionaire" and "The Voice of Hong Kong"? "

"Probably not?"

Uncle Shao glanced at the TV, looking constipated. "Is there anyone who would buy a show like this?"

……

It turns out that there are people who buy this kind of drama!
And it's very fast.

At the beginning of May, when Teletubbies had been on the air for half a month and its audience share accounted for 75% of the same period, completely suppressing TVB in the same time period, the BBC sent someone over and specifically asked to buy the English and British broadcasting rights for Teletubbies.

Liang Shuyi had long known that "Teletubbies" was the project that Huang Ze cared about most at ATV. After the other party came to her and had a good chat, she went back to the office and called Huang Ze to report.

"Mr. Huang, the BBC has come to us and wants to buy Teletubbies."

"So fast?" Huang Ze was also surprised. Did they enjoy the first two variety shows so much that they sent someone to monitor ATV's programs? Otherwise, it wouldn't be so fast!
But it doesn’t matter how fast it is, Huang Ze just wants them to buy it, the sooner the better.

Therefore, in response to Liang Shuyi's report, Huang Ze had only one word to say, "Sell!"

"what!"

This time it was Liang Shuyi's turn to be speechless.

"Mr. Huang, I haven't mentioned the price yet."

“The BBC’s offer this time was relatively low, only $2,000 per episode.

"One hundred episodes only cost $200,000, which is much lower than the previous bids for Who Wants to Be a Millionaire and The Voice of Hong Kong."

"Sell!" Huang Ze still said the same word, "Bargain with them, but don't ask for too high a price. Just show some wits and courage, and sell it to them at a price they are satisfied with. In short, you must buy it from them."

Huang Ze was worried that the other party might have other ideas, so he asked Liang Shuyi to act out the show.

As for the selling price.

This is not important.

Let alone two thousand dollars per episode, even if you don't pay a penny, Huang Ze is willing to sell it happily. Even if you ask for money, as long as the price is not high and you are willing to give it airing time, Huang Ze will not refuse to consider it.

Nothing.

A drama like "Teletubbies" follows the same logic as the cartoons.

I'm not afraid of you watching it for free, I'm just afraid that you don't watch it. I make money if more people watch it.

Aren’t many of the cartoons that Japan provides to China free of charge?
In other words, the control over domestic piracy is almost non-existent, otherwise I don’t know how much money can be earned.

The licensing fees for various toys, dolls, and the like alone are a huge sum.

There are also school bags, pencil cases, even clothes and shoes, anything for children. He watches "Teletubbies" every day, and this thing has Teletubbies patterns on it, so how can he not buy it?
If you don’t buy it, you will cry!

Many businesses are aware of this truth, so as long as "Teletubbies" can become popular all over the world, most children in their early childhood will watch it.

Especially the wealthy European, American and Japanese markets.

At that time, there will definitely be a large number of businesses lining up to buy authorization.

If it can really be as popular as "Teletubbies" in its previous life, this will be a gold mine worth more than one billion dollars, which will make him rich.

What is more important is that it can completely increase ATV's popularity in this little-noticed children's program.

As soon as it became famous, dramas like "In the In the Night Garden" and "Thomas the Tank Engine" were immediately followed. Well, Thomas the Tank Engine didn't seem to work. In short, this kind of dramas were immediately followed.

The money earned from copyright licensing could kill TVB.

The more Huang Ze thought about it, the happier he became.

By the way, no one will make up their own story by then, right?

It says that a person was stranded on a desert island and no one came to rescue him, so he drew a Teletubbies on the beach. Then the author would send legal personnel to bring the Teletubbies back by helicopter and sue them for copyright infringement.

"Hey hey hey..."

After smiling and realizing that the phone was still on, Huang Ze continued, "This time, the bottom line is not important. What matters is selling it to the other party and letting them play it. Even if the final price is to give it away for free, it is still a success. Do you understand?"

"understood."

"Okay, go talk! Remember what I just said."

When ATV and BBC were negotiating the broadcasting rights of "Teletubbies", Huang Ze had already received a call from Zhang Jianya, saying that the preliminary preparations for "Crouching Tiger, Hidden Dragon" had been completed according to Huang Ze's instructions, and now everything was ready, only the director was missing.

But Huang Ze still chose to stay in Hong Kong Island for a few more days. Only after he sold the English broadcasting rights of "Teletubbies" to the BBC for US$250,000 did Huang Ze feel relieved and returned to Shanghai.

(End of this chapter)