Chapter 685: Nightmare Difficulty Begins
Although he rejected Zhang Mo's invitation and did not participate in the offline promotional activities of "Crazy Stone".

But seeing that the May Day blockbuster was about to begin, he still helped promote it online.

But it doesn't have much effect because the competitor's marketing is too crazy and doesn't provide any traffic at all.

Although the competition during the National Day holiday was fierce, everyone was still quite disciplined from the promotion and marketing to the subsequent screening and box office competition. Except for a slight intervention by some big hands in the final stage, the competition during the rest of the time deserved the name of "fair and upright".

But this time the fight was not so peaceful. This was pure capital oppression and there were no rules at all. In their eyes, there was only the cold law of survival: "the strong prey on the weak."

So even though "Stone" had a very good reputation in several preview screenings, it ultimately only got a 7.4% share of the screenings, far behind its previous competitors.

It’s not that the theaters are intentionally targeting them. They also act based on the data. It’s true that the expected results of the top three are too brutal.

There is no need to talk about "Operation Storm", which is recognized as the number one seed, and all theaters basically give it all the best screening resources by default.

With a 28.1% screening share, it leads the pack.

The screening share of "Lost and Love" depends entirely on the film company's connections.

The Golden Horse Award and the Hong Kong Film Award trophies are of very high value in the eyes of those old-timers in the film industry, and no one can say that they would treat him unfairly.

With a 23.4% share of the screening schedule, it is second only to "Operation Storm".

The screening share of these two companies alone exceeds half.

The screening share of the third contestant, "The Unending Situation", was entirely earned through "paying real money" - the film started pre-sales in advance, and as of April 4, pre-sales had reached 29 million!
Just looking at this result, it is actually very amazing.

But the weird thing is that the actual discussion about it on the Internet is not as high as the previous two... It seems to be on the hot search list every day, but it’s basically just fans in the fan circle repeating marketing to maintain the popularity.

As for where the 500 million pre-sale box office came from, everyone in the industry knows it well.

The cinema doesn’t care whether you watch it with a ticket or not. As long as you sell the ticket, I will give you a seat.

As for the actual number of moviegoers…that is not within their consideration, it can be adjusted at any time anyway!
Can you do it for three to five days, or even thirty to fifty days?
When the box office can no longer grow or even starts to show "negative growth", just kick it aside and be done with it!

The 15.8% screening rate is almost multiple that of "Stone".

With these three huge challenges weighing on its head, the start of "Stone" was almost a nightmare, and the situation was several times worse than last year's "Inheritance".

Although it was ranked third in the schedule at that time, the film was of high quality after all. It overtook its competitors through fair competition and almost completed a stunning reversal.

But this time, not only is the scheduling situation worse, but the opponents we face are also more shameless and have no bottom line.

This is definitely a high-end game!

On the evening of April 4, several films held their premieres.

Compared with the big-budget productions of the other three, the premiere of "Stone" was really a bit shabby.

The event was held at a Universal Studios in Linhang. Not too many celebrities were invited to support the event, nor was any money spent on hiring internet trolls to create hype.

In addition, the film's leading actors and director were not top stars with a lot of fans, so the scene seemed a little deserted.

However, the attendance rate of this premiere was quite good. The entire central hall was full. Some media people were not even able to get a normal seat and could only watch the entire film on folding stools.

In the first few minutes, the entire screening room was silent and almost everyone was frowning.

The texture of the film is obviously a bit "rough". It's not that the picture is not clear enough, but the overall style is very rough - the scenes are not so delicate, the leading actors are not so handsome and beautiful, and the costumes and props all look a bit "rustic".

For the media professionals who are used to the "clean and decent" film and television circles, this kind of rough taste of returning to the basics is a bit irritating. In addition, there is the film's complex narrative technique - for many stubborn viewers, this multi-line narrative shooting technique is not friendly and it is easy to be confused.

But before long, laughter began to be heard in the screening hall.

You may not understand the narrative technique, but you can still understand the jokes!

As people continued to watch the movie, they began to gradually adapt to this "rough" taste, and the sensory experience immediately changed.

What's rough? This is called down-to-earth!

This kind of story about the bottom of society should be made more down-to-earth!
Look at those other film and television works that depict the lower class people, what are they about?
She lives in a three-room house, wears expensive cosmetics on her face, wears clothes more decent than those of a white-collar worker, and can live a petty bourgeoisie life by working only six hours a day...

What kind of ghost story from another dimension is this?
In comparison, "Stone" tastes much more real!

At the end of the premiere, the audience stood up and applauded, expressing their recognition of the film in the most direct way.

And those media people and film critics are already gearing up to go back and show their talents.

This video is amazing!

Whether it is the absurd and humorous story structure or the exquisite and gorgeous narrative editing, it is a rare masterpiece!

There are so many things to write about this film!

Zhou Hao's works are truly extraordinary!
However, when they excitedly returned home and prepared to start writing, they found that the entire Internet had been flooded by the "official writers" and internet trolls of several other companies.

"Operation Storm is brilliant, a textbook of commercial films from Hollywood!"

"Face the gap. The quality of Operation Storm needs to be looked up to by domestic films"

"Tear gas alert! Audiences cried at the premiere of "Lost and Love""

"Ginger is still spicy with age, "Lost and Love" perfectly combines commerciality and artistry"

"Han Jiaming's acting skills exploded, and he gave a perfect performance in "The End of Scarlet"!"

"Stunning premiere of "The Scarlet Heart", Li Zi's film debut received a perfect score! "

"A tear-jerking love story, "The End of Scarlet Heart" is so tear-jerking!"

……

Not only were there fights among the internet armies everywhere, but even the trending search list was swept by these few groups.

The top one is the May Day congratulations from the "big boss". No one dares to touch this one. The seats below are almost like a gladiatorial arena, with one person singing and another taking the stage...

In this melee, "Stone" almost completely lost its presence.

Even if there were a few film critics who wanted to come out and praise the film, they were instantly drowned out by the flood of trolls.

The ferocity of this wave made Zhou Hao once again personally experience the terror of the capital hand...

Many people have even begun to predict the pessimistic box office prospects of "Stone" - Zhou Hao's myth is likely to be shattered!

Amidst this bloody storm, the first day's box office statistics came out.

(End of this chapter)

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