Poverty alleviation variety show goes to the countryside, my talent can no longer be hidden

Chapter 680: Short drama kills all, Douyin bleeds heavily
"Wulin Waijia" has just aired 30 episodes and the ratings have already exceeded 2.

For the entire TV drama industry, this is like a bolt from the blue.

No one was optimistic about it, but it performed the best. Those colleagues who had tried their best to criticize it before felt very embarrassed.

That hurts!
A viewership rating of over 2 is almost an astronomical figure for local TV stations these days, and very few programs can reach this number.

Even on CCTV, this data is already very shocking.

After all, even a powerful country like CCTV only has two or three TV dramas with ratings over 2 every year, and most of them appear in the prime time theater of CCTV-.

CCTV-8 hasn't seen such a monster for three years.

What’s even scarier is that the show isn’t even halfway through!
There are 80 episodes in total, and we’ve only reached episode 30. God knows what kind of data it will produce later?

In addition to being amazed, this drama has gradually evolved into a social topic - how could such an unpopular sitcom have such explosive ratings?
What makes it so excellent?
Why do people like to watch this thing?
There were many different opinions at the time, with all kinds of views.

Faced with such horrific results, some colleagues finally couldn't resist the temptation and began to analyze and study this ridiculously low-cost sitcom.

The more I analyze it, the more frightened I feel. The script of this drama is really like... a small laugh every three minutes, a big gag every five minutes, and almost every episode contributes a famous gag. The rhythm control of the script is simply perfect!
Coupled with the passionate performances of a group of powerful actors from the Central Academy of Drama, almost all the actors from the leading roles to the supporting roles are online. Even with the inferior costumes and props, it does not feel cheap and rough at all, but instead gives people an absurd and alternative feeling.

This kind of rhythm control and alternative visual experience is really not something that ordinary people can replicate.

First of all, the first question is, can you gather so many talented actors together?
Even if you are willing to take the risk of no one taking the leading role, are the actors willing to do so?
This kind of group drama without an absolute protagonist relies heavily on the appeal of the core creative force!
The second and most important question is that you have to produce a script of the same quality!
This kind of sitcom requires the most script, no doubt about it!

Without a solid script, even if you invite a bunch of movie stars to perform, the acting will be awkward and no one will watch it.

That work that brought together the best actors and actresses during the National Day holiday has proved everything with its own miserable experience!
So the question is, how many screenwriters in the industry can write such a script?
This alone is enough to discourage most people from following the trend.

It’s not that I don’t want to, it’s just that I can’t.

On the TV screen, "Wulin Waijia" was a huge success, and at the same time, "God of War Returns" also made a shocking splash on Douyin.

This short drama, which seems very shocking at first glance, has greatly expanded Douyin's user base in less than a month!

The short video market has entered a stage of competition for existing users, and the competition is so fierce that the leading companies are racking their brains every day to try to poach users from their competitors...

In order to achieve this goal, each company spent money without blinking an eye, which benefited a number of internet celebrities, big and small, by giving them all kinds of premium contracts, and making a lot of money.

However, they don't know that all the gifts from fate have already been secretly marked with a price, and the premium they are paying now is actually just overdrawing the future.

But even if they burned money every day, they were unable to determine the winner. The reason was simple - each company's user base was already fixed, and without a killer weapon to break the deadlock, it would be difficult for users to circulate.

The few cents given away for signing in every day are simply not enough to entice users to switch from competitors.

In the end, this deadlock was completely broken by "God of War Returns".

This shocking short play became a killer in just a few days, and it deservedly became the new wave of traffic code for Douyin. New users came in an endless stream, and everyone cursed while watching it, just like eating stinky tofu, which is so sour and refreshing that you can't stop watching it.

With this wave of user siphoning, Douyin once again widened the gap with its competitors.

Douyin’s top management is also very grateful to the heroes behind the scenes who created all this.

As a company that is in its booming growth phase, it is natural that it would not abandon the donkey after it has done its work. Regarding a monster like Zhou Hao who can influence the entire industry, everyone in Douyin has a unanimous opinion - he must be won over!
at all costs!
We must not let him run to the opponent!

So, when several second-tier short video platforms began to secretly contact Zhou Hao, the president of Douyin personally came to Jinghong Studio.

After nearly two hours of face-to-face closed-door talks, Zhou Hao had a draft contract in front of him.

In order to win him over, Douyin gritted its teeth and made up its mind to directly take out 2% of its shares and hand it over to him.

The number seems pitifully small when viewed alone, but after several rounds of financing and equity dilution, a 2% share is actually a considerable amount.

Several veterans who had grown up with the company from a humble team had their shares diluted to less than 5%...

Being able to come up with 2 points shows a lot of sincerity!
What's more, what he was given was not dry shares, but direct permission for him to appear at the shareholders' meeting and participate in the company's operational decisions!
To put it bluntly, as long as he signs this contract, he will become a formal Douyin "insider".

The cake smelled delicious, but Zhou Hao was a little hesitant.

He never liked tying himself to a tree because the lesson he learned from the penguin was too profound.

Even though Douyin looks kind and benevolent now and gives him whatever he asks for, who can predict what will happen in the future?

Who knows, one day you might wake up and find yourself breaking up with Douyin?

But after careful consideration, he decided to study the contract carefully.

After all, the Douyin platform is too special.

Other streaming platforms and short video platforms are just digital entertainment platforms, but Douyin is different.

It has already started to go overseas, and it won’t be long before it becomes the world’s largest short video platform, even powerful enough to influence the world’s public opinion landscape!

For Zhou Hao, who aims to export culture, this is definitely the best partner.

Whether it is simply to promote your own film, television or game works, or to debate and reconcile accounts with overseas partners, this will be one of the most reliable platforms in the future.

Being a shareholder of this company is not a bad thing in any way.

Even if you just look at it from the simplest economic perspective, this is definitely a very good pension insurance.

OK!
(End of this chapter)