Poverty alleviation variety show goes to the countryside, my talent can no longer be hidden

Chapter 568: A life-and-death competition for stock

"Teacher Zhou, I'm not trying to make things difficult for you. It's just that the theme of sitcoms is ..."

Jiang Yitong had a bitter look on his face and seemed to be hesitant to speak.

He really didn't want to offend the new star of Youying, but as the new head of the online drama department, he had to face this problem.

"Teacher Zhou, I'll tell you the truth." Jiang Yitong said with a wry smile: "Situation comedy is basically the least popular genre on the market now, and there is almost no audience."

"What a coincidence, isn't it?" Zhou Hao said calmly, "What I'm best at is not making unpopular topics, right? When have you ever seen me take the initiative to take advantage of a popular topic?"

"This... is not the same thing." Jiang Yitong sighed, "Your success in writing unpopular novels is largely based on your existing popularity. And even if no one wants to read it, the worst that can happen is that you can just start over with another one. The sunk cost is very low."

"But TV series production is different. Even for online dramas... the sunk costs are still very high."

Zhou Hao was a little unhappy. "This movie is not expensive. The scenes are simple and there is no need for special effects. The actors I found are also very cost-effective."

"Teacher Zhou, that's not how it works." Jiang Yitong said cautiously, "This is an era of competing for traffic. The traffic of the entire platform is fixed. If we give a portion of the traffic to your work, the traffic that other films can get will inevitably decrease."

"As a platform operator, we definitely hope to feed the traffic to projects with greater potential for profitability... otherwise we won't be able to explain to shareholders."

Zhou Hao's face darkened.

It's the same old trick again!

This is also the reason why he never thought about raising funds and going public from the beginning. Once he jumped into this pit, it was only a matter of time before things deteriorated.

No matter what beliefs your company has when it is first founded, it will almost always be tamed by capital and turned into a dragon holding a sickle.

"And there's another problem - advertising revenue has now become an important source of income for a TV series, but the audience for sitcoms is too small, and yours is a costume drama... I guess you won't be able to attract any advertising sponsorship at all."

Zhou Hao finally understood what was said. In the end, he just refused to give it to him.

On the way back to the studio, Zhou Hao kept thinking over and over again...something is wrong!

Given his current status within the platform, he shouldn't be stuck with even such a small project.

This isn’t some giant project that will burn hundreds of millions of dollars… It’s just a sitcom, how much money can it lose even if it really loses money?
Is Youying short of this little money?

impossible!

Or have these people already started secretly playing the trick of "killing the donkey after it has done its work"?
That’s not right, it’s a little too early!
What the hell is that?
"Because of the faction." Zhang Hong directly said, "Think about it carefully, who are you using for this project?"

Zhou Hao was stunned for a moment, as if he realized something.

“Ever since the Internet capital entered the market, the rivalry between traffic idols and stereotyped students has become a life-and-death struggle! The pie in this circle is so small, and the competition for the stock is very cruel!”

"On the surface, everyone seems to be getting along, but behind the scenes, they are almost going crazy over resources. This matter has even started to spread to the Great Hall in the capital. In a small sense, it is a problem of resource allocation within the circle. In a big sense, it is a question of who can occupy the cultural discourse power!"

"Professional students represent our own traditional artistic concepts and aesthetic system, while traffic idols are the pioneers of imported culture. The purpose of the capital behind them is to occupy the cultural high ground... Do you think these two forces can be harmonious?"

"Think about it carefully. Who are the investors behind Youying? Who do they want to promote?"

Zhou Hao was speechless, he understood.

In the final analysis, it is still a struggle for cultural discourse power. Imported culture wants to replace the traditional Chinese culture, and large-scale demasculine entertainment is just a pioneer.

Once these sugar-coated bullets are allowed to wreak havoc... the subsequent development trend has been replicated in many places.

Although there are some rebellious "traitors" in the traditional system, on the whole they still hope to pass on their own culture.

There is a fundamental conflict between these two forces. Coupled with the deep-rooted "zero-sum game" mentality of those people outside, there is basically no possibility of peaceful coexistence in this struggle, and it will inevitably end in an either-or situation.

If imported culture wants to win this war, it must seize the cultural high ground, but what should it do if this high ground is in the hands of traditional literary and artistic circles?

Let’s start a new business!
The assembly line mass-produces stars, bad money drives out good money and massively squeezes out the living space of the professional system, completing the project of replacing the original with the beams step by step.

Against this backdrop, Zhou Hao’s actions this time seemed somewhat “inappropriate”.

You can find talented people to take the lead, but you can't give the whole pie to those who have received training!

What are you doing?

You eat our food but go to help students who have studied medicine?
what does it mean?

After figuring this out, Zhou Hao finally understood why even Su Ma, who came from a prominent background, couldn't find a way out for her students and turned to him for help.

It’s really hard to do!
All the platform channels are in the hands of these capitalists, and the living space left for professionals is really too small!

Even if it's just a low-budget sitcom, they're not willing to give it a chance...

Outrageous.

"So why do you think I suggested that you upgrade to a company and obtain production qualifications yourself?" Zhang Hong sighed, "I actually had already anticipated today's result. Your philosophy is actually contrary to theirs. The reason why I can tolerate you now is only because you can help make money."

"But if you get too close to their bottom line one day... it's only a matter of time before they turn against you. Now think about it, was the mess you had with Penguin Video an accident or a necessity?"

Zhou Hao pondered for a moment and was shocked!

The time when he broke up with Penguin was during the production cycle of "Nirvana in Fire".

The main actors of "Nirvana in Fire" are almost all talented students from professional schools...

At this moment, Zhou Hao understood everything instantly.

That's it!

At that time, he also complained that Penguin was greedy and short-sighted, and kicked him out of the cooperation list just to make a profit... Now it seems that the root of the disaster may have been planted as early as the beginning of the project!

The current "Wulin Wai Zhuan" is just a repetition of the past, the only difference is that Youying has made it clear directly.

Thinking of this, Zhou Hao couldn't help but feel a little angry.

If he had some hesitation about upgrading the company before, this time he had no hesitation at all.

Do it, you must do it!
(End of this chapter)