Chapter 513 Naughty Cat's Next Project

When the pre-order volume exceeded one million, Dong Ge and his peers said that "Stardew Valley" benefited from the impact of "The End".

When the pre-order volume exceeded two million, Dong Ge and his colleagues said that "Stardew Valley" benefited from the promotion bonus brought by Xu Lingyue.

When the initial sales results were not as good as expected, the ghosts and monsters began to rejoice.

When the daily sales data began to decline, the evil spirits were celebrating - I told you, it's 2019, how could anyone still like to play this kind of pixel game? The truth has been revealed, right?
On the seventh day of the Lunar New Year, daily sales rebounded from the bottom and directly exceeded the one million mark... A bunch of know-it-alls and evildoers were completely speechless.

This is unscientific! This is unscientific!
How could such a stupid game, which is obviously played by children, sell so many products?

Brush it!

They must have brushed it!
Sales can be inflated, but the number of players online at the same time and the volume of discussions on social media platforms cannot be faked.

For several days in a row, the number of people online at the same time exceeded one million... Looking at the entire Steam platform, there are not many pure stand-alone games that can do this!
What’s even more frightening is that according to data from the Steam platform, the average time players spend on this game is more than eight hours a day…

What concept?
It’s almost like going to work!
On major game-related community platforms, the amount of discussion about "Stardew Valley" is increasing day by day, and the topic sections have directly become popular!

At this point, if anyone says that this game was won by brushing... that is no longer an insult to others' IQ, that is an insult to your own IQ.

The soaring sales and reputation show that this game is indeed outstanding!
Where is the good thing?
On the first day of work in the new year, countless colleagues in the gaming industry began working overtime to analyze the selling points of this game, preparing to quickly follow suit and "pay tribute" to it in order to get a piece of the pie.

On the eighth day of the Lunar New Year, as a large number of office workers began to return to work, the sales of "Stardew Valley" also declined, but the daily sales have remained above one million.

The cumulative sales volume is only one step away from five million!

This achievement really made all the colleagues jealous and angry!

The key point is that this game is not like "End". Even if you want to report it, you can't find a reason... It's too damn healthy!
This is really weird. What happened to this naughty cat? It seems like it has been blessed since last year. In a short period of time, its two low-budget games became huge hits?

The production cost of "Stardew Valley" is so low that you can even figure it out on an abacus. How much money does it make?
While those who are envious and jealous are still gritting their teeth, a lot of capital has already set its eyes on this piece of fat meat with great potential.

On the first day of work in the new year, people from more than a dozen investment institutions approached Tang Yong, wanting to invest money to acquire shares.

However, the answers they received were exactly the same - sorry, the studio is not short of funds for the time being and has no plans to go public.

However, Tang Yong is not a brainless person. In order to avoid becoming the target of public criticism, he still threw out a bait - we may start a high-cost project within a year at the latest. If you are interested, you can come and share the cake.

This bait calmed everyone's discontent a little, but it did not arouse much interest.

The reason why everyone is interested in your Naughty Cat is because of your ability to leverage large profits with small costs. Even if you lose money with this way of playing, the loss is limited, and once you make money, you will make a lot of money.

If it were to be a 3A blockbuster with a big investment budget... not to mention that the risk controllability is too low and there is a risk of losing all the money at any time, the cycle is also too long!

It would take you at least three to five years to produce a decent 3A masterpiece.

The time it takes for this investment to take effect is too slow!

Projects like "Stardew Valley", which can be developed for only one or two months and then put on the market to reap profits, are what everyone likes!

Receiving the cold response from these investors, Tang Yong could only smile bitterly and sigh.

Although Naughty Cat is now very successful, it is still just a small workshop in the industry. It must use a heavyweight masterpiece to prove its worth, otherwise it will never change people's views and will not be able to attract any decent investment in the future.

Moreover, no matter how big or small the investment scale is, external investment must be introduced for this work in the future.

It’s not that the studio is short of money or that Zhou Hao is stingy, but to avoid becoming the public enemy of the industry.

In any field, the most taboo thing is always to eat alone...because jealousy exists in everyone, and we must win over enough allies to form a community of interests in order to resist potential risks.

The simplest and most direct way is to introduce investment and share a little of the pie.

The naughty cat has now eaten two bowls of food in a row. There are already a lot of conjunctivitis patients outside. If he eats a third bowl, trouble will probably come to him!

After much deliberation, Tang Yong arranged the work plan for the studio, then ran to Zhou Hai with a bunch of gifts, ready to meet Zhou Hao in person, and also meet the future boss's wife to express his gratitude.

After all, the boss lady’s promotion also played an important role in the popularity of Stardew Valley today.

On the ninth day of the Lunar New Year, Zhou Hao still stayed in his hometown.

Anyway, Xu Lingyue's parents haven't returned to China yet, so he's not in a hurry to go back to work. It's enough to have Zhang Hong and Yan Lei there to preside over the work.

It's a rare opportunity to have a leisurely Spring Festival holiday, so of course he has to rest for a few more days. He plans to go back after the Lantern Festival.

After Tang Yong arrived at the Zhou family's old house, he was immediately scared and broke out in a sweat - were there too many people here and he didn't bring enough gifts!

Fortunately, no one was interested in his gift. When they heard that he was Zhou Hao's business partner, they immediately treated him warmly and even prepared a seafood feast for him, which made Tang Yong smile from ear to ear.

During the meal, Tang Yong kept toasting Xu Lingyue, calling her "Madam Boss" so skillfully.

After the banquet, the three of them went to the yard to bask in the sun.

Xu Lingyue sat next to Zhou Hao, carefully helping him make tea and peel pine nuts... Tang Yong was almost getting red eyes from watching her.

She is the queen of pop and the dream lover of so many men, young and old!

The boss is so damn lucky!
After chatting for a while, Tang Yong got to the point and said, "Boss, now that the work on Stardew Valley has come to an end, do you have any plans for the next project?"

Zhou Hao thought for a moment, "What do you think? Should we continue to do this kind of low-cost, high-return project, or try a 3A big-budget project?"

Tang Yong scratched his head and smiled bitterly: "To be honest, after experiencing "The End" and "Stardew Valley", I no longer have confidence in my vision and thinking. I don't know which choice is the right one."

Zhou Hao was also a little hesitant. After all, the risks of 3A games do exist.

Even if there are many successful works in mind that can be copied, but... can Naughty Cat's technical capabilities really support project development?

What if it is made into a “youth version”, will it still sell well?

They are all problems!
I have to help my child prepare a stage show for school tonight, so I only have this chapter, sorry



(End of this chapter)

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