Poverty alleviation variety show goes to the countryside, my talent can no longer be hidden

Chapter 352: Unexpected Killing Two Birds with One Stone

On the first day of the release of "Grandma", the effective playback volume exceeded three million.

Secondary works using the accompaniment of this song as background music also began to emerge like mushrooms after a rain.

Fans and passers-by were stunned by the number, but the "rationalists" on major platforms and the Internet scoffed at it.

Can the number of Douyin plays also be used to speak?

A free platform directly pushes the stream to you on the homepage and that counts as a playback volume. What is the meaning of this data?
On the second day after "Grandma" was released, the cumulative number of views directly increased by an order of magnitude - exceeding 30 million!
The rationalists are still stubborn: it’s all brushed out.

The amount of data on this free platform is not convincing at all.

However, real industry insiders have been stunned by this data.

Because the number of daily active users across all Douyin platforms has just exceeded 15 million.

To translate - on average, each user contributed two effective playbacks to "Grandma"!

The phrase "brushing data" cannot explain this astonishing data at all!
On the contrary, many people have seen the potential of short video platforms from this incident - this type of software that focuses on the sinking market has an astonishing potential in terms of user numbers!
They may be the silent majority on the Internet!
On the third day of the release of "Grandma", the effective playback volume reached 60 million!

Finally, some people started to get impatient; the amount of data was simply too terrifying!

What’s even more terrifying is that this song has already emerged from the free platform of Douyin, and has slowly formed a breaking circle effect!
This song is being discussed on almost all social media platforms now!

The lyrics of this song are almost pointing fingers and cursing the MTV organizers. As accomplices, the major platforms and capitals are naturally also within the scope of the criticism.

The more popular this song becomes, the louder the curses from passers-by become!
This is only a short-term hidden danger. The longer-term hidden danger comes from the explosive potential demonstrated by Douyin in this action - this currently unknown up-and-coming player may very well become a disruptor in the industry!
Even though their main businesses may not be in the same field, they are still direct competitors in essence, because they are both in the Internet entertainment industry, and what they are fighting for is actually the same thing - user stock.

Internet users have limited time, and everyone is busy watching short videos. Who will watch your web dramas or listen to your high-brow literature?
This is a huge threat!
With the massive popularity of "Grandma", the shielding wall built by several black hands was torn open, and everything that happened at the award ceremony that day was dug up again and quickly spread in the form of short videos on Douyin.

This time they couldn't suppress it at all, because Douyin didn't listen to them at all...

Just kidding, because of this song, the daily active users of the platform began to increase rapidly, and the retention rate of the APP also increased by ten percentage points!
What concept?
Before the release of "Grandma", Douyin's 30-day retention rate was only 9%!

Faced with such unexpected wealth, only a fool would give it up.

Why are you threatening to withdraw your investment?
Go out and take a look at how many people are queuing up to ask us for financing!
While Douyin was enjoying great success, Tianlai Music was feeling depressed and wanted to cry.

This wave of wealth originally belonged to them!

But at the critical moment, he was cowardly and rejected this wave of wealth with his own hands, and helped others in vain...

I regret it!
After an internal meeting, they decided that it was not too late to mend the situation and they should apologize to Zhou Hao as soon as possible. In case things really break up... the impact on short-term performance is a small matter, but the impact on stock price evaluation is a big deal!

As a result, I called Zhang Hong...but she didn't answer the phone at all!

Spicy balls!

…………

After several days of intensive "popular science" education, tens of millions of Douyin users learned the story behind "Grandma" and realized how disgusting what the organizers did was.

The sinking market has a characteristic - it is extremely easy to be instigated, especially in terms of hatred against the rich... Soon, MTV and the award ceremony it hosted became the target of public criticism.

On the Douyin platform, this channel, which claims to be the most professional music channel in Asia, became infamous overnight.

In addition, brothers and sisters on other platforms were also not idle, and they directly flooded the official Weibo of MTV Fengyunbang. In the end, they had to enable selected comments, otherwise the comment area would be impossible to read...

The biggest beneficiary of this turmoil is undoubtedly Cao Xing.

When the song "Grandma" came out, it not only made a group of loyal female fans cry, but also attracted a large number of fans on Douyin, and even increased the number of fans on Weibo by more than two million.

"I feel sorry for the stars, 555"

"I just got into it last year, and I didn't expect Xingxing to have such a past."

"This organizer is really inhumane. Let's just die early!"

"Come on, Xingxing. Mom loves you~"

"I didn't expect that our Xingxing is such a filial child~"

"I feel so sorry for grandma. It's all a wasted trip. When will you give Xingxing a real big prize?"

The style of the entire comment section...it has the effect of washing away powder and purifying it.

This effect was beyond everyone's expectations, even Zhang Hong and Sister Juan.

The two originally thought that Zhou Hao's move was just a random set of punches thrown out of desperation, but they never expected it to be so effective!

Not only did it break the blockade of those people, but it also allowed Cao Xing to enter a whole new market...

It’s like killing two birds with one stone!

Cao Xing himself was a little confused. It was clearly a tragic and heroic resistance, so how did he suddenly become such an popular figure?
Seeing those new fans on Douyin who kept saying “Mom loves you”... Cao Xing felt like he was dreaming.

After this incident, he once again strengthened his determination - follow the big brother and there will be meat to eat!
"Brother, this incident has caused such a big stir, Tianlai won't have any objections, right?" Cao Xing asked cautiously.

Zhou Hao shook his head. "They are the ones who are in the wrong this time. Unless they really want to break up, they won't argue with us. Instead, we can take this opportunity to have a good talk with them and give you a chance to have the best of both worlds."

"Eat from both ends?" Cao Xing glared.

"Yes, you can have the best of both worlds." Zhou Hao grinned and said, "For example, you can release the official version of your new song on Tianlai, but you can sell the accompaniment to Douyin for them to make a secondary adaptation, which can also help promote the song."

Cao Xing scratched his head, "Is this okay?"

"Of course." Zhou Hao narrowed his eyes and said, "The potential of the Douyin platform will far exceed our imagination in the future. Since you already have the current popularity base, you must operate it well and don't waste it."

Cao Xing nodded, but he was still a little confused.

Douyin is a free platform, no matter how popular it is...how to monetize it?
(End of this chapter)