Reborn, back to a small county town to become a wealthy family

Chapter 753, is there more?

Top students are always like this; they like to ask questions while learning.

Teacher Luo patiently pointed out the shortcomings of the good student An Ying, and said that she needed to consider it further.

An Ying was determined to achieve her goal in one fell swoop, so how could she possibly let her boss not give in?
So he continued to explain eloquently until Luo Yang stopped talking.
After sitting back in the wicker chair, An Ying picked up her wine glass and drank the remaining champagne in one gulp.

She is indeed a woman who will not give up until she achieves her goal, and she pursues perfection in everything she does.

"Do not use Luoshengtang's funds."

Luo Yang lit a cigarette and slowly said, "The group is currently undergoing restructuring, which will be completed around September or October. At that time, I can allocate some funds from the crude oil futures market for you to create a chain coffee brand. Send me the complete business plan to my email later."

"After the restructuring, Luoshengtang will definitely remain in the new group, with both spicy snacks and chain coffee shops placed under the same food company."

An Ying immediately replied, "I've done the estimation. The startup capital for a chain coffee brand is about 1.5 million yuan."

"I don't care how much money is needed upfront."

Luo Yang waved his hand: "The reason I looked at your business plan is to get a feel for your marketing philosophy. You have to understand that in the current domestic market, the main target audience for coffee is still young adults, especially young people whose consumption concepts are changing. So the conventional model is no longer suitable, and you need to have innovative thinking."

snort!
I was just ambushed.

It's time to show some truly amazing skills.

Sure enough, An Ying's eyes brightened again after Luo Yang said those words.

"Boss, how can we break through traditional thinking patterns?"

"Think about what business model was based on that led to the innovation of bike-sharing?"

Luo Yang didn't give a direct answer, but instead started teaching again: "Think about the rise of the group-buying sector, the fierce competition of the 'thousand-group war.' What made capital smell blood?"

An Ying thought about it carefully.

Mobile Internet!

No wonder Luo Yang considers her to be a woman who has stepped into the ranks of a half-general.

"With the continuous breakthroughs in the functions of the new generation of smartphones, the ways in which Chinese people obtain information, consume, and entertain themselves will change in the future."

He was about to launch into a long speech, but he suddenly stopped when he got to this point.

A thought flashed through Luo Yang's mind.

"boss?"

Seeing Luo Yang suddenly fall silent, An Ying cautiously tried to wake him up.

"Oh"

Luo Yang smiled and asked, "Where was I?"

An Ying repeated it for him, then asked curiously, "Did you suddenly stop just now because you thought of something new?"

"This is not."

Luo Yang didn't hide anything from An Ying and said directly, "We were just talking about new consumption models, and it reminded me of online payment. You might not know that online payment requires a payment license. Some time ago, the group's investment department acquired an online shopping platform company in Guangzhou. We'll definitely need this in the future. Right now, it's still in its early stages, so it might be easier to apply for one. But once the regulations become stricter, it will definitely be much harder to get approved."

"Third-party payment platforms like Alipay?"

"Yes, it's this kind of payment platform."

Luo Yang nodded and said, "It's better to have your own of this thing. Otherwise, when competing with similar companies, if your lifeline is in someone else's hands, it's hard not to fail."

He didn't tell An Ying that not only Pinduoduo, but also C-site was planning to apply for a payment license.

In the future, this thing will become a scarce product, with the highest price for a mobile payment license on the market reaching 5 million yuan.

"Wouldn't that be useful with shared bikes too?"

An Ying's response was also quick: "The current market is limited to campuses, and the number of users is only a few hundred thousand to a million. Once it leaves the campuses and bikes are deployed in cities, the number of customers will be at least in the tens of millions. Having your own third-party payment platform is like having an extra moat."

This thing isn't worth much now, and this company wasn't in Luo Yang's plans. Putting in the effort to apply for it now would just be doing someone else's work for free.

Moreover, the people in power aren't stupid. If they pay a little attention, they'll know that the big boss behind Pinduoduo, C-Station, and Edifier Technology is Luo Yang. Why would one person apply for three payment licenses?
Even a huge group like Alibaba only has one Alipay.

"This is off-topic."

Luo Yang didn't want to continue the conversation, so he abruptly changed the subject, saying, "Let's talk about your other business plan."

An Ying wasn't stupid; she realized her boss didn't want to continue the previous topic, so she immediately switched the conversation.

"When I was doing market research recently, I visited supermarkets several times to get a firsthand understanding of the current state of the food industry."

These ideas were already in her mind; she was simply organizing and expressing them: "It's quite difficult to enter the instant noodle market because Master Kong and Uni-President currently dominate the market, with the remaining four or five brands vying for less than 10% of the market share."

"So obvious?"

Luo Yang paused for a moment, then asked, "Is there a brand called White Elephant on the market?"

In his fragmented memories, of the four major instant noodle brands that later became Uni-President, Master Kong, Jinmailang, and Baixiang, the first three had Japanese capital involved, but Baixiang was the only one without.

At its peak, this domestic instant noodle brand had annual sales exceeding 50 billion yuan, once accounting for 7% of the domestic instant noodle market share.

"Yes, it was glorious in the past."

An Ying replied quickly: "There are more than one established domestic brand like this. Baixiang is considered good. There's another brand called Zhongcui, but it's basically nowhere to be found on the market now."

"If we want to get into instant noodles, we could consider acquiring one of them."

Luo Yang only used a suggestion tone because he also knew that at this time, it would be extremely difficult to revive an established instant noodle brand.

Even as a reborn individual, he didn't have any good ideas.

"I haven't considered making instant noodles yet."

An Ying did not accept Luo Yang's suggestion, but continued to explain her point of view: "As for fast-moving consumer goods, given our company's current brand awareness, we cannot get involved in that."

"What's the reason?"

"These kinds of products are not technically difficult. Even if we create a best-selling product through innovation, other food companies can imitate the same thing in less than a month, making this kind of innovation commonplace."

An Ying paused here; "Moreover, these are somewhat different from instant noodles. For example, Uni-President started producing and selling instant noodles in China in 92. Over such a long period of time, it has established a brand effect, but very few other types of food companies in China are like this."

"What you said does make some sense."

Luo Yang recalls several such examples. For instance, after Xiangpiaopiao became a bestseller, several other similar instant milk tea brands quickly emerged, especially Youlemei, whose popularity at one point surpassed that of the original Xiangpiaopiao. Even more remarkably, domestic brands attempted to imitate Coca-Cola, though unsuccessfully, demonstrating the intense competition within the industry.

"If you're not going to work in the fast-moving consumer goods (FMCG) food industry for now, then what category are you targeting?"

When Luo Yang asked this question, he already had a pretty good idea in mind, but he just didn't say it out loud.

"Tea!"

As expected, An Ying's thoughts were consistent with Luo Yang's guess.

"To be honest, it's a bit embarrassing to admit, but part of the reason we targeted this category was because we valued the influence of our milk tea brand."

"This isn't right."

Luo Yang shook his head; "Since we want to differentiate ourselves from Nayuki and Lemon CC, we can't use their brand effect, since we're not in the same group anymore."

An Ying paused for a moment, then lowered her head to think.

After a moment, she looked at Luo Yang and said, "Boss, once Lemon CC is sold, although Luo Shengtang will only have the Nayuki brand left, the management rights will still be in your hands. Business matters are nothing more than an exchange of interests. Spending a sum of money to buy the brand derivative effect from Nayuki is not difficult."

After speaking, he paused for a moment, and then continued.

"I know the reason why the boss hesitated is because of He Maosong and his friends."

An Ying tried to persuade Luo Yang in her own way: "But have you thought about it? Once the new food group is established, it won't just have one or two brands, and its scale won't be just a few billion. It won't be able to hide from He Maosong and his group!"

Yes, it can't be hidden.

After being reminded like that, Luo Yang began to understand.

He was blinded by his own limited perspective.

"Besides the continued influence of our milk tea brand, what other advantages do we have?"

"Taste and customer data."

Speaking of this, An Ying couldn't help but show a hint of pride on her face: "Starting from the end of last year, I added a requirement to Nayuki stores, which is to pay attention to collecting customer data. Of course, this is not detailed data down to the individual level, but rather data collection on customers' preferences for milk tea flavors."

Wow, they've actually started doing artificial big data analysis.

"Big data."

Thinking about this, Luo Yang couldn't help but sigh, "If only we had our own data collection platform!"

Damn it, which company with that kind of power in the future won't be a super giant?
Alibaba, Tencent, JD.com, Pinduoduo, Meituan, Didi Chuxing, Douyin, Bilibili, and Kuaishou.
It seems we need to increase our investment in Pinduoduo and C-site.

If either of the two companies succeeds, coupled with Luo Yang's own smartphone brand, a closed-loop network ecosystem can be initially established. Then, by integrating group resources, this ecosystem can be further enriched.
Thinking of this, Luo Yang couldn't help but curl the corners of his mouth into a smile.

"boss?"

An Ying called out softly again.

She was very curious, as this was the fourth time her boss had been distracted tonight, something she had never seen before.

After Luo Yang came to his senses, he gave An Ying a deep look.

He originally intended to entrust An Ying with assembling this ecosystem, but now it seems that this woman has other ambitions and is somewhat single-mindedly focused on making a name for herself in the food industry.

Who else could we entrust this to besides her?
Luo Yang couldn't help but think of Liang Yuxin, who was far away in Guangzhou.

This girl is a landmine.

If used properly, he could be a great general no less than Song Wan; but if misused, he could plunge Luo Yang's family into crisis.

After all, they don't care about money; at worst, they can just go home and inherit Jincheng Real Estate's assets worth tens of billions.

Let's take another look.
Thinking of this, Luo Yang pulled his wandering thoughts back and looked at An Ying, saying, "Tea drinks can be made, but we need to add some elements to the marketing. Traditional methods are still necessary, but we can also put some thought into new media communication."

At this point, he took out Toutiao (a Chinese news and information platform).

"I am an angel investor in this company, and I have a pretty good relationship with their boss."

Luo Yang explained, "Pay more attention to this company. This is the beginning of a new way of media communication. Investing some attention on this platform and enriching the product's publicity channels will definitely have unexpected effects on building a specific image for the product."

“I know this company.”

An Ying pointed to the phone on the small round table next to the rattan chair: "Because I follow the news, I also downloaded this company's APP. It's a pretty good product. I didn't expect that you, the boss, are also a shareholder of this company."

"Hmm, this company has something going for it when it comes to the application of big data."

Luo Yang tapped his phone screen with his finger: "You've probably noticed that after watching news for a while, this app will proactively recommend content that interests you. Once your viewing interests change, the app's backend database will adjust accordingly."

An Ying thought for a moment, then nodded: "That's really true."

"This thing is still in its early stages of development."

Luo Yang decided to take the opportunity to plant a seed in An Ying's heart: "When the technology makes a certain breakthrough, such as computing power and artificial intelligence, e-commerce platforms will have to follow the trend of becoming community-based and small-scale regionalized. This is because it will be as detailed as how many kilograms of rice your family buys each month, what brand it is, how many rolls of tissue paper you use, and what brand it is. The channels we are building now will be greatly weakened in the future, and products will enter every household in a way that you cannot understand."

An Ying: "."

This passage alone is enough for her to ponder over and over again for a long time.

"Don't think about these things for now. I'll put together some information about the changes brought about by the future self-media era, and I'll show it to you then."

Luo Yang stopped the conversation from going on for another night and returned to the previous topic.

How much capital is needed for the tea beverage business?

"This investment is relatively small."

An Ying snapped out of her daze and replied to Luo Yang seriously, "If the production plant is located in the area surrounding Shanghai, 3000 million yuan in start-up capital should be enough."

The surrounding area refers to Jiangsu and Zhejiang provinces. In places like Songjiang and Qingpu, the land price would be quite different.

"The chain coffee shop has 1.5 million yuan, the tea drinks have 3000 million yuan, totaling 1.8 million yuan in funding."

Luo Yang smacked his lips: "By October, I'll give you 3000 million US dollars, that should be enough."

An Ying, however, wore an expression that suggested she wanted to say something but hesitated.

Ok?
Is there more?

(End of this chapter)