Reborn, back to a small county town to become a wealthy family

Chapter 706 Even jumping into the Yellow River wouldn't explain things clearly.

Are you familiar with the live streaming industry?

Luo Yang wanted to broaden Su Yutong's horizons, so he changed the subject to live streaming.

"live streaming?"

Su Yutong paused for a moment, then replied, "I've heard of it, but I haven't had any specific experience in this industry. Is there anything special about it?"

She's about the same age as Luo Yang and went to university in Shanghai, so it's not surprising that she's heard of him.

"The emergence of live streaming platforms can be traced back to around 2005."

Luo Yang further explained: "In 2008, a voice platform called YY was launched, and many gamers began to use it to sing and perform. This marked the transformation and upgrade of YY Live, making it one of the earliest live streaming software."

"Oh, the chairman is talking about those midnight voice chat rooms?"

Su Yutong seemed to recall something and immediately exclaimed in surprise, "I remember my roommate played this and was quite addicted to it for a while."

"It's better if you have an impression in your mind."

Luo Yang continued, "Previously, with 2G networks, chat rooms could only be set up using voice. Moreover, due to technological limitations, a single chat room couldn't accommodate too many people. The midnight chat rooms that were popular in Shanghai around 04 and 05 are a prime example. Now, with 3G networks, chat rooms have evolved from voice to video, which has enriched the content available for video playback. Coupled with technological advancements, the number of concurrent online users has also greatly increased, and the live streaming industry has gradually begun to attract the attention of capital."

It's 12 now, and just a year or two later, Douyu, the first real live streaming platform on the internet, will be launched.

The emergence of Douyu signifies that online live streaming has officially entered an era of rapid development.

Su Yutong keenly grasped the key phrase: "attracted the attention of capital."

She knew that once an industry attracted the attention of capital, it would inevitably enter a phase of rapid expansion.

"Chairman, do you mean that the online live streaming industry will take off, and that this rise can be linked to our clothing sales?"

"Snapped!"

Luo Yang snapped his fingers and said with a smile, "As expected of someone I value, he can see the essence of things with just a little guidance."

Su Yutong blushed slightly.

"The reason why the live streaming industry has attracted capital attention is largely due to the rise of smartphones."

Luo Yang picked up the fruit phone on the table and waved it: "You can imagine what the live streaming industry will look like when mobile phone chips become more powerful, coupled with the upcoming 4G network upgrade. Live streaming will move from PCs to mobile phones, and everyone can watch the personal talent shows of the streamers and see the news hotspots they want to see in their spare time."

Su Yutong stared blankly at her phone for a long time.

"If we can accumulate a large user base, this will become a much broader and more convenient platform for dissemination."

After regaining her senses, Su Yutong's eyes lit up immediately: "Chairman, our clothing store can be opened on live streaming platforms, which will save on logistics costs, store rent costs, and sales labor costs. But how can we get more people to pay attention to our store?"

Once the brain is opened up, all sorts of novel ideas emerge.

"Do we have to pay for placement and attention like on Taobao?"

At this moment, Su Yutong had forgotten about Luo Yang's existence, muttering to herself, her mind filled with thoughts about this matter.

"Why isn't it a traffic recommendation?"

Seeing that Su Yutong was stuck in her thoughts, Luo Yang reminded her, "Those who sell goods can choose an opinion leader online. These people already bring a huge amount of traffic to the live streaming platform."

A single word brought clarity, and everything became clear.

For a moment, Su Yutong trembled with excitement.

"Chairman, we must keep a close eye on things."

With one hand clenched into a fist and an extremely serious expression, she said, "To be the first person to eat crab!"

Having discussed this, Luo Yang felt it was all worthwhile to help Su Yutong broaden her horizons.

"Chairman"

After making her decision, Su Yutong looked at Luo Yang and asked, "How many more years do you think it will take for this opportunity to arrive?"

Based on the previous explanation that she should start cultivating media professionals, it seems that it shouldn't be too far off.

"It will take several more years."

After thinking for a moment, Luo Yang replied, "You should focus your energy on lingerie right now, or you could start a mid-range luxury brand. As for opening a store on a live streaming platform, wait for my notification. I'll remind you about a year in advance."

In fact, live-streaming e-commerce went through three stages from its rise until his rebirth.

The first stage can be called the nascent stage, which spanned approximately 2016-2017.

Live-streaming e-commerce initially involved internet celebrities and stars recommending and selling products to consumers on e-commerce platforms through live streaming.

At this time, live-streaming e-commerce was still in its infancy, with relatively few participating merchants and consumers.

The second stage can be called the development period, which spans approximately from 2018 to 2020.

In those years, with the rapid development of social e-commerce and the rise of short video platforms, live-streaming e-commerce began to be accepted by more merchants and consumers.

By then, the business model of live-streaming e-commerce will have matured, and major e-commerce platforms and content platforms will all be entering the live-streaming e-commerce field. At the same time, the government will also begin to introduce relevant policies to regulate the development of the live-streaming e-commerce industry.

The third stage can be called the outbreak period, which spans from 2021 to before Luo Yang's rebirth.

With the widespread adoption of 5G networks and the popularity of short videos, live-streaming e-commerce has entered a period of explosive growth.

Live-streaming e-commerce is playing an increasingly important role in consumers' lives and has gradually become one of the main ways people shop. It's almost unimaginable that a top-tier internet celebrity can achieve sales of 7 million yuan in a single live-streaming session.

Even more outrageous is an internet celebrity known as Brother Yang.

He is a well-known live-streaming e-commerce host in China. With his humorous style and huge fan base, he has achieved great success in the e-commerce field. According to Luo Yang's fragmented memories, Brother Yang's live-streaming e-commerce output value exceeded 300 billion yuan in the year before he was hit by the car.

What is this concept?
Many listed companies don't even reach 300 billion in annual output!
Luo Yang is a shareholder of ByteDance (parent company of TikTok). Given his relationship with Zhang Yiming, it wouldn't be difficult for him to acquire shares in Douyin in the future. Therefore, it's perfectly reasonable for him to know about industry developments a year in advance and remind Su Yutong to start making arrangements.

"Then I'll wait for the chairman's reminder."

Su Yutong trusted Luo Yang completely and had no doubts about what he said.

Moreover, she caught a key phrase in her mind: create a light luxury brand.

My attention was immediately diverted.

"Boss, how could a factory like ours, with its rudimentary equipment, possibly create a mid-range luxury women's clothing brand?"

For Su Yutong, this was far more appealing than live-streaming e-commerce.

Because she had never witnessed the terrifying money-making power of live-streaming e-commerce, but the earning power of a mid-range luxury women's clothing brand was obvious.

What does "a clothing factory with homemade guns and cannons" mean?

Luo Yang glared at Su Yutong: "Hasn't our sexy lingerie brand made a name for itself in Europe and America? Our menswear brand Coolpad has also gained a foothold in the trendy brand market. Although Zhengyang Group isn't top-tier in the domestic apparel industry, it can still squeeze into the mid-range, right?"

This isn't just bragging.

Last year, the domestic market for sexy lingerie was about 20 billion yuan. The sales of the two brands, Midnight Enchantress and Fragrant Lady, exceeded 8 million yuan. Zhengyang Group alone accounted for almost 40% of the market share.

As for exports to Europe and the Americas, they only had a few months of sales last year, so they don't count.

Although the year isn't over yet, judging from the current sales momentum, the total sales for the year will not be less than 5 million yuan. It wouldn't be an exaggeration to call Zhengyang Group the king of sexy lingerie in China.

Although Coolpad is a trendy brand and not exactly a luxury menswear brand, its individual garments are not cheap, ranking among the top three in their category. Saying it has a small reputation is an understatement.

Fengshang Men's Wear, on the other hand, has invested so much money, and now it's even opening up to distributors to expand into the national market.

A bit difficult to stretch.

"All right.,."

Despite being reprimanded, Su Yutong didn't seem downcast. Instead, she became more determined: "Chairman, once the women's clothing and lingerie market matures, I want to launch a mid-range luxury women's clothing brand. It will require a lot of capital, so please don't say I'm spending too much money."

When I first started my lingerie brand, I used some unorthodox methods. If I were to repeat those methods a few years later, they probably wouldn't work.

To create a new accessible luxury women's clothing brand from scratch, the initial investment would far exceed the 1 million yuan invested when founding Fengshang.

"Within 3 million."

Luo Yang held up three fingers to Su Yutong; "As long as you have the confidence, I dare to approve it for you."

He originally had a plan for how to use the funds of Zhengyang Group.

In order to enter the new energy vehicle manufacturing industry in two or three years, he and Jiang Yuanshan each need to put up 50 billion yuan. A considerable portion of this money will have to come from Zhengyang Group and Luoshengtang, two cash cows.

Now that the 50 billion yuan has another source, whether it's Luoshengtang or Zhengyang Group, the two companies will have more money in their accounts.

Within two years, Zhengyang Group's cash flow will reach 15 to 20 billion yuan.

It wouldn't be too difficult for Su Yutong to come up with 3 million yuan to start a light luxury women's clothing brand.

"Chairman"

Su Yutong sat up straight and said, "If you dare to give it, I dare to break into your territory!"

As expected, youth brings drive and a fierce spirit.

"You must have had a good time this afternoon, right?"

After his provocation, Luo Yang looked at Su Yutong with a smile and said, "So you still need to learn to report to your superiors more often, instead of just working in silence all day long. Old Shang does this better than you."

"General Manager Shang..."

Mentioning Shang Guozheng, Su Yutong couldn't help but spill the gossip: "I only got back to the factory yesterday afternoon, and I already heard all the gossip about him."

Good guy!
The old merchant didn't touch a single drop of meat, but his reputation was ruined first.

Fortunately, I was vigilant beforehand and didn't fall for his sweet talk.

"its not right"

Isn't Shang Guozheng's current treatment a microcosm of my own situation at the Shanghai Group?

There were five beautiful women in the boardroom. Although he only ate two of them, his subordinates probably thought he had already taken advantage of them.

Just as Luo Yang was lost in thought, Su Yutong spoke up.

"Chairman, is the second quarter financial report meeting scheduled for next weekend?"

Why do you care about this time?

Luo Yang glanced at her: "Are you going to change the time?"

"Starting next week, we will be going to Beijing, Tianjin, Hebei, Shandong, Fujian, Guangdong and other provinces to investigate the market."

Su Yutong spoke frankly: "Time waits for no one. If it's next week, I'll first check out the market in Shandong Province, which is closer, so I can make it back to attend the meeting on the weekend."

"No decision has been made yet."

Luo Yang clicked his tongue and said, "My schedule is very full next week. So many companies in Shanghai are going to have their second quarter financial report meetings, the team responsible for the group's restructuring needs to be in place and start preparing for internal research, and I also need to keep an eye on the private equity fund I'm running, so I may not have time next weekend."

Next weekend is the 15th, which is the most tense time for the US crude oil futures market.

According to Luo Yang's prediction, crude oil prices will bottom out and rebound around the 15th.

At that time, not a single minute could be missed.

“Okay, starting next week, my research will begin in the Beijing-Tianjin-Hebei region.”

Su Yutong pondered the implication of his words and deduced that Luo Yang probably wouldn't have time to return to Yang City next week for the financial report meeting.

"Is there anything else?"

I glanced at the time on my phone and realized it was already 4:30.

After finishing his conversation with Su Yutong, Luo Yang still had an hour or so to handle some company-related matters. Tomorrow was Sunday, and Luo Yang might not have time to come to the company.

"That's all."

Hearing the boss start to kick people out, Su Yutong stood up and prepared to leave.

"Chairman, you can't go back on your promise of 3 million!"

Even as she was leaving, the girl deliberately gave Luo Yang a parting joke.

Luo Yang waved his hand, indicating that she could do as she pleased.

After Su Yutong left the office, Luo Yang still had half a cigarette left in his hand.

He planned to have another cup of tea, finish the half-smoked cigarette, and then return to his desk to handle company affairs.

Less than a minute later, Sun Jingyu walked in.

"Is something wrong?"

"Chairman"

After a moment's hesitation, Sun Jingyu reported, "The HR department brought Liu Yuqi to the board office. Should we bring her in so you can take a look?"

Who is Liu Yuqi?

Luo Yang looked at Sun Jingyu in surprise: "Isn't your board office already full? Why are you hiring again?"

Previously, when planning to integrate the industries of Zhengyang City and establish a group company, we were worried that Sun Jingyu would not have enough manpower, so we asked her to recruit two people. Because the Zhengyang Group has a small staff, we only kept one person at the garment factory and temporarily attached the other to the preparatory team.

It's no wonder Luo Yang was surprised by the sudden appearance of Liu Yuqi.

"It was General Manager Shang who had HR bring it over."

Sun Jingyu blinked: "He said he reported it to you. Oh, right, Liu Yuqi is that particularly beautiful factory flower, the girl that General Manager Shang arranged to work in the men's clothing administration department before."

Luo Yang: "."

When did he ever agree to Shang Guozheng's request?

Did you see her when Su Yutong walked out of the office just now?
damn it.
(End of this chapter)