Rebirth 2010: I taught Mr. Lei how to make a mobile phone

Chapter 693: The Great Sage is in trouble, and the black monkey comes to help

The comments section of "The Return of the Great Sage" is particularly magical, with five-star and one-star reviews fighting each other, and there is no grass growing in the middle:

【One Star】

"The Four Great Classics cannot be tarnished. The adaptation is not a fabrication. It is simply eye-irritating after reading it!"

"It looks OK at first glance, but the details are full of flaws and cannot stand up to scrutiny, especially the Easter egg Nezha at the end, who is uglier than a horse-faced monkey. Chinese animation is doomed!"

"Maliciously vilifying the image of the Monkey King is one of the means of Western cultural spiritual invasion. It is recommended that the relevant departments should investigate the background of the production team of The Return of the Monkey King~"

【Five Stars】

"I was so blown away by the Monkey King's transformation. Even now when I think about it, I still shudder. The rise of Chinese animation!"

"It's even better than I expected! The special effects are amazing, no less than Hollywood animations, the plot is suitable for all ages, and it's hilarious, especially the Monkey King, who is so handsome from every angle.

The character of being indomitable, loyal, and unruly is portrayed so well, especially when the music started at the end, it immediately got me excited. Finally, I want to ask what the name of that interlude is?"

"I can't protect you in this life, but I will give you everything I have in the next life. I will protect the best Great Sage, the best Jiang Liu'er!"

【Trash Talk Group】

"Isn't the final battle a replica of the Nine-Tailed Demon Fox vs. Susanoo in Naruto? Even Naruto's Shadow Clone was used, what a plagiarist!"

"The person above is an idiot, why don't you look up the Fa Tian Xiang Di and the Monkey Hair Clone? When Wu Chengen wrote Journey to the West, he was still living like a paramecium."

"It's so sad that I cried like a dog, it's nostalgic, and it's so pitiful that I don't have money for publicity. I was deceived into going to the theater by these movie reviews. I can only say that the seats in the theater are not bad. I slept for more than an hour and my waist didn't hurt. Everyone, be careful not to be fooled!"

"The above poster has lost his conscience. This is such an awesome Chinese animation. Even Tiny Times can get 5 stars. Everyone knows what it is made of."

"The Monkey King: Return of the Great Sage is rubbish, not good at all. Okay, I'm done with my complaints. Where can I get my money?"

The most liked comment during the break was this one:
“I watched the premiere, and there were a lot of kids in the theater. I thought it would be noisy, but it wasn’t. The kids were very quiet.

When the show was about to end, my son asked me, "Dad, you came here to take me with you, but why did those adults also come to watch our children's cartoons?"

I said, 'Because those adults were waiting for the Monkey King to return when they were still children! '"

Influenced by its public opinion and reputation, "The Monkey King: Return" received good reviews but was not a box-office hit during the entire National Day period.

On the day of its premiere, the box office was 2800 million, and the screening ratio was less than 10%.

In the following five days, the box office continued to be sluggish, with the average daily box office being less than half of "Lost in Hong Kong", and even worse than the special effects garbage movie "Nine-story Demon Tower".

Fortunately, in addition to Douban, which is mainly composed of pictures and texts, there is also Bilibili, which is mainly composed of videos. The latter has begun to play a powerful propaganda role.

After all, as "The Return of the Great Sage" is the own son of Bi'an Films, few people are making waves on Bilibili.

Yu Xiaosa, the Big Kidney of Heaven: "Domestic animation has returned as the king"

Nemo Fury: "A 10,000-word analysis of The Monkey King: Hero is Back, a ray of hope for Chinese animated films"

A number of well-known UPs in film, television and animation, such as Muyu Shuixin, Xiaopianpian Shuo Dapian, and Movie Top, spontaneously released videos to recommend this movie.

With the explanation of the plot and film reviews, the Monkey King, Jiang Liuer, Zhu Bajie, and even the demon king Hun Dun have a lot of fans due to their beautiful, strong and tragic demon design.
The popularity is no less than that of the popular ghost animal area next door.

Many fans who watched "The Return of the Great Sage" began to create a large number of various secondary works based on the movie.

Editing: Using clips from The Return of the Great Sage to create animated music videos for fans (e.g., with “Warriors” and “Natural”) for a high-energy mashup;

Fan artists drew cute characters such as the Monkey King, Jiang Liuer, and Hun Dun;
Handcraft experts began to try to replicate the Ruyi Jingu Bang from the movie. This magical stick glows and has its own sound effects as it moves.

It attracted many comments such as "Okay, you should give it back to me when you are done~", "That's not how you play UP, there are hidden ways to play this golden cudgel, U over here and I'll demonstrate it to you", "We conducted a comprehensive industrial survey, how come we missed you? This shouldn't be~" and so on.

These videos began to spread widely on Bilibili and Douyin.

Even the movie's interlude "Wukong" and ending theme "Yun Gong Xun Yin" have become frequent visitors to the B station's music section. The singer of the former, Dai Quan, has also become a little famous because of the love of movie fans.

It can be seen that as long as these music are produced with care and not arbitrarily altered, they will still be recognized by the majority of listeners.

Even Qidian.com suddenly had a bunch of novels related to The Return of the Great Sage, such as The Return of the Great Sage: Invincible from the Foot of the Five Elements Mountain, The Great Sage Template is Loading, This Great Sage is Super Powerful but Overly Cautious, and Reborn Journey to the West: I Teach the Great Sage to Make Trouble in Heaven.
In the field of contemporary film marketing, accurately reaching the core audience has become a key factor in determining box office success or failure.

Just as high-quality games need to target the core player group, movies also need to find their own "seed users" - in this film, Chinese comics and Journey to the West fans constitute the most original and loyal audience base.

These core audiences demonstrate amazing communication power.

Not only were they the first ticket buyers, they also spontaneously established an organization called "Tap Water" and voluntarily became the water army for its word-of-mouth marketing.

On platforms where young people gather, such as Bilibili and Douyin, these "tap water" with professional creative ability continue to expand the influence of the film through secondary creation: from in-depth analysis videos to creative mashups, from fan illustrations to handicrafts, diversified UGC content continues to attract new audiences. This communication path from "core fans" to "secondary fans" and finally to "passerby fans" has formed a new way of word-of-mouth communication.

It is worth noting that these fan groups who call themselves "tap water" exhibit completely different characteristics from fans of traffic stars.

They do not raise funds to book out theaters or falsify data, but instead uphold the simple philosophy of "letting good works be seen."

The "Shuiliandong Dasheng Tap Water Company" account established on Weibo has attracted over 10 followers with its professional film reviews and creative content, forming a unique "water righteousness" ecology - high-yield producers are respected as "pure water", while deep participants are jokingly called "deep well water".

The spark has been ignited, and as more and more people watch the movie, the seal of the Monkey King begins to loosen.

However, it is only loose
Although the National Day movie season is very busy, half of the audience are on highways and in scenic spots.

Perhaps as the National Day holiday comes to an end, most people are returning home and the number of moviegoers has seen a retaliatory increase.

With the spontaneous recommendation of tap users and the promotion and publicity by Bilibili and Douyin.

On October 10, "The Monkey King: Hero is Back" took in 6% of the box office with an average daily screening rate of 14%, exceeding 22 million yuan in a single day!

On October 10, the box office of "The Return of the Great Sage" reached 7 million yuan, and the attendance rate decreased instead of increased, but the screening rate remained at 1.5%.

The prime time shows are monopolized by "Gang Jiong" and "Nine-floor Demon Tower".

Movies like "The Return of the Great Sage" and "Charlotte's Troubles", which have made a comeback with word of mouth, are now being scheduled for the worst time in the early morning or early morning.

When the emerging Internet word-of-mouth communication conflicts with traditional interest groups, high-quality content still finds it difficult to break through resource barriers.

No matter how much running water there is, the faucet valve seems to be held back by an invisible hand.
".Let's go to the movies. Boss, just tell me when.
Do you need to read it again? I will post it tomorrow.
All I can say is it’s absolutely awesome!”

On the other side, Feng Ji hung up the phone and looked at the final version of the film with burning eyes.

The promotional video, which originally took a week of hard work day and night to produce, was completed in just three days thanks to the right time, place and people.

The reason why it took such a short time was not only because of their overflowing inspiration, as if they had entered the state of Monkey King, but also because of an external aid they specially invited.

That is the gaming master named “-纯黑-” in the gaming section of Bilibili.

It's like a top sports car. No matter how outstanding its performance is, it still needs a top driver to realize its full potential.

As it turned out, Feng Ji's decision was a stroke of genius.

The young man, who called himself Xiao Hei with a shy smile on his face, only spent a few minutes getting familiar with the operation, and started to fuck the big guy at the doorstep.

The colleagues in the studio were all stunned - is this the difference between professional players and ordinary players?
Feng Ji even began to suspect that the boss's previous torture to death might not be due to the difficulty of the game.

This great player showed amazing talent on the first day. He was not just skilled but proficient. On the second day, he was able to defeat most bosses without any damage.

In just three days, all of Feng Ji's requirements were perfectly met, so much so that a colleague jokingly asked him, "Where did you invite the real Monkey King from?"

If the game hadn't been developed by them themselves, they would almost think that this game was tailor-made for "pure black".

What’s even more amazing is that “Pure Black” has developed many ingenious operations that even the design team didn’t expect, allowing everyone to see the high ceiling of this game.

Feng Ji immediately decided to sign a long-term cooperation and confidentiality agreement with the UP host, inviting him to serve as a game experience officer and provide professional advice for subsequent development.

Every frame and every line of the promotional video was personally produced by Feng Ji. As the project leader, producer and screenwriter, he poured almost all his efforts into it.

This time the length of the film is no longer 13 minutes, but only 7 minutes. There is no room for cutting, it is all essence, and it would be imperfect if even one frame was missing.

After watching the final film, all team members gave him a thumbs up and felt extremely proud to be involved in it.

With dark circles under his eyes heavier than Nezha's, Feng Ji found the art director Yang Qi.

"I've sent the movie to your email. I'll post it on the official website and Bilibili tomorrow morning. I can't stand it anymore and need to have a good sleep. I don't know when I'll get up~"

"How many views do you think our film will get? One hundred thousand? Three hundred thousand? Do you want to make a bet?"

Feng Ji just smiled and said, "Do your best and leave the rest to fate. Setting out on the journey to obtain the scriptures is more important than obtaining the true scriptures."

After returning home, Yang Qi tossed and turned and couldn't sleep, so he simply got up, turned on the computer, and logged into "World of Warcraft". He and his guildmates fought in the ICC (Icecrown Citadel) dungeon all night. The Lich King tortured them just like Big Head tortured the big boss, over and over again.

At ten o'clock in the morning, Yang Qi did not forget his business and uploaded the trailer of "Black Myth: Wukong".

Looking at the few initial views, he scratched his head. Feeling tired after staying up all night, he turned off the computer and went to sleep.

What he didn’t know was that within an hour of the trailer being released, the number of views skyrocketed, and a huge number of comments came in.
When Feng Ji and Yang Qi's phones were turned off
It's like someone dropped a nuclear bomb on the game section of Station B.
(End of this chapter)