Rebirth 2010: I taught Mr. Lei how to make a mobile phone

Chapter 688 Follow Lei Mo and shake up 1
"Speaking of this, I have to say something." Chen Mo's face suddenly showed a look of resentment. "Are your marketing and legal departments too lame? You play dead when you should be tough, and jump around when you shouldn't speak up. If it really doesn't work, I'll let Qingteng College open a separate class for you to train you, and the training will be free of charge."

When his own department was criticized in person, Lei Jun touched his nose, feeling embarrassed and a bit helpless - he really was unable to refute.

"If this continues, do you believe it? When your competitors can't find any problems with your phone, they will use excuses like 'Xiaomi's phone cases only look good, but don't provide any ventilation or heat dissipation' to discredit you."

He paused, "Of course, this is just a hypothesis."

Lei Jun smiled bitterly, "With their style, they can really do it."

Good medicine tastes bitter. Although it sounds unpleasant, he looked at Chen Mo with gratitude in his eyes. He knew that only Chen Mo would analyze the pros and cons with him so sincerely.

With a long sigh, Lei Jun's tone became heavy. "Sometimes I really can't understand why everyone can't focus on the product? The overseas market is so big, wouldn't it be good to go overseas together? I even thought about opening up the Xiaomi ecosystem and unifying industry standards."

His voice gradually lowered, "But I know it's too early to say this now"

"Throughout history," Chen Mo suddenly added, "when there were no external enemies, 90% of the energy of Chinese civilization was spent on internal strife."

Seeing Chen Mo say this, Lei Jun looked at him with admiration and said, "It seems that you have not read history books in vain recently."

"I've said so much, which should reflect my value as the second largest shareholder of Xiaomi." Chen Mo suddenly stood up and said meaningfully, "I've said everything that needs to be said. The future of Xiaomi depends on you."

Lei Jun frowned slightly, "Why does it sound like you're going to run away?"

"Do you think I'm like those people? They run abroad all the time and never come back?"

Chen Mo brushed the wrinkled corners of his clothes and smiled casually, "I have a clean record, so please wait for me. The main thing is that there are still a lot of things waiting for me to deal with on the other side."

He walked toward the aisle while talking, "You can have fun by yourself from now on. I have to visit several countries along the way. Call me if you have anything."

Looking at Chen Mo's pretending to be calm, Lei Jun felt something was wrong, but he couldn't put his finger on it.
He pressed the playback button thoughtfully. As Chen Mo's voice sounded again, Lei Jun's eyes gradually became sharp.
Little did he know that at this moment Chen Mo was trying hard to resist the urge to quicken his pace. Although what he said sounded righteous, he was actually feeling guilty. The more he wanted to leave in a hurry, the more he couldn't let the old fox behind him see his flaw.

Ever since he agreed to attend Xiaomi's press conference, he has been determined to hold a grand celebration for Jun'er.

Chen Tong should have already made his move, so the best thing to do is to leave immediately, hide your achievements and fame, and quickly get out of the way to clear yourself of suspicion.
Therefore, he could only control his pace, one step at a time, two steps at a time, trying to leave behind a leisurely figure.
Xiaomi's global launch conference concluded successfully, and its stunning product design and highly competitive pricing strategy have created a stir in the international market.

Perhaps it was the mooncake gift box given to media professionals that had an effect, as international media paid unprecedented attention to this technology event:
Reuters, with the title "The Rise of Eastern Tech Giants", praised Xiaomi for "providing the same performance as Apple at two-thirds of the price".

"Xiaomi has boldly put itself in direct comparison with Apple and Samsung - something that was unimaginable in the past, but now feels like a real challenge. The X6 Pro's value for money is undisputed, but the real test will be convincing those consumers who still believe that 'cheap equals low quality'."

The Verge specifically pointed out: "The X6 Pro's running test results are amazing, and its score even surpasses the latest iPhone"

Germany's Der Spiegel magazine noted: "The Xiaomi bracelet has 80% of the functions of the Apple Watch at one-tenth the price, which will have a profound impact on the wearable device market."

Perhaps it is because the mooncakes with five-nut fillings have posed an unprecedented challenge to the taste buds of some media practitioners, and there has also been some negative comments.

A Bloomberg commentator believes that "the low-price strategy may damage the brand's premium ability. Xiaomi's cost-effective strategy is popular in China, but the Western market may not be able to afford it."

The Wall Street Journal pointed out: "In terms of patent reserves, Xiaomi still lags behind established giants such as Samsung. Xiaomi is still facing difficulties in moving towards high-end products, and its pricing is too low, revealing its lack of confidence."

The New York Times also reported: "High configuration and low price + fan culture, this has always been Xiaomi's core strategy. It may be popular in the East Asian market, but it may face difficulties in Europe and the United States."

Despite this, the market reaction exceeded expectations.

The next day, the first batch of 10 Xiaomi Home stores in Saudi Arabia, Britain, Germany, Spain, Canada, New Zealand and Vietnam opened simultaneously.

Outside the Xiaomi Home store, hundreds of Mi fans lined up hours in advance, and some fanatical fans even set up tents and waited a day in advance. The scene was comparable to the launch of Apple's new products.

It can be seen that the money from international friends does not come from the wind.

The capital market's response was even more enthusiastic, with Xiaomi's stock price soaring 5.2% in a single day, setting a historical high of HK$37.

JPMorgan Chase immediately released a report, raising Xiaomi's target share price to HK$45.

Xiaomi's global debut delivered an amazing report card - online and offline sales were booming, stores in various countries had long queues, stock prices were rising, and social media was hotly discussed.

This grand event soon attracted secondary media coverage and added fuel to the fire.

Reporters from all walks of life even camped out at the headquarters of Samsung and Apple, trying to capture the reactions of these two giants.

Although Samsung Electronics Vice Chairman Lee Jae-yong and Apple CEO Tim Cook both responded with "no comment" when facing the media, internal sources revealed that the top executives of the two companies have held an emergency meeting to discuss response strategies.

After all, although Xiaomi's current global market share still ranks third and there is still a gap with Apple and Samsung, its rapid growth momentum can not be ignored.

However, the ones who were caught off guard by Xiaomi's surprise attack were not these two international giants, but their competitor from the same land - Huawei.

You should know that before Xiaomi went overseas, Huawei was the leader among Chinese mobile phone brands going overseas.

2015 was a key year for Huawei's rapid expansion in the international market, with the flagship Mate 8 and P8 entering the high-end market, brand marketing upgrades and expansion through operator channels (such as Vodafone and Orange). So far, Huawei's global shipments have reached 8000 million units, of which overseas markets account for 45%, with Europe, the Middle East and Latin America becoming the main growth drivers.

Yu Dazui's strategy is to enter the European market through the flagship series Huawei P8 and Huawei Mate S.

Signing Messi as global spokesperson greatly enhances brand recognition.

Sponsor Arsenal Football Club (Premier League), Cannes Film Festival, etc. to enhance exposure in the European market.

Eventually conquer the European high-end market.

The sub-brand Honor is rapidly expanding in India and Southeast Asia through online sales, focusing on cost-effectiveness.

This combination of "high-end breakthrough + mid- and low-end encirclement" was originally intended to suppress Xiaomi in overseas markets.

But who would have thought that Xiaomi's internationalization would be so rapid, and its approach is still "very Xiaomi" - turning press conferences into the main marketing battlefield, saving huge advertising costs and directly passing on the benefits to consumers.

What makes Yu Dazui even more annoyed is that Huawei has finally established the image of a "high-end domestic mobile phone" in the European market, but Xiaomi has entered the market with its ultimate cost-effectiveness, which has invisibly lowered overseas consumers' premium expectations for Chinese mobile phone brands.

"I welcome Xiaomi's expansion overseas, but it should at least come to pay respects, right?" Yu Dazui was secretly annoyed. "We are all Chinese brands, and we could have negotiated market strategies to avoid vicious competition. Now, it comes in and messes up the situation. Isn't this a disgrace to others and the industry?"

He couldn't help but think of the famous complaint made by Meizu founder Huang Zhang, which made him gnashed his teeth in hatred.
However, a few minutes later, Yu Chengdong's anger suddenly dissipated, replaced by a burst of laughter.

It turned out that he wanted to go to Bilibili to see netizens' comments on Xiaomi's press conference, but the homepage recommended a spoof video - "Shake with Lei Mo".

When I clicked on it, I saw the magical background music and netizens' crazy ridicule of Lei Jun and Chen Mo.

"Hahaha, Lei Jun, Chen Mo, you have finally met your day!" Yu Dazui laughed so hard that he couldn't close his mouth. The advantage of having a big mouth is that it is easier to grin to your ears.

After playing it, I thought, it sounds pretty good, let me play it again.

In his office, he was enjoying the millions of views and comments, nodding his head to the beat, looking very happy.
".How can you guys reach the high end like this?"

But as he laughed, his brows furrowed again - if he were the one being pranked like this, his marketing and public relations department would definitely take action to clean up the related content as soon as possible.

But Chen Mo and Lei Jun just let it go? Don't they know that such pranks will damage the personal and company brand image?

Isn't Bilibili the other side? How could you make such a low-level mistake!

Or does the other party have other plans?"

Yu Chengdong stared at the screen, thoughtful.
Chen Mo had no idea what was happening on Bilibili.

On the night of the press conference, he took a routine look at Bilibili and found nothing unusual, so he took Zhou Shouzi on a global inspection tour.

For him, Xiaomi's press conference and chatting with Lei Jun are just interludes; TikTok's overseas expansion and the Bi'an Cloud business are the top priorities.

At this moment, in a top reception room in Dubai, Chen Mo was having a pleasant conversation with several "big brothers" in turbans and white robes.

In recent years, Dubai has been trying to attract the attention of the world in various ways, including building cities in the desert and filling sand to create islands, all for this purpose.

In the past two years, they have set their sights on e-sports events, because e-sports has developed extremely rapidly in recent years, attracting the attention of countless players around the world every year, and is undoubtedly one of the best channels.

So these wealthy brothers saw that the World Cup being held in China was very lively. Not only did they propose to undertake all the expenses of next year's "World Cup", they even offered shocking conditions:
A basic prize pool of 2000 million US dollars; an exclusive e-sports suite at the Seven-Star Burj Al Arab Hotel; royal exclusive fleet transportation; and a desert-themed e-sports arena construction plan.

Even though Chen Mo and Zhou Shouzi were dumbfounded, these "big brothers on the list" really have plenty of money.

Why choose Bi'an? Because these big brothers have been loyal players of Bi'an games since the "Ancient War" era, and the game they are playing now is the world-famous "World of Glory".

After the deal was settled, Chen Mo was explaining and demonstrating how to use Tiktok to them, paving the way for the subsequent promotion of the product in the Middle East, when his cell phone suddenly rang.

Chen Mo looked at the caller ID: Chen Tong.

"Shou Zi, please continue. I'm going to take a call~"

Then he pressed the connect button. As the call continued, the corners of his mouth gradually rose as he heard the good news.

".It's popular? It's good to be popular~ huh? It's not us who posted it. Look at it lightly, as long as it's popular, who posted it doesn't matter?"

".As an entrepreneur, you need to have a vision and share the joy with the people. Based on my understanding of Mr. Lei, I believe he can understand~~~No problem, continue to play music and dance. If you are right, put it on the homepage for three days to increase exposure."

But Chen Tong's next sentence made Chen Mo's face change.

"What the hell?
What do you mean I'm in the video?
Just explain clearly. I'll go and see it myself.
I’ll hang up first.”

(End of this chapter)