Rebirth 2010: I taught Mr. Lei how to make a mobile phone

Chapter 672: Join the Game and Send You to the West
"Look at the good stuff you've done!"

The atmosphere in Liu Qing's office was solemn.

She stared coldly at Huang Jieli who was standing in front of her. The screen of the tablet in her hand was showing the evidence of the "hush money" that was circulating wildly on social networks.

".Didn't I tell you to be careful before?"

Huang Jieli's forehead was covered with sweat, but she remained professionally calm. "Sister Qing, I just had someone check it out. Those people who suddenly jumped out to 'clarify' online are not the family members we have contacted."

"What?" A string of question marks popped up in Liu Qing's head.

She frowned and her eyes sharpened, "You mean someone is pretending to be a family member of the victim and deliberately stirring up trouble?"

"We can't rule out this possibility." Huang Jieli nodded. "Moreover, judging from the speed at which public opinion is fermenting, the other party is clearly well prepared."

Liu Qing was silent for a moment, then ordered, "Issue an official statement immediately to clarify this matter and reduce the impact. Also, have you made any progress on the matter I asked you to investigate before?"

Huang Jieli was refreshed and quickly reported: "It has been sorted out. According to our investigation, 100% of the executive team of Dadi Chuxing is male, and the male-female ratio of middle-level managers is also seriously unbalanced, close to 8:2.

Not only that, the entire ‘Bian’ system — including Xiaomi, JD.com and other affiliated companies — is dominated by men, with very few female executives.

She handed over a detailed statistical report and added: "It can be said that the 'Bian' system is a business empire with highly concentrated male power, and gender equality is almost non-existent in their system."

"This is more interesting." A gleam of light flashed in Liu Qing's eyes.

She recalled what she had seen during her time abroad. Western society is extremely sensitive to gender issues, which can even directly affect the operations and stock prices of a large company.

If we can approach it from this angle
"Okay, go and do your work first. We must stabilize the public opinion position." Liu Qing waved his hand, signaling Huang Jieli to leave.

After the office door closed, Liu Qing slowly leaned back in his chair and let out a long sigh.

Since the crisis broke out at the beginning of the month, she has been like being stuck in a swamp. The more she struggles, the deeper she sinks.

Wang Weijian is indeed a tough opponent, otherwise he would not have been fighting Didi on equal terms for half a year.

But over the past month, this tremendous pressure made her feel the suffocating pressure, which obviously came from a higher level - Chen Mo.

"The chess piece is outside the game." She whispered to herself.

If the core image of the "Bian'an Group" can be damaged, taxi travel will naturally lose the support of capital and public opinion, and Didi's pressure will be resolved.

"Ordinary media are useless. We have to let the official media take action." She picked up her mobile phone, flipped through the address book, and her eyes rested on a few key names.

She can accept partial losses and temporary lags.

After all, this game has just begun.

In the early morning in Beijing, the autumn atmosphere is getting deeper.

The lights in Didi’s headquarters building stayed on all night, and the statement prepared by the public relations team overnight was finally released at sunrise.

The statement was strongly worded, directly pointing out that "individual friendly competitors" were manipulating public opinion behind the scenes, and stated that it had "conclusive evidence" and would take legal measures to protect its rights.

At the end of the article, it also imitated the other side some time ago, offering a "million-dollar reward" and vowing to catch the "rumor monger".

However, netizens are not buying it.

The Weibo comment section was quickly flooded with hot comments such as "hush money confirmed" and "Didi's public relations failure". Subsequently, negative comments about Didi on Sina Weibo were controlled, which aroused public anger.

What’s worse is that this statement not only failed to calm the storm, but also caused the public’s trust in Didi to hit a new low - after all, in the eyes of most people, this is just another "thief crying thief" drama.

Didi’s statement this time has become a classic example of negative public relations. Didi’s product strength and security were originally weaker than its peers, and now it has suffered a second blow in terms of public opinion, putting Didi’s market in jeopardy.

In this capital struggle for online ride-hailing services, on the surface it is a war of attrition over capital reserves, but in reality, it is a hidden secret.

When the capitals of various companies are evenly matched, simple capital investment loses its marginal effect. At this time, the key to victory shifts to the competition for product core competitiveness and user minds.

Chen Mo knows that the current brand recognition of "Taxi Travel" in the minds of users is only at the "friendly" level, far from the ideal state of "popularity". Tianji Pavilion's market deduction shows that according to the current competitive situation, this fierce battle will last at least until the end of next year to see the outcome.

He didn't want to wait that long, so he finally decided to do it himself.

There were originally only three moves in Operation Dipping, to which Chen Mo added this final move: Send you to the west!

This style was inspired by Lei Jun opening the car door himself, and Chen Mo plans to integrate and recreate it.

Only by using yourself as a chess piece, can you defeat God half way!
Wednesday, September 9, early morning.

Master Zhang drove his carefully maintained BMW sedan out of the community.

Since switching to the "Taxi Travel" platform, he has gained new vitality.

The brand new platform interface, the car I waxed last night, and even the PM2.5 floating in the morning air seem particularly fresh.

The unique two-way rating system of "Taxi Travel" makes him feel at ease.

When he received the order from three male passengers, he habitually confirmed the gender of the passengers due to the psychological trauma of the last passenger with "princess syndrome".

Although it is shown as a newly registered user, the platform has incentive policies for new users: the first order is free and driver subsidies are awarded for positive reviews.

He took the order without hesitation.

New users are good, new users must be accepted, in his eyes, new users are the God of Wealth! These three mysterious passengers wearing masks quickly attracted the attention of Master Zhang.

During the trip, the handsome young man in the co-pilot seat was the first to open up:

“Master is from Northeast China?”

"My sister also speaks Northeastern dialect. How did you hear it?" Master Zhang looked at the other person's familiar features.

"I'm from the Northeast too, it sounds familiar to me." The young man said with a smile, "Isn't this a good business?"

Master Zhang seemed to have opened Pandora's box of conversation: "Alas, you asked the wrong person. This is only the third day of my taxi travel, and it's a part-time job. I only run to and from work. To be honest, this platform is really attractive. It can earn at least one month. If it were a full-time job, I wouldn't dare to think about it. Maybe it would earn more than my main job."

"Your job is..."

"I'm not afraid of you laughing at me, I'm from Uber"

"driver?"

“No, no, I’m a DBA (database administrator) at Uber, and I’m tired of dealing with data every day.”

“Then why don’t you use Uber instead of taking a taxi?”

"Uber has ride-sharing, isn't this just a way to experience the rival app?"

"So what do you think are the disadvantages of taking a taxi?"

"Since I started using it, I can't go back. Do you think it has any disadvantages? There is one disadvantage, which is that it doesn't advertise. Many people don't know this. I have recommended several of my colleagues to switch from Didi to taxis."

"Brother, did you drive Didi Hitch before?"

"It's not that great. I've been running since this feature was launched at the beginning of the year. At least I can earn some gas money~"

"Then why don't you drive Didi and take a taxi instead?"

"Hey, it's unlucky to talk about this, let me tell you about a weird passenger."

Every Northeastern person is good at crosstalk. Under Master Zhang's vivid description, a fairy passenger's taxi journey is vividly presented.
". In the end, they said I refused to take a passenger and had a bad attitude. Even the uncle in the hat came to the company and said I sexually harassed the passenger. I took a statement. Fortunately, I still have deep roots in the company, otherwise I would have lost my job. I got to the place so quickly."

"Goodbye, master!"

"Hey~Goodbye~" Watching the three people get off the car and leave.

Master Zhang thought about the conversation just now and carefully discovered that the guy sitting in the passenger seat was indeed from Northeast China based on his accent. He was also very talkative and seemed to know a lot about their taxi industry.

One of the people in the back seat said nothing after getting in the car, just occasionally looking at the rearview mirror and the rearview mirror. The other person was taking a taxi, he spoke very little, mostly occasionally agreeing with the guy in front, and following his lead.

But how could the leader sit in the front passenger seat? This unusual seating arrangement puzzled him.

Then he shook his head, put the car in gear and left, continuing to work like a slave in the company.

The mysterious trio that Master Zhang was curious about was none other than the research team consisting of Chen Mo, Lao Mo and Wang Weijian.

For the rest of the day, they traveled around on various online ride-hailing platforms, chatting with the drivers, gossiping, and collecting first-hand market feedback.

After the "incognito visit" down-to-earth investigation, Wang Weijian summarized the relevant issues, which will become part of the subsequent version iteration of Dadi Travel.

The next day, I took a taxi to the company parking lot.

Wang Weijian stood at the entrance of the parking lot and saw a Volkswagen slowly approaching from afar. The window was rolled down, revealing a weather-beaten face - it was Lao Liu, the company's famous "gold medal driver".

"Mr. Wang, are you looking for me?" Old Liu poked his head out with a smile, holding a thermos cup.

"Yes, there is a new person who needs your guidance for a day, so that he can get familiar with the business as soon as possible." Wang Weijian lowered his voice, "Time is tight and the task is heavy, so I can only rely on you to give him some special training."

Qingteng College has the potential to specialize in training new online taxi drivers, but it basically takes a week.

Far water cannot quench near fire, so he called Lao Liu, who has been driving a taxi for more than 30 years and has the most orders and positive reviews for private cars in the company, to be the boss's trainer and give him some special training.

When Lao Liu heard the three words "special treatment", he understood immediately. His eyes passed over Wang Weijian and fell on a young man wearing a mask not far away.

The other party stood tall and looked over here.

"College Students?"

"Well, it's been a few years since I graduated."

When Old Liu heard this, he secretly breathed a sigh of relief. He didn't want to be a nanny.

"Skilled in one day?" Old Liu narrowed his eyes, "Can you endure the hardship?"

"It should be no problem." Wang Weijian said in a subtle tone.

Old Liu had a clear idea in his mind - this was probably some rich and powerful young man coming here to "experience the sufferings of the people".

"Okay, leave it to me."

(End of this chapter)