Rebirth 2010: I taught Mr. Lei how to make a mobile phone

Chapter 661 Xiaomi’s third episode: 1999, making friends again!
Ever since the announcement of the navy of the other side’s power was issued.

The Internet environment in the following days made some netizens who followed Xiaomi and Bi'an feel a little uncomfortable. After all, there was no gossip, and it was a bit too quiet.
But Xiaomi will not let you down.

On July 7, Xiaomi’s third product finally arrived, and it finally launched its ultimate killer move.

The "Xiaomi Group's IPO Thanksgiving Announcement" exploded on social networks like a depth bomb:
Dear Mi Fan friends:
On the occasion of Xiaomi Group's listing, in order to thank the Mi fans for their continued support and love over the years, we have decided to launch a "Special Gratitude Plan" - to distribute a 1999 yuan cash red envelope with no threshold to the first batch of users of all Xiaomi first-generation mobile phones!

Lei Jun expressed his gratitude: "Five years ago, you were the first batch of brave Mi fans, and you cast a crucial vote for the start-up Xiaomi with your trust of 1999 yuan.

Today, we want to repay this initial trust with 1999 million thanks.

This is not only a red envelope, but also a testimony to Xiaomi's original intention of "making friends with users".

Thank you for your companionship over the years.

Let us continue to work together and head for the sea of ​​stars that belongs to Xiaomi and Mi fans!
Finally, to commemorate this moment, Xiaomi has decided to launch a limited edition of 1 units of the "Xiaomi X1999 Reset" after the next press conference. The price remains at yuan, but the quantity remains the same. For details, please pay attention to the latest news on Xiaomi's official website or official V."

The ecstasy over the first batch of rice noodles spread like wildfire, and everyone was driven crazy by this unexpected surprise, just like Fan Jin.

But there are more netizens who are envious and jealous:
"1999, where the dream began! This wave of memories made me cry. Mr. Lei really didn't forget his original intention."

"Those who got the Xiaomi X1 are the winners. This red packet is more attractive than financial products!"

“Is it too late for me to buy Xiaomi X1 now?”

"Five years ago, Chen Mo said: 1999 makes a friend; now, Lei Jun says: 1999 gives you a friend in return."

"I bought the remastered version of Xiaomi right away! It is definitely worth collecting. The first generation of iPhones next door are more expensive than the latest generation."

"Boss Lei, Dad Lei, is it too late for me to become a rice noodle now?"

"There must be a master behind Xiaomi. This wave seems to be a loss of money, but it is actually a textbook marketing. The hot search plus user loyalty is a win-win situation."

"I bought Meizu back then, and now I'm jealous. Can other brands learn from me?"

“Can’t you learn from what you bought from XX friendly business back then?”

This standard statement was taken by many netizens and commented on in the forums of various friendly companies. To kill people, you have to use the knife of comparison.
This sentence spread like wildfire on social networks, from hot searches on Weibo to hot lists on Zhihu, from screens flooding the Moments to ghost-animal adaptations on short video platforms, covering the entire network almost overnight.

Looking at this scene, Chen Mo looked very innocent, with a helpless smile on his face. He swore to the lamp that this was truly a spontaneous action of netizens.

According to the conventional tactics of Internet business wars, competitors should play the "fairness" card at this moment - using the moral stick of "what is worrying is not the lack of wealth but the inequality of wealth" to muddy the waters.

But strangely, the expected naval offensive did not appear.

The statement issued by the other side two days ago on rectifying the water army has a deterrent effect.

It seems that things should be quiet for a while recently and there will be no more trouble for the time being.

Very good very good.

Xiaomi's huge investment in this event also attracted a lot of media coverage.

"Yicai: After doing some calculations, it is said that the total amount of Xiaomi's red envelopes this time is about 3.7 million yuan (based on the 18.46 first batch of users), but it has driven the stock price up by more than 5% that day, and the return on brand value far exceeds the investment."

Tiger Sniff: "Xiaomi has strengthened its image of 'making friends with users' through 'emotions + real money'. Compared with other manufacturers' anniversary celebrations, the difference is obvious. There is a reason for Xiaomi's success." 36Kr: "After interviewing several Xiaomi users who received red envelopes online, 99% said they would 'continue to support Xiaomi and buy new Xiaomi products', which confirms the potential of the event to boost sales."

Southern Metropolis Daily: "Xiaomi uses real money to show its sincerity, and at the same time calls on more companies to cover a wider range of people with benefits."

Through a combination of technological cooperation, public opinion clarification, and emotional marketing, Xiaomi's stock price achieved an astonishing V-shaped reversal, soaring 50 percentage points from the bottom.

When retail investors have healed their wounds and forgotten the pain, they are jumping for joy and chasing high prices.
There was a person who was gnashing his teeth in hatred at the rising share price of Xiaomi.
An investment of $30 million experienced a thrilling roller coaster ride in just a few days - first it fell 20%, with the market value evaporating $ million; then it soared %, making a net profit of million.

In total, the difference of 50 million US dollars and the book profit of more than 300 million RMB just passed her by.

"I withdrew my shares and you issued a notice right after." Zhang Ying clenched his fists, his nails almost digging into his palms. "Is it possible to bully people like this?!"

This feeling of stepping on air made Zhang Ying feel more uncomfortable than being slapped in the face.

One hour later, Alibaba headquarters.

Zhang Ying rushed into Lao Ma's office, his anger almost burning through the ceiling.

As she was talking, she felt something was wrong.

"Why do you keep asking me how I disciplined Lei Jun? I was beaten, do you know that?!" Her voice was so sharp that it was almost piercing.
".I won't listen! Xiaomi and Chen Mo are definitely suspected of market manipulation and insider trading! You have a wide network of contacts, you must find a way to send them in!"

"You just convicted him directly. If I had this ability, would I have waited until now?" Lao Ma's tone was full of helplessness.

"We can't just let this matter go. Putting aside the facts, do they have no problems at all? I don't care. You have to think of a solution for me." Zhang Ying crossed his arms.

"The financial business is at a critical stage now, and we can't allow any complications." Old Ma's eyes were deep, "A gentleman's revenge is never too late. When I complete my plan, they will naturally be in trouble."

"Ten years? Oh, wait till the end of time? If I hadn't made clear arrangements for the logistical support of the founding team, half of the 18 Arhats would have run away. If I hadn't invited Joseph Tsai to my home and treated him well, he would have joined Alibaba. If he hadn't joined Alibaba, would Alibaba have had funding? Would it have gone public? Would you be where you are now?"

I don't know how many times I have heard the old almanac.
Lao Ma rubbed his temples, and pressed his knuckles slowly on his brow bone, with a tired tone, "I advised you to keep calm, but you insisted on coming to my house to ask for punishment."

"If you can't even handle such a small thing, what's the point of having you? Look at how Lei Jun treats his wife, how do you treat me?

Ah. Now you are so powerful that you don’t even listen to me, right? Do you believe me or not, I will divorce you and give you half of your property? I will make it impossible for you to survive in the Internet industry!”

Lao Ma's half-closed eyelids suddenly lifted up, a dangerous light flashed in his eyes, and he smiled.

"Divorce?" He elegantly smoothed the non-existent wrinkles on the cuffs of his custom-made jacket, slowly leaned back in his chair, and spoke in a tone so gentle that it was almost tender. "I dare to give, do you dare to take? Of course you can die."

Zhang Ying froze in place, feeling a sudden chill running down his back.

As a couple for more than 20 years, she knew very well what the smile on Lao Ma's face meant.

This man, who can sit on equal footing with Master Liu and Brother Jiayin, and have pleasant conversations with politicians from various countries without being humble or arrogant, has seen all kinds of scenes.

Having been in the business world for more than ten years, the words "kind-hearted" and "kind-hearted" never appear in his dictionary. He is not as easy to manipulate as other men.
"I just said that." Her momentum suddenly weakened, and her voice trembled unconsciously, "I just said that in anger."

Lao Ma retracted his gaze, turned and walked towards the French window, his voice as calm as if he was discussing tomorrow's weather, "Forget it this time."

The glass reflected the old horse's cold eyes.
"Next time, I'll take it seriously."

(The Five Wonders of China)
(End of this chapter)