Rebirth 2010: I taught Mr. Lei how to make a mobile phone

Chapter 639: Threading the Needle and Strike the Snake at Its Weak Point

On May 5, the Internet suddenly experienced an information tsunami.

Investigative reports such as "I Just Want to Live, But Some People Want Me to Die" and "A Feast in the Shadows" are as precise as a scalpel in unravelling the shadow of public opinion.

At the same time, a large number of real interviews emerged on platforms such as Bilibili, outlining an image of a young man who was systematically smeared:

"Fellow villager Liu Jian: Xiao Jian has always been the 'other people's child' in the eyes of his parents. He has always been eager to help others. In the past, his family even fed several homeless cats and dogs. Killing people? How is that possible? Comrade reporter, are you mistaken?"

"Liu Jian's head teacher: He scored 633 points in the college entrance examination, and he is the pride of our school. It's a pity that God is jealous of his talent."

"Liu Jian's university class teacher: He has excellent grades, ranking in the top 5% of the class, and there is no problem for him to be recommended for graduate school. I talked to him before, and he said he wanted to study abroad, learn from foreigners, and serve the motherland. Alas."

"Liu Jian's university classmate: There was a very difficult course. I only understood half of what the teacher said after listening to it once. Brother Jian went back and made study notes and shared them with us. We called him a top student, and he modestly said that he would work harder and strive to live up to the title next year.

Who knew that he would get sick later. The last time I saw him on WeChat, he sent me a message saying there was a new treatment plan. He smiled and said that maybe we could become your junior next year. I still remember his QQ signature: A man is determined to leave his hometown and will not return until he becomes famous. There is no need to bury his bones in his hometown. There are green mountains everywhere in life.

How can such a person be considered a son of a bitch? "

"That place is a scam. Many patients have been deceived. How do I know? My house is nearby. I am Liu Jian's landlord. On his last day, he endured the pain and cleaned his house spotlessly. The rent for that month was even on the table."

"I am a relative of the victim in that place. The money was spent, but the person is gone. When he was still alive, we also wanted to seek an explanation, but we still have a child. Alas."

"Putian School is very famous in the south. In the past, they were quack doctors who were posted on telephone poles. Now they have money and can really do anything. Who among the locals dares to go there? Do you think you have a long life?"

These vivid testimonies form a shocking cognitive gap with the image of "thugs" previously created by the media.

Even more shocking is the metaphorical work "The Tragedy of Search" posted by an anonymous artist on Weibo.

This oil painting, which depicts the chess game between a white dove and a brown bear, has sparked a massive wave of interpretation across the Internet with its profound symbolic meaning.

More and more people are using text, video, live broadcast and other forms to share their bitter experiences with the public.

With the support of the other side, these pieces of information are like millions of streams, eventually converging into a huge wave that is powerful enough to destroy everything.

Search, PPC, Putian system, institute within institute, outsourcing.
The numerous pieces of information, like a jigsaw puzzle, gradually surfaced a multi-billion-dollar interest group that had been entrenched in the private YL industry for decades, revealing its ugly true colors under the sun.

On the night of May 5, Chen Mo tore off his tie and shouted into his phone, "Chen Tong, keep increasing your firepower until I tell you to stop. I want to see a sea of ​​blood.
There was a slight hesitation on the other end of the phone, and Chen Mo immediately added: "Don't worry about the rest. I'll hold up the sky if it falls! Don't forget that we contribute tens of billions of real money to GZW every year, and it's not wasted!
There is only one thing you need to do: hammer Baidu down to one degree! "

After hanging up the phone, Chen Mo opened the long-silent "Black Rain" WeChat group.

This group, which only sends out red envelopes during festivals and holidays, gathers the real power core.

For so many years, I have spent so many years supporting so many people, isn't it just for this moment?

He quickly typed: "Brothers and sisters, you all know whether I, Chen Mo, have been kind enough over the years. Now, it's time to talk to your grandfather, father, uncle, aunts and uncles."

The group instantly went into an uproar, with replies of “got it” and “understood” coming one after another.

Chen Mo did not reply. After all, he did not need to take sides. The members in Black Rain were all core juniors. Even Xiaomi's independent director Dongsheng was introduced by the group.

"Compare connections?" Chen Mo sneered and closed the group chat, "Let's see who has stronger connections."

Now it is a war of public opinion on the surface, but behind the scenes it is full of twists and turns.

Recently he has raised the security level to the highest level, just to prevent some blind people from doing something desperate.

In the past few days, countless people have acted as lobbyists, but Chen Mo doesn't tolerate any of them. No matter who comes, his lobby will be effective, unless Brother Li kneels down!
In his opinion, there is no difference between Brother Li’s life and Liu Jian’s life!

On May 5, two nuclear-level documents exploded the entire Internet:
Analysis of Baidu's 2014 Financial Report

“Baidu’s total revenue for 2014 was RMB 490.52 billion (approximately USD 79.23 billion).

The core advertising business accounted for 98.9% of total revenue, RMB 484.95 billion.

Medical and health advertisements account for about 30%, or about 130 billion.

Among them, Putian’s advertising accounts for 70% of Baidu’s medical advertising revenue, with a scale of 90 billion.

The cost per click is up to 999 yuan.”

At the same time, another in-depth report on the Putian Group was published.

"Huaxia Putian Group occupies 86% of the private medical market share, mainly in Beijing, Shanghai, Guangzhou, Shenzhen and second- and third-tier cities, with an annual diagnosis and treatment volume of over 1.2 million people and an estimated annual revenue of 3000 billion yuan.
Last year, there were 1327 cases caused by disputes, but the total amount of fines was less than 2000 million yuan.
These enterprises use family-style management, HK shell companies to conduct cross-border fund operations, and capital operation methods to launder money. In other words, they extend their tentacles into the public sector. "First, there was an in-depth interpretation of Baidu's financial report, and then the "vest" of Putian was peeled off layer by layer. If it were an ordinary day, such articles would be just a drop in the ocean and disappear in a flash.

However, at this sensitive juncture when the situation is tense and uncertain, it is extremely unusual that the two articles appeared simultaneously on the entire Internet like ghosts.

This made an office in the Baidu Building feel the impending malice.

Although there have been frequent victories on various battlefields recently and the public opinion high ground is in his hands, the opponent's sudden and abnormal behavior of withdrawing all lines and concentrating firepower on one point has kept Li Yanhong's heart tense.

When he saw the strange echo between these two articles and the recent reversal of public opinion about a person named Liu, a creepy association came to his mind.

This series of events reminded him of a phrase, threading a needle. Now the thread was ready, and the only thing missing was the fatal needle.
In an instant, his pupils shrank suddenly, and he thought of a possibility.
He immediately called his assistant and said, "You, quickly ask the public relations department to draft a statement in an official tone."

"Mr. Li, it's a bit late to post it now, and the effect won't be great."

"Contact the new senior PR consultant," Li Yanhong interrupted, his fingertips unconsciously tapping out a rapid rhythm on the solid wood table, "the one with the official media background.

Put out the fire first, at least ease the current radical remarks, and then find someone to investigate the authenticity of the information of those people, I always feel something is wrong."

The assistant looked surprised. Didn't he say last week that it was okay and he didn't need to care about it? But he also remembered that he should think about it before asking, so he kept the question to himself.

He could only bow and say, "I'll do it right away."

When the setting sun dyed the glass curtain wall of Baidu Building into blood red.

A statement drafted by Baidu's public relations department and personally reviewed by Robin Li appeared on the Internet.

Supplementary explanation on the Liu Jian incident

"We have noticed that some netizens are concerned about the problems encountered by Liu Jian.

Baidu attaches great importance to this and expresses its condolences and condolences. After learning of this incident, we have immediately conducted an investigation and will explain the following:

1. The hospital is a public tertiary hospital. The qualifications it provides are in compliance with relevant national regulations. Baidu has conducted a strict review of its promotional content, but this is specifically an internal management issue and is beyond our regulatory scope.

2. The promotion account has been taken offline and the corresponding medical advertising cooperation has been suspended.

3. We will strengthen the commercial promotion review mechanism, highlight the difference between commercial promotion and natural search results, and establish a more complete information supervision system.

We deeply apologize for the problems exposed by this incident and will hold those responsible accountable.

Finally, we always put the interests of users first, which is our firm and unquestionable bottom line!"

But the public opinion environment at this time is no longer the same as before, and netizens are not buying into this statement
"They have lost their entire family, where can you go to offer condolences? I think the one with this baggage is a hypocritical person."

“They avoid the main point and do not even mention the original sin of paid search.”

“Is this bullying or is it the store bullying customers? When there is a problem with the products on the platform, they just say it is beyond the scope of supervision and then shirk the responsibility?”

"Looking at previous reports, the amount of money he made in the past few years is probably more than 10 billion. Now I finally understand how someone became the richest man."

"The most ironic thing is that this apology statement is also a paid ranking in Baidu search!"

A professional netizen analyzed that "this statement completely avoided the core issue, evaded the important issues, threw away the responsibility, and ignored the platform's own obligation to review the authenticity of the content. Don't be fooled. This attitude of knowing the mistakes but not changing them must be resolutely resisted."

Some media also followed suit with reports such as "Paid ranking is a business model that is a poison to quench thirst", "Search platforms need to reflect on the ethical boundaries of their business models", and even an official media outlet published an article titled "When a problem arises, we cannot treat the symptoms without addressing the root cause".

As if Baidu was waiting for this statement, as soon as the statement was released, an extremely targeted article appeared online, which set off a storm on the Internet.

".Finally, let me talk about Liu Jian. I won't say that he is stupid for trusting the search platform, nor will I say that using Baidu is a test of everyone's IQ. Such cold-blooded and empathetic statements are disgusting.

In the face of a terminal illness, when one is at one's wits' end, with multiple levels of endorsements, if I were the person involved, when I saw this information, I would probably want to give it a try. It has nothing to do with IQ, it's only about the desire to live.

If this incident can lead to some changes in the situation, so that more people can get the information they really need and fewer people encounter bad people, I believe that Liu Jian's spirit in heaven will be comforted a little.

To sum up, I think there is a very good question that was popular on Zhihu before: What is the greatest evil of human nature?
I think there are several. One is the Putian system and the devil in white. They are the ones who really hold the knife. The other is the search platform. Its mistake is that it allows information to circulate faster, making it easier and faster for evil people to do evil.

There is another thing that is inconvenient to explain.
Liu Jian, he did nothing wrong, but he became the one who bore the consequences of the entire incident."

The article linked together Liu Jian's experiences before his death, the interest chain between the search platform and the institutions behind it, and the recent hot events, and even disclosed the "Hemophilia Bar Incident" which had already had a certain impact last year.

The entire network was in uproar, and people's emotions were completely detonated.
The needle appeared.
(End of this chapter)