Rebirth 2010: I taught Mr. Lei how to make a mobile phone

Chapter 630 Whose life was taken

Dai Wenyuan smiled knowingly and got back to the point: "The feedback from the internal test of Bi'an Search far exceeded expectations. Users not only gave high praise, but also made many valuable suggestions. We have completed all the details optimization, and now the product has been polished to an impeccable level."

His eyes sparkled with confidence: "After the public beta of the other shore search, I would like to request to activate the group's S-level media promotion resources."

Dai Wenyuan is full of confidence in Bi'an Search at this moment. Nothing is more important than creating a more powerful product to prove that his route is correct.

First of all, they have absolute confidence in the product they have developed after months of hard work. They even have a hunch that Bi'an Search can revolutionize Baidu.

"S-level media promotion resources?" Chen Mo raised his eyebrows when he heard that.

The group's media resources are divided into three levels: S, A, and B. The lowest level, B, is only a single recommendation of a certain subcategory, equivalent to a promotion value of RMB 100 million. With each level up, there is an additional zero after the promotion value, and the influence rises to a whole new dimension.

The top-level S-level means full-matrix focused promotion - covering Weibo, Zhihu, Bilibili, film and television platforms, and even linking with strategic partners such as Xiaomi and JD.com.

Apart from the previous "Huaxia Trilogy" and Douyin, no other product has received such high-level promotion treatment.

"Tell me your reasons." Chen Mo crossed his hands on the table.

Dai Wenyuan walked to the whiteboard with confidence, picked up a marker, and started writing and drawing on it.

Perhaps the executives on the other side are all influenced by those who are close to Chen Mo, and he has already mastered Chen Mo's sharp data comparison method to perfection.

A striking comparison matrix soon appeared on the whiteboard:

“First, let’s look at Baidu:
1. According to our data crawling statistics, 84.3% of the first three results of Baidu searches are all advertisements, and the proportion of the first search result being an advertisement is as high as 99.99%.

2. For some simple questions, such as weather, exchange rate, date, encyclopedia, etc., you still need to click after the advertisement to find the corresponding results.

3. Medical/legal/educational content are all institutional advertisements, and the qualifications of these corporate institutions vary greatly.

4. At the same time, BD monitors user behavior and provides services for its advertising promotion.

Even with so many complaints, Baidu's current market share in search is still over 80%, while 360 ​​and Sogou can only share the rest of the market.

In the past, we learned from the experience and lessons of the 3B war, collected users' comments on Baidu, screened and integrated them, and combined them with our own technical capabilities. The following are the areas where we differentiate ourselves from the competition in Baidu Search. "

Dai Wenyuan's marker brushed across the whiteboard, sketching out a clear strategic blueprint as he wrote.
“First, our distributed crawler system can not only bypass Baidu’s technical blockade, but also crawl high-quality content on Zhihu and Weibo in real time.

But what really makes Bi'an Search different is the 'Longyuan' system, which combines the core technology of Fengchao with the AI ​​technology independently developed by Bi'an in the past. It is like installing the most powerful intelligence on the traditional search engine. This is our Bi'an brain!"

Dai Wenyuan became more and more excited as he spoke, falling into a state that only a technology fanatic could, and the lines he wrote became more and more powerful:

“The Longyuan system has the characteristics of intelligent word segmentation, keyword expansion, semantic recognition, machine learning sorting, user behavior feedback optimization, and self-iteration. The most important thing is pure search: that is, users get completely clean and natural results through the other side search, without any commercial promotion.”

This is not the end. A vertical line was drawn, and Dai Wenyuan divided the whiteboard into two. He continued to write the business plan on the right side. It was obvious that he had reviewed it countless times in private.

"The three major differentiated advantages of Bi'an Search have already taken shape: pure experience, zero advertising interference, intelligent answers, direct presentation of simple questions, professional questions, assistance from Zhihu, authoritative endorsement, and sensitive questions answered by professional organizations.

Our advancement plan consists of three steps:
The first step was launched (completed), and the 10 seed users mainly came from the core user groups of Zhihu and Bi'an Weibo.

The second step is to ignite public opinion, focusing on pain point scenarios and comparative experience. The medical field is our breakthrough. Human life is at stake, and every false search result here may cause irreversible consequences!
We tried our hand at it some time ago, and the war of public opinion has shown initial results. The public's resentment towards BD is deeper than we imagined, which shows that the public has suffered from BD for a long time.

Therefore, we urgently need a replacement like Bi'an Search, which is why I came here to apply for the resource package this time."

"What are the current data?" Chen Mo suddenly asked.

Dai Wenyuan responded immediately: "We have 10 internal test users, 30% of them are retained the next day, and 80% are active in the week! If we get S-level resource support, we can grab 360% of the market share from 30 and Sogou within a month."

Chen Mo shook his head thoughtfully, "In fact, sometimes it's not about whether the product is good or not, but most users are already accustomed to Baidu, and the migration cost is high. If the gap between the two products is not very large, and there is no dimensionality reduction attack, it is easy to be short-lived and not have the corresponding effect.

Just like Baidu's performance during the Spring Festival Gala some time ago, 19 billion fireworks were set off, and with a bang, everyone watched the excitement."

Seeing the light in Dai Wenyuan's eyes dimmed, Chen Mo suddenly changed the subject:
"But the breakthrough point you chose is very valuable. S-level resources, I approve it."

He stood up and walked to the window: “But we are going to fight a three-dimensional war.

Whether Bi'an Search makes money or not is actually not that important. Compared with this, I am more interested in letting those companies that do evil or occupy resources and do nothing die slowly.

So, you guys go down and make two more preparations. First, make a comparison video: Baidu vs. our results for the same disease search. It would be even better if there are real cases to support it. Second, I will tell Zhou Shouzi that Bi'an Search has established a 10 billion yuan fund. "

"One billion fund?" Dai Wenyuan's eyes lit up, and he had a vague guess in his mind.
"Using 'honest search' as ​​a differentiated positioning, we have established a 10 billion special fund to directly attract Baidu's victimized users, dismantle its business foundation, crack down on Baidu's black and gray industries, compete for market share, and rebuild the credibility of China's search industry.

Public opinion warfare + psychological warfare + financial warfare, plus I am asking people to cooperate with 360/Chrome/Firefox and other mainstream browsers to replace their default search engines."

"But 360 also has its own search business. Will Zhou Hongyi agree?"

"Xiao Zhou has been eyeing Baidu's cake for a long time. I think he will make the right choice as a temporary measure. But you don't have to worry about it. I will take charge of it. Then I will ask Mr. Lei to make connections and pre-install our browser on Xiaomi and other domestic mobile phones.

The rest depends on Baidu's reaction. We will deal with it accordingly. The rest is up to time to see whether Baidu's luck can survive this time.
Dai Wenyuan, I know why you left Baidu. Remember, this is not a simple optimization iteration, but a revolution. "

It's obvious who he wants to kill!
Dai Wenyuan's blood boiled after hearing this, and he finally understood what dimensionality reduction attack meant.

After the other party left, Chen Mo took out his cell phone and called Zhou Shouzi, "You can start early."

After hanging up the phone, he looked out the window and saw snowflakes still falling.

He murmured to himself:
"Now we are still short of a detonator. It all depends on the other party's luck."

In late March, the Bi'an Search team was preparing for the public beta on March 3.

Everyone knows that starting from April 4, they will face an unprecedented torrent of traffic and must ensure that the system can withstand this test.

At the same time, Chen Mo was also mobilizing resources from all parties in an orderly manner and steadily advancing according to the strategy agreed upon with Dai Wenyuan.

Just before the public beta, Zhou Shouzi and Xu Peinan reported to Chen Mo on the interim results of the intelligent driving strategy launched at the end of last year.

This transcript is amazing:
First, in terms of strategic layout:

Internationally: It acquired Velodyne, a pioneer in lidar, for US$3 million, Nervana, a star startup in the US AI chip field, for US$1.3 million, and Cruise, one of the benchmark companies in the US autonomous driving industry, for US$1.1 million.

Mobileye, a visual chip company, is currently a listed company in the United States with a market value of US$85 billion. Even if it invested, it would be difficult to influence the strategic decision-making and touch the other party's core technology, so it was abandoned.

Domestically:

AI chip: US$2000 million investment in a technical team led and established by Yu Kai, former executive vice president of Baidu Deep Learning Institute (predecessor of Horizon Robotics);

New car company: led the A round of investment in NIO with US$1500 million (valued at US$2 million when it was first established)
Internet of Vehicles: USD 3 million to acquire a controlling stake in Botai (China's largest Internet of Vehicles service provider), USD 9700 million to acquire Thundersoft (a developer of smart cockpit systems), and USD 2000 million to acquire RoboSense.

Hardware foundation: US$5000 million investment in Xinyi Glass to reach a strategic cooperation, US$1 million investment in CATL to hold a 5% stake and sign anti-dilution clauses and future battery priority purchasing rights.

".As for BYD, it rejected all our investment invitations. According to the internal information we learned, it may be related to the other party and our business philosophy. In the past, BYD's labor environment has received a lot of negative comments.

It also invested in some potential start-ups in the field of intelligent driving, with an investment of US$1 million.

The total investment in intelligent driving systems has reached US$13 billion, or about RMB 80 billion.”

After Zhou Shouzi finished his report, Chen Mo nodded and turned to Xu Peixin.

The latter focused on reporting on talent development, "Bian Zhixing has been established and has currently formed a team of 200 people, all of whom are technical talents in the field of artificial intelligence at home and abroad. The personnel cost is US$2000 million, including many management talents.

But the ones who were confirmed before are Zhang Yaqin of Baidu and Lu Qi of Microsoft." When Xu Peixin said this, he looked embarrassed.
"The former is the president of Baidu. According to internal sources, his stock options alone are worth more than 2 million yuan. He is in charge of the emerging business group and Baidu Research Institute. I have met him once, but the possibility of poaching him is not high.

As for Lu Qi, currently the executive vice president of Microsoft, he is at the peak of his career and is in charge of core businesses such as Office, Bing, Skype, and Yammer. He explicitly rejected our recruitment.

Chen Mo tapped the tabletop with his fingers rhythmically. "This way, we can keep in touch with and observe the two of them. Not being tempted now doesn't mean we won't be tempted in the future."

With an investment of nearly 10 billion yuan, what Chen Mo cares about is not the financial return, but overtaking others in technology and building a complete smart travel ecosystem.

After all, Bi'an already has two of the three pillars of cash flow (games and cloud computing, and the remaining one is TikTok in the future), which can continuously provide blood transfusions to strategic loss-making businesses.

With the end of the meeting, Bi'an Intelligent Driving officially embarked on a new journey.

A few days later, Bi'an Search stepped onto the highly anticipated arena like a low-key challenger.

There is only one competitor, Baidu, which has been the Internet search leader for more than a decade.
(End of this chapter)