Rebirth 2010: I taught Mr. Lei how to make a mobile phone

Chapter 578 The Big Three Bring Goods: Spiritual Nuclear Bomb (5K)

"Brother Jun, is this the surprise you mentioned?"

Chen Mo looked at the piles of Xiaomi products in a corner of the cafeteria - new mobile phones, tablets, Xiaomi smart appliances, power banks, everything. He couldn't help but secretly gasp and jokingly said, "Good boy, you brought the prizes from this year's Xiaomi annual meeting here, didn't you?"

Lei Jun waved his hand and said with a smile: "Xiaomi will sell products on Douyin in the future, so I have to come to you in advance to say hello."

"Where is Dongzi?" Chen Mo asked.

"Just now in the group he said he would be here soon."

Speaking of Dongzi, Dongzi has also arrived, but unlike Lei Jun, he came empty-handed.

Liu Qiangdong said right away: "Tell me, what is my mission tonight? Please tell me in advance. I don't know how to promote products. I am not as good as you two in marketing. I am just here to show my support!"

Chen Mo thought for a moment and said with a smile, "No problem. Last time I saw you eating in our cafeteria, you were enjoying it. You ate two big bowls of rice at once. Netizens said that watching you eat made them eat more. So you are responsible for eating tonight! By the way, you didn't eat much at noon, did you?"

"Eat too much? Didn't you tell me in advance that the show would be broadcast in your cafeteria today? I didn't even have breakfast this time, I'm just waiting for this meal tonight." As he said this, his stomach seemed to prove that what he said was true and growled twice sensibly.

"That's good. Wait a little longer and I'll let you eat as much as you want tonight." Chen Mo turned to look at Lei Jun. "Brother Jun, it's easy to sell goods. It's just like telling a crosstalk. One person sings and the other acts in harmony. The goods can be sold. With our tacit understanding, it shouldn't be difficult. OK?"

Lei Jun smiled and gestured.

"Okay, let's get familiar with the words and procedures first. I think with your solid foundation, you'll be able to get started quickly."

Chen Mo was talking and Lei Jun was listening, fiddling with the material signs on the live broadcast stage in his hands.

Liu Qiangdong looked at the menu and discussed with the canteen chefs about what to eat in the evening.
Not far away, the central control console and technical department were busy with debugging, each doing their own job.

The 10 "apprentices" trained by Chen Mo before, in addition to watching and learning, are also responsible for the atmosphere group tonight.
Time passes minute by minute.
Soon it was 8 o'clock in the evening.

"Boss, everything is OK!"

This was Chen Mo’s first serious live streaming sales event, and also the first live streaming sales event on a short video platform in the history of China’s Internet.

He had no idea whether he could achieve the desired result in the end, so it would be a lie to say he wasn't nervous.

Everything is ready, the rest is left to the "family" in the live broadcast room
The three giants of the Disruptor Team made their first live broadcast of selling goods - go for it!
Laogandie Headquarters, Guiyang, Guizhou
“How many cars are there today?”

"Dad, there are only three cars left."

"How much is left in stock?"

"Gone. Not a single box left. All the products produced during this period have been taken away."

"Have all the holiday notices for the workers been passed on?"

"Everything has been communicated. Tomorrow is Friday and we are supposed to be working. It is also a paid holiday. We can have a small holiday over the weekend, so everyone can have a good rest."

"Where's the bonus?"

“It’s also been sent.”

"Well, that's fine. We've been really busy during this period. Fortunately, we've met the goals we set before, so let's take a break in the next two days. If the live broadcast tonight sells well, we'll still be very busy next week."

"Dad, we worked day and night to make so much hot sauce, almost enough to produce half a year's worth of it. Can they sell it all this month?"

"We only care about production, as for sales, it depends on other people's ability."

As the two were chatting, they saw the last truck at the factory gate finish loading and slowly drive away.

Deng Chengjun looked at the empty warehouse on the other side and felt a sense of accomplishment.

During this period, everyone worked together and strived towards the goal, just like when they first started their business.

Although I am tired, my life is fulfilling and meaningful.

The workers left one after another, and when they saw the boss, they greeted him enthusiastically.

The father and son also smiled and waved, saying "Thank you for your hard work, goodbye~".

Seeing that most people had left, Deng Chengjun looked at the time on his watch and it was already past 8 o'clock in the evening.

With a sound of "Ouch~", he slapped his forehead, turned around and ran back.

As a worker, he can take a day off, but he is the boss and has a "special task" tonight.
As he walked, he turned on the TikTok on his phone, and the next moment a clear voice came
"For those who have just entered the live broadcast room, please remember to click the "Follow" button in the upper left corner to receive the lucky bag below, which contains the brand new Xiaomi X5 phone that Mr. Lei brought tonight!
There will be no gift opening in today's live broadcast. I appreciate everyone's kindness.

We are not the protagonists tonight. There is only one protagonist, and that is Lao Gan Die hot sauce!"

As Chen Mo introduced himself, Deng Chengjun rushed to his office with his son.

After a few minutes, they finally arrived at the place. Deng Chengjun wiped the sweat from his forehead and stared at the screen on his mobile phone.

There was an electronic screen above the screen, displaying a number: 31377239.

Every few seconds, the number would jump and then slowly rise - this should be the real-time sales statistics of Lao Gandie chili sauce.

Below, Lei Jun was holding a sign that said "Follow us", while Liu Qiangdong was eating rice with Lao Gandie hot sauce, enjoying it very much.

Chen Mo enthusiastically introduced the hot sauce:

“You know, the quality of the chili is the most important factor in determining whether a hot sauce is delicious, in addition to the craftsmanship.

And you don't have to worry about this! Our pepper raw materials are directly sourced from the place of origin, inspected and certified by authoritative organizations, and are all absolutely top-quality raw materials.

Please take a look, this is a certificate issued by ISO 22000, HACCP and other domestic and foreign professional food certification agencies. ”

The camera gave a close-up of Lei Jun, and then moved down to several certificates in his hands.

"If you look at the ingredient list of Lao Gan Die, it is very clean. It contains common peppers, salt, sugar, cooking oil, and spices. No preservatives or food additives are added!
If there are any problems with product quality, we will not let Dongzi do it himself, is that right?
As for the taste, you can see it from the guy next to me."

The scene changed, and Liu Qiangdong was seen sitting at a dining table with the "JD" logo printed on it, eating rice with Lao Gandie spicy sauce and enjoying it.

He thought to himself: "I'm the president of a group. I've been hungry for a whole day because of this live broadcast. Finally I get to eat. It's not easy for me! However, the food in the Bi'an Canteen paired with Lao Gandie is really delicious!" Since the live broadcast started just now, he has made a bowl of rice by himself to fill his stomach first. He was really hungry.

Feeling the camera pointed at him, Liu Qiangdong remembered Chen Mo's instructions: "When the camera comes, stay natural, don't look at the camera, just do what you need to do."

He deliberately didn't look at the camera, but just showed off more vigorously. It was not until he heard a prompt in the headphones that he secretly breathed a sigh of relief.

Then, he slowed down his eating frequency, thinking: "The second bowl is done, I am almost 70% full, comfortable.
I think my mission tonight should be completed."

"Next, we asked Dongzi to do a small experiment. We took two bottles of hot sauce with the caps removed and all the patterns completely covered. One bottle was our Lao Gan Die, and the other was the most common hot sauce brand on the market. As for the brand of the other half of Lao Gan Die, I won't say anything.

I will let him taste the two hot sauces blindly later to see which one is more fragrant, and then reveal the final result. "

When Liu Qiangdong heard Chen Mo's words, he stared at him with a pair of eyes, even with a little resentment on his face: Why didn't you tell me in advance if it wasn't for this part? I can save some food for myself. I'm almost full now.
"The lucky bags are gone, right? Congratulations to the 100 families who won Xiaomi phones!

Live broadcasts will continue, and lucky bags will continue! Students in charge of lucky bags, remember, if they are gone, you can go online. Don't let me remind you.
Also, I'll give you a sneak peek, have you seen the Xiaomi products over there? "

The next moment, the camera turned, and Xiaomi products crashed into the live broadcast screen like a small mountain, creating an unparalleled visual impact for everyone.

"That's right, these are all benefits given to everyone by Mr. Lei! Just follow us and you will have a chance to win.
The lucky bag is here again! Everyone, please pay attention and go.”

Deng Chengjun saw Lei Jun choosing on the table for a long time, then he picked up the "Follow" sign with his left hand and raised the "Send Xiaomi" sign with his right hand, cooperating with Chen Mo's explanation. The two complemented each other, but he still couldn't help laughing.

Then, he saw that the number of fans of the "TikTok Selection" account skyrocketed at an extremely exaggerated rate. Every time he clicked to check, the number of tens of thousands would change.

At present, the number of fans of "Tik Tok Selection" has reached 251 million, and the number of online users in the upper right corner of the live broadcast room has exceeded 200 million, and these two values ​​are still rising as time goes by, which is extremely exaggerated.
"Okay, let's start the experiment. It's time to show our real skills. Brother Dong, come on~"

Liu Qiangdong was shocked. He had just finished a bowl of rice when he was served another bowl of real Wuchang rice.

He divided the rice into two small bowls, scooped a spoonful of hot sauce from each bottle, stirred it thoroughly, and then began to taste it.
Liu Qiangdong smacked his lips and after only three mouthfuls, he quickly nodded to Chen Mo to indicate that he had the answer in his mind.

Chen Mo started asking questions and Liu Qiangdong started answering, comparing them one by one in terms of taste, spiciness, ingredients, etc.

Liu Qiangdong always pointed to the bottle on the right, and finally he picked it up and concluded: "The bottle on the left is inferior in taste and ingredients, and most importantly, it is too oily, which makes me feel a little greasy after eating it.

The one on the right is just right, with plenty of ingredients, very much to my taste, and very spicy. I choose the one on the right, it’s our Lao Gan Die!”

"Correct answer!" As soon as the voice fell, fireworks burst out on both sides and fell in front of Liu Qiangdong.
Chen Mo took the bottle of hot sauce, brought the bottle close to the camera, gave it a close-up, and tore off the cover. The three words "Laogandie" were clearly written on the bottle packaging.

After the camera moved away, Liu Qiangdong slightly adjusted his sitting posture, quietly loosened his belt under the table, and slowly exhaled to relax himself.

I just ate a few more mouthfuls of rice, and now I'm almost full.

He said to himself: "I can't do it again, otherwise I really can't hold on."

"Now everyone can rest assured, right? With the personal testing and certification by JD.com CEO Qiangdong, Lao Gan Die hot sauce has crushed competitors' brands in every dimension. It can be said that it is far ahead!"

At this moment, Yu Dazui was also watching this live broadcast.

After all, the mobile phone business he is now in charge of has been in direct competition with Xiaomi in the market. Xiaomi currently ranks first in China and third in the world.

As far as the domestic market is concerned, Huawei has gradually established a firm foothold in the mid-to-high-end market through the successive efforts of the Mate series and P series. At the same time, the Honor sub-brand is also in the mid-to-low-end market. Overall, with a market share of 16%, it is slightly ahead of Apple with 14% and OV, ranking second. As for Samsung, it is already ranked sixth.

Moreover, as a flying guest of the upcoming "Win in China 2014", he will also join the Guardian Team.

When Chen Mo's "Chen's comparison method" and "far ahead" appeared again, Yu Dazui picked up a pen to take notes.

For some reason, Yu Dazui felt that the four words "far ahead" were so awesome. He first heard this word at Xiaomi's first press conference, which left an unforgettable impression on him.

I have to remember this word well, maybe I can use it in my own press conference in the future.

Isn't Xiaomi trying to make technology accessible to everyone? Then they will make a phone that everyone can afford!
"If you want it, please type the word 'want' on the public screen and I'll see how many people want it. There are so many, thank you for your enthusiastic support!

I see that everyone is eager to buy, so let's skip the middle steps and go directly to the last step.

You can see there is a small yellow cart in the lower right corner of the dialog box. When you click it, there is only one product inside.”

Like countless viewers in the live broadcast room, Deng Chengjun followed Chen Mo's explanation and clicked on the shared yellow car. He found his own chili sauce on display, but the price was a big question mark.

“Everyone should know how much a bottle of Lao Gan Die’s chili sauce costs in a supermarket?

Tell me in the comments: 13.9 yuan, 11.2 yuan, 9.9 yuan.
22.5? Is this a large bottle of one pound?

We have done market research and found that the average price of 280g in supermarkets is currently about 11.9 yuan. It may be cheaper in second- and third-tier cities, at just over 10 yuan. So let's take a look at how much it sold for before it was removed from the official flagship store on Taobao?

Look, this sign in Mr. Lei’s hand is 9.9 yuan, right?
How much is it on JD.com now? 280g is also 8.9 yuan/bottle.

Today, you all come to the live broadcast room selected by Douyin, and you are all members of Douyin’s family.
You know me well. Today, I, Chen Mo, will make a decision that goes against our ancestors!"

Anyway, I am an orphan and I don’t even know where my ancestors are, so I can just disobey them.

Chen Mo winked at Lei Jun, and the latter understood immediately that the most crucial battle was about to begin.

Lei Jun placed the cans of hot sauce on the table, and Chen Mo placed them on the table and shouted:

"Is one bottle enough? Two bottles, three bottles are not enough, a total of six bottles, what is the market price? Can anyone tell me?"

The atmosphere group was already in place: "71.4 yuan."

"Bring me a tablet. Hurry, more than two million family members are waiting."

After Chen Mo got the "exclusive weapon", his face turned red, sweat appeared on his forehead, and his combat power doubled.

He wrote a number towards the camera: 71.4
"How much is the price on JD.com? Tell me!"

"59!" The atmosphere group is very awesome
71.4 is crossed out, and 59.4 appears in a larger font size below
"I think the price on JD.com is not good enough, so I'll bargain a little more."

Chen Mo crossed out 59.4 and wrote a larger 49.9 below.
"Is 49.9 good enough? Not good enough? What about 44.9? Still not good enough?"

Chen Mo wrote down 39.9 and crossed it out, then slammed the writing board on the table.

"Forget it. The CEO of Lao Gan Die Hot Sauce should also be watching our live broadcast. I'll call him now and bargain for the price in front of millions of viewers. What do you think? Tell me in the comments!"

Netizens these days have never experienced such a mental nuclear bomb pollution shock.

There was no need for Chen Mo to emphasize, the comments had already gone crazy.
The video call connection is connected.

"Mr. Deng, are you watching the live broadcast?"

"Look, look~"

"Then, you have seen this scene. I really can't even say 39 yuan for six bottles as agreed before.

Then, you give in a little bit.”

On the phone screen, Deng Chengjun looked embarrassed: "Mr. Chen, 39.9 yuan for 6 bottles, only 6 yuan per bottle. Although it saves the channel fee, the cost plus the shipping fee is just hard-earned money, which is already very cheap."

“Oh, you see, there are more than 200 million people waiting right now, this live broadcast is just to make friends.

I'll give you a price, 29.9. Everyone will recommend Lao Gan Die's hot sauce after eating it. Don't you agree?" Chen Mo said to the camera.

The live broadcast room barrage took off in response.
"Oh, this is not profitable at all. Since everyone supports Lao Gandie so much, I, Lao Deng, will not say anything. Mr. Chen, the price cannot be lowered any further."

"Can it be lower? Okay, then 26.6!"

Atmosphere group: "26.6 yuan!"

"You. Hey."

Chen Mo said without hesitation, "Thank you Mr. Deng for your strong support. I think consumers can see Lao Gandie's sincerity first!"

After hanging up, Chen Mo explained: "Actually, let me give you a lowdown. The cost of chili sauce in the industry is basically 40% to 50%. Add in shipping costs and so on, and this price is indeed quite reasonable.

The reason why Mr. Deng agreed to this is that everyone should be able to see Lao Gandie's sincerity, and of course my shamelessness, but in order to allow you to buy high-quality and low-priced products on 'Douyin Selection', I don't care about my face! "

Chen Mo picked up the writing board and wrote down the biggest number at the bottom - 26.6.

"If you think this is awesome, please type 'General Deng is so generous' on the public screen. In addition, I will give you another big bonus!
This 50g bag of hot sauce is a sample pack. Hey, I'm giving it away for free.
This set of 6 bottles also comes in an exquisite gift box. Whether you keep it for yourself or give it as a gift, whichever you choose will look great.

Family members, feel free to watch with your eyes closed!
We have JD.com's seven-day no-questions-asked after-sales service! Full shipping insurance is free!
If you are not satisfied with the taste or it is not tasty, it is okay. You can keep the sample and return the rest. You don’t have to pay for the courier fee.
Oh, I know you are anxious, don't be anxious, the most important part next is to have a sense of ceremony! "

Chen Mo threw the tablet away and cleared his throat: "Everyone, get ready."

"three!"

"two!"

"one!"

At this moment, Chen Mo was like a conductor, counting down with both hands, slowly raising them up~
Then he swung hard.
The next moment, the whole audience followed his movements and shouted in unison:

"Up! Chain! Connect!"

Bang bang bang bang, fireworks fell and golden rain fell from the sky.

Accompanied by exciting and dynamic background music that makes your adrenaline rush.

The numbers on the electronic display above the "Tik Tok Selection" live broadcast room danced rapidly like a movement of music.
(End of this chapter)