Rebirth 2010: I taught Mr. Lei how to make a mobile phone

Chapter 433: Wind Rising Internet
WeChat chat with the “most expensive” group of three people in history.

Jack: "It's my turn to chair this meeting. We underestimated this guy named Chen before, and our strategy of trying to achieve success in one fell swoop was wrong. We need to correct it."

Robin: "Like?"

Jack: "The situation on the other side is already formed. If we directly fight head-on, even if the three parties join forces, we will not have the advantage. Even if we win, it will be a pyrrhic victory. The other party is in the capital, and I don't expect the higher-ups will sit idly by. So I think we might as well try another approach later!"

Pony: "The countryside surrounds the city?"

Jack: "That's right, cut off his hands and feet first, then go straight to Huanglong!"

"Yes!" "Second!"

Jack: "That's it for the Tao level, let's talk about the Technique level."

pony "I sent a document to the group. This is the current investment map of the other side that I compiled. Please check it out."

After a few minutes
Jack: "Wow, Bi'an has invested quite a lot in the past two years. We can first find a few key breakthroughs and get off to a good start!"

pony: "We can also try our hand at the three mobile gaming subsidiaries: Ledong Excellence, Yinhan Technology and Wanxie Technology!"

Robin: "Pony, have you not forgotten your mobile gaming ambition? Ele.me, Toutiao, and taxi services, I think these three are good goals."

Pony: "I got the news that Chen Mo went to Innovation Works a few days ago and should have had some contact with Kai-Fu Lee. It seems that Zhihu's Zhou Yuan was also there."

Jack: "Hi, Chen Mo is quite ambitious. What is Zhihu? Do you know Pony?"

Pony: "It's a professional question-and-answer community platform for high-level knowledge. I have answered a few questions on it. It has not been released yet. I also wanted to invest in it before, but I didn't expect Chen Mo to get there first. I will send a team over to talk to see if I can get a piece of the pie."

Robin: "Since Chen Mo has his eye on him, he must have great potential. Let's not talk about other aspects of this kid, but his vision is very sharp!
Invest in Ele.me, which has now become the largest online food delivery platform in the market; Toutiao is also showing signs of competing with other traditional consulting portals; taxi travel has already taken over Beijing and is beginning to extend its tentacles to other places.”

Pony: "I thought I cared about the other side, but I didn't expect Robin to do a lot of homework in private."

robin: “same here”

Jack: "We can't bite off more than we can chew. Let's split the profits among the three of us. Ele.me, is anyone interested? I'll recommend myself first. Alibaba invested in Meituan, and I think I can get involved."

robin: "Baidu Nuomi can also make a move."

pony: "pass"

Jack: "Meituan + Nuomi -> Ele.me, next is Toutiao. I think Sina Weibo is a great tool, but now Alibaba and Bi'an are negotiating with Sina. I need your help to help me get Bi'an out."

"Sure!" "No problem."

In this way, after more than ten minutes, the direction of the strategy was finalized.

Jack: "As discussed before, the final result is as follows: Meituan (Ali) + Nuomi (Baidu) -> Ele.me, Tencent + Sina Weibo + Baidu products -> Toutiao, Ali and Tencent investment in competing products -> taxi travel, Tencent -> Yinhan + Ledong + Wanxie, please confirm if there is any problem!"

“Confirm!” “Confirm!”

Jack: "No problem, it's settled. Pony will preside over the next meeting. See you!"

Online, the WeChat chat group fell into silence again.
Offline, BAT, following the orders from their respective bosses, started to operate at full capacity.

Like three giant beasts slowly taking an attacking stance.
Late May.

All the workers working in large Internet companies are very happy because their salaries have generally increased. Although not much, this kind of additional increase has really made the workers who go back to work after the New Year overjoyed.

When have I ever seen capitalists so generous? Of course, they also know the reason for the wage increase.

It’s all because of the trouble at Qingteng College. The company wants to stabilize the morale of the employees through this move.

Chen Mo deserves to be enshrined in the Imperial Ancestral Temple!

But some small factories or start-ups do not have such "welfare" benefits.

In the eyes of the boss, the former doesn’t care whether he wants to leave or not.

The latter basically relies on emotions and friendship, so the impact is not that big.

During this period, Bi'an officially announced another news after he graduated from Qingteng College.

That is, the Bi'an Group has reached a strategic partnership with Innovation Works and plans to invest 1 million yuan to help incubate innovative enterprises.
There is also an additional piece of news that Bi'an Venture Capital invested 4000 million US dollars to acquire the professional knowledge question-and-answer platform Zhihu.

It's just that these news have caused some waves in the industry, but the impact on the majority of netizens is not very big.
The other side headquarters.

Chen Mo has been very busy recently.

Sorting out and deploying various subsidiaries and businesses stems from the new year's work plan;
Continuously improve the content of proposals for the two sessions.

In addition, he devoted all his remaining energy to the cultivation of the group's "internal strength".

First, we found a well-known professional auditing agency in the industry to serve as the group's third-party inspection team to conduct random checks on the group's accounts from time to time.

After all, as the scale of the other side gradually grows and more and more funds are raised, corruption will become a topic that every company can never escape.

Inspection teams are one of the means, and another is rotation, where the people rotate are managers rather than employees.

This topic was brought up at a meeting after the New Year. The group's human resources officer Xu Peixin brought it up and Chen Mo took note of it.

The benefits of job rotation are obvious. It can tap into the talent potential and learning ability of management, cultivate business all-rounders, and provide flexible positions and different responsibilities.

As a manager, the higher you move up the ladder, the more you need to be familiar with the business of the company and even the entire group. If you stick to one business line and don’t get out of it, your ceiling will be set.

For managers on the other side, when the salary reaches a certain level, the incentive effect is limited. Every new position is a new challenge, and only the fittest will survive. At the same time, it will also bring new growth, and a new environment is needed to stimulate them to keep moving forward.

Of course, the most important point is that rotation can effectively prevent and block the chain of interests, break up the "mountains" of small groups, and avoid the breeding of corruption problems within the enterprise.

Of course, rotation does have its disadvantages.

That is the change in management. Team members need to re-integrate with their superiors and get familiar with the business again, which is unfavorable to the development of this business line.

Therefore, the implementation of the rotation system requires prerequisites.

First, whether the business documentation of each department is complete enough to reduce the learning cost of handover;

Secondly, the more capable the person being rotated is, the shorter the adaptation time will be.

Therefore, the rotation system can only be implemented in the mature stage.

Up to now, Bi'an has acquired the above two capabilities in terms of documentation and management. The group has now stabilized and reached the stage of execution.

Even if there are risks, there is no way to have the best of both worlds.

The more than one thousand talents of Qingyunlu are all elites among China's Internet elites. Joining Bi'an and going deep into various positions and businesses of Bi'an will surely bring about rapid development. At the same time, it will also play a catfish effect and bring vitality and freshness to the original team.

As long as we do a good job of supervision, if it is a poison pill, spit it out and keep the sugar coating.

And taking advantage of the opportunity of the new talent joining Qingyun, Chen Mo finally made up his mind to implement rotation.

This time, the rotation scope of the Bi'an Group is limited to middle-level management.

Ordinary employees are just there to work, so there is not much point in letting them rotate. They just got familiar with the WeChat business, but then they ran to the mobile game department. Not only are the businesses different, but the technology stacks are also different. This can be regarded as wasting most of their own skills. This will only add to internal friction and will only make their loved ones sad and their enemies happy.

If the group's senior executives were replaced, the impact would be even greater. If one soldier is bad, so are the other generals. Everyone has their own expertise. Why do they swap Chen Tong, who is in charge of media market opinion, with Xu Chaojun, who is in charge of overall technology and Qingteng Academy? Do they think Bi'an is not dying fast enough?
Just like a rotating CEO, it is easy for the policy to change from one day to the next, and for the ministers to change with the new emperor. This may be good for some companies, but on the other side, the disadvantages far outweigh the advantages.

Therefore, if we need to replace someone, we can only replace the middle-level managers. As they serve as a link between the upper and lower levels, they are numerous and the effect is obvious.

Job rotation, like continuous learning or fitness, is a long-term, high-return activity.

As long as it is successfully executed the first time, there will not be any major side effects, but there may be some problems in the early stages.

In the long run, the capabilities of the middle-level managers on the other side will grow in breadth and depth, and each one of them will be a capable general who can stand on his own.

By then, any manager from the other side might be the XXO of a company.

Afterwards, Chen Mo, who had thought it through, asked Leng Ning to call Xu Peixin.
"How many days will it take you to draft a mid-level management rotation plan?"

"1 minutes!"

“???” Chen Mo saw Xu Peixin take out his laptop and look for something.

When Chen Mo saw the "Feasibility Analysis and Draft Implementation Plan for the Bi'an Group's Rotation Plan", he smiled and said,

"Not bad, not bad. Your subjective initiative is good."

It was rare for Xu Peixin to hear his boss praise him, and he instantly became full of energy. "It's all my job. I mentioned it before, and you said it was good, so I wrote it down, thinking that it might be useful."

Chen Mo spent ten minutes reading the document and thought about it. "There are three points to note. First, we need to cooperate with the Tianji Department to analyze the compatibility of managers at all levels and positions, and carry out rotation in a scientific and reasonable manner.

Second, the personal wishes of the rotation personnel should be considered and not enforced. If they refuse to rotate, the underlying reasons should be analyzed to see if there is a problem.

Third, job rotation does not end once the adjustment is completed. Continuous observation is needed to avoid "acclimatization problems" and timely adjustments should be made if any problems are found.

During the remaining execution process, please report progress to me regularly.”

"Guaranteed to complete the mission!"

"Go!"

Half an hour later, Fan Dian came to Chen Mo's office. Chen Mo asked the union to pay attention to the rotation-related matters of human resources to ensure the three principles of fairness, justice and justice.

After finishing everything, Chen Mo rubbed his head. Governing a big country is like cooking a small fish. The same is true for a group. It's easy to be a boss, but it's hard to be a good boss~~~
Chen Mo somewhat missed the time when Bi'an just started conquering the world with only dozens or hundreds of people.
He can see, hear and touch, and has a deep understanding of various businesses and even codes.

Now he felt like he was playing a real-time strategy game. There was fog of war all around him. Occasionally, he would scan with a radar and could only see the local situation at that time. Then, when he looked away, would it still execute according to his will?
He didn't know what to do.

All Chen Mo can do now is to try his best to lay a solid foundation and make sure it doesn't get built crookedly later on.

Running a group has its own difficulties, and starting a business has its own hardships.

There is a startup that is making a huge splash in the Shanghai taxi market.

This is Didi, which fled to Beijing and moved its capital to Shanghai years ago.

The reason for choosing Shanghai is that Shanghai and Beijing are on par with each other in terms of various conditions.

Second, occupying the Shanghai taxi market will increase Didi's influence, making it easier to attract capital and raise money.

But standing in Didi's way is the local tyrant in Shanghai: Bumblebee Taxi.

Didi's top two executives, Cheng Wei and Wang Gang, are from Alibaba, and the Bumblebee team is equally strong. They are an elite team led by Tudou's CFO after the merger of Tudou and Youku, and are considered a reputable and upright team with a strong foundation.

When Didi entered the Shanghai taxi market in January, Bumblebee saw that Didi had ill intentions and was on high alert, and did not underestimate its opponent.

A war between the newcomers and the local tyrants is inevitable.

Didi started from scratch when it was fighting away from home, but at that time, Bumblebee already had 20 registered passengers and drivers, covering % ​​of the taxi market in Shanghai, and its development was very smooth.

Judging from the paper strength of both sides, Didi is at a disadvantage regardless of the timing, location and people.

Didi was also prepared for a tough battle. Cheng Wei personally led his team to come up with a beach landing operation plan called "Normandy".

This plan was born out of the review and summary of the previous combat experience in fighting against taxis in Beijing, and the latest version of the action program was iterated.

The core is to apply effort unevenly, highlight key points, and solve each conflict one by one.

Didi currently only has several million in Series A funding from Jinshajiang, and their "ammunition" is limited. Even if they can win a head-on battle with Bumblebee, it will be a miserable victory.

Wherever Bumblebee attacks, Didi will rush in, but this is an illusion deliberately created by the latter.

In fact, the tactic of implementing firepower coverage when the situation is rich and interspersed when the situation is poor is to implement firepower coverage when the situation is poor.

That is, Didi will follow its previous practice in Beijing and launch a feint attack on a location that has been captured by the opponent, and then blow the charge with its main force to places with huge traffic such as railway stations and bus stations, supplemented by advertising firepower coverage.

When Didi launched its full-scale attack, the two sides officially started fighting.

According to the regulations of the taxi-hailing software, the driver's identity needs to be carefully verified. The driver must hold his ID card and the original service supervision card to handle the business. Bumblebee strictly abides by it.

Didi only requires drivers to enter their real name, taxi company, service supervision card number and license plate number to pass the verification.

Bumblebee placed advertisements heavily at airports and subways, but did not have the money to provide media matrix coverage. So Didi obtained 100,000 mobile phone numbers through its channels and bombarded them with text messages, which was very effective.

The authorities have repeatedly required that taxi-hailing apps should not use the price-increasing function, and Bumblebee strictly complied with it. However, Didi's use of the price-increasing function has greatly increased the success rate of passengers hailing taxis, and drivers have also benefited from it.

When a product encounters uncertain policies or other risks, there is really no need for a startup to consider too many risk factors. In order to occupy the market, Cheng Wei did everything he could.

They use three approaches at the same time: being shameless and playing dirty, fighting for territory at all costs, and risking their lives to do marketing.

Just when everyone in the industry thought that it would be a tit-for-tat war for taxi-hailing in the Shanghai Stock Exchange.

As time went on, the war situation developed in a direction beyond everyone's expectations.

When Cheng Wei, who had prepared for a tough battle and was determined to fight to the death, saw one victory report after another, he was completely dumbfounded.

He felt a little self-doubtful, a sense of unreality, and at the same time a sense of wanting more.

Wasn't it supposed to be a battle of siege? Why does it feel like Didi is fighting a war of annihilation?

From mid-January to now, Didi's market share has easily surpassed that of Bumblebee Taxi, which has been operating for more than half a year, and it has occupied half of the Shanghai stock market.

The goal, which was originally planned to be achieved in half a year, was completed in just over a month, and even exceeded.

To say that it was overwhelming and powerful is a bit hurtful to the opponent's self-esteem, but to say that it was unstoppable is more appropriate.

Cheng Wei felt that he hadn't used his full strength yet, so why did the opponent fall down?
Finally Cheng Wei came to his senses and realized that his Didi was so powerful.
It turns out that not every opponent wants to fight.

It turns out that not everyone is called Chen Mo.

A tree that is moved will die, a person who moves will live, and there will be a new world when the darkness opens.

Cheng Wei thought this was a very good point. After reading Didi's latest data in the Shanghai Stock Exchange, he finally felt proud.

What remains is to continue to intensify the pace of attack, seize the opportunity to completely devour the market share of Bumblebee, capture the Shanghai Stock Exchange, use it as a base camp, and use this victory to find the latest financing.

Once the funds are in place and Didi radiates to the surrounding second- and third-tier cities, it will no longer be easily controlled by others as before. Everyone is a similar separatist force, so who is afraid of who!

Maybe if it develops in another two years, it will turn into eighteen armies surrounding the capital.

A gentleman takes revenge three years after the five wrongs.

Chen Mo, wait for me.
The days passed, and March came in a flash.

Same city, different location.

"Who did you say came to visit? Wang Xing from Meituan?" Zhang Xuhao was puzzled when he heard the report from his subordinates.

The big brother of group buying came to visit the big brother of takeout delivery in person? Who would believe it if I told them?

This made Zhang Xuhao feel like a weasel paying New Year's greetings to a chicken.

"Don't let them wait, I will go to greet them in person later."

Zhang Xuhao thought for a moment and called his boss.
"Hello, boss. I'm Xuhao. Wang Xing from Meituan is here to visit. I'm outside the door now. My purpose is unknown. OK, I got it. I'll give you feedback after I'm done!"

Zhang Xuhao took Deng Ye, who was in charge of market operations, out to greet them. At first glance, they saw a group of people.

Wang Xing did not come alone but visited in a group, including Wang Huiwen and Gan Jiawei.

Wow, what a big scene.

After a few brief greetings, Zhang Xuhao did not let them in, but went straight to a meeting room in a nearby business hotel, where the two sides had a cordial and friendly exchange like brothers.

At first, Zhang Xuhao thought that the two Wangs came to invest as they said.

With Wang Huiwen in the lead and Wang Xing as the assistant, they painted an extremely beautiful blueprint for the union of Meituan and Ele.me. The model of group buying plus takeout will surely become the general trend in the future, and they have drawn a huge pie.

But as the conversation went on, the smile on Zhang Xuhao's face faded, because some of the questions asked by the other party involved Ele.me's core business logic, which is not what an investor or an ally who wants to cooperate should ask.

Unless there is another intention, Zhang Xuhao gave Deng Ye a slight wink.

Afterwards, whenever the two good friends encountered some business issues, they would start to talk about it and play Tai Chi, and even combined the situation of Ele.me to answer the questions that were true and false, and used a bewitching array.
2 hours later
After returning to the office, Zhang Xuhao quickly reviewed in his mind the words and expressions of Wang Xing and Wang Huiwen.

After summarizing the content and experience, I called my boss again to report the latest situation.
".I just talked to Meituan. Not only Wang Xing, Wang Huiwen and Gan Jiawei, but all three of Meituan's leaders are here. I was really surprised by the scene."

"You've mobilized so many troops, so you must be planning something big. Have you told me your purpose?"

"Wang Xing's message is that Meituan wants to invest in Ele.me."

"Do you think it's possible?"

Zhang Xuhao heard his boss' question and expressed his thoughts, "I feel that the investment is fake, but stealing our skills is real. We cannot rule out the possibility that the other party will enter the food delivery field and compete with us for food."

"Have they come in to have a look inside?"

"I wouldn't dare let anyone in without your permission."

"Well, you did a good job. One question is, if Meituan enters the food delivery market and targets Ele.me, how will you respond?"

“In fact, I have thought about this question before. After nearly a year of rapid development, Ele.me has reached a certain scale, offline merchant resources, echelon construction of riders, maturity of the sales team, improvement of various systems, optimization of map positioning, etc. It will take a lot of time for anyone to catch up.

If other forces want to enter the market, they can forget about it without two years. Even if the other party is Meituan, which has a ready-made field team and a ready-made system, it will still take at least half a year to enter a completely new track.

This is our advantage. We will continue to maintain our lead. And unlike before, now Ele.me has the support of the other side. I believe this leading advantage will grow bigger and bigger over time. This is even more obvious than Zeno's paradox."

The Zeno's paradox mentioned by Zhang Xuhao is very complicated. Let me give you a simple example.

Just like the new tortoise and the hare race, before the race starts, the tortoise and the hare say,

“Although I crawl slowly and you run fast, according to the rules I will start 100 meters ahead of you, so you can’t win.

Because once you have chased me for 100 meters, I have already run far away. When you catch up with me again, I have already run far away again. Every time you catch up with me, I have walked a distance forward. Although the lead distance is getting shorter and shorter, you will never catch up with me. "

After hearing this, the rabbit gave up the game and admitted defeat.

".I've read about the rise of Meituan. They planned before they acted, and the fishermen benefited. They also chose the right time to burn money. But we at Ele.me are not pushovers. We have been developing for so long, and I think it's a good thing to have a battle like this to temper the team!"

After waiting for a while, Chen Mo's voice came slowly, "It's great to have this kind of ambition and fighting spirit! But I have a suggestion, maybe we can cross the river with Meituan!"

Zhang Xuhao muttered a few words, and then he reacted. Thinking of the possible answers, he was even a little excited.
"You mean you want Ele.me to counterattack the group buying market?"

(End of this chapter)