Rebirth 2010: I taught Mr. Lei how to make a mobile phone

Chapter 413 New Three Kingdoms Kill

Chapter 413 New Three Kingdoms
Download Alipay/Wangwang/Taobao prize pool +1 yuan.

Bind your ID card and activate Alipay service, and the prize pool will be increased by 4 yuan.

After reading Zhang Xiaolong's organized Alipay activity plan,

When Chen Mo found Tencent's previous activity plan, he merged them together.

Now it's all clear
Tencent completed tasks to increase the number of draws, while Alibaba expanded the prize pool. The combination of the two was the core gameplay of Zhang Xiaolong’s original plan.

I never expected that the most unlikely possibility turned out to be true. Has this big Ma fallen to such a state now?

He had overestimated the opponent in various ways before, but he found out that they were all opponents in Dihua, which made Chen Mo a little upset.

He quickly held the thermos cup and drank two sips of wolfberry tea to calm his mind.
In fact, the activities of these two companies also have their own characteristics. They have made some innovations such as small games, card-drawing lotteries, and multi-product linkage. When combined with Zhang Xiaolong’s plan, the overall plan is still remarkable.

In order to maintain the popularity, there will be small raffles periodically, but the core gameplay is still the same as last year's event where everyone shared the red envelopes.

If that's the case, I'm sorry.

Chen Mo now seems to have returned to the fountain with low health and stayed there for a night. He is in full health and full of energy.

According to the original plan, the collection of five blessings was to be launched a week before the Spring Festival.

But after Chen Mo received a call from Robin Li, he decided to do it a week in advance. Because with the entry of Tencent and Alibaba, it would be better to start the activity cycles of the three companies at the same time, so that the vote on his side would be fairer to the other side.

Chen Mo thought about it and agreed, while expressing his gratitude to him.

There was no need for him to hide anything now. Even if the other party wanted to copy him, there was no time. So he ordered Zhang Xiaolong to deploy according to the previous plan a week in advance, that is, to join the battle on January 1.

However, this would cause a chain reaction, and the previously arranged plan also needed to be deployed in advance. Then Chen Mo walked while thinking about his own part, and walked downstairs in three or two steps.
I looked up and around with a confused look on my face. Damn, I forgot that this is no longer in Wucai City.

Not only him as the boss, but the group had just moved and had about a hundred employees. Out of habit, they still went to Wucai City to report to work the next day, which caused a lot of jokes.

Chen Mo took out his phone, opened the address book, clicked the first person at the top, and the call was connected.
After chatting for a while, Chen Mo, who had recovered from his cold a long time ago, was still chilled by the resentment expressed on the phone, and hurriedly comforted him,
".Oh, I forgot about it when I was busy~ Next year, I will definitely invite you to the annual meeting next year. I swear to the lamp, how about you come over and introduce yourself to me? I will treat you to a big meal to make amends. I told you that the food in our cafeteria is really good this time."

Two hours later, Lei Jun, who had followed the other party to visit the Bi'an Technology Park, looked at Chen Mo again at this time, which made him feel inferior as a migrant worker in Beijing looking at the city people.

The first time he had the idea of buying a building, but when he thought about Xiaomi's cash flow, he felt that it was okay for him to not think about it for the time being.

Now all of Xiaomi's cash flow has been invested in the research and development of new 4G products and the iteration of production lines. The rest is used to pay bonuses to employees, and the final dividends are returned to the investing shareholders, ranging from tens of millions to hundreds of millions, which can be regarded as a way of appeasement and explanation.

After all, Xiaomi's development is so good. Those shareholders have invested for two or three years, and at least they can see a return on their investment, which is a bit of a blessing.

Finally, the two came to Chen Mo's office. Lei Jun looked at the cold and beautiful female secretary, and then looked at the large open space with internal and external partitions.

Oh~~~.

Chen Mo saw the expression of a veteran driver on Lei Jun's face and rolled his eyes, "Oh, daddy, we are innocent."

After Leng Ning poured tea for the two of them, he went out sensibly and closed the door.

Chen Mo just started today's topic. After all, inviting his good brother to visit the company was just a side issue.

"Brother Jun, let me discuss something with you. Xiaomi has a very high market share right now."

Upon hearing this, Lei Jun showed a slightly complacent and reserved smile, "It's just so-so, temporarily leading."

"Then you must have recycled a lot of old mobile phones, and they can all be used~"

"That's right, our Xiaomi phones are extremely powerful. No, what are you going to do now?"

When Lei Jun saw the familiar expression on the other person's face, he shuddered and a look of suspicion appeared on his face.

"War is about to start, so I need you to buy some 100 million munitions."

Hearing what the other party said, Lei Jun thought about the recent actions of Tencent and Alibaba and understood them. He did not ask the other party's intentions. Some things are better unknown than known, so he skipped this step.

"How much do you want, kid?"

In the end, Chen Mo borrowed a full 10 million units from Lei Jun and promised to return them after the new year. This is all the available old mobile phone inventory of Xiaomi.

These old mobile phones are the result of Xiaomi's introduction of a trade-in policy at the suggestion of Chen Mo as Xiaomi X3's Double sales entered a period of decline last month. This boosted sales and won the favor of consumers.

Originally, these old mobile phones from the Xiaomi and Redmi series were collected, and those with poor quality, serious damage or partial functional damage were disassembled into spare parts; those with serious damage or old models were recycled and directly used to refine precious metal resources, which is a means of saving costs.

There are several benefits to doing this. First, it allows them to continue to enjoy Xiaomi's new products and cultivate Xiaomi's user loyalty.

Second, it can enhance the brand image and further increase market share.

At the same time, the old mobile phones that are recycled will be refurbished and reused in the second-hand market if the product quality is good.
According to the plan agreed upon by the two, Xiaomi will launch a second-hand digital trading APP - Xianmi - in the first half of this year.

Those high-quality, undamaged mobile phones will be refurbished, quality-checked, and repackaged by Xiaomi, becoming official genuine second-hand goods on the platform.

In this way, from the consumer's perspective, the biggest benefit is saving money. You can buy a 95% new mobile phone at less than half the original price, which is also a good choice.

The second is to rest assured that in today's second-hand market, whether it is as big as houses, cars, and jobs, or as small as computers, mobile phones and other digital devices, there are many tricks involved. Users are often cheated and suffer losses. The latter are just a few hundred or thousands of dollars at most, so they can just bear it.

But some people may use their savings of several years or even half their life to buy a house or a car, or they may encounter those black intermediaries who introduce jobs. Among those who fall into the trap and cannot get out of it, there will always be some tragic heroes who will rush to the throne in anger and choose to tell the truth offline. They can't blame others for their own death.

Therefore, after Xianmi was launched, the product has official certification and testing from Xiaomi, and consumers don’t have to worry about encountering scammers, which saves them a lot of trouble.

When users have needs, they will have pain points, and pain points also mean that there are markets and business opportunities.

For ordinary people who want to start from scratch, the first pot of gold is often the hardest to earn.

Lei Jun's time at Kingsoft was an experience in which he put in the most effort but gained the least money.

With his current net worth, the cost of trial and error can be said to be infinite, and money has become just a number on the books.

But Chen Mo borrowed these mobile phones, so he doesn’t have to pay.

Based on his understanding of Lei Jun, he dared to give money, and Lei Jun really dared to take it.

So he didn't even mention it. After all, other companies spent hundreds of millions of real money to become a sponsor of the Five Blessings event, but Xiaomi got in without spending a penny, so it was reasonable for him to get it for free.

After all, human relationships are all about give and take.

Not only that, Mi'an Dongfeng, Toutiao and Ele.me were all thrown in by Chen Mo. He wanted to keep the wealth within the family. After all, as the Party A, he had all the rights of interpretation.

After getting the "arms", the next step is to deliver them to the "soldiers".

Chen Mo returned to the office and held a video conference with Zhang Changfa, Chen Tong, and Xu Chaojun, explaining the specific gains from the contact with Xiaomi and the subsequent procedures.

The Internet wars that people see are often just the tip of the iceberg.

The phenomena that everyone can see are often temporary and interim results formed after comprehensive competition among various forces under the surface.

For example, for a company, there is a problem in the selection of spokesperson, which leads to various controversial topics and people start to join the team.

But what’s behind the scenes? Internal power struggles, capital usurping the throne, friendly competitors taking advantage of the situation, grandson’s ambitions, etc.
Perhaps this line had already been prepared and laid out several years ago.

People often have no way of knowing, and can only make various associations based on clues, some true and some false.
For Bi'an, every fight is an experience and an evolution.

On the surface, it is a competition among various activities and a competition in the market.

Behind the scenes, there is a battle of offense and defense at all levels of the Internet, and this is something that both sides are well aware of.

WeChat, Wechat, and Alipay, which seem important, are just the cards on the surface.

The network attack and defense, public opinion warfare, and information warfare behind the scenes are all corresponding skills for each contestant, and none of them can be missing!

In a business world full of intrigue and winner takes all, no one will bargain with you fairly, because such people have been eliminated long ago. All they will know is various tricks, trying every means to kill their opponents, and then they will naturally become stronger!
Otherwise, Xiaomi used to focus on development, while Lei Jun often declared to the outside world that domestic manufacturers should unite and not accidentally hurt friendly forces.

The result? They were repeatedly slandered and smeared by competitors, and along the way, they were accompanied by "cheap people, cheap industry", "how low you can be", "Redmi is just a low-end brand".
He has been in the dark for several years, and Lei Jun has finally realized that kind people will only be taken advantage of!
Even rabbits will bite when they are pushed into a corner. Later, the bullied man could no longer bear it and the "honest man" started to fight back, which led to this famous scene at the press conference.
Later, he even said something outrageous, "Competitors are XX", which started a love-hate relationship with competitors, which continues to this day.
Xiaomi is now the dominant player in the domestic mobile phone field, and its competitors are still struggling to catch up.

You have to know that spreading rumors and slandering others only works when both sides are evenly matched. If the gap is too big, the risk of backlash will be considerable.

Only someone like Da Huang who has old grudges would resort to such a desperate measure, but now he has also been beaten up by Xiaomi.
Since last year's Spring Festival, when WeChat launched red envelopes for all people, Bi'an suffered a large number of unknown cyber attacks and almost caused a major incident. Chen Mo received a vivid education lesson.

Things learn a lesson once and for all, and Chen Mo has a deeper understanding of the nature of the jungle in this world.

He doesn't want to be as easy to talk to as Lei Jun. Screw him. Whoever wants to offend Bi'an will be dealt with!

They used WeChat and micro-chat, fought with Tencent and Alibaba, pulled out the network cables to physically interfere, and poached people to almost take over the company. They used all the means.

Lure someone into a trap, besiege Wei to save Zhao, repair the plank road openly, kill someone with a borrowed knife. The thirty-six strategies were performed in turn.

The main point is that you are ruthless, but I am more ruthless than you, and I can’t catch a gangster without sacrificing my wife!
There were some twists and turns behind the Double Eleven and Double Twelve activities on WeChat. Even the press conference of the other side a few days ago was attacked by various inexplicable online attacks. These malicious intentions were simply blocked by Chen Tong and Xu Chaojun. It was very lively with both sides engaging in a lively atmosphere.

However, these netizens cannot see it. They can only see the battle reports of various data, but cannot see the blood behind the reports.

Those who are good at fighting do not have great achievements, that's all.

Therefore, ever since Chen Mo designated the WeChat New Year event as an S-level top-secret project, not only Zhang Xiaolong’s team, but many departments were affected.

Including but not limited to the network security team, the public opinion monitoring team, the crisis public relations team, as well as the think tank on the other side that had previously formulated the Korea strategy and now named Tianji by Chen Mo, they all took action.

Finally, Tianji combined the proposals submitted by various departments, compiled and summarized them, simulated the best solution, and finally submitted a WeChat New Year Action Outline, named Breeze Plan, which was placed on Chen Mo's desk. Chen Mo liked the last sentence in the plan very much.

"The breeze blows the willows, destroying the withered trees and rotten trees!"

Product thinking and logic have a clear pattern.

After seeing the content of Alipay’s New Year activities, Pony Ma now understood everything.

As expected, the second half of the "scripture" was with Lao Ma.

Seeing that the fund pool can be accumulated through activities, can it be possible?
After much deliberation, Xiao Ma called the person in charge of WeChat chat.

“Have you seen Alipay’s activities? We can do more activities like Alipay to accumulate prize pools, but only on the basis of our original 10 billion yuan of funds. Can we urgently make a revised version?”

". The premise is that the quality of the version must be no problem. Although I am good at products, I think our product matrix task system and WeChat chat are all connected. The subsequent rewards will only add some logic related to the accumulation of the prize pool. I feel that three days will be enough.
Of course, it’s possible that I can talk without any back pain, so I want to ask if this is okay with you?”

".If it works, it works. If it doesn't, it doesn't work. What do you mean by should work?. Do you still need to ask the technical staff for this matter? As the person in charge, don't you know the business logic and technical implementation of WeChat chat?. Go ahead, go ahead. I'll give you one hour. I want you to give me a definite answer!"

After hanging up the phone, Xiao Ma Ge rubbed his temples and said, "Okay, let's get started right away. There's still a chance that they can update a new version in a few days. This way, their activities will obviously surpass those of Alipay."

No, he won't force it. Let it be. After all, he still has psychological trauma from the previous WeChat chat.

That's why he was so hesitant, but after thinking for a long time, he felt that both the workload and the impact of the changes were not that large this time, so he made the call.

As a result, the reply given by the person in charge of WeChat chat, who was originally transferred from the company's finance department, left him speechless. Fortunately, he did not pretend to know the answer and agreed to it despite himself, only to mess it up in the end.

Tsk, the female manager is just a little bit lacking at the critical moment.

If the shareholders had not proposed it at the time, he might have chosen between Ren Yuxin and Xu Chenye, but they both had a lot of business to do at the time, so he did not insist and decided to give it a try.

As a result, I feel like I will die if I try to chat on WeChat again.

Now he misses the days of Zhang Xiaolong and Tang Daosheng. At least they still have a good understanding of both business and technology.

An hour later, the phone call came and the other party confirmed that the micro chat could be done, but when it came to the level of specific business and technical details, Pony Ma's understanding of the product, his voice and status were not on the same level and the conversation could not continue.

Brother Xiao Ma felt that he had only asked a few more details, but the other party began to hesitate and speak ambiguously.

The final call was made after he communicated with the person in charge of WeChat product and technology to confirm the matter.

After hanging up the phone, Xiao Ma Ge's eyes were cold. He had made up his mind that no matter whether this micro chat activity was finally successful or not, the person in charge of the micro chat would need to be replaced after the New Year.

Even if it means angering the shareholders behind the other party, it will not matter.

There is a reason why all the company's general managers are men.

After sorting out the information, Xiao Ma went to see Liu Chih-ping and planned to add a new activity budget to Weichat.
On January 1th, there are 17 days left to the Spring Festival Gala, and the Bi'an Annual Meeting is on the same day!
Tencent officially announced the WeChat New Year event "WeChat Red Envelope Distribution".

WeChat rushed into the market, seized the initiative, dug trenches and built fortifications, and waited for its opponents to enter the market.

A few days later, a huge opponent with a size comparable to Fujin appeared on the other side of the battlefield, an opponent with the same name as boxing champion Ali!
January 1st, 21 days left to the Spring Festival Gala!
Alibaba officially announced Alipay x Wangxin’s New Year event “Enjoy benefits during the Spring Festival Gala, you decide the amount”.

As soon as the gimmick of unlimited prize pool in the event came out and the media followed suit to promote it, Alibaba took the lead right from the start.

This combination of punches came later but arrived first, and even overshadowed Tencent.

The two companies then began preliminary explorations.

不知是巧合还是有意为之，这两家的新春活动开始时间相同，都定在了1月26日0点~2月8日23:59:59，持续整整两周的时间。

And now this period of time is in the warm-up, testing and momentum-building stage for each other's scouts and attacks.

This has also attracted more and more attention from netizens and major social media.

Some experts in the Internet field have also begun to analyze various situations that may arise on Weibo.

As a result, experts, media and netizens all guessed wrong.

Everyone originally thought that the two companies, AT, would fight fiercely from the start, but the fierce battle did not happen. Instead, there was a harmonious scene of each company hitting the other, which seemed like they were playing in harmony.

This made them a little puzzled. They didn't know whether the event had not started yet, was still in the warm-up stage, or was just a smoke screen thrown by both sides.

Just like that, it’s January 1th, 24 days left to the Spring Festival Gala, two days before the event starts.
Tencent took the lead in changing its strategy and launching the latest version, while also adding some new content to the event announcement.

When netizens saw it, they thought, huh? Isn't this the mechanism of Alipay? But they were very happy, after all, the unlimited prize pool is good for them.

Coincidentally, Alipay did the opposite and also increased the number of times the profits can be divided.

The heroes on both sides saw the same thing and the game ended in a tie again.

Some netizens even joked that since they all have the surname Ma, they can't defeat each other.

There has been no movement from the other side, which makes netizens think that this time it will be a situation where two horses are in the same stable and one of them will be injured.

Unexpectedly, there was a sudden turn of events. That afternoon, an evil wind blew across the Internet from somewhere, whispering a legend about a shocking 20 billion gambling game.

Internet giants, billionaires, Spring Festival Gala events, 10 billion bets, BAT
As key words were revealed layer by layer and some puzzle pieces were gradually completed, this rumor became more and more of a hot topic.

".Is this a game that only big guys play?"

"Mm, I lost three thousand in one night, and my life feels so bleak. Look at other people, they are betting at a starting price of 10 billion. Holy crap!"

"Report to the police uncle, there are people gathering here to gamble!"

"If this were real life, I would just say it's awesome, but this is Weibo, so I can only say 10 billion is nothing."

"There is still fun to watch before this year's Spring Festival Gala. Now it's fun. Now that AT has openly joined the battle, how far can B be?"

"But who is this B? Is it Baidu or the other shore?"

"It must be Baidu. You think the BAT names are for nothing. Juniors like Bi'an should step back a little."

"It doesn't matter who you are, the most important thing is to be able to get the best deal. I have compiled a guide to getting the best deal. Follow this guide to maximize your profits every day. If you want to buy, hurry up, VX: XXXXX"

"The last one is not Baidu. If nothing unexpected happens, Bi'an will join the battle!"

"That's impossible. If it was the other side, how could Chen Mo, who spends billions every time, not do anything until now?"

"Everyone, go check out Baidu Tieba. The official ones have made it clear."

Upon hearing the news, countless netizens rushed to Baidu Tieba and saw a pinned activity section at the top.

"Which New Year's event is the best? Billions of dollars in cash are waiting for you to grab"

Specific activity rules: Each IP is limited to 1 vote per day, and the final 1 million prize money will be divided equally according to the total number of votes cast by the winners. The more votes the winner casts, the more points he will get. The voting starts at the same time as the interaction starts, and the end time is the first day of the Lunar New Year. Bara bara
The options are clear at a glance, there are only three candidates: Tencent, Alibaba, and Bi'an!
Now the answers to all previous speculations are out.

Below the vote is the comment area, and many netizens immediately commented.
"Is this true? If the other side wants to participate, why hasn't it made any move yet?"

"You didn't give up because the situation was bad."

"Baidu has become the referee? Interesting."

"So the bet is that the rumor is true?"

"No matter what, I'm ready to put money in my pocket. I don't know how much I can earn~"

"What is this? A new BAT war?"

"Tomorrow is the last chance to reach the other side. Without preheating, will we start with zero frames? That's too difficult~"

"This is a high-end game, I'm optimistic about Ali!"

Netizens are chatting about it and many media are also building up momentum. This scene is something that happens once every three years, if not every ten years. It is more exciting than any of the Weibo Wars or the Hundred Regiments Offensive.

Although this BAT is not BAT, the fact that Bi'an can sit at this table says it all.

《Spring Festival Gala Belonging to BAT~》

"The new BAT is emerging, and the 2BAT pattern may be broken"

"The 20 billion yuan gambling game, is it just talk or is it true?"

"A carnival for capital, or a feast for the people?"

"Who will win the new BAT Three Kingdoms battle on the Internet?"

Technology, grudges, the Internet, suspense, business wars, money, gambling
This is a big drama, all the elements are gathered together.
Just wait for the good show to start the day after tomorrow
Just as netizens were hotly discussing the disappearing other side.

Late that night, in Beijing, at the headquarters of Bi'an Technology Park.

All seven buildings are brightly lit, becoming the beacon for all the buildings in Zhongguancun Software Park Phase II.

Today is the other side before the Spring Festival.

The largest and most important launch.
Thanks to "Qianyezhishui" for the tip, the boss is generous~
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(End of this chapter)