Rebirth 2010: I taught Mr. Lei how to make a mobile phone

Chapter 288 Xiaomi Senior Consultant User Guide

“After talking about execution, let’s talk about strategy. We can adopt the strategy of surrounding the cities from the countryside, just like Xiaomi, entering the market from the low end.

Especially in the ant market such as small household appliances, it is a pattern where the strong will always be strong and the winner takes all. Have you noticed that it is very difficult to get these giants together? They have different interests in jointly building an ecological chain, so it is basically impossible.

So this gives us an opportunity.

As for what we have and what we can do? Mr. Lei, how about you tell us?"

Chen Mo did not come up with this idea on a whim. It was based on his understanding of Lei Jun over the past two years, especially from seeing him writing and drawing just now. It was obvious that this guy must have his own views on development, and he wanted to hear his thoughts.

When Lei Jun was called, he stood up and said, "Let me continue with what Chen Mo said and give my personal opinion. I agree and support the above contents very much. Let me talk about what we have and what we should do next."

"What do we have? First, we have a strong software team. This is an advantage we have that other businesses don't have. We can continuously optimize the entire software process, continuously OTA (remote upgrades), and continuously iterate, so that we can have a T0-level smart experience.

Just like what Chen Mo said, I think the Mi Home APP is very good. It is conceivable that whoever controls Mi Home will control the home appliances of thousands of households.

Second, Xiaomi’s brand, marketing and influence!

Third, we not only have Xiaomi, but also Bi'an and Shunwei.

So what can we do? Where should we start? I just thought of the priorities and you can take a look. If you have any questions, feel free to ask. "

Lei Jun drew three circles on the whiteboard.

The first circle is about mobile phone peripherals, including: mobile power banks, earphones, power banks, mobile phone cases, etc.

The second circle is daily necessities, including: batteries, toothbrushes, power strips, signature pens, makeup mirrors, etc.

The third circle, smart hardware and smart home products, including smart rice cookers, smart water dispensers, smart electric fans, which are gradually upgraded, smart air purifiers, smart air conditioners, smart TVs, etc.
"The first step is to string together the processes we are familiar with. The second step is to do the processes we are unfamiliar with but are easy to do. The purpose is to understand what is going on in other industries. The last step is to complete the running-in of the overall coordination team. Start with small home appliances and see the big picture from small, just like fighting monsters and leveling up in a game. Don't think about fighting the boss right away because it is unrealistic. That is the last thing to do.

This is the business model of Xiaomi's ecological chain that I imagine. The connection from point to surface allows Xiaomi to build a closely connected network in the era of the Internet of Everything.

As for me, I have always believed that in the field of smart home, we do not need to strive for product perfection to 99 points or even 80 points, which is too slow. We should just aim for points.

I think users may not know what technology is used here, they just think it is convenient, easy to use and cheap, that’s enough.

What Xiaomi needs to do is to link these products with scores of around 80 points together. This is our strongest point and the core competitiveness of Xiaomi!"

Chen Mo felt that the atmosphere had reached this point, and Lei Jun's speech was very good, so he couldn't help but say, "There should be applause here!"

Papapapa~~~~~
After everyone applauded, they found that Chen Mo silently wrote two formulas at the top of the whiteboard and took over the right to speak.
1+4+X=∞

Xiaomi's products, influence + WeChat traffic, channels + logistics = new form of e-commerce = success.

Success*N=other people’s great life ecology!
“1 refers to the traditional control center smartphone, 4 refers to TV, smart speakers, laptops and routers, and X refers to Xiaomi’s massive IoT products. When all devices are connected to each other, the power of big data and algorithms will eventually emerge, unleashing unlimited potential, which will eventually subvert and reconstruct the existing technological world.

I think everyone can understand the latter two points, so I won’t elaborate on them.”

Chen Mo threw down his pen and called it a day.

Upon seeing this, Lei Jun immediately followed suit and the cooperation was perfect, and then began to refine and deploy the first step of the relevant work.

The task assignment is completed, and the next step is the question-and-answer session.

Wang Chuan raised his hand and asked a question, his words full of respect.

"Boss Mo, we have discovered that the big names in the TV industry now all have their own core technologies. It is not easy for Xiaomi to get a piece of the pie, so we plan to start with content. TV set-top boxes were very popular last year. What do you think of the prospects of the Xiaomi box we are currently developing?"

Wang Chuan and Lei Jun have been friends for many years. After Xiaomi's last round of financing, Lei Jun pulled Wang Chuan into the TV industry, so he is currently starting with TV boxes.

TV boxes are nothing new. Chen Tianqiao once invested 10 billion US dollars in the development of Shanda Box, hoping to create an "Internet Disney", but was thwarted by a ban issued by the radio and television authorities.

Is the situation different now, 12 years later?

Chen Mo thought about it and still held a conservative opinion. "First of all, it is worth affirming that you can watch online movies, cartoons and even play games on TV. There is no problem with the TV box scenario. The problem lies in what the policy is and whether there are relevant licenses. If not, can we cooperate with licensed units? This is the most important thing.

Lei Jun always said to follow the trend. What does it mean to follow the policy? It means to follow the policy and not go against the wind. For Xiaomi Box, policy is the first priority. Only with one can there be two. " Then Chen Mo and Lei Jun answered some questions from the audience one after another.

The meeting ended and everyone left thoughtfully, still digesting these things.

These contents are Chen Mo's compression of Xiaomi's nearly five years of Mi Home layout into just one hour. No wonder these guys have indigestion.

Lei Jun and Chen Mo were the only two people left in the room. The former looked at the other side of the formula on the whiteboard as a channel and said with a smile, "You are really showing your true colors. I was wondering why you were so kind. You were waiting for me here."

"Am I wrong? Xiaomi's product strength and Bi'an's increased R&D investment in big data and recommendation algorithms. By then, through big data product recommendations and logistics support, in addition to the mobile phone industry, the home appliance industry will definitely be disrupted, and even the existing e-commerce landscape of Taobao and JD.com will be challenged."

"I don't know where your confidence comes from. God is the boss and you are the second."

"I'm young, so it's normal for me to dare to think and do. Don't tell me you're not tempted?"

Lei Jun thought about it and realized that this possibility was real and not small. "Maybe we can talk to Wang Wei in advance!"

Wang Wei of SF Express? Actually, when Chen Mo thought of this scenario, his first choice was also SF Express. "Do you know him?"

"I don't know him, but someone I know knows him, and a friend of a friend is a friend! Xiao Mo, don't stay at the company every day. Go out more when you have time. It will be good for you to meet more people. Last time you and I came here, I helped you get to know those friends in the financial industry, but it seems that you haven't contacted them afterwards."

"Too dirty, I can't pee in the same pot with them, I'm just scum, not rotten, okay.
You have so many friends in your circle, it is enough for me to know you~ This is called grasping the main contradiction. "

When Lei Jun heard this, he pointed at Chen Mo with his hand, a little helpless, "You! I don't know whether you are smart or stupid~"

Chen Mo quickly changed the subject, "By the way, when will the Xiaomi store downstairs open?"

"By the end of the year, the store downstairs has been discussed, and the decoration and preheating publicity are done. It will take another year to prepare some mobile phone peripheral products, which should be able to be released to expand the product categories. Otherwise, only mobile phones, tablets, and routers are too monotonous. In terms of software, the Xiaomi Retail App and the inventory management system are still under development. There is not enough time."

"Okay, I'm just asking casually, why are you telling me so much detail? Just call me when you cut the ribbon.

You can arrange the rest of the matter. Remember to pay the training fee together at the end of the year.

Chen Mo made a joke, waved his hand and went upstairs.

Yes, why did I say so much? Lei Jun was a little annoyed, thinking that he might have been a little too reticent, which was not good.

Chen Mo had no idea what Brother Lei was thinking. He walked back, still thinking about the scene just now.

If Xiaomi really develops according to its own claims, the Xiaomi brand will be deeply rooted in people's hearts.

It is conceivable that in the future, the content of people’s chats on WeChat will be nothing more than some things about work and life. After big data analysis, Bi'an will make accurate recommendations on corresponding good things based on hobbies, personality and chat content.

For example, a woman just complained to her husband that the rice cooker at home, which had been used for five years, broke and she wanted to replace it with a new one. Then she turned around and saw the Xiaomi rice cooker in the front row of the WeChat Mall. It has complete functions, is cheap and easy to use. She can place an order directly through WeChat Pay and have it delivered quickly by SF Express.

Normally, people compare prices from different stores and on various platforms, and the time cost of selecting something is quite high. How many people can resist the temptation of getting a pillow as soon as they doze off?

In the future, in addition to Xiaomi, WeChat can also take on other good things, and add a mall entrance specifically in the nine-square grid on the wallet page. The products that each person sees in the mall are based on recommendations and are what you need in your daily life.

WeChat’s user base of hundreds of millions of consumers is no joke.

In terms of the e-commerce market, there are only a few ways to play: Taobao’s large quantity and unlimited supply, JD.com’s fast, good and cheap sales, PDD’s humanized marketing and hard-working merchants, and Douyin’s precise recommendations + live streaming sales.
If WeChat Mall combines the speed of JD.com (SF Express) + the economy of PDD (Xiaomi product cost-effectiveness) + the accuracy of TikTok, as long as this model is implemented, with the user base, why would it worry about not having the volume of goods at the level of Taobao?

When a price war breaks out, I guess Lao Ma and Dong Ge will suffer from insomnia every day.

Chen Mo strode towards his office at a brisk pace, and when several employees greeted him, he just waved.

The first thing to do when you enter the house is to write these down!
In fact, the inspiration for all this came from his previous life, when he was a slave. After lunch, he took a walk outside with his friends and chatted about what their dream car would be in the future.

Some say Mustang, some say BMW, some say Hummer
When he got back to the company, he took out his phone and checked his Moments, and he found an ad for the BMW 3 Series.
This made Chen Mo not happy but just feel his scalp tingling. On the surface, with the continuous advancement of technology, people enjoy the convenience brought by technology.

But in fact, people’s private information has long been exposed, with mobile phone numbers being the hardest hit.

Later, most of the calls on my cell phone were from people selling houses or courses, and there were also a few scammers. They would only call when they were in a hurry to find someone, otherwise the phone card was no different from the data card.
Well, you should pay attention to privacy issues. When the time comes, an agreement can pop up for users to authorize. Please write it down.
Chen Mo wrote all this down, then opened his phone and frowned when he saw a WeChat message.

It seems that some people are fed up with Zhiyan and have started to take action.
(End of this chapter)