Hong Kong variety show: I Am a Tycoon

The following day, Chen Jiajun's Shenzhou Tong plan was approved and cooperation was reached with the three major telecom operators.

Meanwhile, Hong Kong Telecom also sent people over, intending to launch the product simultaneously in both locations.

This is a very important matter, and even the Ministry of Commerce sent a high-ranking official to listen in.

After signing the agreement, Chen Jiajun planned to start a massive advertising blitz.

With the help of the three major telecom operators, Chen Jiajun found the head of CCTV to discuss advertising business.

Xu Jiawei was in charge of various local TV stations, ensuring that the station's presence was felt across multiple channels.

As per Chen Jiajun's request, every television station must display Shenzhou Tong's advertisements.

These days, the local TV stations in my hometown do charge advertising fees.

But this is the first time that Shenzhou Technology has taken such an unconventional approach!
Good grief, they're just throwing money at it!

So soon, Shenzhou Tong's advertisements started playing on television.

Chen Jiajun didn't do anything fancy, like inviting a celebrity to shoot an advertisement.

After all, he wanted to make Shenzhou Technology a brand, and using celebrities would distract users.

So I came up with an extremely catchy line, along with some simple animations and a demonstration of the finished product.

Chen Jiajun was very confident in Shenzhou Tong. He launched an advertising blitz even before manufacturing began, giving people the impression that he was determined to succeed.

This also quickly put several partners at ease.

The proliferation of advertisements quickly brought Shenzhou Technology's Shenzhou Tong into the public eye.

In an office building, several female office workers sat together and chatted.

"Hey, did you watch TV yesterday?"

"I watched it, I watched it, that character is so evil..."

"No, I meant the advertisement! It's from Shenzhou Technology!"

"Oh, you mean that Shenzhou Tong, right? It looks like a mobile phone? I can't afford it! Shenzhou Technology products are all ridiculously expensive!"

"But I heard that it's different from a mobile phone, and that ordinary people can afford it!"

"Really?" The female office worker's eyes lit up immediately. "That Shenzhou Tong phone is quite pretty! If it's not too expensive, I think I can buy one to play with. I've never seen a mobile phone before!"

"Me too! My neighbor's older lady had a cell phone her daughter got for her from overseas, and wow, she just hangs it around her neck! I wonder if it's too tight! She's showing it off everywhere!" Another female office worker chimed in, "If it were really cheap, I'd buy one for my mom too!"

Digital China Technology's advertisements are not limited to mainland China.

Chen Jiajun didn't even spare Hong Kong.

They found Mr. Shao's TVB and ATV and placed a large number of advertisements there.

So it's not only common knowledge on the mainland, but also in Hong Kong.

After all, even in Hong Kong, only a minority of people can afford a mobile phone these days.

Even if you can afford a mobile phone, the design of those phones is too outdated.

Where can I find a Shenzhou Tong phone that looks so stylish and sophisticated?

Moreover, Shenzhou Tong's gadgets are very popular among young people, and many people have begun to pay attention to Shenzhou Technology's situation.

Many media outlets have even contacted Digital China Technology Group Corporation (DCTC) and asked its employees what exactly the Shenzhou Tong (神州通) product is.

However, Chen Jiajun intended to maintain the mystery to the end, so he directly issued a gag order to the people inside the company.

He won't say a word more than necessary until the press conference begins.

Otherwise, the penalty for breach of contract alone could drive a person to the brink of madness.

After all, the whistleblower movement hadn't yet formed in this era!
After whetting everyone's appetite, Shenzhou Technology finally released an official statement.

A press conference for Shenzhou Technology will be held in Kyoto in a few days, where several new products from Shenzhou Technology will be launched.

Upon hearing this news, even newspapers and television stations in Hong Kong sent people to Kyoto to attend Shenzhou Technology's press conference.

……

"Are you done yet?" Chen Jiajun said impatiently to Xu Jiawei in the fitting room. "Are you getting stage fright?"

Xu Jiawei walked out of the fitting room with a strange look on his face and said to Chen Jiajun, "Boss, are you sure this will work?"

Xu Jiawei changed out of his slightly old-fashioned suit and into jeans, a gray-white T-shirt, and then put on a pair of black-rimmed glasses.

This immediately made him look less like a company manager and more like a programmer, giving him a very clean and capable appearance.

Chen Jiajun rolled his eyes and said, "What do you know? I had someone carefully design this!"

This was, of course, a design that Chen Jiajun had plagiarized. At that time, it would take several more years for the first generation of the Apple computer to be developed, and the famous Steve Jobs had just returned to Apple.

Chen Jiajun naturally felt no qualms about plagiarizing his press conference style.

Xu Jiawei gave a wry smile and said, "I have a feeling this whole thing is a bit risky, boss!"

"Stop talking nonsense. You're the CEO of Shenzhou Technology. If you don't go, am I supposed to?" Chen Jiajun rolled his eyes and then asked, "How's your memorization of the speech coming along? Don't mess up on stage!"

Xu Jiawei nodded: "Don't worry about that, I've already made preparations!"

Chen Jiajun nodded and said, "Just be natural later, treat it like casual conversation with a friend! Everyone's just watching your performance, no one's going to say anything unnecessary!"

Xu Jiawei took a deep breath, nodded, and followed Chen Jiajun out.

For the press conference of Shenzhou Technology, Chen Jiajun specially chose to hold it at the entrance of Guiyou Building.

This is one of the landmark buildings on Chang'an Avenue, and it was a high-end department store that opened in the 1990s.

Moreover, today's press conference was attended by various media outlets, and the scene was truly massive.

There was nothing at the press conference except for a huge gray screen.

It says "Shenzhou Technology Press Conference" on it.

Meanwhile, the reporters and specially invited guests below were already getting impatient.

"Why hasn't it started yet?!"

"I've never seen so many people and such a big scene before!"

"What the hell is this press conference?"

"It's time, someone's coming!"

After a flurry of whispers, Xu Jiawei finally took the stage.

After taking the stage, Xu Jiawei took a deep breath and then smiled confidently at the audience, saying, "Dear media friends, please be quiet for a moment, the press conference will begin soon!"

As soon as Xu Jiawei finished speaking, the surrounding reporters immediately shut their mouths.

"I am Xu Jiawei, the current CEO of Digital China Technology." After the room quieted down, Xu Jiawei addressed the crowd: "First of all, thank you to all the media friends for gracing us with your presence at this Digital China Technology new product launch! I won't waste any more time on small talk, let's get straight to the point and showcase some of the latest products launched by Digital China Technology today!"

As they spoke, several hostesses brought up several samples that were placed on the display stand.

Hearing Xu Jiawei get straight to the point made the media reporters present feel a little uncomfortable.

Reporters, who were used to hearing all sorts of nonsense, immediately felt that the CEO in front of them, dressed in jeans and a T-shirt, was not playing by the rules!

Xu Jiawei directly lifted the gray cloth covering the exhibits, revealing three items to the crowd.

The computer case has the words "Shenzhou Technology" printed on it, a small box with a screen on one side and a case on the other, and the last item is the Shenzhou Tong logo shown in the advertisement.

Shenzhou Tong is naturally in the center and is also the main focus of today's content.

Xu Jiawei had the hostesses demonstrate the details to the audience.

It must be said that this colorful and uniquely designed "phone" immediately attracted the attention of many reporters.

Soon, a female reporter raised her hand and asked, "Mr. Xu, is your company's Shenzhou Tong... the name of a mobile phone brand?"

Xu Jiawei said with a smile, "Strictly speaking, there are still some differences. Shenzhou Tong is a mobile phone built on PHS technology, which is a mobile communication technology grafted onto the fixed-line network!"

Xu Jiawei had memorized the script very well, and he spoke a string of words that he himself did not understand in a way that sounded impressive.

This immediately intimidated the reporters present.

Someone who didn't know better would think it was some kind of high-tech stuff!
Xu Jiawei continued, "Our company, Shenzhou Technology, has partnered with the three major telecom operators and Hong Kong Telecom to launch the Shenzhou Tong service, aiming to meet the communication needs of a wide range of users." Upon hearing Xu Jiawei's words, a reporter asked, "Mr. Xu, since you've said that, what is the pricing for Shenzhou Tong?"

At this point, Xu Jiawei revealed a mysterious smile: "Mr. Reporter, why don't you take a guess?"

"Six thousand?"

The reporter tentatively offered a price.

After all, this price is about the same as the price of mainstream mobile phones on the market now.

Xu Jiawei shook his head mysteriously: "Too high. You can guess again."

"Four thousand?" The reporter became somewhat excited.

After all, this price is already very reasonable, making it affordable for many people.

However, Xu Jiawei smiled and said, "Mr. Reporter, you may not have heard what I said earlier. I intend to meet the needs of the majority of consumers! Four thousand is still too high!"

As he spoke, Xu Jiawei instructed his men to lift the curtain on an advertising board placed behind Shenzhou Tong.

Then a huge number "998" was revealed.

The audience was in an uproar upon seeing this.

Xu Jiawei's voice boomed as he addressed the crowd below the stage: "That's right, not six thousand, not four thousand, just 998, and you can take Shenzhou Tong home!"

Upon hearing Xu Jiawei's pricing, everyone present became excited.

Although "998" is a huge expense for the average family.

But the vast majority of people can afford it.

This left the reporters at the scene somewhat dumbfounded.

After the noise subsided, the reporter quickly asked, "Mr. Xu, are you serious about this pricing?"

Xu Jiawei smiled faintly and said, "That's right, we're serious! We've discussed it with the three major telecom operators. We not only want everyone to be able to afford Shenzhou Tong, but also to be able to use Shenzhou Tong."

"So we've decided that receiving calls will be free, and making calls will cost two cents per minute!"

"Wow!"

The crowd erupted in commotion again, and those around them began to discuss it excitedly.

The journalists immediately sensed that the market was about to change drastically.

After chatting for so long, Xu Jiawei simply invited two reporters to come up on stage to test the functions of Shenzhou Tong.

It not only has phone and text messaging functions, but also has built-in MP3 and a small game.

This made many people at the scene consider switching to Shenzhou Tong (神州通).

Later in the press conference, Xu Jiawei introduced two other products from Shenzhou Technology Co., Ltd.

One is a computer host assembled with a different brand, and the other is a learning dictionary.

However, expectations for these two products are clearly not as high as for Shenzhou Tong.

People at the scene are now eager to know when Shenzhou Tong will be released.

Xu Jiawei naturally followed Chen Jiajun's request and gave a countdown time on the spot.

The press conference for Digital China Technology was held simultaneously in Hong Kong and Kyoto.

The matter in Hong Kong was left to Su Xingbai to handle.

After all, this guy has been my assistant for a while now, it's time to let him put his skills to the test.

The response at the scene was quite good, after all, this was an era when pagers were still very popular.

So I'm still very curious about Shenzhou Tong.

Moreover, this is the first time that something like this has happened simultaneously in two locations.

It has attracted more and more attention.

In particular, I didn't understand why Chen Jiajun spent a huge sum of money to buy Hong Kong Telecom and then integrate two other telecommunications companies.

But after seeing Shenzhou Tong being launched, they immediately understood.

However, once you understand this, it's clearly impossible to get involved.

Chen Jiajun has been making arrangements for so long, there's absolutely no way he'd let anyone else in to get a share.

Moreover, although the price of Shenzhou Tong in Hong Kong fluctuates slightly, it is still based on the exchange rate.

This is a tremendous benefit for the citizens of Hong Kong.

So the day after the press conference, newspapers, television stations, and radio stations were all talking about it.

They have high expectations for the upcoming launch of Shenzhou Tong.

Although Chen Jiajun had made preparations and deployed resources in cities such as Kyoto, Shanghai, Guangdong Province, Longkou, and Hong Kong.

But we still underestimated the magic of the number "998".

In an era where the average price of a mobile phone is over 5,000 yuan, "998" is practically free.

Then, Shenzhou Technology's phone lines were bombarded with calls.

Shenzhou Technology originally planned to conduct a pilot program in these five cities, but it was clearly too conservative.

Other cities have been calling to inquire about when Shenzhou Tong will be available for sale in their cities.

Then, the headquarters of Shenzhou Technology in Longkou was blocked by people.

Countless suppliers, waving their cash, were ready to buy goods from Shenzhou Technology.

They even went so far as to raise prices themselves.

This whole situation completely stumped Xu Jiawei.

Looking at Chen Jiajun with a wry smile, she said, "Boss, what do we do?"

Chen Jiajun stroked his chin and thought for a moment, then said somewhat speechlessly, "I never expected to have such an influence!"

Xu Jiawei exclaimed exaggeratedly, "Boss, this is the first large-scale publicity campaign in the entire mainland region, so the effect is naturally top-notch!"

Digital China Technology spent over 100 million yuan on pre-launch promotion for this press conference, which is not an exaggeration in this day and age.

After thinking it over, Chen Jiajun said to Xu Jiawei, "Here's what we'll do: you go find a factory in the industrial park and set up four production lines! I'll have someone deliver the components directly to Longkou so we can start production there."

Given the current situation, it's clearly too late for the factories in Brunei to work overtime.

Therefore, Chen Jiajun simply decided to open several production lines in Longkou to produce and sell simultaneously.

"Two factories, four lines? That might not be enough, right?" Xu Jiawei calculated and said to Chen Jiajun.

Chen Jiajun shook his head: "Do as I say, and that's fine if it's not enough!"

Shenzhou Tong is not a high-tech product, and the profit margin is too high. Chen Jiajun is not sure how long he can make this kind of quick money. Therefore, he cannot open more production lines just because the demand is so high. Otherwise, what will happen to the production lines when this trend is over?
Xu Jiawei nodded with some regret, knowing that doing so would cause Shenzhou Technology a significant loss.

However, Xu Jiawei saw the nearly frenzied distributors blocking the doorway and asked Chen Jiajun, "Boss, what should we do with those distributors?"

"Back then, those bastards, I begged and pleaded with them, but they just ignored me. I'm not going to let them off so easily!"

Xu Jiawei became somewhat angry when the topic of this came up.

Xu Jiawei almost knelt down to those distributors back then, but they wouldn't even give him a second glance.

Things only changed after Chen Jiajun went to Kyoto and reached an agreement with the three major telecom operators.

And they successfully secured sales channels in several important cities.

As for those bastards, they're still observing.

Seeing how popular Shenzhou Tong's pre-sales are, I finally brought the money and went to their door.

Xu Jiawei was naturally quite unhappy.

Chen Jiajun smiled and said, "Alright, go ahead and talk to them! Just don't go too far!"

Xu Jiawei gritted his teeth and said, "This time, I'll make these bastards call me 'Dad'!" (End of Chapter)