In 1992, a small village owner became the richest man in the village by owning a car.

Chapter 485 Flour Mill Anniversary Celebration
When Yu Dawei arrived at the second floor of the flour mill's office building, he found that Duan Dahai was not in his office, so he turned around and looked out into the factory courtyard.

Today, the functional areas within the factory are clearly separated. The flour processing room, storage room, and loading and unloading area are in one area, many silos are placed in a separate area, followed by the rice processing area and storage area.

There are actually quite a few factories selling rice in Northeast China, mainly because rice and corn are the main producing areas in the region. Wheat production is relatively low, and while wheat used to be more valuable, its price is now higher because rice and corn production in Northeast China are both greater than wheat production.

The market factors likely played a role in the past closures of flour mills.

"Hey? When did you get back? Did you finish dealing with things at the Eighth Bureau in the oil city?" Just then, Duan Dahai walked in from outside, carrying two cardboard boxes.

He had just put the cardboard box at the door when he turned around and saw Yu Dawei standing at the door looking downstairs.

"Solved it, and I even brought back an excavator while I was at it." Yu Dawei glanced at the cardboard box on the ground. "What's inside?"

"My newly researched noodles," Duan Dahai casually kicked the side of a cardboard box next to him, "are also copied from other factories' products, but they're finer than our factory's original noodles, and the machines and processes have been upgraded."

“Perfect timing. Go back and take a box of these to try later, and give me feedback.” Duan Dahai added, walking over to the coffee table and pouring Yu Dawei a cup of hot water.

His office building is relatively cold, especially in the dead of winter. Even though every room has heating, the heat transferred from the boilers after years of use is very limited.

This was the first time in so many years that he had felt the coldness in the house. In previous years, he had used the best coal, and the stove burned brightly. But this year was a disaster. Even the best coal was no good. Instead, he was afraid that the fire would get too big and burn the stove.

"You really know how to make a fuss every day." Yu Dawei sat down on the chair next to the coffee table and took the hot water that Duan Dahai handed him.

"Haha, there's no way around it. Everyone says our noodles taste great after cooking, and they sell very well. I thought this was an opportunity, and I had to seize it. So I'm planning to develop several more types, which might attract a wider audience." Duan Dahai kept talking, but he was also incredibly excited.

In less than a year, he not only revitalized the flour mill and brought back the workers who had been laid off, but the situation also improved, and rice began to be sold in the surrounding counties.

"Alright, whatever makes you happy." Yu Dawei shrugged. "By the way, how's the worker management going?"

“No problem. I followed the management methods you gave me before, and then came up with my own set. The results were much better than I expected.” Duan Dahai’s expression turned serious as he said this. “However, I also fired a few who were not obedient.”

"What's the big deal? We just have different values ​​and can't work together. Brother Duan, you have to understand that sometimes making concessions and retreating too much will only make the people below you more unscrupulous. That's human nature." Yu Dawei thought of how he treated the people in his company very well in his previous life.

It was incredibly kind of them, but what happened? When their own company faced bankruptcy, who said they would stick with them and fight alongside them? Didn't they all come looking for money the moment they saw them?

Essentially, everyone in a company is driven by self-interest. However, if you improve your management skills and earn their respect and recognition, they might be more willing to invest in you.

"Sigh, but I can see that although this new management system is very effective, many veteran employees are quite resentful. If it weren't for the need to earn money to support their families, I guess they would all tell me they'd resign." Duan Dahai sat next to Yu Dawei and sighed heavily again.

“That’s for sure, because the rules and regulations implemented by the old flour mill are deeply ingrained in their minds. But times have changed, and it’s obviously no longer possible to use those outdated methods.” Yu Dawei looked up and pondered for a moment. “It’s like this: even if I disagree, I keep my opinion to myself. That can be understood as me being outwardly compliant but inwardly dissatisfied.”

"Sigh..." Duan Dahai sighed repeatedly after hearing Yu Dawei's analysis, and finally could only shake his head helplessly. "By the way, have you been busy lately? You didn't go home for the Lunar New Year, did you?"

"I went back. It only took one day to repair. I've been dismantling the excavator for the past few days." Yu Dawei turned to look at Duan Dahai. "We're waiting for the parts to arrive. There shouldn't be anything else for the next few days."

“I plan to find a way to invite Director Yu to our factory. If we have time, we’ll also get two more trucks.”

Yu Dawei had promised Duan Dahai that he would provide two more transport trucks for the transport fleet. As for Yu Guofeng, the former director of the flour mill, inviting him over for a private meeting was quite a feat.

But it's not impossible.

First of all, the grain depot can't last more than a few years. If the other party doesn't get laid off now, they will get laid off someday in the future. If the other party wants to hold out until retirement, that's absolutely impossible.

Once the other party enters the grain depot, they should be able to see that the situation there is not optimistic.

"Dawei, do you have a plan?" Duan Dahai looked intently at his younger brother Dawei, knowing that this guy would definitely have a way to persuade Director Yu. "It's hard to say, but we can give it a try." Yu Dawei crossed his legs and turned to the side to analyze the situation with Duan Dahai. "Think about it, Director Yu has worked diligently at the flour mill for so many years. How could he not have feelings for the flour mill?"

“That’s definitely true. Even though the flour mill is now privately owned, he never chases me away whenever I go there. Instead, he takes the opportunity to ask about the recent situation of the flour mill. I can sense that he cares about me.” Duan Dahai recalled seeing Director Yu one day. “Moreover, I noticed that Director Yu passes by the flour mill every day on his way to work at the grain depot.”

“I originally thought it was just on the way, but I went to his house once later.” Duan Dahai pointed to the west. “His house is on the third street to the west, which is parallel to the flour mill. It’s impossible for it to be on the way. He must have come here on purpose to take a look.”

“So, we should start with the emotions.” Yu Dawei thought for a moment and slapped the table. “Here’s what we’re going to do: you mentioned to me before that this year is the flour mill’s thirty-fifth year of operation, right? Let’s have an anniversary celebration in the next few days.”

"Zhou, anniversary celebration?" Duan Dahai looked completely bewildered.

It's no wonder he seemed bewildered, as if he'd never heard of it before. In fact, anniversary celebrations only became popular in the north in the late 1990s. It was only as the market improved that people gained a better understanding of various marketing strategies.

"Oh?! What a coincidence! The three of us busy people are all gathered together today, it's a rare treat! We should have a drink!"

Just as Yu Dawei was analyzing the situation, a slightly overweight man with a large belly walked in. It was none other than Boss Liang, whom they hadn't seen for many days.

Boss Liang had a black leather bag tucked under his arm, and his crocodile leather shoes were polished to a shine.

Yu Dawei recently heard that this guy changed his car, from his old pickup truck to a white, 70% new second-hand Santana.

Later, I heard from Lao Ji that this guy took the Santana he got to Fanfan Repair Shop and asked Lao Ji to take care of the car and change its paint to black.

Yu Dawei knew about Lao Ji's skills, and after his modifications, the white Santana was transformed into a brand-new black Santana.

After that, David and Lao Ji left, and they didn't see each other for a long time.

"What were you two talking about? I heard something about an anniversary celebration." As soon as Boss Liang entered the room, he unceremoniously took out a red folding chair from the corner and sat down.

"You've come at the right time. I think we'll need your help later." Yu Dawei smiled at Boss Liang, then explained to the two of them, "The anniversary celebration can be understood as an event where our flour mill can offer certain discounts on rice and flour on this day."

"On the one hand, it's about increasing the factory's visibility, and on the other hand, it's about enabling the factory to achieve high sales volume with low profit margins. Incidentally, if there are any new products, they can also be promoted during the event."

"Slap!" Duan Dahai slapped his thigh excitedly. "Amazing! You're a genius, brother! You even came up with such a brilliant idea! My first batch of thin noodles will sell out very quickly!"

"I just saw how people in the South do it," Yu Dawei said modestly, then analyzed with the two of them, "The situation for every company's anniversary celebration is different."

"Our anniversary celebration this time will be like the flour mill of the 1960s, with all the old people in the flour mill participating in putting up advertisements and slogans, and also decorating the factory area."

"There are two purposes for doing this. One is to let Director Yu feel the enthusiasm and passion he had when he was at the flour mill, and the other is to let him have those indelible memories of the factory area. In addition, through this kind of anniversary celebration of the old era, we can also let these old employees feel that the old flour mill is still here!"

"It hasn't gone out of business; it's just alive in a different form."

"Great!" Duan Dahai slapped his thigh excitedly again! What a brilliant idea!

This approach kills two birds with one stone. At the very least, after this anniversary celebration, all the flour mill employees will be united and more cohesive in their future work!

Boss Liang, who was listening intently, had already been startled twice by Duan Dahai. He couldn't help but roll his eyes at Duan Dahai: "What's the big deal? Is this the first day you've met Dawei? You know how cunning this kid is."

After finishing his sentence, Boss Liang excitedly asked, "Dawei, do you think we can use this anniversary celebration to promote our products?"

(End of this chapter)