You promised a top lane tutorial, but you're just using Worlds as material for your videos?

Chapter 559 Advertising Zone: The Long Pre-Competition Process!

At this moment, the lights on the main stage had been turned off, and the scene was dim.

"First of all, let's welcome FunPlus!!!" The host Zhu Zhen's voice rang out in the dim light.

The first team to appear in the finals was FPX.

As the team ranked first in the Summer Split regular season, it's quite reasonable for them to be the first to play in the finals.

Accompanied by a burst of rousing music, images of each member of the FPX team were projected onto the floor of the main stage.

Finally, a group photo of the entire team was taken on the left side of the main stage.

"Top lane, GimGoon!"

As the host called out, a beam of light shone down on a previously dimly lit corner of the main stage.

FPX's starting top laner for today, GimGoon, is standing there.

After making his appearance, GimGoon first waved to the audience, then kept pressing his hands together, looking a little unsure of what to do with them. He seemed a bit nervous and at a loss.

Fortunately, the camera quickly moved away from GimGoon.

"Jungler, Xiaotian!"

As the youngest player in the FPX team, jungler Tian seemed much calmer than GimGoon at this moment.

"Mid laner, Doinb!"

When Zhu Zhen shouted "Doinb," the crowd erupted in cheers that were much louder than when GimGoon and Tian appeared.

The difference in popularity is very obvious.

"AD, Lin Weixiang!"

"Support, Crisp!"

Let's give FunPlus another round of cheers!!!

The response wasn't very strong, far less than when Doinb appeared.

It can only be said that Doinb's fans seem unwilling to put in the effort to cheer for FPX at such an insignificant time.

The camera panned across the audience once more.

About ten seconds later, Zhu Zhen's voice rang out again.

"Next, let's welcome FPX's opponent and enter today's Summer Finals Top Esports!!!"

A noticeably louder cheer suddenly erupted from the crowd.

Following the same procedure, images of each member of the TES team were projected onto the floor of the main stage.

Then, a group photo of the entire TES team was displayed on the right side of the main stage.

"Top lane, Zhou the God!!!"

When Zhu Zhen simply uttered the words "top lane," a large number of spectators in the audience began to cheer.

Then, the cheers from the audience grew louder and louder, quickly becoming a huge commotion.

When Zhou Dian appeared on the main stage and waved to the audience with a smile, the volume reached its maximum, as if it would break through the roof of the venue!
"Jungler, Xiongxiong!"

"Mid laner, Knight!"

The cheers from the audience for Zhou Dian only completely subsided when Knight appeared on stage.

"AD, LokeN!"

"Support, Ben!"

"Let's cheer for TES once again! Please come to the stage!"

Soon, the ten starting players from TES and FPX arrived at the Silver Dragon Cup placed in the center of the main stage and stood on either side.

Zhu Zhen also returned to the stage, standing behind the Silver Dragon Cup, and said, "Two strong teams of the new generation are about to compete for the Silver Dragon Cup!"

"Whom do you support more at the scene? We hope you'll cheer them on and show your full enthusiasm for their performance!"

"Ladies and gentlemen, we are now announcing the start of the 2019 League of Legends Pro League Summer Split Finals!"

Amid cheers, host Zhu Zhen stepped off the stage.

The ten players from both teams left the Silver Dragon Cup from both sides and walked towards their respective team's player seats.

There are still some pre-match preparations to be made, and the match will officially start a little while later.

As the host and players left, the live broadcast camera lingered on the Silver Dragon Cup.

Gradually, the camera zoomed out further and further, eventually encompassing the entire competition venue.

then
Advertisements started appearing in the official match livestream!
This is also a traditional feature of LPL live broadcasts.

Major LPL matches never start on time.

The advertisements have to be played for several times longer than usual.

Especially during the finals, when the largest number of viewers watch the live broadcast.

If we don't show more ads, wouldn't it be a waste of all the viewers in the live broadcast room?
In short, if the LPL finals are announced to start at 4 PM, then there will definitely be commercials at 4 PM.

Then we'll put on an opening ceremony, and then continue showing advertisements.

In the first game of the finals, starting the draft phase at 4:30 is considered fast.

In this respect, LPL really needs to learn from its neighbor LCK.

In terms of advertising, LCK is similar to LPL, with more ads appearing in more important matches.

However, the LCK finals are scheduled to start at 4 PM.

They will start the opening ceremony and advertising session at 3:30.

Anyway, when the announced time arrives, the first game of the LCK match will definitely start the draft phase on time.

After a promotional video for the Summer Split Finals, the scene in the official live broadcast room returned to the Mercedes-Benz Arena.

Hello, Shanghai!

"We've come to the Mercedes-Benz Cultural Centre for our summer grand finale!"

Long Hair's voice rang out in the live stream, his Taiwanese accent still so distinctive.

"Dear viewers watching the live stream, and to all the Summoners here today, how are you?"

A moderate cheer immediately erupted from the audience. Most of the audience gave Longhair face and didn't let him fall silent.

"Today's Summer Finals is also the grand celebration of the eighth anniversary of League of Legends. I believe everyone is as excited as I am!"

"The venue was packed with fans today, and you could see how enthusiastic and excited everyone was for today's Summer Finals from the cheers as the players entered!"

At this moment, a female voice chimed in, "That's right, I hope this best-of-five series can ignite everyone's passion. Regardless of who wins or loses, I hope everyone can give us the warmest cheers and applause!"

After serving as a commentator for the semi-finals between TES and RNG, Rita returned to the commentary booth for today's finals.

"Well then, the finals are about to begin. Before we start, let me say hello to everyone!"

At this point, the live broadcast camera shifted from the audience seats to the commentary section.

The three commentators from the finals commentary booth appeared on the live broadcast screen.

"Hello everyone, I'm Longhair!"

"Hello everyone, I am Zhao Zhiming!"

"Hello everyone, I'm Rita!"

When Changmao and Ai Luoli introduced themselves, there were practically no kind words in the live stream chat.

But when it came to Rita, the tone of the comments changed immediately.

Aside from some old jokes about "playing Rita on a gaming chair," the overall friendliness of the comments was nowhere near that of the male commentators.

All I can say is that the audience found it a bit too dazzling and oppressive!

“Alright, the three of us will bring you today’s commentary!” Long Hair continued.

"As for the commentary for the final, it will be provided by Remember, Zeyuan, and Cat, who will bring you exciting analysis of the match!"

"Please wait a moment, everyone. Before the competition begins, we would also like to express our gratitude."

Then, Long Hair read out the names of all the sponsors in one breath for a full two minutes.

It can only be said that after LPL won the S-series championship for two consecutive years, the entire region's business situation has been getting better and better, and it has become more and more profitable.

The sheer number of sponsors is proof of this.

"Now that we've thanked so many sponsors and partners, we have a new friend who would like to meet everyone today!"

"He said he'd been itching to share his 8th anniversary tidbits with everyone for ages, so let's take a look!"

In order to allow the new sponsor, Harbin Beer, to make a solo appearance for advertising, the LPL officials have added a new segment to the finals that was not available in the past.

Fortunately, this segment wasn't very long and ended before it caused widespread resentment among the audience.

The advertisement almost backfired.

The live stream camera returned to the commentary booth.

Then, the three commentators read out another set of advertisements.

At this point, many viewers in the live stream couldn't take it anymore, and the chat was filled with "blessings" for the LPL officials.

There are just too many ads!

As Ai Luoli finished reading the last advertisement in her thick Cantonese accent, Changmao quickly moved on to the next topic.

The commentators finally started talking about today's Summer Split Finals.

"As mentioned in the 8th anniversary trivia, there have been four full-length BO5s in the history of the LPL Summer Split finals. Today's finals are a matter of who will win or lose, so I think it's always right for me to predict that it will go to a full BO5!" Changmao said.

After Changmao said that, Rita and Ai Luoli also agreed that they thought today's final match would probably go the distance.

If the series really goes on for a full stretch, it will certainly be a good thing for the audience to have more and more intense matches to watch.

Therefore, this kind of prediction, which directly predicts that the game will go to five games without any conflict, will not offend or annoy anyone.

All I can say is that Changmao is indeed a seasoned veteran in the e-sports scene.

Do you both think we should play the full game?

Longhair glanced around and said with a smile, "But neither of you seems to dare to make your own prediction about the final outcome of the competition!"

"But it doesn't matter, we already have Zeyuan's prediction before the match, so other people's predictions are useless!"

As a well-known "jinx" in the League of Legends community, Guan Zeyuan posted on Weibo before the match that he was very optimistic that TES would win the Summer Split championship.

This immediately delighted FPX fans and some viewers who didn't want to see Zhou Dian and TES win the championship.

TES is "very optimistic" about by Guan Zeyuan, so how good can they be?
It's basically a case of bad luck with little chance of survival.

However, Zhou Dian's fans were not worried at all when they saw Guan Zeyuan's prediction on Weibo.

Because of Guan Zeyuan's "poisonous milk" (a term used to describe someone's bad luck or predictions), Zhou Dian has never been "cursed to death."

Since Zhou Dian's debut, whenever Guan Zeyuan had high hopes for Zhou Dian, Zhou Dian has almost always won.

Zhou Dian's fans are generally aware of one thing: they are immune to Zhou Dian's jinxes.

Zhou Dian's fans now accept all the predictions and jinxes with a strong sense of confidence.

I'm not afraid at all!

After a series of seasoned, non-confrontational predictions, the commentators began to seriously discuss the two teams facing off in the finals.

The discussion mainly revolves around the overall data of the two teams, as well as the data comparison of each position.

After chatting for a few minutes, the match preview came to an end.

At this moment, Changmao said, "Well, I heard that after watching the players take their seats, everyone is really looking forward to seeing the players from both sides. Now, let's dive into this BO5 of the Summer Finals between FPX and TES!"

From the moment Zhu Zhen, the host of the opening ceremony, took the stage, the final of this summer tournament is finally about to focus on the competition itself.

After a short introductory video, the live stream first showed the bustling modern cityscape on both sides of the Huangpu River.

Next, we see the exterior of the Mercedes-Benz Arena, the venue for today's final match, alongside the Silver Dragon Cup.

The next moment, the camera panned to the interior of the competition venue.

In the center of the frame is still the Silver Dragon Cup, symbolizing the LPL championship.

The Silver Dragon Cup was placed on a table.

Two chairs were placed on either side of the platform.

Viewers who watch LPL matches frequently will recognize this scene as the start of one of the most exciting parts of the LPL finals.

Pre-match trash talk!
(End of this chapter)