The Birth of Shanghai's First Conglomerate

After the New Year, Chen An'an embarked on another journey around Sichuan, and she certainly didn't hold back when she went out.

His bodyguards alone numbered three Range Rover Royal Ones, while he himself rode in an extended Rolls-Royce Phantom.

With that kind of aura, who wouldn't turn around and take a second look?

On the first day of the Lunar New Year, she visited her family's Tengnong breeding farm.

Tengnong Breeding was established based on her father's vision for a new rural area, adhering to the principle of the wealthy helping the less fortunate to get rich first.

The ideal is wonderful, and its implementation in reality is not a big problem.

However, the profit model has inherent flaws. For example, in the land leasing model, the rental income segment is clearly a legitimate policy to support agriculture.

The price is ten times higher than the market price, and professional agricultural and livestock technology colleges have been established in various provinces.

Used for training more professional and high-end green farming programs.

Most of the products raised by Tengnong are mainly consumed by the middle class and above.

This project is also the one with the largest losses in her father's hands, with a total investment of over 50 billion yuan to date.

From 15 years of operation to 23 years, it still hasn't reached the break-even point.

The main thing is that all the profits from local production are used locally.

For example, building new Hope Primary Schools, small rural libraries, and health clinics in rural areas.

This is all part of the new rural development plan within Tengnong's livestock breeding program.

Her father didn't have much time to travel around for research, so this time Chen An'an brought Shen Youwei, Zhao Yingying, and two classmates with her.

She did enjoy the respect that a father should have received.

A rural area in Sichuan.

The village chief, along with the village secretary and hundreds of villagers, displayed a large banner at the village entrance, warmly welcoming Chen An'an from Tengying Group to visit and inspect the area.

This village began introducing Tengnong breeding as early as 17. It has transformed from a poor village to one where the elderly can now rely on the village, and the children in the village can also receive a good education in the village primary school.

This period only lasted five or six years.

Tengnong's greatest contribution to the breeding industry is that it has increased the per capita annual income of their village from 12,000 yuan to 58,000 yuan.

It has more than quadrupled.

Chen An'an is also the highest-ranking executive from Tengying Group, and may even be the future leader. If she weren't so young, only in her first year of high school...

Today, the people who came to receive her were not just a few village chiefs and village secretaries.

They all start at the level of county head or county party secretary.

When Chen An'an heard about her father's achievements, she felt proud of them.

I always feel a surge of excitement in my heart, wishing I could immediately donate seven or eight hundred million, and with a wave of my hand, every family could live in a small villa.

She resisted the urge to spend money recklessly, as it seemed unnecessary.

We may have money, but we should spend it on more meaningful things.

For example, investing in Tengnong Livestock allows it to cover more impoverished mountainous rural areas.

This is clearly better than everyone living in a villa.

Tengnong Aquaculture was only the first stop on her visit; the second stop was the film and television shooting base that Tengying Entertainment had built in Sichuan.

When she took people to visit, it just so happened that Zhao Liying was filming a fantasy romance drama called "With the Phoenix" there.

Chen An'an's father is known as a powerful figure in the entertainment industry.

Although for him, the entertainment industry is just one of the entertainment businesses within the group.

But it is precisely because of this that it becomes all the more unfathomable.

It's worth noting that since 13, her father has been the most reputable boss in the entertainment industry, bar none.

Many A-list actresses who followed him not only achieved financial freedom early on, but also experienced no unspoken rules or inequality whatsoever.

Zhao Liying has signed a contract until she's fifty. If she doesn't retire by then, she'll spend the rest of her life with this company.

Chen An'an had to call her Aunt Liying when she met her, not because of her high status in the entertainment industry.

It was just because when she was still living in a rented apartment, her aunt Liying lived next door and often came to take care of her.

The relationship between the two companies is not that of a typical boss and employee, but rather a very good friendship.

Zhao Liying also liked her quite a bit, and even took her to experience filming a fantasy drama, and then had her treat the whole crew to the first cup of milk tea of ​​winter.

After the illness, the entertainment industry began to flourish.

Like her family, Zhao Liying also realized her initial dream. After Chen An'an took a group photo with the entire crew with two classmates, she left.

After she left, Liying's friend came over and asked, "That young lady is quite kind."

“An’an has been very sensible since she was little, and she has no airs.”

"It's not easy for someone as wealthy as her to still be able to chat and laugh with us like this."

"That's because you haven't met her father. Even today, her father will never forget those of us who struggled alongside him."

"Sister Liying, I heard that her father used to be an extra in the entertainment industry. Is that true?"

"That happened many years ago. Who would have thought that Brother Chen would be in this situation today?"

Zhao Liying shook her head, too lazy to think about it anymore. Back then, An'an's father was still a man who drove a tricycle, sweating profusely in the rain as he moved with her.

Time hasn't changed their original aspirations, but everyone has become increasingly busy.

The time we spend together each year is getting shorter and shorter.

Zhao Liying is still focused on filming.

After leaving, Chen An'an planned to visit other companies in Sichuan.

Her Rolls-Royce Phantom is six meters long and imposing, and sitting inside is as comfortable as sitting on a mobile sofa at home.

I couldn't sense any movement outside at all.

"An'an, where are we going next?"

"Let's go check out Wanda Plaza. My dad bought this largest integrated commercial real estate in China, but I haven't really been there much yet."

Wanda Real Estate was bought by her family for over 70 billion yuan, giving them absolute control.

It is highly likely that her second younger sister will be responsible for inheriting the business in the future. Wanda Real Estate's annual rental income is around 10 billion yuan.

It looks very tall, but it's actually only about the same as the annual rent of the IFC in Central, Hong Kong.

That's also the building with the most expensive rent in the world.

Her father's assets are basically standardized; firstly, he would definitely arrange some land rent and commercial assets for them.

Every year they collect rent, ensuring they receive at least several billion yuan in rental income annually. After that, they might arrange for some commercial groups to join them.

That depends on their own abilities to inherit it.

Undoubtedly, Wanda is what her father intended for his second daughter to inherit.

As for Chen Lu, the mistress, her father hoped that he would inherit the family's technology business.

However, inheriting the technology industry requires considerable ability.

Chen An'an was visiting this place for the first time, and she didn't inform anyone. She just strolled around the area with her classmates and seven or eight bodyguards.

This isn't a high-end shopping mall; in Shanghai, it would only be considered ordinary.

It is a place for consumption by the middle and upper classes.

In truly high-end shopping malls, even a simple hair clip can cost tens of thousands of yuan.

Her family also owns many businesses in Sichuan, such as a live-streaming base for internet celebrities, a catering center, and a department store warehouse.

It has everything you could want.

Chen An'an looked around and got a general idea of ​​what was going on; the Spring Festival was on the 5th.

She spent about ten days traveling and will be returning to Shanghai in about a week.

For the rest of the time, there were no special plans; I just wandered around Sichuan.

Look at the scenic spots and historical sites around here. ...

Super villa in Jinshan, Shanghai.

With the eldest sister away, the second sister reigns supreme, and Erpiya is living a carefree life.

Chen Lu, the mistress, sneaks out every day; everyone knows he's going to see Su Xiaoxi.

The younger brother is also pitiful. He has hardly any friends since he was a child, except for Su Xiaoxi who plays with him.

You could say he only likes playing with this little girl.

Erpiya wore oversized sunglasses and cast three fishing rods into the lake from her balcony. She would pull up whichever fishing rod's bell rang.

In a few days, DaDaDa Company will be open for business, and she will be going there to become one of the three CEOs.

Life couldn't be more comfortable.

After her aunt arrived, Chen Qi invited her to go out and play together, but Erpiya refused, saying, "What's so fun about going out with my aunt?"

She'll go alone, she can just run away whenever she wants.

Erpiya arranged for her family's bodyguard to drive her shopping.

By the fifth day of the Lunar New Year, Shanghai had returned to its usual bustling state, with many migrant workers returning from their homes.

These people are the foundation of a city. Without them, how can class differences be reflected?
Local families generally don't have any sense of superiority anymore.

Time flies, and January has already come to an end.

On February 1st, the entire Tengying Group resumed normal work hours.

On the first day back to work in 2023, Chen Pingsheng still prepared many New Year's gifts for everyone.

Each person received a New Year's red envelope containing 880 yuan, plus a 2,000 yuan shopping voucher for Wanda Plaza.

Based on the number of employees at his headquarters, he could easily lose two or three hundred million.

Last year, the group acquired and restructured all the traditional loss-making enterprises, and only half a month into the new year.

He actually made tens of billions of US dollars. It's true that when people make money, even drinking water brings in money.

Nvidia's stock price has surged past $900 billion, a huge jump, and is now very close to reaching $1 trillion.

He still owns 4% of Nvidia shares. Although he has to donate about 10 billion yuan to Shanghai every year for the next 20 years, he doesn't seem to be under any pressure.

Not only did Nvidia surge, but Google also reached a market capitalization of $1.6 trillion.

He owns 1% of Google, which is roughly equivalent to 160 billion US dollars.

It seems the more you spend, the more you have.

Tong Zhelan made a video call to him, informing him that there was a large project she was preparing to invest in, which was roughly about building a city overseas.

Last year, he invested 30 billion yuan in overseas investment funds, and together everyone pooled together 180 billion yuan into it.

The plan is to use this money to build a large overseas city, including commercial and residential buildings, office buildings, hospitals, shopping malls, schools, and all other necessary facilities.

Their capital is large, so the best way to invest it is not to diversify, but to pool it together.

With a single powerful punch, a new city will rise from the ashes.

The main reason for investing in such projects is to pursue long-term and stable returns.

The overseas cities they choose all share a common theme: economic growth.

It will continue to rise over the next ten, twenty, or even thirty years.

This is very critical.

The overseas investment was handled by Tong Zhelan and Shen Nanpeng; Chen Pingsheng only looked into it briefly.

There wasn't much advice, mainly because he himself rarely travels abroad.

The domestic economic situation in recent years has certainly not been optimistic. Even in the short video industry, which has seen explosive growth for seven or eight years, traffic seems to have bottomed out.

For ordinary people, starting a business in this field is extremely difficult without capital support.

Tencent Media needs to continuously expand its business scope to support the group's business growth.

Not to mention the other small influencer companies.

To cultivate an internet celebrity, luck is still essential, in addition to the company's investment in their efforts.

After acquiring a controlling stake in Tencent Entertainment, Tencent Entertainment is now unmatched in its ability to cultivate internet celebrities.

This has become one of its core advantages.

Moreover, no company is more competitive than it in the transition from internet celebrity to star.

This can also increase its core competitiveness.

As for Tengfei New Energy, although it has completed its overseas expansion, its sales volume will not increase in the short term.

They can only bully weaker competitors like BMW, Mercedes-Benz, Audi, Toyota, Honda, and Tesla.

Once the special emotional connection with domestic consumers is removed, it's no wonder we're far ahead of them.

They're not even on the same level.

A century-old car company is no joke. Most of the domestic BBA (BMW, Mercedes-Benz, Audi) brands, including Toyota and Honda, are joint ventures.

Tesla, needless to say, is the world's number one pure electric vehicle manufacturer, with a net profit of US$149 billion in 23.

That's about 1100 billion RMB.

Even Huawei, the strongest private enterprise in China, had a net profit of 87 billion yuan in 2023, which is more than 20 billion yuan less than this.

It's clear that its status as number one in the world is no joke.

There is a consumer sentiment in China that leads most people to prioritize domestic products.

This is the best environment for domestically produced cars and electronic products to survive. Once you leave this environment, you'll have to fight tooth and nail.

This is also one of the reasons why Chen Pingsheng did not allow Tengfei New Energy to launch excessive marketing.

After all, no matter how impressive they are domestically, once they leave their own country, they get crushed by Tesla and even the German Big Three (BMW, Mercedes-Benz, and Audi).

This is a disgrace no matter how you look at it.

Tengfei New Energy is only just starting out overseas, and its brand power and influence are incomparable to those century-old car companies.

It will take a long time for them to truly establish themselves, and of course, it also depends on when they can truly break through the core technology of solid-state batteries.

A 30-minute charge provides a range of 1,500 kilometers, and the price is still kept at $50,000.

Only when he reaches that stage will he have core competitiveness.

When choosing a car, people are obviously more cautious than when choosing a mobile phone.

This requires a long period of time to build brand reputation and customer goodwill.

Especially given that oil prices are not high abroad, he plans to spend another five years to become one of the top five automakers in global sales.

This goal still seems somewhat unattainable at present. The key is that at most, only four or five new energy vehicle companies will survive in the future.

Anyone who fails to make it into the top five will most likely be eliminated.

Just like with mobile phones, I rarely buy brands other than Xiaomi, Huawei, OPPO, Vivo, Samsung, and Apple.

Globally, high-end brands only recognize Samsung and Apple.

The competition in the new energy sector will be significantly more intense in the future, a classic winner-takes-all scenario.

No car company can survive by continuously incurring losses.

In 22 years, Tengfei New Energy has only managed to break even.

We're just one step away from making a profit.

The most difficult thing is to survive in overseas markets, and even to thrive.

This is undoubtedly a huge challenge.

(End of this chapter)