The Birth of Shanghai's First Conglomerate

"Dad, it's okay for me, the big boss, to bring a few more staff members when I go shopping, right?"

"As long as you like it."

Before long, Erpiya called over seven or eight people to carry the bags.

Counting the days, it's been a long time since she went shopping, at least a year if not a year and a half.

She was so frustrated.

She already knew that her father would arrange some strange activities for her during the summer vacation.

I decided to make arrangements for myself before he even spoke.

As for what to buy this time, she had no idea, since there were plenty of rich young ladies around the IFC mall.

As the second young lady, her street patrols had to be quite grand.

"Dad, is it okay if I buy some clothes for my employees?"

"Whatever makes you happy."

"Come on, pick whatever you like. Don't look at the price or the style. Pack up all the colors you like."

With her hands behind her back, Erpiya exuded the perfect aura of a little domineering CEO.

As for her sister Chen An'an, she also casually went around looking around.

"Dad, do you really not have any plans for summer vacation?"

“No this year, but your task is to run your own company well. I’ve already told your mother that she will give you 500 million yuan every year to start your own business and make money. You’d better make the most of it.”

Okay... Chen An'an nodded happily. She was about to enter the final year of junior high school. Whether she could get into the best high school in Shanghai depended entirely on how her family pulled strings.

No… it’s all thanks to this year’s hard work.

In her spare time, she also needs to consider how to start her own business and make money.

The family walked from the first floor to the sixth floor, and then from the sixth floor back to the first floor.

After having a meal, everyone went back to their own business.

As always, Erpiya insists on having cars arranged around her whenever she goes out.

Those who don't know it call it showing off; those who do know it's just plain cowardly.

In her own words, what if a car suddenly appears from the left and another car suddenly appears from the right?

How can she survive without some protection?
Only when you have protection from all sides can you truly travel safely.

As she got older, she lost interest in the kind of carefree spirit she used to have.

Instead, he prefers to exude an aura of dominance.

When I go out, I always ride in a customized Range Rover Royal One; this car is unparalleled in its imposing presence.

Not to mention that there are few cars in the same price range that can compete with it, even the Rolls-Royce Cullinan is not as popular among the wealthy.

Many Cullinan models are sold to online celebrities, while the top-of-the-line Range Rover Royal One is a must-have for the wealthy.

Her dad only likes to drive this car now.

Back at the headquarters, the employees still really enjoyed going shopping with her.

Even a tiny bit peeking out from under her fingernails would be enough for them to live on for years.

After transforming into an online celebrity business company, DaDaDa experienced its initial ups and downs, but now it has become synonymous with DaDaDa snacks.

Everything is described as "big," with no consideration given to practicality.

After Erpiya sat in her CEO chair, she realized she wasn't tall enough, so she just adjusted the stool to make up for it by raising it a little.

She tapped on the back of the long, custom-made huanghuali wood desk belonging to the group and said:

"You all heard it today, my sister is also preparing to start her own business, and she wants to take 500 million yuan in pocket money from my dad every year. She is the nemesis of my big company, because it concerns the future inheritance of trillions of family assets. Taking down my sister has become the eternal topic of our big company. Tell me, how can we take down my own sister?"

For her, making money is like a game.

Unlike the way ordinary people make a living, since making money is just a game, she intends to use this game to ruin her own sister.

She doesn't need to prove anything to her father, much less foolishly try to prove that she's better than him.

Some second-generation rich kids start implementing sweeping reforms as soon as they take over a company.

The core slogan is to demonstrate one's own value, just like the daughter of a famous domestic car company taking over.

Anyone with even a little knowledge of the situation knows what's going on.

It's not that I'm afraid of rich kids who like making money; it's that I'm afraid of rich kids who are arrogant and want to prove themselves.

Erpiya likes making money, but she simply enjoys these money-making games.

She spends money way more than she earns it, as Zhang Qi remarked from the side.
"Second Princess, although the eldest young lady has received 500 million, she still lacks experience in making money and is unsure what she will do. Perhaps we shouldn't treat her as a rival?"

"It's a shame that someone as smart as you can be so stupid."

Erpiya is only eight years old. When she doesn't like someone, she calls them an idiot. She doesn't know any more swear words.

"Do you think my sister needs experience to start a business? Look at the cheongsam brand that my aunt started. She had an idea, and my mom bought her the group headquarters and got Liu Yifei and Yang Mi to be her spokespeople. It's all over the short video platform. In such a short time, it's already valued at two or three billion."

“Let me tell you, as long as my sister comes up with a decent idea, it can immediately take off all over the country. Do you think she’s like you, working like an ox every day just to start a business?”

I must say, what she said makes a lot of sense.

Zhang Qi didn't think much of being called an idiot; after all, the Second Princess would call a few people idiots every day.

The people in the company have gotten used to it.

As for the young lady's entrepreneurial endeavors, it seems that's indeed the case.

The second princess's aunt, Chen Qi, built her cheongsam brand into a top brand in Shanghai in less than a year.

You can see her at all the high-society gatherings of socialites; you can tell how much influence Chen Qi has.

That's absolutely not true. She's always been the type to work sporadically.

He spends his days idly wandering around.

When you want to get down to business, it's done in a flash.

This shows just how easy it is for these top-tier first and second-generation entrepreneurs to start their own businesses.

"Second Princess, are you saying that if the Eldest Miss has a good idea, she can immediately surpass our 'Big Big Big Company'?"

"Of course! What else did you think?"

Erpiya said, "If my sister had been able to do well before college, she would definitely have inherited the family business of Tengchao Commercial Management much earlier."

Tengchao Commercial Management generates a fixed annual rent of 35 billion yuan.

With commercial assets of up to 1200 billion RMB, it is also a super asset management company registered overseas and based in Hong Kong, which no one can take away.

To put it simply, as long as no mushroom cloud falls from the sky, this company's annual revenue will be steady and secure.

There is no risk whatsoever; this company will most likely be inherited by her sister in the future.

Erpiya wanted it too.

With an annual rental income of over three billion yuan, she can live comfortably until she's seventy or eighty.

"So what do we need to do?"

"Of course, we should come up with even bigger, bigger ideas! You guys aren't going to surpass my sister just by selling super big snacks and milk tea, are you?"

Although she was very young, Erpiya was tricked by Dapiwa as she grew up.

She was often punched and rubbed on the ground by her sister, but she would never underestimate her own sister.

We have to win this round no matter what.

DaDaDa snacks are currently very popular online and are considered a super popular snack brand.

Her family also owns a publicly listed snack company that's doing very well, with a market value exceeding 30 billion. Her "Big Big Snacks" business is a niche project and doesn't align with mainstream thinking.

Erpiya herself understood this point, but she still decided to spend over 100 million yuan to open DaDaDa snack shops all over Shanghai first, and then symbolically open a few more in other cities.

This kind of niche, trendy snack can't be made into a large-scale operation.

If it weren't for the snacks at home, she would definitely have rushed into the snack race without hesitation.

With snacks readily available at home, she had no choice but to choose another racecourse.

Selling huge shoes, with each pair made to be half a meter long?
That doesn't seem to work either.

Selling super-sized skirts, the kind that can cover four or five people, doesn't seem like that would work either.

After much deliberation, they concluded that their enormous company definitely needed to transform itself.

If it weren't for her sister's interference, she would have leisurely made a huge batch of snacks and played with them at her own pace.

I don't care how much money I make, I just want to be happy.

With my sister's side involved, things are completely different now; there's competition!
She has to choose a major track first, otherwise how can she surpass her older sister?

The big track, oh the big track.

What will be the major trend now?

Her father definitely wouldn't let them play with short videos.

Firstly, their family owns two huge short video companies, one of which, Tencent Video, has a market value of over 300 billion yuan.

The market value of Xin Teng Live is also hovering around 50 billion.

If she were to enter the short video field, aside from making money, the noise and commotion would inevitably be quite significant.

I couldn't come up with a solution for the time being.

Not only was she at a loss, but Chen An'an was equally at a loss with the 500 million yuan her family had given her.

In the current situation, it seems that nothing is easy to do. Apart from Haidilao, there are very few catering giants that dare to say that they are doing very well.

The hotel industry and tourism economy are in a state of depression.

Although she has no shortage of money or industry resources, she still needs to have a lot of ideas to make money from them.

In fact, what she lacks is this kind of good idea.

When Anle Foundation transformed into Anle Investment Group, the core personnel were still Shen Youwei and Zhao Yingying, who had grown up with her.

Shen Youwei started taking care of me when I was in Hong Kong and I grew up. Now she is in Shanghai and is in charge of managing the Anle Foundation for me.

Before, I only thought about how to spend money well, but now I also have to think about how to make money.

There is a fundamental difference between saying it and not saying it.

Chen An'an has two main ways of making money: investing and starting her own physical businesses.

Whether it's investing or starting a business, her family won't give her any advice, let alone tell her which stocks will go up or which won't.

She only replenishes the resources she needs when she requires them.

This is actually quite normal; the children of the wealthy are not the type of people who learn to endure hardship.

They will not accept the grassroots culture that believes suffering is a blessing.

They have their own circles, and these circles naturally have their own culture.
Learning to rationally and intelligently utilize their own company resources is an essential lesson for them.

It was also a very crucial lesson.

Another point is that they do everything themselves, which is also not part of the culture of their circle.

The kind of big bosses who do everything themselves, as portrayed online, are basically just a phenomenon that people want to show to those at the bottom.

In reality, it's impossible for a company to do everything personally once it gets too big.

Doing everything yourself can, to some extent, be seen as failing to prioritize tasks.

This is completely contrary to the essence of an excellent entrepreneur.

Chen An'an had been exposed to these things since she was a child, and although she didn't deliberately learn them, she still knew a lot.

It's far beyond what ordinary people can compare to.

He tapped on the table, tilted his head, and thought seriously.

She not only thought about it herself, but also got Shen Youwei and the others to think about it together.

"An'an, your father gives you 500 million every year. Does he require you to achieve any goals?"

"No, I don't have any goals with this little money. I just want to give myself some training."

Well... spending 500 million a year to train one's eldest daughter is indeed something not everyone can do.

Only An'an's father has that kind of power.

"Do you guys have any good ideas? Please help me think of some."

Shen Youwei thought for a moment and said, "An'an, how about we go into the wine business? It's a very profitable industry. If all else fails, we can go into liquor."

The prices of alcoholic beverages are very opaque, and the cost is completely unknown to outsiders.

Take Moutai for example, some sell for over a thousand or even several thousand yuan.

As for how good it tastes, that's not necessarily true; it's more of a gift-giving tradition.

Those who buy Moutai don't drink it, and those who drink Moutai don't need to buy it. Just understand this saying.

Her father had a warehouse full of top-grade Maotai liquor, all of which were aged.

Moreover, her father never spent any money on alcohol; it was usually given to him by others.

During holidays and festivals, special supplies of cigarettes and alcohol would be sent to her home.

Red wine, huh? It does seem pretty good.

Red wine is generally consumed by people with a certain bourgeois taste, and compared to baijiu (Chinese liquor), it clearly doesn't have as large a market.

At least in China, baijiu and beer still dominate the market.

Chen An'an naturally understood that this was a highly profitable industry, but she didn't know much about it, and her family didn't run this business.

“My dad doesn’t even touch the liquor business, so it would probably be difficult for me to do it.”

"It should be alright. Look at your aunt's cheongsam brand, it's become very successful in less than a year. If you were to start a liquor business, your mother would definitely give you her full support."

Whether she will receive strong support is unknown, but there is no doubt that she will definitely be able to obtain a lot of resources from the group.

The wine business can be complex in some ways, but it can also be simple in others.

The core is to do a good job in brand marketing and distribution channels.

In comparison, the taste of red wine is secondary.

Many celebrities are involved in this business; red wine is very popular in both Shanghai and Hong Kong.

Therefore, Shen Youwei was quite clear about it.

In Hong Kong, red wine is also called champagne. The scene in movies where people open a bottle of champagne to celebrate is actually referring to red wine.

The expensive ones can sell for millions of dollars a bottle; like watches, they require a long-standing brand culture.

There are inexpensive wines ranging from tens to a little over a hundred yuan, but the general price of red wine is still between a thousand and ten thousand yuan.

Chen An'an couldn't make up her mind right away; she needed to go back and ask her mother.

Her mother, Song Yanxi, quite enjoys drinking red wine and knows a lot about it.

(End of this chapter)