The Birth of Shanghai's First Conglomerate

Zhang Wanyi did a survey of the average education level of all the online celebrities in the company and was surprised to find that anyone who had even finished high school was considered to have a high level of education.

Many of them graduated from junior high school or attended a vocational high school.

That's not the most outrageous part; what's truly outrageous is the endless stream of all sorts of social dance influencers.

There are also some female internet celebrities who pull off some outrageous stunts, claiming that their husbands are princes from some place, and then using that as a pretext to sell products through live streaming.

They claim it's a way to give back to their fans, but they're actually selling designer handbags and electronics under 50 yuan.

Seriously speaking, anyone who spends at this level is unlikely to be a respectable person in society.

Consumption is directly linked to income.

People like the "Macau Prince," "Prince's Wife," and all sorts of "general managers" are actually just socially awkward young people.

Those who can trust people like them, or even like these kinds of internet celebrities, have extremely low levels of understanding.

After hesitating for a short while, Chen Pingsheng replied to Zhang Wanyi, telling her to completely remove those bad internet celebrities from the platform.

If you're going to be a livestreamer, just do it properly. Why bother with all that fancy persona and status when the products you're selling are from the lower rungs of society?

A bag costs twenty or even ten yuan.

They wouldn't even give a second glance to anyone with a monthly income of five thousand yuan.

Any normal person with a monthly income of 3,000 yuan would probably curse those internet celebrities who have tattoos and dance to social dances, saying, "What kind of scum can become an internet celebrity?"

This is a bunch of blatant delinquents.

Zhang Wanyi began to investigate all the online celebrities in the company, and such investigations would take place once or twice a year.

This year is just the strictest, after all, the big boss has publicly said those things.

Although Chen Pingsheng made a lot of money through short videos, he never regarded Tencent Media, including Xinteng Live, which was under the short video umbrella, as the core.

The main reason is that the industry is rife with problems.

The female anchor sits there, calls out "brother" a couple of times, and asks for money; and there are actually plenty of fools willing to give it to her.

One claims to be the "Prince of Macau," and the other claims to be the "Princess of Hong Kong," but in the end, they're selling cheap, low-quality goods from street vendors.

It's even worse than Pinduoduo.

And these young people who dance the "social dance" routine often get over 100,000 views when they start their live streams.

Is it possible to take photos of women's underwear on the street just to create a sensation?

Even people who aren't human want to create a persona of a wealthy person, or a second or third-generation rich kid.

In response to this trend of short videos, he doesn't even mention that he's a big boss in the industry when introducing himself to others.

I can't afford to lose face like that!
Tengyou Media's top influencers are actually doing quite well, as the company has its own channels for selling products.

All the goods must first undergo strict screening by Tenghui Supermarket.

That's how you get to every live stream room.

The problem is that they have too many signed internet celebrities, 170,000 to 180,000, and they can only really manage the top streamers.

The following are small streamers, or even complete newcomers with very few fans.

They are basically free-range.

They simply don't care, and they can't possibly manage it all.

This has resulted in a wide disparity in the quality of smaller streamers below the top streamers.

It's a story that can only be described as complicated in words.

Short videos have provided a platform for countless young people to start their own businesses, but they have also made the social atmosphere much more superficial.

Chen An'an never expected that her simple live stream at home would cause such a huge upheaval in the industry.

Led by Tengyou Media, they have shut down batch after batch of tattooed youths, strictly limiting their opportunities for advancement.

It even sparked countless cries and protests.

No matter how much they fight, they are no match for a true top entrepreneur like Chen Pingsheng.

Not to mention he's one of Douyin's top ten shareholders. When the entire platform relies on fraud for its livelihood, it's essential for the platform to have certain regulatory responsibilities.

Otherwise, if you let it develop like this, sooner or later a red document from above will come down.

There's nothing we can do about it now; the economy is declining, but short videos have caught up with the best of times.

This era is entirely brought about by unemployment.

If it weren't for the fact that short videos can provide flexible employment for hundreds of millions of people, these monsters and scoundrels would have been wiped out one after another.

Chen Pingsheng usually doesn't wait for his superiors to remind him; he'll start the surgery on his own beforehand.

If it's not chopped a couple more times, it's simply unbearable to look at.

General Tian waited for a day or two, only to receive news that his live stream room was permanently banned.

This infuriated him.

He angrily berated the platform for banning him.

After filming the video, he couldn't post it on his main account, so he posted it on his secondary account.

They even shouted the slogan that all the Heavenly Army should fight, but it is unknown whether the Heavenly Army will actually fight.

He's completely finished now; the video he posted on his alternate account was banned immediately.

This arrogant general went directly to the company to vent his dissatisfaction; his boss was also a second-generation entrepreneur.

After all the hard work of starting a business on this platform, we finally have Tianjiangjun, a cash cow. How can we give it up so easily?

He also used some of the resources at his disposal to investigate the real reason why General Tian was appointed.

The sudden ban of a major internet celebrity like him is definitely not without reason.

There must be a reason.

It's nothing more than crossing a red line, and judging from General Tian's situation this time, he has most likely offended someone.

First, the live stream was banned, and then it was permanently banned immediately, without any prior warning.

Isn't that offending someone?
He did have some connections, and easily found out that General Tian was taken down by Tengyou Media.

The young second-generation boss was immediately enraged. He went with General Tian to Tengyou Media's headquarters, intending to report Tengyou Media's unfair competition to the entire industry.

If talent agencies like these make money by reporting other streamers, then what's the point of having any entertainment?

And believe it or not, because Tencent Media has turned its axe on all the bad influencers on the platform.

His initiative has indeed garnered countless responses.

His boss then rallied a large group of business owners from the same industry to protest against Tencent Media's overbearing behavior.

Once you've grown into a towering tree, do you think you can just ignore the lives of these people?

Standing on the top floor, Zhang Wanyi still made a phone call to Chen Pingsheng.

Chen Pingsheng was attending a high-level conference in Beijing and accepted the invitation somewhat awkwardly.

I just told her to notify the people in Guangzhou to handle it.

Shortly after, a large number of police officers arrived at the entrance of Tengyou Media.

The others scattered in a panic.

Just kidding, what if someone dared to cause a scene at the entrance of Kingsoft's headquarters in Shanghai?

Tengyou Media is located in Baiyun District, Guangzhou. It has invested over 10 billion yuan in infrastructure and is a super-large leading internet celebrity company with a market value of over 100 billion yuan.

Who would a banned social media influencer like you be to cause trouble?

These people will wake up after a while and realize just how ridiculous the gap is between themselves and top-tier capital.

Just like a certain internet celebrity who can say whatever he wants without any problems, but when he talks about a top financial company in Shanghai during a live stream, he is immediately and permanently banned.

(End of this chapter)