The Birth of Shanghai's First Conglomerate

The Lantern Festival makes one miss their loved ones even more, but staying in Shanghai doesn't cause this problem.

The main reason is that most of the Chen family's relatives live here.

Their family still symbolically cooked some reunion dishes. Erpiya sat in her little CEO chair, her two chubby little hands gripping a large tablet and swiping away non-stop.

This chair was specially commissioned by her for six million.

The eight large characters on the back are particularly eye-catching: "Second Smart, Big, Big CEO".

This is what she's going to take to her little Bund headquarters. Erpiya doesn't think spending six million to custom-produce a CEO chair is that exaggerated.

In her mind since childhood, her family's money was an inexhaustible mountain of gold and silver.

You can be as wild as you want without any problems.

If she just acts cute and makes her father happy, her sister, who's worth billions, will come running.

"what…"

Erpiya seemed to have found something interesting and handed the tablet to her father.

Chen Pingsheng was brewing health tea when he took the tablet and saw a young man holding a sign accusing Yateng Short Drama of being an unscrupulous businessman.

With a slight frown, I clicked on the related topics and found that they were all complaints about Yateng's short dramas harming middle-aged and elderly people.

The videos didn't get a lot of views, but the comments were all negative.

There were even a few sharp comments that were actually insults.

"Shameless short dramas are harming middle-aged and elderly people. After filming the domineering CEO falling in love with me, the cleaning lady, are they going to film the domineering CEO falling in love with me, a sixty-year-old divorcee?"

To be honest, short dramas have become something that normal people can no longer watch.

The word "vulgar" is not enough to describe it.

Ya Teng can be considered a pioneer of the short drama genre, and he did indeed make a fortune from short dramas in his early years.

It still has a market value of nearly 20 billion.

Last year, a TV series called "My Old Partner is a Rich Man" was released.

Many middle-aged and elderly people actually spent several thousand yuan to watch short dramas within a month.

If it were just about spending money, it wouldn't have warranted other people's children protesting at the headquarters of Yateng Short Drama.

The biggest fear with this kind of subject matter is that it might influence some abnormal older women.

For example, this man's mother is almost sixty years old.

She has been married to her husband for thirty years, yet she is still infatuated with her domineering CEO boyfriend online.

This change began when her son bought her a tablet and she downloaded the Yateng Short Drama app.

The above content is short and concise, enough to satisfy every fairy's absolute fantasy of a domineering CEO.

Take this man's mother, for example. She is very confident, with her still-attractive beauty and youthful charm, she doesn't look like a sixty-year-old Ximen Fengzi.

Once she's single again, she can easily find a young, domineering CEO.

He's not only rich and handsome, but he'll also be devoted to her for life.

He doesn't even look at other women.

Chen Pingsheng was quite helpless with this kind of old fairy, so he opened the Yateng Short Drama APP.

The above are all short dramas featuring domineering CEOs and older female leads.

For example, a 28-year-old domineering CEO falls in love with a 50-year-old cleaning lady.

A top celebrity falls in love with a divorced nanny in her early forties.

A 70-year-old woman who collects trash unexpectedly found China's richest man.

And then, as you know, the seventy-year-old richest man fell in love with me, the garbage collector.

It's not just outrageous, it's downright absurd.

Quite a few older women actually enjoy watching this kind of stuff.

Chen Pingsheng unconsciously pinched the tip of his nose; it stung his eyes a little.

He had actually cut a large number of this type of content from Tencent Entertainment earlier.

You might say that young girls can develop negative values ​​because of these unrealistic CEO dramas or relationship coaches.

What's the point of this kind of drama about the elderly? They're all people who've lived for decades.

Can't you just see at a glance that this thing is only good for entertainment?

If something like this can influence values, then should cats and mice be subject to complaints of violence?
Short dramas are very profitable, mainly because they rely on middle-aged and elderly people spending money to buy memberships.

This membership is much more expensive than those on mainstream video websites like iQiyi, Youku, and Tencent Video.

It's impossible for Chen Pingsheng to shut down a leading short drama company with a market value of over 20 billion yuan just because of some crazy old fairy.

That's just how some things are; anyone with even a shred of normal human thinking will understand.

No one would believe that a domineering CEO in his twenties would fall in love with a fifty-year-old cleaning lady.

It's outrageous that its mother would open the door for something so outrageous. Chen Pingsheng never imagined that there would be an old fairy who actually believed in this kind of thing.

He handed the tablet to Erpiya, leaving the matter for the time being. The man who had been protesting with the sign had even created a WeChat group specifically for victims of the Yateng short drama.

According to them, their parents were harmed by Yateng Short Drama.

They must pay compensation for all kinds of emotional distress.

Then turn off these kinds of videos.

Even more extreme, such videos featuring middle-aged and elderly people should be completely banned across the internet.

Zhou Dong, the president of Yateng Short Drama, was on tenterhooks at that moment.

He knew better than anyone what kind of person the big boss was.

Previously, Tencent Entertainment was criticized for producing modern idol dramas featuring women with questionable values, and even its top secretary, Bai Xin, was severely reprimanded.

All subsequent videos, whether filmed or not, were immediately taken down.

This wave alone will result in a net loss of at least 700 to 800 million.

This even led to the banning of all toxic motivational talk show hosts online.

They've been shut down here, but other influencer management companies haven't.

The category of emotional anchors, including Xin Teng and Tengyou Media, was abandoned after that.

The market suddenly has a huge gap, which could support countless brokerage firms.

Now look what's happened. If the big boss finds out that so many people are causing trouble, he'll probably be in trouble too.

Unlike serious dramas, short dramas are only two or three minutes long per episode.

Competition is becoming increasingly fierce, and the production cost of such films is inherently low.

There's not much of anything in China, but extras are everywhere.

You can upload the photos as soon as you take them; there's no need for approval.

This is also the main reason why short dramas have been able to grow so rapidly.

“Mr. Zhou, those people downstairs have taken a lot of short videos. We’re not the big boss, so we can only block a very limited number of them. Even if we don’t tell the big boss now, I’m afraid he might accidentally come across these videos.”

Zhou Dong is now the president of Yateng Short Drama, and all the senior executives here came from Tencent Film Entertainment.

It was so much fun fighting alongside the big boss in the early days; now they've all become powerful figures in their own right.

"I'm afraid the big boss will have a problem with us."

"You're overthinking it. The big boss is just against exporting those bad values, but any normal person with a brain would just treat what we're doing as a quick and easy form of entertainment. Anyone who believes that is a fool."

Zhou Dong thought about it and agreed.

He wouldn't even bother watching short dramas if he weren't the CEO of this group.

Frankly speaking, you can't blame them; you can only blame those brainless women.

They didn't do anything wrong.

The two men called Chen Pingsheng at the same time, and were told to handle it themselves.

This put Zhou Dong at ease; as long as the big boss didn't say anything, they had nothing to fear.

They're just some strange, eccentric old fairies.

How could they possibly try to extort money from us?

This incident has caused quite a stir, and it's not just Yateng's family involved; many people have complained about this kind of short drama online.

The relevant departments that had reacted also sent out news from Beijing.

Like television dramas, short dramas need to be approved before they can be broadcast.

This also means that the era of short dramas is officially coming to an end.

Even the slightest hint of news caused ARA's stock price to plummet.

Can't stop it.

There won't be any big capital deliberately trying to stop it, because they knew this day would come long before the IPO.

When capital was involved in the IPO of Yateng Short Drama, Chen Pingsheng gave a direct warning.

The government will definitely intervene; it's just a matter of time.

When left unchecked, it's extremely profitable; when regulated, it becomes severely restricted.

Let alone maintaining a stock price of 20 billion, don't be surprised if it crashes by 50%.

Maintaining a level of 10 billion is extremely difficult.

This is the power of a single document.

Fortunately, Chen Pingsheng had already cashed out, leaving only the last 5%.

Let it go. The stock market is risky, and no one can guarantee that everyone will always make money.

Major shareholders have already cashed out; it's the small shareholders or retail investors who are losing money now.

(End of this chapter)