The Birth of Shanghai's First Conglomerate

The popularity of short videos may not be limited to just scrolling through short videos.

It is a youthful era.

Zhang Jingjing, who changed her name to Dao Xiaodao, released her first short video of herself changing clothes by shaking her head in March.

The ability to switch effortlessly between demure and aloof styles provides a great sensory experience for young people who enjoy watching these kinds of videos.

Then it became an instant hit.

It became so popular that the entire Shenzhen branch of Tencent was taken aback, and within just three days, countless people rushed to imitate it.

This also brought her more traffic.

Unsurprisingly, Zhang Jingjing became an overnight sensation.

She became so popular that she skipped the newcomer group and directly signed with the top-tier influencer group.

This means she could soon become a major internet celebrity with tens of millions of followers.

Moreover, this speed will be extremely fast.

The benefits of advancing to the first-tier influencer group are very obvious: you can enjoy the high-end celebrity resources of Tencent Entertainment.

Using celebrity resources to safeguard one's future, and also frequently attending top-tier influencer gatherings organized within the industry.

The benefits are countless; as long as she agrees, she can immediately enjoy the best treatment from Tengyou.

Zhang Jingjing naturally wanted to go, but she didn't forget that it was Chen Pingsheng who made her famous.

So, let's ask for his opinion first.

Chen Pingsheng told her not to hesitate. He wasn't here to promote a few internet celebrities, but to explore the future of the physical industry and the combination of short video traffic.

He believes this is very likely to become a topic that traditional industries or entrepreneurs cannot avoid in the next five or even ten years.

Amidst the envious gazes of countless people, Zhang Jingjing left Tengyou's Shenzhen branch and headed directly to the Guangdong headquarters.

Her future will be protected by them.

In mid-March, another exciting piece of news came from the Taobao affiliate marketing community.

In a university in a small southern city, a smiling girl uploaded several smiling selfies to Douyin (TikTok).

Because of her pure and sweet appearance, this girl is liked by many boys.

It's no surprise that short videos have become popular; after all, people go viral on Douyin every day.

What truly made her famous was the toothpaste sharing link she included in the comments section of her video.

People in the Taobao affiliate marketing circle know very well that this link was obtained from them.

This college girl earned 81 yuan in pure commission income because of this toothpaste shopping link.

She doesn't need to ship the goods or handle any after-sales service; that's what Taobao affiliate marketers are all about.

Earn commissions by sharing Taobao products and encouraging customers to make purchases.

The news shocked the Taobao affiliate marketing community.

Subsequently, a large number of Taobao affiliates shifted their focus to short videos.

It's not just Taobao affiliate marketers who are shocked by short videos; there are also some brick-and-mortar stores that aren't doing well but make short videos.

They were among the first to transform into trendy online stores.

It used to be said that good wine needs no bush, but now even the best wine might not sell as well as the millet soup from the shop next door if it doesn't know how to attract customers.

Chen Pingsheng rarely paid much attention to Tencent Media in the past, and even less so to the development of short videos.

Now, after being here for half a month, he truly feels that a new era of short videos for young people is about to begin.

This era is beyond human control; given its current pace of development, no one can predict the final outcome.

After accumulating experience in the early stages, a company needs to start seeking ways to monetize its assets in the mid-term.

TikTok is no exception.

It first launched Doujia, which did not attract much attention.

The so-called "Dou+" is actually about getting users to pay for data. Nowadays, if people shoot a video that's even slightly good, they won't lack data at all.

Therefore, the emergence of Dou+ did not bring much revenue to Douyin Group; they still need to rely on live-streaming e-commerce in the future.

However, in the past two years, Taobao has launched its own live-streaming e-commerce and held a live-streaming competition.

The winning contestants received strong support from Taobao, and Li Jiaqi became famous for his catchphrase "Oh my god." Another contestant, like Yao Anni, was Wei Ya, who transitioned from a physical clothing store.

These two are now incredibly popular.

Each year, individuals can earn 500 million or even over 1 billion yuan just from selling products through live streaming.

The era of short video live-streaming e-commerce may really be coming.

"Uncle, I can't bear to leave you."

After Zhang Jingjing left, Huang Meiyou, the motorcycle girl, was the only one left in their group.

Unsurprisingly, she's going to become famous.

The headquarters extended an invitation to her, sending her directly into the top-tier influencer group.

The fact that two newcomers were sent to the top-tier influencer team at headquarters so quickly shows that Chen Pingsheng, the new content operations manager, has also left some legendary marks at the Tencent branch.

Especially since he drives an Aston Martin to work.

"Stop pretending. Isn't being transferred to the headquarters' influencer team your long-held dream?"

"You noticed that?"

Huang Meiyou is an outgoing girl who likes to act cute sometimes. She said, "Uncle, if it weren't for you, I might never have had a chance to get into headquarters in my life. I have no way to repay you, so how about I secretly let you use it later?"

"You're being irresponsible. You're only twenty and I'm already thirty-five. You should go report to headquarters soon. Maybe we'll have a chance to meet again in the future."

Okay... I gave you a nice butt, but you're useless.

Huang Meiyou also left, not Tencent Media, but went to the Guangzhou Baiyun headquarters.

After she left, there were no new members in their group.

Bai Qi came to find him, speaking very politely, "Old Chen, are you really not going with them?"

"I'll forget it."

"Alright then." Bai Qi took out a tablet and handed it to him. "You're famous now, and countless newcomers are eager to have you mentor them. You can choose for yourself!"

Chen Pingsheng did not take the computer from her hand, but instead asked, "I remember that our group will be holding a 'Tengyou Night' at the end of March, right?"

“Yes.” Bai Qi was clearly looking forward to it.

"The Tengyou Night is the most important event in our group and also a major event in the entire internet celebrity circle. Not only internet celebrities will be there, but also countless top celebrities, and even several vice presidents from Douyin will be there."

"Oh, then I'd like to participate this year too."

"You want to go too?"

Bai Qi thought for a moment and said, "Originally, you definitely wouldn't be able to go given your position, but since you've cultivated two top internet celebrities in such a short time, our branch will definitely try to secure a spot for you."

Chen Pingsheng smiled but didn't say anything. He certainly wouldn't go in his current capacity.

He came here to truly understand short videos and the potential integration of short videos with traditional industries in the future.

I've been here for almost half a month now, and I've basically learned everything I needed to know.

Next, I'll have a chat with the founder of Douyin.

Let's see if we can spend money to buy some of his shares. No matter how high the valuation, he'll still buy some.

A few years ago, he missed a chance to get rich quick.

Back then, Douyin founder Zhang Yiming approached Tong Zhelan and Shen Nanpeng with a fundraising plan.

He happened to be there too; nobody accepted the valuation of seven billion US dollars.

I have to admit I misjudged it.

As for buying now, the valuation would probably be in the tens of billions of US dollars.

I don't know the specifics; we can only discuss it in person.

Chen Pingsheng didn't choose any newcomers, and told Bai Qi to just pick two for him.

He won't stay here for long, until he finishes attending the Tengyou Night.

He'll definitely have to get busy with other things. It has to be said that Tengyou is developing quite well under the leadership of Changfu and the current team.

(End of this chapter)