The Birth of Shanghai's First Conglomerate

Shenzhen Bay No. 1 is located in Nanshan District, bordering Xiangjiang to the south and the Science Park to the north.

It connects to Futian CBD in the east and Qianhai in the west.

This area is home to world-class industries and is positioned as the headquarters base for Fortune 500 companies.

The city's prosperity is on full display here. His wife not only bought a large apartment but never lived in it, but also bought two Aston Martin DBS cars that she has never driven.

Considering that both of these are sports cars, while they look cool, they're not very convenient for taking the kids to school.

He ordered two more Cullinans to be delivered to his apartment building, which he uses to take his children to and from school.

Chen An'an attended an international primary school, and Er Pi Ya attended the best kindergarten.

The children there are mostly from wealthy or noble families.

Interestingly, a news story broke in Guangdong a couple of days ago.

It's about a female kindergarten teacher who has a class of thirty-two children.

She slept with 31 male parents by herself, and received hundreds of thousands of yuan in red envelopes every holiday.

Such a woman is simply a genius, a super master of time management.

If they have this ability, why bother sleeping with parents? They can just start teaching classes.

The only male parent she didn't sleep with was reportedly someone who had never even been to the school.

That's really not picky at all.

Shenzhen is still predominantly populated by migrants, with migrant workers from southern provinces making up one-sixth of the total population.

Chen Pingsheng himself is from the Southern Province, and he can easily run into fellow villagers whenever he goes out.

That's quite endearing.

As for Chen An'an and Erpiya, their adaptability is exceptionally strong.

Kids who come down from the Cullinan don't have feelings of inferiority from the start.

She's the boss wherever she goes.

Chen Pingsheng would take Shen Youwei to school with him. If he was busy, Shen Youwei would pick them up and drop them off at school.

In addition, a team of bodyguards responsible for security will definitely be arranged to come as well.

Their family spends 100 million yuan annually on security and protection.

You can save money on anything, but this is something you absolutely cannot save money on.

Shen Youwei rushed over to take care of the two little ones. Her position remained unchanged, but her status within the group rose significantly.

She didn't know what the big boss was up to when he suddenly came to Shenzhen, but she just had to obey his orders.

Actually, besides letting Da Pi Ya and Er Pi Ya learn Cantonese as soon as possible, the most important reason for Chen Pingsheng to come to Shenzhen was to go to the grassroots level and understand Tencent Media.

This refers to the current short video influencer economy.

Unlike Kuaishou, Douyin has not yet developed a profit model.

If we're talking about making a profit, it's only from the virtual gifts received in the live stream.

Tengyou Media's headquarters are in Baiyun, Guangdong, and Tengying Group's headquarters are also located there.

However, there is also a branch of online influencers in Shenzhen.

Not only in Shenzhen, but also in Shanghai, Beijing, and eight other second-tier cities, Tencent Media has its own influencer branches.

Development is taking place all over the country.

With the current rise of the short video economy, even though Chen Pingsheng has invested billions in Tencent, he wouldn't dare say he truly understands the industry.

I wouldn't dare say I understand today's young people; I can only say that the times are developing too fast.

Even he needs to go to the grassroots level to get to know this young internet celebrity economy.

You can't just invest without understanding the underlying principles.

This is mainly because the rise of short videos has exceeded his own expectations; while all other economies are declining, the influencer economy is far ahead of the competition.

Tencent Media is very likely to become the second large-scale economic entity in his hands with a market value of over 100 billion yuan.

This had to be taken seriously by him.

Chen Pingsheng didn't drive a Cullinan to work; instead, he drove an Aston Martin DBS.

While others lose their jobs in middle age and end up delivering food, he loses his job in middle age and drives an Aston Martin.

That's right, he's playing a middle-aged unemployed man who comes here to start from scratch.

Tengyou Media's Shenzhen branch is located in a 58-story building in Futian CBD.

We rented five floors of office space here as our Shenzhen branch.

This includes groups such as internet celebrities, influencers, newcomers, and guild livestreaming groups.

The company has no fewer than two thousand staff members, and more than one hundred online celebrities of all sizes.

"You're the new recruit transferred from Shanghai?"

He was greeted by a human resources office lady named Bai Qi, who was 29 years old and wore black-rimmed glasses, a white shirt and a black pencil skirt.

She's an 8 out of 10 in looks and a 10 out of 10 in figure.

I don't know what kind of breast-lifting technique I used, but they always seem a bit abnormally big.

“Yes, I’m from Shanghai.” “Oh.” Bai Qi glanced at his resume and said, “You’re thirty-five this year. To be honest, you’re a bit old. Our industry prefers younger people. But looking at your work experience, you’ve worked in the entertainment industry before, so you can probably adapt.”

"Here's what I'll do: I'll transfer you to the newbie team and put you in charge of their operations and planning."

The influencer economy involves constantly signing in attractive ordinary people.

Then, after a series of professional packaging, character positioning, and filming, etc., they will undergo a series of professional processes.

Cultivate them into internet celebrities, and then start monetizing them.

When the opportunity to monetize their skills arises, the newcomers will be the ones to earn money for them.

According to the contract, they are responsible for the initial training, and after the influencers grow into internet celebrities, they will be responsible for their sales and advertising.

Tencent and the online influencers split the profits 50/50.

This is already considered the best contract standard in the industry. Companies under the Tengying Group never rely on exploiting their employees to make money.

It's a pity that Tencent Media, which relies on Douyin for its development, still has to subsidize 2 billion yuan every year to make up for its operating losses.

What does that mean? It's not even at the stage of full monetization yet.

With so many people signed up and salaries to pay, it's not surprising that the company loses billions a year.

Being assigned to the newbie group isn't bad, Chen Pingsheng thought to himself.

Bai Qi also told him that there were quite a few new recruits in the Shenzhen branch.

Instead, there are a total of thirty-six groups, each of which is divided into four teams. Each team consists of two newcomers paired with a planner and a shooting and editing team.

The planner is responsible for content operation, while the shooting and editing specialist, as the name suggests, is specifically responsible for shooting and editing short videos.

The members of the new team also have the lowest income, referred to as low-income households.

Because the company doesn't make any money from them at all; on the contrary, it has to invest a lot of human and material resources to train them.

Therefore, they all receive the minimum guaranteed income, which is about eight thousand per month.

Once a newcomer reaches a certain number of fans, they will begin to advance in the rankings.

Those with 50 to 100 million followers will advance to the third-tier influencer group.

The base salary is 18,000 yuan, plus my share of the income.

You can easily earn three to five hundred thousand a year.

The highest-earning influencers are those who take a professional approach, which means targeting a specific type of fan.

Because of their loyal fanbase, these influencers have the highest monetization potential.

The lowest-paid influencers usually follow a general entertainment route, which means they wiggle their hips and do some suggestive dances to attract those with a penchant for lustful desires.

It's difficult to get advertising deals or sell products like this; the only way to monetize is through live-streaming donations.

These are considered the three types of streamers with the lowest value.

Whether it's the newcomer group or the so-called expert group, the divisions are very strict.

Want a high income? It's simple. Just climb up like leveling up in a game, and the world will be yours.

The biggest difference between the influencer economy and the traditional economy is that this industry does not require seniority.

You may remain unknown for three years, only to become famous overnight.

Then you can earn in three days what an ordinary person couldn't earn in eight lifetimes.

This is the influencer economy, and it's also the most attractive industry for young people.

Because it doesn't need to be stuck in its ways like traditional industries, slowly climbing up step by step.

This industry is all about becoming famous overnight.

After Bai Qi finished her introduction, she started to introduce him to the two new people he was to be responsible for.

For a content planner like him, it's easy to get ahead.

Cultivating a top internet celebrity with over ten million followers can earn you a starting bonus of two million yuan a year.

In short, as long as you have the ability, Tengyou is never short of money.

The big boss above is beyond imagination.

Everyone can enjoy the fairest leveling-up experience on this platform.

If you want to reach the pinnacle of life, you just have to keep going and never stop.

"Oh, I almost forgot, you're only middle-aged and laid off, I shouldn't be giving you this much pep talk."

Bai Qi also makes her own short videos, saying that an office lady who doesn't want to be a big internet celebrity isn't a good office lady.

Compared to working in the human resources department, being an internet celebrity is the most lucrative job.

What if she shouts out and becomes a huge internet celebrity?
While this may not be realistic, just look at those top internet celebrities who earn tens of millions a year.

Yesterday I was tightening screws at the factory, and today I'm driving a Pagani in a flash.

In this industry, there is no such thing as impossible.

This is truly a vibrant industry.

(End of this chapter)