The Birth of Shanghai's First Conglomerate

End of 2017.

"Belt Guy" officially announced his entry into the new energy vehicle industry.

He also announced his car manufacturing philosophy: buy, buy, buy; merge, merge, merge; circle, circle, circle; big, big, big; good, good, good.

In short, five sentences can be used to understand the "Belt Guy's" car manufacturing journey.

When the country needed football to rise again, "Brother Belt" started playing the money-driven football game.

Exciting.

From then on, his success in the business world was unstoppable, and he received bank loans in droves.

There are countless types of land resources.

Just as the real estate market is about to reach a turning point, the government is vigorously supporting the new energy industry and preparing to replace real estate with a new type of automobile industry.

He strode over with exaggerated steps, looking quite dashing.

He also had his reasons for meeting with Chen Pingsheng, since Tengfei New Energy is currently the company that has invested the most money in the new energy market.

As the saying goes, laymen watch the excitement, while insiders watch the door.

According to data, approximately 57 new energy passenger vehicles were sold in 2017.

This figure represents a 69% increase compared to 2016.

In 2017, the sales volume of gasoline-powered vehicles was 2470 million units, which means that new energy vehicles accounted for no more than 5% of the total vehicle sales.

Despite such a small market share, dozens of new energy vehicle companies have emerged in just a few years.

Countless new energy vehicle companies have also fraudulently obtained national subsidies by falsifying sales data.

This means that a large amount of misinformation is mixed into the less than 5% percentage.

Based on these figures, Tencent Pictures Group has actually invested nearly 100 billion yuan.

Many people racked their brains trying to figure out if he could really make a profit by selling cars.

Even Lao Xu, who is usually good at capital operations, couldn't figure out what Chen Pingsheng's plans were.

So I wanted to use football as a pretext to invite him over for a talk.

He himself is very clear that whether it is football or new energy now, the meaning is to continue the existing story.

It was simply to make it easier for him to acquire land at a low price and obtain bank loans.

If they really want to recoup the nearly 100 billion yuan invested by selling cars, that will be a long time coming.

Relying on that 5% market share?

Don't let your imagination run wild.

After Xu Pi entered the new energy vehicle industry, he made a huge splash.

They completely flaunted their wealth.

He also used various media outlets and the internet to let everyone know that he was a super whale (high spender) player.

Xu Pi confidently claimed that he would build his new energy vehicle factory into the world's largest new energy vehicle manufacturer within five years.

What do you mean?

The reason Musk can be the world's number one in new energy vehicles is because his old man, Xu, hasn't arrived yet.

Now that he's here, he must be number one in this world.

Listen to this slogan, which boss wouldn't be excited?

The "Belt Guy" even announced that he would invest 300 billion yuan to manufacture cars, and suddenly the news of "belt cars" was everywhere.

Its momentum was unstoppable.

Even Tengfei New Energy, which has invested hundreds of billions in the new energy industry, becomes insignificant in comparison to his extreme actions.

This is what it means to be full of vigor and confidence.

Even the financial circles are joining in the celebration.

Chen Pingsheng saw him on his phone and on his computer.

Belt Bro's promotional efforts and influence are truly unmatched.

The new energy vehicle industry is getting more and more lively, and he's not the only bigwig making waves.

Baoneng Group entered the car manufacturing industry in 2017 and established Baoneng Auto in the same year.

It acquired a 51% stake in Qoros Auto, a subsidiary of Chery, for 66.3 billion yuan, and later increased its stake in Qoros Auto to 63% through further investment.

Not many people may know the name Baoneng, but it is the ruthless capital that launched the first business war in China and forced Wang Jianlin to retreat.

You should all have some impression of them.

That's right, it's him. He also joined the New Energy Vehicle Bureau.

The wealthy and powerful Yao Zhenhua even announced a high-profile "five-year plan," investing over 500 billion yuan in Qoros Auto and stating that he would spend 10 to 15 years transforming Baoneng Auto into a powerful and influential group.

He was originally enjoying immense success, but then Brother Belt's 300 billion investment came out.

It immediately lost its luster.

"Belt Guy" has single-handedly overshadowed the entire new energy vehicle industry.

Even these renowned figures are like this, not to mention those car manufacturers who crossed over from the internet industry.

All I can say is that there's still a lot more money to be made.

Belt Guy roared, "Who else?"
Those who were previously making a big fuss about it have now mostly fallen silent, avoiding the limelight.

He's really impressive.

As the top figure in the real estate industry, he should have this kind of presence.

Not only is there a lot of buzz online, but the entire football community has also started promoting the idea of ​​using belts to manufacture cars.

This circle is getting more and more lively.

Chen Pingsheng ignored all of that and focused on doing his own thing, using Leicester City to promote his business globally.

When the World Cup starts, Tengfei New Energy will again advertise by associating itself with its players Mbappe and De Bruyne.

If these two can successfully make it into the World Cup quarterfinals, or even the semifinals.

Thinking further ahead, imagine winning the World Cup or the Ballon d'Or.

No matter how much Xu promotes his domestic team, they are no match for the world's top teams.

Publicity and promotion are just one means of brand promotion; the most important thing is still the car itself.

Undeniably, funding is one of the necessary conditions for manufacturing cars, but it is by no means the only one.

Technological accumulation, talent reserves, brand building, and marketing are all indispensable aspects of car manufacturing.

In just two years, Tengfei has completed its full-industry technology layout, encompassing batteries, motors, and electronic control systems.

They also spent billions to acquire a century-old traditional car company from Russia to improve their most fundamental patented car manufacturing technologies.

This includes a series of key foundational technologies such as chassis tuning and vehicle architecture.

They also invested 15 billion yuan in AI-assisted driving and established an AI R&D team of nearly 10,000 people.

They also invested 120 billion yuan to build the Tengfei Super Factory, an integrated production facility.

And a global supply chain R&D industrial center established with an annual funding of five billion.

Let me put it this way: among the newly established new energy vehicle companies, none can compare to it.

His goal is not Xu Daipi at all. No matter how much he pats himself on the back, the only target that Tengfei wants to surpass is Tesla.

It can only be Tesla.

Tengfei has completed the full industrial layout of the new energy industry in just two years.

And then there are the industry's technical experts, who simply keep all of this a secret.

He will only ramp up his domestic publicity efforts once the first Tengfei New Energy vehicle completes testing and is officially launched.

As for now, we are still focused on making Tengfei a globally renowned brand.

Whether this product can be sold overseas is not important for now; what is important is that global brand recognition can help avoid many people's preconceived notions about domestically produced cars.

The core strategy of Tengfei Motors is to attack from the top down.

If Belt Guy makes such a big fuss now and fails to build cars properly in the future, this whole mess might not end well.

This is tantamount to leaving yourself no way out.

As for Jia, who was just as vocal as him before, he will return to China next week.

It's been a year already, and there's still no sign of him returning to China.

His phrase "suffocating for his dream" is still being coined and used in foreign idioms and sentences.

This is also the first entrepreneur to describe building cars as more difficult than walking to the moon.

According to insider information, an average of one unit is produced per year.

This mass-produced unit was bought from someone else and modified.

Belt Bro is riding high right now, but I'm afraid things might not end well for him later!
Chen Pingsheng wasn't worried about him; the main concern was that many of his employees had bought off-plan properties produced by "Belt Brother."

The house hasn't even been built yet, but the loan payments have already started.

If his attempt to build cars using belts fails, his story of robbing Peter to pay Paul will likely have to be abandoned.

I dare not predict what the final outcome will be.

(End of this chapter)