The Birth of Shanghai's First Conglomerate

Chapter 302 Returning to the River for a Trip

Last year, Tencent Entertainment held a trainee competition.

That was just her first attempt on a variety show, and the industry didn't take it too seriously.

After all, Tencent Entertainment has achieved outstanding results in film and television over the years.

When it was their first foray into variety shows, nobody thought they could actually do it well.

Subsequent events proved that Tencent Entertainment is not only good at making movies and TV series.

They're also quite skilled at producing variety shows.

This year, the second season of the trainee competition held nationwide auditions two months earlier than planned.

This is a perfectly normal thing.

After all, if a variety show becomes a hit, its commercial value is extremely high.

The traffic resources are countless. Just look at this trainee competition; all the sponsoring brands are from Tencent's own group.

What truly surprised the industry was that Tencent Entertainment was not only planning to hold a second season of the trainee competition, but also preparing to host a large-scale "Actors' Rant" event.

This isn't about inviting ordinary people; it's about inviting male and female celebrities who are already somewhat famous in the industry.

The title was very eye-catching: "If you're talented, then go for it."

To ensure the success of this acting awards program, Tencent Entertainment has pulled out three leading female dramas and two A+ rated films to attract lesser-known celebrities to participate.

Seriously speaking, with Tencent Entertainment's background and resources over the years, there's no one in the industry who can compare.

Who wouldn't want to curry favor with it?

Now that it's releasing another variety show, let's not even talk about whether it will become a hit.

Taking this opportunity to climb up the ranks of Tengying would be extremely beneficial.

Celebrities always need to maintain their public profile.

……

The seven-day National Day holiday.

Tengying Group also gave students a seven-day holiday, as did the international primary school and other large organizations.

overnight.

Chen Pingsheng took his family to Hong Kong, and then the next day boarded his family's 200 million yuan mid-sized superyacht.

Go on a sea trip.

There were quite a few people who came this time: two Filipino maids, four crew members, and their own family.

There are about twenty people in total.

The master bedroom is quite spacious, and there's also a large, retractable terrace. You could sit there, have some tea, chat, and enjoy the blue sky, white clouds, and the sea – life would be incredibly pleasant.

Four Teng Hui Department Stores will open in Hong Kong in October. In addition, Teng Hui Department Store and Xin Teng Live jointly established Global Selection.

They're doing very well here too.

Even Song Yanxi exclaimed that, without realizing it, Teng Hui Department Store has become one of the top 20 department stores in China.

To date, it has 36 super directly operated stores, and all the storefronts are owned by the company.

"Honey, does this mean Tenghui Department Store won't need to buy storefronts anymore?"

"no need."

Chen Pingsheng, wearing large sunglasses, sat comfortably on the terrace, where he could hear the roar of the yacht and the sound of the waves.

"To date, our family has invested 54 billion yuan in commercial real estate. If we include the capital increases in the past two years, it will be close to 70 billion yuan."

Initially, Chen Pingsheng only planned to invest 20 billion yuan and then stop, mainly for the sake of his family's longevity.

Having already established a portfolio of stable and sustainable assets, now valued at 70 billion, there is absolutely no need to further invest in commercial real estate.

The main issue is the domestic real estate market, which is about to undergo significant changes.

A major turning point in the real estate market could arrive at any time.

Song Yanxi also sighed, "I really didn't expect that in just a few years, our family could accumulate to this extent in commercial real estate. I calculated Teng Hui Department Store's financial report, and its annual net income should be between 800 million and 1.2 billion. If we use all of this money to expand stores, we can probably enter the top ten traditional supermarkets in less than three years."

"more or less."

Chen Pingsheng said, "Without having to buy storefronts, the cost per store drops directly to between 30 and 50 million. Opening a store is actually quite fast. Next, we will focus on first-tier cities."

Beijing, Shanghai, Guangzhou, and Shenzhen are all top-tier cities.

There are more than a dozen first-tier cities in China, and Tenghui Department Store can bypass them all.

Shui Yun Jian has also expanded to Hong Kong and has two super flagship stores.

I bought it for nine small goals.

All of them are still under renovation. In addition, four flagship stores have also been acquired in Guangzhou and Shenzhen.

It is not expected to open until 17.

In just five years, their family's businesses have flourished everywhere.

At present, the group's most core new industry is undoubtedly new energy.

Four hundred and fifty billion has already been invested, which is an astronomical figure when you think about it.

If this succeeds again, it will be difficult for Chen Pingsheng to keep a low profile.

After all, new energy vehicles are so eye-catching, attracting real global attention.

It's simply impossible to build the first good car in less than three years.

It is expected that Tengfei New Energy will be able to mass-produce its first new energy vehicle by 18.

During this period, he will need to invest at least another 20 billion.

There is no longer much financial pressure.

After all, he still holds some very good assets.

For example, the 24% stake in Teng Hui Department Store that was not cashed out.

Deer Antler Coffee also still has 20% of its shares that it has not cashed out.

Tencent Entertainment 50%.

Guazi Used Cars, which is doing quite well, has a 50% market share.

Pinduoduo's 3% stake is a bit low; there's no chance to increase it.

Going forward, all we can do is keep spending money to prevent it from being diluted.

The rapidly growing snack fast run also has 42%, not to mention Xin Teng's live broadcast also has 30%.

All these miscellaneous shares combined could easily net tens of billions in cash.

This is also the main reason why he can now work in the new energy sector with ease.

He would spare no expense to acquire any patented technology that the R&D team deemed necessary to purchase.

All for the sake of building a truly good new energy vehicle.

To date, he is also the entrepreneur who has invested the most in the new energy sector.

Second only to BYD and Tesla.

With enough money, he can leave a host of new entrepreneurs far behind.

This is almost identical to his previous entrepreneurial philosophy.

It's just that this time the investment is larger.

It is estimated that a total of 70 billion yuan will be spent over three years.

If he succeeds, he'll be incredibly successful.

Song Yanxi has always been in charge of the money and Shuiyunjian business. Despite the group having so many other businesses, she has never interfered with them.

The main reason is that she doesn't think she necessarily has that ability, so she simply doesn't bother with it.

"Honey, now that we've made this much money, do you have any bigger goals or ideas for the future?"

Yes, of course we have it.

Chen Pingsheng said, "I also have Tengnong Fresh Produce Breeding Division, which started last year and has already invested about 2 billion yuan this year. I plan to invest another 5 to 8 billion yuan in the next three years, benefiting the entire county." "This project isn't profitable, is it?"

"It really doesn't make money."

Chen Pingsheng said, "In the early years, the country vigorously promoted urbanization in order to develop real estate, which was definitely correct. However, if you make a phone call and ask about the bride price in your hometown, you will find that if a rural family wants to marry a wife, they first need to buy a house in the city, then they need to have a car, and then they need to prepare three gold pieces. In addition to these, they also need to give the bride's family a cash bride price of no less than 100,000 yuan."

"Without five or six hundred thousand, you can forget about marrying a decent wife. Do you think that under these circumstances, there will be a lot of bachelors in the future, and even three generations of people might not be able to afford to get married?"

"Sometimes I think, if the countryside is already like this, what is their future path?"

"After a series of investigations and my deliberate visits each time I went back, I found that the most valuable thing in the countryside is still the land. So I spent a lot of money to contract the land from them, and then used a professional team to increase the income from breeding and try to break even."

"This is just the first step in my plan for the new rural area. In the next three years, I may focus on developing the second and third steps."

Song Yanxi was surprised; her husband's idea was a bit too far-fetched.

Rural areas represent more than 40% of the total population.

He needs to think about how to solve such a large part of the problem of poverty alleviation and wealth creation!
Isn't he thinking a bit too far ahead? This isn't something he should be thinking about.

"Honey, are you out of your mind? This is something we should be thinking about."

"You have to give it a try."

Chen Pingsheng smiled and said, "Don't worry, no matter what, our family's status as wealthy will not be shaken. We all come from the countryside, and thinking about rural issues is like returning to our roots. When we get old, we can truly contribute to society and create a better living environment for some people."

Song Yanxi always felt that his idea was too big and too difficult to implement.

As for where the difficulty lies, she finds it horrifying just thinking about it.

It's definitely much more difficult than the new energy vehicle manufacturing project that's currently costing 45 billion yuan.

On the open sea, the couple simply chatted about everyday family matters.

Besides career, there are also some family matters.

For example, the exceptionally intelligent Chen Xinyi has been completely led astray by the big kid.

"To recite backwards" means to memorize something backwards.

Only Chen An'an could come up with such a brilliant explanation.

Besides this, there was a series of other ridiculous things.

Anyway, as long as there's a big kid at home, there's never a moment of peace.

Song Yanxi even wants to keep her little girl away from her older sister.

Another perfectly good child prodigy, but she was led astray by her parents.

Chen Pingsheng felt it was unnecessary; he was quite easygoing.

The term "child prodigy" has never been a particularly positive connotation, as most of them end up becoming just ordinary people as adults.

The main reason for this is that parents place too much importance on the term "child prodigy."

This resulted in a lack of many essential experiences in the environment in which they grew up.

Actually, Chen Pingsheng had another idea: to take the two little ones to live in the countryside for a while during the Spring Festival this year or the summer vacation next year.

Being born into a wealthy family, and sometimes being detached from the most basic level of society, is the biggest obstacle on the sisters' path to adulthood.

Chen Pingsheng believes that his success in expanding into multiple industries is due to his own efforts.

The main reason is his experience and foundation from growing up in the countryside for the previous thirty years.

For example, opening a Boiling Sheep restaurant.

He knew very well that as long as he could provide customers with an experience that offered exceptional value for money, and then combine that experience to create a standardized process, he could succeed.

Then we will definitely succeed.

Facts have proved that this is indeed the case.

During that period, he had many competitors.

But all of them ended in failure, just like Wang Yanfeng who had everything.

He felt that a plate of stir-fried pork with chili peppers should cost at least 68 yuan, and a meal for several people should cost no less than 300 or 400 yuan.

And then, a crushing defeat.

The underlying logic of business is actually the same, whether it's about price or value.

The essence of all these is to provide customers with excellent value for money – those four words.

He can not only do business with ordinary people, but also do business with the top wealthy women in the country by relying on Shuiyunjian.

Like this glass of wine in my hand, a bottle of Romanée-Conti worth 850,000 yuan.

To say it tastes really good is not necessarily true.

The key to its high price is that it provides brand recognition for the wealthy.

Whether it's Chen An'an or Chen Xinyi, if they can't get in close contact with ordinary people, all their business theories will be castles in the air when they grow up.

Because it's very simple, they simply can't truly understand what ordinary people who earn 10,000 yuan a month and live on the edge of subsistence think about every day.

This would lead to the situation where people ask, "Why don't they eat meat porridge?"

Chen Pingsheng outwardly lets the two sisters grow up freely, but he has deep considerations in mind.

This is perhaps why parents plan far ahead for their children.

The couple enjoys sitting quietly on the seaside terrace, chatting about everyday life and planning their future careers.

And the growth of her two daughters.

As for Chen An'an, the little rascal, she wouldn't be so bored as to chat with her parents about everyday matters.

She recently learned a new way to do live streaming: reverse operation.

The method was very simple; didn't you see the small plaque of Princess An'an hanging behind her?

She never has to pretend when it comes to flaunting her wealth.

Little Pipi was also pulled aside by her; there were still more than twenty idiots in the live stream.

Perhaps because she's interesting, a few people are actually willing to stay.

As for Shen Youwei and Zhao Yingying next to her, she had brought them over to keep her company.

Chen An'an, wearing sunglasses, was intently cutting the Kobe beef in front of her.

"I've been eating Kobe beef since I was a child, and the digital watch I wear is worth millions. I always travel in a Rolls-Royce."

Chen An'an learned this live-streaming style from two other small-time streamers. Simply put, it involves pretending to be rich and attracting viewers through contrast.

Others are faking it, and it even looks a bit funny.

If she really puts on an act, she'll get a lot of flak.

Chen An'an usually enjoys doing live streams, firstly because it makes her money, and secondly because many people praise her on these platforms.

"Young lady, have you ever seen a Rolls-Royce key?"

Hmph... she's seen the keys to a Rolls-Royce before!

Chen An'an turned her head and said, "Little sister, go to Dad and get the key."

The little girl was very obedient; she took off on her short little legs, one on the left and one on the right.

Zhao Yingying continued to follow behind her.

A moment later, three sets of keys were placed in front of me.

People online simply don't believe she's rich.

Soon, only three people remained in the live stream.

Chen An'an was dumbfounded, "How can the number of episodes be decreasing?"