The Birth of Shanghai's First Conglomerate

Chen An'an is back.

Song Yanxi glared at her, wanting to ask her exactly what she had said about her being sensible!

Like a little brat who had done something wrong, Chen An'an chuckled sheepishly and escaped a soul-searching scolding from her own mother.

She's quite adept at playing dumb.

Isn't avoiding getting beaten an essential skill for children?

Song Yanxi was busy buying a big villa and couldn't be bothered with her.

Chen Pingsheng took her back to Guangzhou, and from there they took a helicopter to their hometown.

The super helicopter is still parked on the roof of the Guangzhou headquarters building. Actually, it could have been parked at his own home, but there was no need for that.

When Gao Hu learned that he was going back, he also brought Xiao Chundan with him. The two were newlyweds and Xiao Chundan was pregnant.

The roar of helicopters could be heard all the way.

It truly lives up to its reputation as the world's most expensive helicopter, capable of carrying nineteen people and featuring a quadcopter.

Chen An'an was extremely excited and kept looking down at the ground.

Helicopters can't fly at the same altitude as private planes, but their top speed can reach 500 kilometers per hour.

It takes just over three hours to get from Guangzhou to Shacheng, and then about eight minutes to fly from Shacheng to Wangcai Village.

You need to apply in advance for each flight. It's easy to get approval for short flights within Guangdong, but it's much more difficult for long-haul flights across provinces.

It will take at least one to two days to get approved.

This is the main reason why he doesn't buy a private jet, but with business everywhere, he will definitely need to have one.

"Dad, I feel like a birdman!"

The helicopter was quite loud, and Chen An'an had to shout to speak. This was her first time riding in a helicopter.

Excitement is inevitable.

"If you call yourself a birdman, don't drag your father into it."

Chen An'an kept looking down, and Wangcai Village also received the news that they were going back today.

I've been waiting for this for a long time.

……

Wangcai Village.

Unlike the bustling, fast-paced city, the countryside has always been a place of birdsong and fragrant flowers, with a slower pace of life.

For example, elderly people in the countryside here get up in the morning to go to the fields or feed the fish.

In the afternoon, they would gather in groups of three or five in a card room to play cards and hone their skills.

Or perhaps a few people sit together under an old tree, enjoying the cool shade and the breeze.

Life is pretty comfortable.

Today is different. The village committee of Wangcai Village seems to be holding some big event, as they have all gathered in one place.

Then we waited in an open space.

What kind of activity do you want to talk about?
That means Chen Pingsheng has returned.

There was no bigger event in the whole village than his return to his hometown.

If you were to ask Chen Pingsheng about his contributions to his hometown over the years, he could easily list four or five.

For example, donations were made to build new schools, establish primary school scholarships, and set up modern rural health clinics.

They also spent 50 million yuan to improve the consumption environment in Wangcai Village.

They built a five-story, super-large circular shopping plaza that has everything.

Although it is not fully built yet, it has already started attracting businesses.

All of this is merely improving the living and consumption environment for the villagers of Wangcai Village.

The subsequent Tengnong Livestock Breeding Division truly helped all villagers increase their income.

Wangcai Village has 1200 households and a total population of 4893.

Including the elderly and children, they own approximately 6500 mu of farmland.

Many of them have been developed into fish ponds.

In other words, each household in Wangcai Village owns approximately five mu of land.

In this day and age, the income of rural people from farming has become shockingly low.

Outsiders simply cannot imagine how much money an elderly person in a rural area can earn by working hard all year round on just a few acres of land.

Chen Pingsheng came up with a plan to acquire all these lands at prices far exceeding market value.

Then, leveraging his immense influence, he established a breeding technology team.

This will improve rural household income indicators in one fell swoop.

Of course, no one knows how much money he can make from those lands, but everyone knows that the annual rent is eight thousand yuan per mu.

This is definitely a long-term plan for Chen Pingsheng to give back to his hometown after making a fortune outside.

He's coming back today, do you think the village won't be lively?

"Mommy, why is everyone looking up at the sky?"

"Silly boy, your Uncle Chen is coming back, that's why everyone's looking up at the sky!"

"Shouldn't he have walked on the ground when he came back?"

"No, he came back from the sky."

"Is he Superman?"

Children from the countryside have never seen a helicopter before.

Without going to the city, even airplanes are just a legend.

A rumbling sound came, and everyone looked up at the sky.

The sound came even when it was still just a small dot.

As time ticked by, the super helicopter finally hovered in the sky.

"Mommy, I see an airplane!"

A group of children were incredibly excited.

When the helicopter landed, Chen An'an, dressed in black leather pants, jumped down.

She wanted to make a cool and glamorous entrance, but within two seconds she ran to the side and kept shouting "Wow!"

Symptoms of motion sickness.

It will be fine in no time.

When Chen Pingsheng returned to his hometown, the commotion was enormous.

People of all ages wanted to shake his hand, and Xu Jing, the Guangdong secretary of the big boss, naturally came along as well.

She was still dressed impeccably in a white shirt and black casual pants.

The other item was a pair of gold-rimmed glasses.

With a master's degree from Tsinghua University, he's definitely a top student.

Chen Pingsheng came back this time to see the development of his hometown and the agricultural and breeding projects.

Upon learning of his return, the county immediately dispatched its top secretary to personally invite him to the county.

Chen Pingsheng simply didn't have the time, so he politely declined.

However, for the sake of future agricultural development, he still made a special trip to the county the next day.

The county also held a special conference for him on agricultural support projects.

Currently, Chen Pingsheng's agricultural projects have only spread to nine villages around Wangcai Village, which is equivalent to two towns.

Their county has nine large towns and a population of 100,000.

Chen Pingsheng had absolutely no interest in investing back in the county.

He also looked down on the county's industries, and his goal for returning to his hometown this time was very clear: to increase investment in agricultural projects.

Building a unique platform for Tengying through helping and supporting farmers is also his personal charitable endeavor.

He also announced on the spot that he would invest another 2 billion yuan in the next year, covering a large area of ​​rural land in Wang County.

It's worth mentioning that although Tengnong Fresh Produce has been sold, the exclusive supply contract remains in effect.

Whether it's the pesticide-free vegetables he grows, or the chicken, duck, fish, and meat.

They're still accepting them without fail.

Only by having his own sales channels can he confidently expand his agricultural breeding operations.

This project isn't very big yet, but it requires an investment of 1.5 to 1.6 billion yuan for a single county.

He wants to expand this project to a wider scale in the future, but he doesn't know how much more funding he'll need.

It's definitely going to be a huge amount.

The significance of this project for rural families is self-evident.

If you can consistently increase your income by 40,000 to 50,000 yuan every year, who wouldn't like that?

Every household burns incense and prays to Buddha, hoping he won't go bankrupt.

Chen Pingsheng said he would invest another 2 billion yuan in the coming year, and he was definitely not joking.

They immediately injected another 500 million yuan into the project.

It is intended to be used to reach more rural households.

……

The rich first help the poor to become rich later.

This is a reform slogan that was put forward in the 1980s.

Chen Pingsheng was only doing what he believed was right within his power, and he rarely came back.

I don't plan to leave anytime soon after I come back this time.

Yang Weimin, the person in charge of Tengnong's breeding department in Wangxian County, still gave him a briefing on the overall situation.

Tengnong Breeding has already leased 32,000 mu of land in Wang County.

It has benefited more than 9,000 households and contracted more than 400 mu of fish ponds.

It also benefits countless people.

The main aquatic products currently being farmed are hairy crabs, soft-shelled turtles, salmon, and some other species that city dwellers like to eat.

Without exception, they all raise high-priced fish.

As for pollution-free vegetables, thirteen kinds of seasonal vegetables have been grown in greenhouses built by ourselves.

This project is still in its early stages, so losses are inevitable.

For the first three years, it is estimated that at least two to three billion yuan will be lost each year before it can truly achieve super-large scale in the future.

This project was originally intended to support agriculture, but with such a high rent, the initial investment will essentially become a loss.

Money that can't be earned back is a loss, isn't it?
This project is still gaining momentum, and a technical breeding and fresh produce department has been established.

The main responsibility is to investigate the water quality, soil, and sunlight conditions in various places to determine suitable fruit and vegetable varieties for planting.

When Chen Pingsheng was at home, countless villagers came to give him gifts, most of them carrying some local eggs or free-range chickens.

He also visited his grandparents and, after learning that they were both in good health, he took a helicopter back to Guangzhou on August 19th. Several influential figures in Shacheng wanted to see him, but he refused them all.

The little guy got airsick again, even worse than the first time.

He kept vomiting, but ten minutes later he was standing energetically with his hands behind his back in the headquarters building.

The king has gone to patrol the mountains.

The Guangdong headquarters is still the highest of his four headquarters, back in May.

He established a "Dream Realization Fund" within the group, which is mainly an angel fund project to support internal employees in starting their own businesses.

If we're talking about where the most employees applied after this project came out, it was mainly the chefs from Boiling Sheep.

A chef working at the restaurant got together with the female manager.

Then, after discussing it, the two applied directly to the Dream Fund for 300,000 yuan to open a Cantonese buffet restaurant.

It's the kind of fast food restaurant where you can eat as much as you want for seventeen or eighteen yuan.

Believe it or not, business is actually pretty good.

There are also chefs who marry waitresses and then apply for funding to open Chinese fast food restaurants.

In just three months, the Dream Fund has spawned more than 200 small restaurants in Guangdong.

There are all kinds of shops.

Fast food restaurants selling breakfast, steamed dishes restaurants, and late-night snack shops.

They have everything they need.

To be honest, being a chef is a pretty good way to start your own business.

With technology in hand, you won't have to worry about making a living.

Especially if he's a chef who's worked at Boiling Sheep for a year or two, and he's also paired with a female manager here.

Opening a shop there generally guarantees you'll make money.

Because of the excellent management of Boiling Sheep, you can learn a lot by staying here for two years.

The Dream Fund is primarily an angel investment project that supports internal employees in starting their own businesses.

Since it's a support project, the use of funds here is naturally quite favorable.

After returning the principal investment, the Dream Fund will only hold 20% of the store's dividend shares.

This is already the best it can be.

It's worth noting that the Dream Realization Fund contributes 70% of the investment.

The reason for not issuing all the offers is mainly to prevent employees who apply from not appreciating the opportunity.

To put it bluntly, very few people who start a business entirely with their parents' money have ever succeeded.

Selling one's father's land is something one certainly wouldn't regret.

If you can't even come up with 30% of the capital yourself, and you still dream of becoming a boss, there's no doubt about it.

Must die.

Later on, they will receive 20% of the profits, which will be used to make up for the losses incurred by those projects.

Even if his project only supports internal employees, these employees must be those with excellent store performance.

The success rate is at most only 30%.

A large portion of the people still failed, and Chen Pingsheng initiated an internal summary and discussion.

The reasons for their success are nothing more than two points: the entrepreneurs are particularly hardworking in the early stages and do everything themselves.

They are also very persistent and have a good ability to withstand pressure.

If you achieve these points, you can generally expect to achieve some success.

As for failure, that's also very simple.

He hires a few employees to sit back and act like the boss, always ordering others around.

After business went badly, he started to give up on himself.

After struggling for a while, if all else fails, I'll think about going back to the company.

Once you've figured out your escape route, closing down the door won't be far off.

To put it bluntly, there is still a significant barrier between being an employee and being a boss.

Like Chen Pingsheng, who started out working in a fruit shop, they were really willing to work hard to make money back then.

If a store with an investment of hundreds of thousands of yuan fails, the wife and children may be gone.

When there's absolutely no way out, three hours of sleep a day is enough.

The first thing they thought about when they woke up was how to sell the fruit better, and over time, things really did improve.

Seriously speaking, married people are much more reliable when starting a business.

Not even having a girlfriend has significantly reduced my motivation to make money.

I often think about where to go for fun.

As things stand, the Dream Fund is definitely still operating at a loss.

Therefore, investors in these projects need to continuously summarize their experiences to increase the chances of success.

He also assembled an investment team internally.

This place has people selling deer antler coffee, boba milk tea, and Tengsheng fruit.

With more entrepreneurial experience, people are more likely to discover and find those people or projects that can succeed.

Otherwise, it really comes down to luck.

People without entrepreneurial experience who try to invest are almost guaranteed to fail.

Take Xiao Wang for example, his father is so powerful.

He's still at the level of the richest man, with countless resources around him.

He failed in all his investments because he himself lacked experience in starting a successful business.

Relying solely on theory and book knowledge for investing is simply not going to work.

The most prominent investors in China, such as Shen Nanpeng and Lei Jun, all have extensive entrepreneurial experience.

That's how you become famous in the investment world.

His dream fund is not large yet, but the project approvals and investors are all key elites drawn from several listed companies.

In the future, we will not only invest money, but also select a few large projects from those incubated small projects that can truly grow into listed companies.

This provides support in terms of human resources.

To put it bluntly, we're still in the "raising the gull" stage, giving you some money and letting you compete in the market on your own.

Once you've pieced it together, I'll give you some more, and we'll move to a bigger pool to continue assembling.

One becomes two, two become five.

If you can maintain business success after reaching five companies, you may be able to receive direct human resources support from within the group.

This is when the real takeoff phase begins.

For Tengying and the Dream Fund, no matter how many stores you open, it's all small-scale.

Not worth mentioning.

Only when you truly demonstrate the ability to operate in the national market will the group allocate human resources to you.

If you get to that point, you might just become the next Chu Qiuyan.

For an ordinary person to build a publicly listed company on their own is nothing short of a pipe dream.

Even someone as powerful as Gao Hu, the CEO of Boiling Sheep, would only have opened a few more hot pot restaurants in Shacheng without his support.

This is the power of capital.

Therefore, the Dream Realization Fund is also defined as an internal breeding and incubation project.

One hundred or even one thousand excellent store managers, or employees, start with the same amount of money.

Those who fail are eliminated directly.

They successfully started a second race.

Those that are slow or whose operations cannot keep up will be eliminated.

At this point, at most only five to eight small teams will remain.

Then there will be three starts.

The winner will likely receive comprehensive support from the group, including funding, human resources, and traffic.

To put it simply, it's a horse racing model.

The Dream Realization Fund receives 2 billion yuan from him every year.

It will incubate at least 8,000 to 10,000 small startup teams.

The chance of actually getting the group's final support qualification is only one in a thousand.

Of those one in a thousand, only two or three will succeed.

Then the entire cost of the Dream Fund will be recovered.

The rest is all profit.

This is the investment strategy Chen Pingsheng designed for himself. He doesn't have time to listen to how excellent a project is; he wants to get it to market first.

Run three to five laps first, then we'll talk about what comes next.

The market is the only truth behind the results of the argument.

He won't listen to much of what you have to say.

The main reason they can do this is because they already have more than 30,000 offline stores.

If you add up all the employees in all the stores, Tengying Group is already a super-large enterprise with a million employees.

Only with so many employees can this horse racing mechanism be launched.

If the number of employees is insufficient, then that's complete nonsense.

He held meetings in Guangdong for three whole days, and outsiders had no idea what he specifically talked about.

Only those within the organization, such as Gao Hu, Xiao Chun, and her newly joined cousin, knew the truth.

Tengying Group has truly entered the second phase of its entrepreneurial model.

All events are decided through a horse race mechanism.

Then, the group's final decision-making body will consider whether to invest heavily to support the company until it goes public.

If things continue like this, who knows what kind of situation Tengying Group will face in the traditional market a few years from now?

It can only be said that, up to now, Tencent's strategic development direction remains very clear.

Everyone went about their business as usual.

It doesn't mean that after expanding to this extent, it will develop the problems associated with large corporations.

Chen Pingsheng still insists that Tengying is just a startup.

While maintaining internal competition, we continuously optimize the market and the team.

It's something it does every day.

(End of this chapter)