The Birth of Shanghai's First Conglomerate

Chapter 254 Deer Antler Coffee IPO

April 10th, Shanghai.

Another torrential downpour began, relentlessly pounding against the windows of the Grand Phantom.

There's a reason this car can sell for over ten million; no matter how noisy it is outside, it's as quiet inside as if nothing is happening.

It truly deserves its reputation as the quietest car in the world.

This might explain why, despite owning so many cars, he has always preferred the Rolls-Royce.

It's not just expensive, it's also imposing.

It is indeed very comfortable to sit inside.

The main reason he rushed to Shanghai was because the overseas investigation team of Deer Antler Coffee had been investigating for almost twenty days.

In another week, we should have a pretty good result.

If Tengying Group were to launch a brand that is listed on NASDAQ, that would be of extraordinary significance.

Chen Pingsheng drove slowly on the road.

Visibility was low due to the heavy rain, and by sheer coincidence, he saw an elderly woman crossing the road perform an Oscar-worthy staged accident by deliberately leaning against a police car with its flashing lights on.

Although these days, staged accidents have become a way for many elderly people to make money, this kind of direct collision with a police car is still unusual.

This was the first time he had ever seen it.

To be honest, he seriously doubted that the old man's motive was to get free meals and accommodation.

Otherwise, he wouldn't have been so stubborn as to crash directly into the police car.

The world is so big that anything can happen.

The financing and listing of Deer Antler Coffee is still very important for him.

After he arrived at the company, his petite but busty secretary, Zhang Wanyi, immediately brought him two documents that needed his signature.

One is his investment of 100 million yuan in a snack express business, which is expected to open about 50 stores in Shanghai in May.

Zhao Mingyu applied to the group to have Zhao Liying serve as the spokesperson for Snack Run.

Chen Pingsheng signed his name in three large characters.

He also called Zhao Liying, asking her to be his spokesperson while he himself would pay 20 million yuan for a 15% stake.

Zhao Liying agreed without hesitation.

This is also the main reason why Tencent Entertainment can quickly attract top-tier celebrities to join.

Traditional business sectors are still particularly reliable.

The second document is about the first batch of pollution-free vegetables from Tengnong Fresh's own agricultural farms being officially transported to Shanghai for sale via long-distance refrigerated trucks.

The table also includes detailed bid and selling prices.

There are dedicated personnel to handle these matters, and signing documents is simply to keep them informed of the progress of each project.

After all the documents were signed, Chen Pingsheng looked at Zhang Wanyi, who had a large bust, and asked, "You don't have a car in Shanghai, do you?"

"No, I'm still saving up to buy one."

Zhang Wanyi was considered a top student in school, and she also had a very pretty face. If she wore glasses, she would look especially like a teacher.

Especially when she wears a white shirt and a pencil skirt.

"I have an Aston Martin over there that I haven't driven yet, you can take it and drive it first."

As his secretary, it would be very inconvenient for me not to have a car.

Bai Xin is currently mainly in Beijing, while Zhang Wanyi has stayed in Shanghai.

There's also Xu Jing, who is preparing to be transferred to Guangdong or even the Hong Kong headquarters.

Zhang Wanyi was quite surprised. Bai Xin had said long ago that as long as one could become the boss's secretary, financial freedom would be a matter of one or two years.

Now I'm free to stay home, and it's a really cool Aston Martin.

Borrowing a car or even giving a car to your secretary is no big deal.

Chen Pingsheng told her to call Chu Qiuyan and Qin Xue over.

The investigation into Deer Antler Coffee is nearing its end, and the outcome is beyond their control.

All we can do now is to further develop Deer Antler Coffee.

Chu Qiuyan said, "Deer Antler Coffee launched its milk coffee series at the end of February, and according to the financial report in March, it has already achieved financial break-even."

The so-called break-even point is actually neither making money nor losing money.

Previously, Deer Antler Coffee's main product was its signature coffee priced at 9.9 yuan, and it was always difficult to raise the price per unit.

It seems that in customers' minds, Deer Antler Coffee is always sold for 9.9 yuan.

Now, things are much better. After milk coffee came out, the average price per serving was raised to around 15 yuan.

With the cost of opening a store decreasing further, it's only a matter of time before Deer Antler Coffee becomes profitable.

This is good news.

In addition, didn't they raise another 500 million yuan last month to open office building stores?

With the opening cost controlled at around 200,000 yuan, and the high rent eliminated, it is expected that the investment can be recovered in eight months.

A series of good news has given Chen Pingsheng great confidence in Deer Antler Coffee's Nasdaq listing.

We talked about other things after that, and time flew by; it was already mid-April.

Gao Hu brought Xiao Chun to Beijing, and Chang Fu also returned from Shanghai to report on the development of Xin Teng's live streaming.

At the same time, there are also group brands scattered in various locations.

They all had to come to Beijing to report on their work.

This was Xiao Chun's first time in Beijing, and she was curious about everything. The most important thing for her was to see the group's headquarters.

That is, where Lao Chen works.

It's quite exaggerated; it's a huge office building with the four large characters "Tengying Group" hanging on it.

It is magnificent.

Aside from the continued decline in share price, the group's progress this month has been exceptionally smooth.

On the 18th, the foreign investigation team concluded its month-long comprehensive analysis and investigation of Deer Antler Coffee.

Tong Zhelan also came to his side and set off abroad with the foreign investigation team. The good news was that the investigation team gave Deer Antler Coffee a very good evaluation, and all indicators showed that it was a rising new coffee brand in Central China.

This will seriously threaten Starbucks' sales in China in the future.

The investigation team gave Deer Antler Coffee a credit rating of AA+.

High credit rating.

The reason why it was able to achieve a double A+ rating is that, firstly, Deer Antler Coffee has no operating debt.

Secondly, Teng Hui Capital, which invested in it, did not provide any corporate loans.

Thirdly, none of its affiliated companies have corporate loans.

Being clean and tidy greatly enhances its credit rating.

It's important to know that for many Chinese companies that want to list on the US stock market, the first hurdle they face is the stringent credit rating requirements from overseas.

If a company has too many loans and a high debt ratio, it will be very difficult to list overseas.

It's important to know that the US stock market is one of the most developed in the world in terms of credit rating, and its regulatory system is also the most comprehensive.

A company's rating of A+ indicates high reliability.

The passing of the credit rating undoubtedly brought a sigh of relief to everyone.

The double A+ rating will undoubtedly make the IPO process for Deer Antler Coffee much smoother overseas.

There's good news, but there's also bad news.

Because Deer Antler Coffee has not yet achieved true profitability, it merely demonstrates the future development prospects of a unicorn company.

The investigation team valued Deer Antler Coffee at 180 billion.

It was 2 billion yuan lower than Tong Zhelan's expected 20 billion yuan, not to mention the 30 billion yuan threshold.

Of course, you can choose not to pursue an IPO at this valuation, but the only trade-off is that it will be more difficult to secure funding.

Once the foreign investigation team gives it a double A+ credit rating, it will raise 180 billion in financing.

The IPO is expected to be completed within a week.

The main reason is that foreign capital markets recognize their own investigation reports.

He may not trust what you say.

Tong Zhelan urgently called Chen Pingsheng, whose valuation of 180 billion was significantly lower than their own expectations.

I asked him if he wanted to slow down Deer Antler Coffee's IPO.

Chen Pingsheng felt it was unnecessary. The across-the-board decline in Tencent's stock price made him eager to get a large sum of money to repurchase the shares.

The most crucial thing now is whether Deer Antler Coffee can successfully secure funding for its IPO.

The valuation of 180 billion was the figure given by the foreign investigation team after a month of research.

With this valuation, Tong Zhelan's IPO went incredibly smoothly.

In just five days, five major foreign investment institutions have agreed to invest in Deer Antler Coffee.

This also means that Chen Pingsheng will be able to obtain an unprecedented amount of super funds.

April 25th in the Chinese calendar.

A financial news report released overseas has shocked the domestic beverage industry.

Deer Antler Coffee, founded less than a year ago, has officially listed on Nasdaq.

With a valuation of 180 billion, it completed its IPO and raised 108 billion.

This also makes it the fastest domestic company to complete a Nasdaq IPO and raise funds as a mega-unicorn.

The news shocked the domestic financial community.

Both Toutiao Finance and Morning News Finance reported on this young company's epic speed in completing its overseas Nasdaq IPO financing immediately.

Looking at the establishment of Deer Antler Coffee, it's clear that this is a company destined to enjoy the attention of countless people.

After all, even before its store opened, it spent 200 million yuan in Beijing to hold an unprecedented concert featuring the Four Heavenly Kings.

They also sponsored a trainee competition and used their connections in half of the entertainment industry to advertise and drive traffic to the company.

It's not surprising that such a dazzling brand completed its IPO within a year.

After all, from the very beginning, it was a company supported by large capital.

The listing of Deer Antler Coffee not only gave Tencent Group a strong boost, but also added a significant chapter to this era.

It's not that its valuation is high, but rather that its IPO fundraising speed has reached an epic level.

It can be said that the experience of Deer Antler Coffee's listing has become an indispensable financial treasure in China.

Of course, none of this was as enjoyable as Chen Pingsheng quietly counting his money at home.

With a financing of 108 billion, he personally needs to dilute 60% of his shares.

It's roughly 30%.

As it turns out, his decision to handle most of the investment in Deer Antler Coffee on his own in the early stages was clearly the right one.

Now that they can cash out, the returns are astonishing.

Valuation of 180 billion, cashing out 30% of the shares.

That's 54 billion.

Remove his initial personal investment of 18 billion.

"Ding! Congratulations, host, your accumulated income for today is 36 billion. Would you like to activate random multiplication?"

It would be a lie to say I wasn't excited.

Chen Pingsheng had never accumulated such a massive amount of funds before.

After silently reciting the activation command, the golden dice appeared and began to shake and sway incessantly.

This is a huge deal that could easily reach billions.

How could I not be excited?

All I can say is that this is a huge sum of money that would make you laugh even after you've gone to bed late at night.

(End of this chapter)

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