The Birth of Shanghai's First Conglomerate

When a company's values ​​are rejected by the capital market.

Its stock price is destined to enter a long period of stagnation.

Fortunately, Tengying Group has always insisted on not taking out loans, let alone using leverage.

Even if the stock price drops to only one dollar, all his stores and businesses will still make money.

The only impact is that it prevents people from easily cashing out their stocks.

As for anything else, that's really all.

If the price drops to a level that even Chen Pingsheng cannot accept, he can simply use his own money to buy back all the scattered shares on the market and delist them.

Anyway, we've already received the money from the random multiplication, so it's pretty good to slowly earn profits later.

Next, the two core focuses of Tengying Group will be the successful listing of Tenghui Department Store and Deer Antler Coffee.

In particular, Deer Antler Coffee, which invested 3 billion yuan, launched its first new product, milk coffee, and then followed up with another product.

Coconut Latte.

It's mainly made by blending the highest quality coconuts from Hainan with coffee.

Upon its release, it received an overwhelming market response.

At Deer Antler Coffee's first large-scale investment promotion conference in the country, Liu Yifei personally participated and explained the entrepreneurial history of Deer Antler Coffee.

And its future development prospects.

In addition, detailed analysis data was provided for individual stores.

The investment for a single Deer Antler Coffee store has dropped to around 800,000 yuan, which includes rent, store transfer fees, equipment costs, and a series of other expenses.

In terms of site selection, three clear criteria were also given.

One is located in the CBD commercial district.

Second, the area surrounding office buildings.

Third, it's near the shopping mall.

These are the core locations for Deer Antler Coffee stores.

Besides not having to pay a franchise fee, investors must also have their location personally selected by someone sent from headquarters.

Only then can you open a store.

It sounds like a lot of trouble; there might not be enough people available to send over in time.

Just think, Bobo Milk Tea has over 6,000 stores nationwide, including franchised stores.

Based on this, people can be mobilized at any time to conduct on-site inspections nearby.

No matter how famous your coffee shop is.

If you open it in a typical resettlement community or near a factory, it's basically doomed.

No matter how much the headquarters advertises to you every day, it's all just a mirage.

There is no precise customer base at all.

So, when it comes to opening a physical store, location is half the battle.

Even a top-tier coffee brand like Deer Antler Coffee is no exception.

It's fair to say that just to sell you a cup of coffee, they've mobilized half of the entertainment industry to advertise every day.

This is not an exaggeration.

Even among online influencers, hundreds of people have spontaneously gone out of their way to advertise for Deer Antler Coffee.

That's its unparalleled influence.

At this national franchise conference, the number of investors who confirmed their investments on-site reached over a thousand.

For most people with extra money, franchising is the best way to make money work for them.

However, in this process, you need to choose a brand with a good reputation that can actually make money.

Many investors actually came from Bobo Milk Tea.

They've made milk tea, and now they want to sell coffee.

Ultimately, I still trust the reputation of Tencent Pictures.

Since the incident where a franchisee blocked the headquarters of Bobo Milk Tea, there has never been another vicious cycle of franchisees taking advantage of each other.

Deer Antler Coffee does not require a franchise fee.

However, a deposit of 200,000 yuan is required.

To put it bluntly, it's not that Chen Pingsheng needs to take your money; it's that he wants to eliminate those franchisees who borrowed money to invest.

Any physical store can easily go bankrupt if it doesn't have sufficient cash reserves in the early stages.

The entire conference collected 300 million in deposits.

There are a total of 1500 officially confirmed investors.

This once again shocked the domestic coffee industry, and even when the news reached overseas, the headline read: Starbucks is facing its strongest competitor in Central China.

After the investment promotion conference, Tong Zhelan also went overseas.

Officially launching its IPO for Deer Antler Coffee.

Having developed to this point, going public is only a matter of time.

Deer Antler Coffee bypassed the domestic stock market and chose Nasdaq, which offers greater growth potential.

There's a lot of good news for Deer Antler Coffee, and the same goes for Teng Hui Department Store.

After investing nearly 10 billion yuan, it has already established itself in Beijing, Shanghai and Shenzhen.

Because it owns all its stores, its stability far exceeds that of typical large supermarkets in China.

Now they've partnered with Xinteng Live to create Xinteng Youxuan.

They transitioned from traditional hypermarkets to the booming online live-streaming e-commerce.

It stands head and shoulders above traditional hypermarkets.

Many investors wanted to invest in Tenghui Department Store, but Chen Pingsheng rejected them all.

Aside from going public, he doesn't need any other people's development funds at all.

And on March 25th.

Chen Pingsheng, representing Tenghui Department Store, officially signed a 1.6 billion yuan investment agreement with Tong Zhelan's Honglan Capital.

Give up 40% of the shares.

Even disregarding its own properties, Teng Hui Department Store's valuation of 4 billion yuan is already quite good, considering only the hypermarket itself.

This means that Teng Hui Department Store is about to start its IPO process.

Sixteen billion is nothing to him; it can't even fully cover the investment costs of Teng Hui Department Store, so naturally he can't activate the magic touch of random multiplication.

He used the 1.6 billion, and his wife added another 400 million to make up the 2 billion.

They immediately went to Guangzhou and acquired super storefronts for eight more large shopping malls.

We plan to open eight more stores, completing our department store network in the four major first-tier cities.

He paid for the storefront, and as for the cost of opening the stores, he didn't need to pay for it himself at all. Tenghui Department Store's own cash flow was enough to easily open eight stores. In the hypermarket business, when you only have one store, you have to listen to the supplier in everything.

You have dozens of stores, all located in top-tier cities, and you tell them you'll settle payments in three months, but they won't say a word.

All they can say is, "Do whatever you like, whatever is convenient for you."

That's the business of department stores; once it takes off, the cash flow is enormous beyond imagination.

In March alone.

He completed the most important franchise for Deer Antler Coffee, as well as the expansion of Tenghui Department Store into four major first-tier cities.

This has laid a solid foundation for Tencent Group's takeoff this year.

Late March.

The Huangpu River on the Bund is even more dazzling.

The neon lights that illuminated the area, together with the boats on the river, created a vivid picture of a prosperous era.

Sitting alone in that small house by the Bund, with three bedrooms and two living rooms and a living area of ​​only 180 square meters, it was indeed a small house for Chen Pingsheng.

Two "thump-thump" sounds.

There was a knock on the door. Who could be looking for him so late?
I looked at my watch; it was almost nine o'clock at night.

The reason he lives in this small house is because his wife doesn't live here, and it would be troublesome to clean if he lived in a bigger house by himself.

He went to open the door.

"Brother-in-law."

"Peiyao, why are you so late?"

"I originally went to your big apartment, but you weren't there, so I came here instead."

Both houses are on the Bund, and they're not too far apart.

Jiang Peiyao can walk there in just over ten minutes thanks to her long legs.

She was carrying some late-night snacks she had just bought, intending to invite him to eat with her.

"You came here without even calling ahead, you deserve to have come all this way for nothing."

Chen Pingsheng stroked her pink hair; she was such a refined girl.

She's acting like a delinquent girl, it's unbelievable.

Jiang Peiyao lowered her head and chuckled, looking somewhat embarrassed.

Chen Pingsheng asked her to bring a stool, and the two of them enjoyed the beautiful view of the Bund on the large balcony while eating some authentic Shanghai delicacies.

"Brother-in-law, is our company facing some difficulties right now?"

"Why do you ask?"

Jiang Peiyao said with some concern, "The main problem is that it's spread among the trainees because of Qiu Yan's speech at the university. All of our group's brands have plummeted in the stock market, and even the usually very stable Tengying Entertainment has dropped to only 20 billion."

"Is 20 billion a small amount? There's only this much left."

Chen Pingsheng looked at the girl in front of him with amusement.

Jiang Peiyao quickly denied it, "No, it's just that it was close to 40 billion before, and now it has suddenly dropped like this, which is quite worrying."

"There's nothing to worry about."

Chen Pingsheng said, "It doesn't matter. When it drops to 10 billion, your brother-in-law will just take several billion to buy back all the scattered shares on the market. You know, didn't Bobo Milk Tea have a similar situation before?"

"Brother-in-law, are you saying the stock price will definitely rebound?"

"It's inevitable that prices will rebound."

Chen Pingsheng said, "Tengying Entertainment was originally going to release its first-quarter financial report to salvage its stock price, but I stopped it. To be frank, our group hasn't made any fundamental mistakes. Chu Qiuyan was just trying to be helpful. She cried several times, and I was the one who comforted her."

"In our land, especially in the capital market, there's a lot of suspicion. They think I'm going to break some established rules and easily trigger some powerful figures' hidden dangers. It's just their own conjecture and speculation."

"Brother-in-law, what rules could possibly cause our group's stock price to drop across the board?"

Jiang Peiyao thought about it for several nights, but still couldn't figure it out.

Chen Pingsheng wasn't sure whether he should explain to her, but after thinking for a moment, he said:

"They're nothing more than a group of vested interests. You should know that the people Chu Qiuyan prevented from joining the group were precisely those with family backgrounds and connections, while those she recruited were basically people they looked down upon in college. The root cause of the weakness of the disadvantaged is that they lack a social network."

"Once a network of relationships is formed, it will automatically generate some rules, and the people in it will look after each other and share the high-quality resources in society equally."

"In their view, Tencent Group is also part of this network, but it is now trying to break the rules of that network and let people who should not enjoy those resources into the network. This is an extremely dangerous behavior in the eyes of the capital market."

Jiang Peiyao listened in a daze, only half understanding and half not.

I think I understand a little bit, but I'm still a bit confused.

What is obvious is not scary; what is hidden is dangerous.

Chen Pingsheng told her to focus on eating and not to worry about anything else.

No matter what, Tengying is still the parent group of three listed companies.

They certainly wouldn't be swayed by such things.

Compared to him, Baidu, one of the BAT giants, has a much bigger problem with its values.

They don't care about anything else in order to make money.

Bidding for medical services has led to a death.

The Wei Zexi incident has drawn widespread condemnation online.

This is absurd enough; a college student trusted Baidu and ended up searching for treatments online.

The exorbitant medical expenses emptied the family's coffers, and even his parents took out loans to help him with his treatment, but they still couldn't save his life.

Birth, aging, sickness, and death are natural occurrences, but Wei Zexi's death still sparked a wave of public opinion.

To put it bluntly, it's just a tech search company that prioritizes advertising revenue over the essential nature of hospitals.

If you pay them, they'll promote it extensively for you.

Ultimately, this led to the loss of a promising life.

Chen Pingsheng felt disheartened when he saw this kind of news, when those giant companies were only focused on making money.

It's hard to imagine just how much social harm it causes to ordinary people.
This was only revealed after the incident occurred.

What about those who suffer in silence, with no one to turn to for help?

Compared to all that, what does it matter that his Tengying Group simply doesn't hire people with connections?
The harm caused to ordinary people by the Wei Zexi incident is beyond imagination.

The impact on Baidu was unprecedented, triggering a backlash from ordinary people.

This is the result of living too comfortably without competitors.

Due to the Wei Zexi incident, Baidu's stock price will drop by at least 200 billion.

The once-glorious BAT (Baidu, Alibaba, Tencent) has now been reduced to just Alibaba and Tencent.

Baidu has successfully fallen behind.

Compared to others who lose 2000 billion at a time, what's a few hundred billion in his case?

(End of this chapter)