The Birth of Shanghai's First Conglomerate

It made a clanging sound.

Great news is coming!

Xu Jing from the online marketing department received the message and went to the top-floor secretary's office.

The above still shows normal personnel transfers.

Not only her, but Zhang Wanyi, one of the interns, was the same.

After the two received the message, Bai Xin began to teach them how to handle the boss's daily work.

And the daily conduct of a junior secretary.

They certainly won't be able to fully perform this job without a month's time.

This month, besides doing her job as a secretary well, she also has to teach the two girls a lot.

At the same time, you should also be familiar with your boss's network of contacts.

……

March went by pretty fast; a week has passed in the blink of an eye.

Deer Antler Coffee officially launched its first new milk coffee in Shanghai.

This is a brand new drink, a perfect combination of milk and coffee.

Numerous promotional materials for the endorsement have surfaced online, and Deer Antler Coffee's popularity has soared since officially announcing Liu Yifei as its spokesperson.

Following her endorsement, Deer Antler Coffee launched its first milk coffee of spring.

With the help of countless internet celebrities and trainees.

On the first day of the new product's release, it was so popular that even a single cup was hard to come by.

What's even more encouraging is the excellent customer feedback.

As it turns out, combining milk tea with coffee is a perfectly viable approach.

Tencent Pictures has more good news than just that: Detective Chinatown 1 will be released on March 7th.

Despite being released during a less popular time slot, it sparked a frenzy of discussion online.

This is widely regarded as a landmark work in the detective genre.

While being humorous, it also incorporates logical reasoning elements typical of detective stories.

It can be said that this has completely opened up a brand new theme in the domestic market.

Besides this, he invested 90 million yuan in a TV series starring Zhao Liying last year.

3.2 million came back.

The return on investment is as high as 3.5 times.

Great news keeps coming.

Tencent Entertainment's market capitalization on the A-share market is also rising steadily.

Investors are very optimistic about Tencent Film Development, believing it has the potential to surpass the top film stock in the capital market.

All I can say is that Tencent Entertainment invested in so many projects last year, and they are gradually recouping their costs this year.

After Zhao Liying cashed out from this drama, the next one was the drama "Bai Lu," which was filmed in 16 with an investment of 1.3 million yuan.

The same cash-out was also completed.

The initial investment was 2.8 million yuan, representing a return on investment of 220%.

As soon as the news broke, Tencent Entertainment's stock price soared, and Chen Pingsheng, the largest shareholder and founder of Tencent Entertainment, was also affected.

During this process, his status in the entertainment industry rose accordingly.

Whether it's Yang Mi, Bai Lu, or Zhao Liying.

Whenever I have free time, or when I'm appearing on variety shows.

They will all help Deer Antler Coffee gain exposure and generate traffic.

In March 2016, Deer Antler Coffee, with an investment of 3 billion yuan, concentrated the core traffic resources of the entire group.

In terms of publicity and promotion, you simply cannot imagine how much exposure it receives every day.

Such intensive publicity is naturally for the upcoming Nasdaq listing and the nationwide franchise recruitment conference.

Deer Antler Coffee has grown to the point where it is a well-known new-style coffee brand.

The number of directly operated stores nationwide is now approaching 3,000.

From now on, it will not need to invest anymore and will expand its market share through its own profits.

In other words, use profits to open stores.

When the baby was still small, Chen Pingsheng naturally had to feed it milk constantly.

Once it grows large, it will then have to give back to the group itself.

The current Deer Antler Coffee certainly hasn't reached that stage yet; it's already capable of independently surging ahead in the market.

They no longer needed to accept financial assistance from Chen Pingsheng.

This spring's national distributor recruitment conference for Deer Antler Coffee can be described as a significant event.

The number of investors who registered online alone reached tens of thousands.

The rise of an emerging brand, or its first franchise when opening up the national market.

There's also the experience of Bobo Milk Tea that's there before us.

Although it's impossible to guarantee 100% profitability with a franchise store, Tengying Group has a very good reputation.

Unless there are problems with the franchisee's own operations, they will absolutely not make you bear the losses.

When it comes to franchising brands under Tengying, they take 100% responsibility.

This gives franchisees a lot of peace of mind.

Similar to the franchising model of Bobo Milk Tea, Deer Antler Coffee also chooses to cooperate with franchisees for mutual benefit.

I won't be the one making a profit in the middle.

Many franchise brands are not actually trying to make money from the market, but rather trying to find ways to make money off their franchisees.

If a brand like this can last, then no one else can.

Deer Antler Coffee does not make any profit margin; the franchisee pays the same cost as the coffee itself.

If the monthly net profit is less than 12,000, it will not distribute any money.

For amounts exceeding 1.2, it will take 40%.

The win-win cooperation model ensures that franchisees can make money first, and only then can they make money themselves.

After successfully completing this nationwide investment promotion, we will then achieve financial break-even.

Then it can try to apply for an IPO on Nasdaq.

In the first month of the year, Tengying Group made steady and rapid progress.

If you think it's the fastest running in the entertainment industry, you're wrong.

In 2016, the only true god in the entertainment industry was still the one who could sway most investors with just his words and a few posts on PTT (Taiwanese online forum).

Even Chen Pingsheng, after watching his live speech, wished he could invest tens or hundreds of billions in him.

In a speech at the beginning of the year, Accountant Jia put forward a very brilliant concept.

That is the Internet of Things and the sharing of automotive systems.

Relying on this magical concept, they managed to raise the stock price of ReTV, which was not yet profitable, to 1600 billion.

Whether it's money from the entertainment industry or money from investors, everyone is vying to put it into his pocket.

Both are involved in multiple industries.

Chen Pingsheng mainly focuses on the offline physical stores that he can control.

Accountant Jia, on the other hand, focuses on a wide range of high-end industries, including television, mobile phones, sports, and new energy vehicles.

It can be said that the difference between the two is still very large.

This can be seen from the fact that HotTV's market value is 1600 billion.

It can only be said that this era is infinitely crazy. After the huge financial boom in football, real estate tycoons flocked to it one after another.

This has led to even those who never score a goal earning tens of millions a year.

Football players, in the country, it's a game for the rich.

If a sport is inaccessible to the poor, don't expect it to achieve good results.

This Accountant Jia is clearly the same.

Putting aside the emotions he swayed, do you think he has any way of consistently making money?
The TV went to compete with Xiaomi, the marketing guru.

The phone company wants to kick Apple while it's down, and incidentally bring down Xiaomi as well.

What kind of person is Boss Lei? He's incredibly steady and reliable in his work.

In just a few years, Xiaomi has become the world's youngest Fortune 500 company.

Once the mobile phone market has fully stabilized, it will still have extremely high cash flow.

That's how they expanded into surrounding markets.

Accountant Jia was completely different; he didn't make any money from anything.

They're all losing money hand over fist, relying solely on empty promises to make money, and then they're going to spend tens of billions on new energy vehicles.

What is this behavior?
In the past, this would have been a typical Ponzi scheme.

Countless celebrities in the entertainment industry have invested in him, not to mention the capital market.

Several artists under Tencent Pictures were also clearly tempted.

Chen Pingsheng simply sent them a notice.

This is an extremely lazy person. If he could really build up so many large industries all at once...

Even Jack Ma, the current business magnate in China, is about to be dethroned by him.

Unfortunately, Chen Pingsheng felt it was absolutely impossible.

Mr. Ma's diversified investments are all based on Alibaba's market value of hundreds of billions of US dollars.

With that foundation, they're not afraid to invest in anything.

On the other hand, there is no hot TV.

They can't even find a main job that makes money.

Chen Pingsheng didn't know how long he could keep fooling people with just his words.

He certainly wouldn't take any big risks.

Even if they really want to get into new energy, they at least need to stabilize the entire group.

We also have another 10 to 20 billion in cash to discuss.

That thing requires an initial investment of 20 billion.

Chen Pingsheng drove his Maybach S680 home early. Driving that car made him look like a big shot, while driving the Phantom really made him look like a middle-aged, laid-off old driver.

If you greet a pretty girl on the street, she might roll her eyes at you and give you a look of disgust.

When the driver tried to chase after me, sir, could you please take a look at yourself in the mirror?

Yeah... that's pretty much the feeling.

The Phantom is undeniably luxurious, but the key issue is that no big shot would actually drive one themselves.

His Maybach S680 is excellent.

Tencent Entertainment made a lot of money this month, and after it went public, he could no longer misappropriate it.

Of course, there's no need to move that kind of money anymore; he still has nearly 300 million in his own account.

There's simply not enough money to spend it all.

His wife, Song Yanxi, had picked out a potential partner for her younger brother and asked him to come home and take a look.

Blind dates are definitely faster than finding a partner through free choice, since both families have met beforehand.

In less than a week, Song Yanxi let the other party into the house. That's incredibly fast.

Chen Pingsheng parked his car in his large garage and went inside, where he saw the real estate tycoon's son from the photo.

He was accompanied by his younger sister, who was a year or two younger than his wife.

He's only twenty-five this year.

"Brother, these are two bottles of wine that my dad specially picked out for you."

Sun Shaohua was wearing a blue suit and looked energetic despite being thirty years old.

Chen Pingsheng took it and glanced at it briefly; it was probably just two bottles of baijiu worth over a million yuan!
"Yes, please thank your dad for me."

If we're talking about who's happiest about Song Wu finding such a rich second-generation heir, it's definitely Liu Fen.

I didn't see her happily busy herself in the kitchen.

The Sun family is a well-known and prominent family in the capital. They started in real estate a long time ago and have been expanding rapidly in recent years.

It has a strong trend of expanding nationwide.

It sounds impressive, but if you take his net worth and subtract his bank loans, only he knows how much he'll have left.

Chen Pingsheng first went to his wife to find out what was going on.

On the first day of the blind date, Sun Shaohua was not very willing.

However, he fell in love with Song Wu the moment he met her.

Later, he asked her out to dinner and even gave her a Ferrari sports car worth over five million yuan.

Song Wu is actually not short of money now, but her older sister keeps telling her not to date anyone in the entertainment industry.

Too unreliable.

She is still trying to accept Sun Shaohua.

The Sun family was, after all, a prominent family in the capital, and their manners were far beyond what someone like Hu Lin could match.

On two separate days, he took Liu Fen out and gave her a Patek Philippe watch and a top-grade jadeite worth over 600,000 yuan.

They even bought Song Huamin a top-of-the-line Mercedes-Benz.

It can be said that he showed his utmost sincerity in order to marry Song Wu.

This kind of thing is certainly very generous to ordinary families.

What does it mean to his family?
Song Wu is, after all, a female celebrity. If a rich second-generation wants to pursue a female celebrity, wouldn't he have to spend millions first?

The Sun family's actions can only prove one thing.

His family's financial situation is very likely in serious trouble.

Otherwise, there would be no reason for them to be in such a hurry to please Liu Fen and Song Huamin.

Isn't this a clear indication that they want to finalize the marriage as soon as possible?
Chen Pingsheng pulled Song Yanxi into the room, saying, "Something about the Sun family sounds off!"

"Something's not right. You're not overthinking it, are you?"

Song Yanxi was quite satisfied with Sun Shaohua; at least compared to Hu Lin, he was far superior.

He can arrange everything perfectly.

"How could I be overthinking it?"

Chen Pingsheng said, "Think about it, if you had a son and your family was so rich, wouldn't he date a blind date for a few months first? He wouldn't rush over to give gifts. Isn't that obviously trying to get married as soon as possible?"

“Uh…” Song Yanxi thought about it and it seemed to make sense.

"Then why do you think their family is like this?"

"What else could it be? They must want to solve some big problem through Song Wu. Weddings in wealthy families are never that simple."

Chen Pingsheng said, "Tell me about the Sun family's situation, in as much detail as possible."

He had only looked at the photos before, and then his wife told him that his family was in the real estate business.

I didn't know much about what happened after that.

Song Yanxi got in touch with the Sun family through a client of Shuiyunjian.

That client was Sun Shaohua's aunt, so she must be rich.

Until the real estate market collapses, every company is incredibly wealthy and powerful.

The Sun family started their business in Hainan in the 1990s. They were a part of the famous Hainan gold rush back then.

The gold rush in Hainan back then, and the four real estate tycoons of today.

Pan Shiyi, Feng Lun and other well-known real estate tycoons.

Sun Shaohua's father was not as famous as the Four Gentlemen, but he was not bad either.

Since 13, the company has expanded its business to include grain and oil, mineral water, culture, tourism and other sectors.

He's a typical example of someone who does whatever makes money.

The more Song Yanxi learned about the Sun family, the more unfathomable they seemed.

It's even better than my own home.

"Honey, his family owns more businesses than us, so we should be fine, right?"

"What is should?"

Chen Pingsheng said, "I get a headache just hearing about all this messy stuff. The biggest difference between real estate developers in China and those in Hong Kong is that Hong Kong developers always put safety first, while most Chinese developers are always all about big, ...

"After buying the land, they would sell all the houses as soon as they built a gate, and then use the money to frantically acquire land in other places, and keep replicating this process."

"If housing prices continue to rise at such a high speed, this model will not cause too many problems. But if one day houses become difficult to sell and a crisis breaks out, hundreds of billions or even trillions of yuan will not be enough to fill the hole."

After a pause, Chen Pingsheng continued, "You underestimate our family. What people envy and admire most about our family is not how big our business is, but that we have never taken out a single bank loan. Our debt is zero. As long as the sky doesn't fall, we may not be the richest, but we are definitely the most stable."

"If you're talking about bank loans, just by relying on the shares of Tengying Entertainment alone, we can easily get a loan of over 10 billion yuan, not to mention that our Tengchao Commercial Management now has net assets of 15 billion yuan."

"Our family is far superior to those billionaires who made their fortunes through lending."

"It's very likely that the Sun family is trying to drag us into their mess."

Chen Pingsheng waved his hand and said, "Return all the gifts they sent, end this blind date immediately, and don't even bother to see anyone from the Sun family who comes."

After becoming wealthy, be wary of unknown risks.

It had almost become an instinct for Chen Pingsheng, like this blind date.

Do you think these domestic real estate developers make a lot of money?
Fart is not.

The real money is made by the big real estate developers in Hong Kong.

Some people acquire a piece of land, hire a few excavators, and dig for ten years in a row.

Housing prices and land prices are now worlds apart.

The projects I'm developing are few in number, but each one is extremely valuable.

Their debt ratio is so low that they don't even need bank loans.

Each project generates at least several billion in profit.

There are countless examples of those worth tens of billions.

In contrast, these are the cases in China.

Once banks cut off lending, they'll die faster than anyone else.

(End of this chapter)