The Birth of Shanghai's First Conglomerate

Yang Xi still chose the online marketing department of Tengying Group.

The marketing department is mainly responsible for the online positioning marketing and promotion of various brands.

This is actually in the same field as her journalism major.

As for Chu Qiuyan, it was Chen Pingsheng who specifically asked her to come from Shanghai.

Deer Antler Coffee received another 1 billion yuan a few days ago, bringing the total investment to 3 billion yuan.

Yang Qian has decided to focus entirely on preparing for childbirth after the Lantern Festival.

At her age, giving birth was considered advanced maternal age.

Changfu's first child deserves all the attention he deserves.

In at most two more months, the total number of Deer Antler Coffee's directly operated stores nationwide will likely reach three thousand.

It is undoubtedly the number one coffee brand in China besides Starbucks.

However, this number one ranking was achieved entirely through heavy investment, particularly in terms of profitability.

It can't compare to Starbucks at all.

The gap is still quite large.

Yang Xi didn't leave after finishing her work; Chen An'an invited her to have dinner at home.

After taking a sip of tea, Chen Pingsheng said, "Coffee originated from abroad. Its early positioning and marketing have always focused on the strange circle of New Americano. Apart from being able to refresh you, I still don't understand what's so good about this bitter stuff."

"Of course, my personal taste can be ignored. The key issue is Deer Antler Coffee's profitability. It's too poor. With such financial statements, there's no way they can apply for a listing on Nasdaq."

Chen Pingsheng said, "Currently, the two areas that urgently need improvement are the average transaction value and the number of cups sold per store."

The profit margin is completely different whether you sell a cup for ten yuan or fifteen yuan.

As for the number of cups sold in the stores, Deer Antler Coffee's main customers are currently urban white-collar workers.

To be honest, this group is far less widespread than the bubble tea group.

The most urgent thing to change right now is the unit price.

Chu Qiuyan thought about it seriously, "Americano and Italian coffee are not acceptable to most people in China. If coffee cannot change its bitterness, its audience will inevitably be concentrated in a small group of white-collar workers. Most customers in China still prefer to drink sweeter beverages."

“If we just blindly follow in Starbucks’ footsteps, it will be difficult to develop our own style. Once a brand loses its unique style and target audience, it will be difficult for it to truly succeed.”

"really."

Chen Pingsheng also agreed with this view, "So I plan to take your suggestion and officially start researching the milk coffee series to completely localize coffee."

"The reason we called you here is to establish a joint research department between Deer Antler Coffee and Bobo Milk Tea, specifically to research blockbuster milk coffee series. Only with our own blockbuster milk coffee can we redefine the market."

Deer Antler Coffee is never short of business.

After all, with Tencent Entertainment as its backing, even a straight man like Wu Jing carries a cup of Deer Antler Coffee when he goes out.

Can it lack traffic?
Now, with the trainee competition boosting its popularity, its title as the number one internet-famous beverage is unshakeable.

The key now is to develop our own unique characteristics.

This is the only way to smoothly raise prices, and only by raising prices can profit margins be increased.

Once its financial data shows a break-even point, it will be eligible to apply for a listing on Nasdaq.

Three thousand directly operated coffee shops, all located in first-tier cities.

This is absolutely no joke.

No one in China dares to independently invest 3 billion yuan to seize market share in the coffee industry.

It can be said that all behavioral decisions are in preparation for the final sprint to go public.

This is why Chen Pingsheng likes to start businesses in similar fields, as he can access a wide range of resources.

"Dad, just wondering, will our family make a lot of money after this coffee goes on the market?"

Chen An'an rubbed her little hands excitedly and asked.

Chen Pingsheng countered, "Why do you need to know this?"

"I just wanted to know."

"Not much, less than 10 billion."

Two hundred billion, what kind of unit is that?

Chen An'an felt that she couldn't count the money on her ten little fingers. "Dad, one hundred million is fifty two hundred thousand, and one billion is five hundred thousand. I can use this money for many years."

A nine-year-old girl, without a computer, can calculate until you question the meaning of life.

Chen An'an wanted to increase her allowance, feeling that 200,000 yuan a month wasn't enough.

You can buy anything and it's gone.

"Don't get any funny ideas. I've discussed it with your mother. Once you turn eighteen, you'll be able to freely dispose of all the rent from Tengchao Commercial Management."

"How much is that?"

"It's around 300 million a year, and it will increase in the future. In another ten years, it's estimated to be 500 to 600 million a year."

"so much?"

Chen An'an's eyes widened in disbelief. The only regret was that it would be nine years before she could officially receive the money.

By then, she will be a super landlady earning 50 million every month.

Yang Xi could never have such a life.

Even Chu Qiuyan could only sigh in her heart that some people really do win from the moment they are born.

They don't even have the right to make a comparison.

At eighteen, when everyone is still young and naive, Chen An'an is already able to inherit fifty million every month.

What a magical life!
She definitely has more money than she can spend; it just depends on how she uses it.

Around noon, his wife, Song Yanxi, also drove home in a blue Bentley SUV.

Shuiyunjian opened two flagship stores in Shanghai last year and invested 800 million yuan to develop 30 top-tier luxury clubs.

The total investment in Shanghai is approximately 12 billion yuan.

This does not include the cost of purchasing the headquarters.

Chen Pingsheng called Tong Zhelan and the others, and told them that Shuiyunjian's Shanghai branch would sell them 40% of its shares based on a total investment of 18 billion.

Firstly, it was to consolidate Shuiyunjian's high-level network of relationships there.

Secondly, that's it.

The main purpose is to consolidate the network of relationships.

If Tencent Entertainment hadn't sold 30% of its shares to top investors, it would have been difficult to even qualify to independently distribute a film.

Shuiyun went to Shanghai, but she had no connections. A simple fire safety issue could shut her down.

This is no exaggeration; anyone who has done business knows this.

After selling these shares, and giving the management a 20% dividend right, his shareholding in Shanghai Shuiyunjian will be 40%.

The total investment is around 500 million.

Tong Zhelan was fully aware of Shuiyunjian's profitability; even if it never went public, the money could be quickly earned back through profits.

40% of 18 billion, which is 7.2 million.

It was just a matter of piecing it together; she knew perfectly well why Chen Pingsheng was willing to dilute the shares, but it was an unspoken understanding.

There are many rules governing doing business in China; don't try to break them on your own.

We can only adapt.

For example, this stock sale involves relinquishing a portion of equity to gain access to high-end connections in Shanghai. This ensures that Shuiyunjian's operations here will not encounter any unethical practices outside the market.

That's the benefit.

After some maneuvering, he has now reached over 700 million.

This money belongs to his wife; the 500 million yuan allocated to Deer Antler Coffee was from his wife.

Now that the money has arrived, I have 1.5 billion in my account again.

By June of this year, the first batch of interns from Shuiyun Academy will be graduating.

By then, Shuiyunjian will definitely be holding its first graduation celebration.

It's fair to say that his wife has been quite busy this year.

The projects that the big bosses talk about are often worth hundreds of millions.

It sounds so close, yet feels incredibly far away.

A hundred million is a small goal only within their group. If it were applied to ordinary people, it would truly be a dream of financial freedom that they could never reach in their lifetime.

Chu Qiuyan had lunch there and then left, as she had to rush to Shanghai to discuss with Yang Qian the joint establishment of a research and development department.

This is a matter of great importance and cannot be delayed.

As for Yang Xi, she took Chen An'an out to have fun in the afternoon.

Knowing about her family's circumstances, Chen An'an naturally couldn't let Yang Xi and the others treat her to food anymore.

This is completely out of character for her.

Although she hasn't received her inheritance rights yet, she can still spend five million as she pleases.

……

16 years.

With the rise of short videos.

This is destined to be an era for young people, with newcomers on the internet enjoying the inflated feeling of becoming an overnight sensation every day.

Many young people have also taken the lead in quickly accumulating fans in the short video field.

All of this is for Xin Teng, who comes from a wealthy family and is a live streamer.

It was destined to be a ruthless and crushing defeat.

When the giant's footsteps tread into the youth market, those young people who become popular by chance are destined to be no match for it.

Since its establishment, Xin Teng Live has received 200 million yuan in development funds.

Subsequently, more than a dozen top-of-the-line supercars worth 200 million yuan were transferred from Beijing.

After quickly accumulating its initial fan base, it partnered with Tenghui Department Store, a superstore spanning Beijing and Shanghai.

Together, we will form a product selection team for online sales.

It can be said that from the very beginning, Xin Teng, who comes from a wealthy family, has had resources that surpass everything else.

It is also destined to become an insurmountable giant in the short video field.

As of February 18, 2016.

Changfu already has three top streamers with over ten million followers.

They are Qiao Mei, Ming Ming, and Fu Tuan, who became popular by filming various scenes of daily life in wealthy families.

He himself became the undisputed number one tycoon on Kuaishou by tipping 50 million yuan a month.

They quickly amassed over ten million followers.

Now, Xin Teng is about to launch his first super-large-scale live-streaming e-commerce event.

It can be said that all the previous investments were for the purpose of cashing out today.

For this grand live-streaming sales event, Changfu brought together all of his top live streamers and even built a top-notch live-streaming studio in Xin Teng's headquarters building, with a renovation costing over ten million yuan.

The entire live stream was promoted a week in advance.

When the show officially started at 8 o'clock, it was incredibly lively.

The live stream quickly surpassed one million viewers.

All the items promoted have undergone rigorous screening by Teng Hui Department Store staff.

From spring clothing to shoes and hats, and all sorts of everyday essentials.

Chang Fu then invested another five million yuan in the project.

The effect of traffic boosting is to promote the stream across the entire site, ensuring that others can see the stream first.

The effect of five million is absolutely ahead of its time, and in addition, there is the professional selection of products from Teng Hui Department Store.

By eliminating all middlemen, we ensure that goods are delivered to customers at the most favorable cost price.

Good quality at low prices—that was a strict rule Chen Pingsheng set for them.

In any case, the items you buy from them should never be more expensive than elsewhere.

Only in this way can we retain customers effectively and sustainably.

Teng Hui Department Store's business philosophy is exactly the same: the gross profit of any single item must not exceed 20%.

The same applies to them.

Changfu's first large-scale live broadcast also showed the entire group the huge potential of short video e-commerce.

In one night, the transaction volume reached 2.6 million.

The gross profit reached over 40 million.

Even after removing all expenses and costs, we can still maintain a net profit of 10%.

This demonstrates Xin Teng's earning power in live streaming, and it can be said that Chang Fu chose the short video field to transform and start a new business.

It was an unprecedented success.

It's important to know that the number of registered users for short videos is still steadily increasing.

They will only get stronger and stronger in the future.

This is just the beginning.

Xin Teng Live has so many top streamers under its umbrella, and they will all be going to move into the live-streaming e-commerce field separately.

This revenue alone seems to surpass that of Teng Hui Department Store, which has been built with billions of dollars.

This gave Chen Pingsheng the illusion that he was falling behind the times.

You should know that in the past, large supermarkets with good business could make a lot of money.

Now, this small live-streaming room can generate hundreds of millions in sales in just one night.

It's worth noting that the combined annual sales of all sixteen Teng Hui Department Stores are only around 10 billion yuan.

By comparing them in this way, we can see just how big the difference is.

It can be said that when the times begin to change, even former giants will be eliminated very quickly if they cannot adapt to the times.

It's clear that the era is about to undergo a massive transformation with the rise of short videos.

What Chen Pingsheng needs to do is the same as before: quickly embrace this era.

Fortunately, he believed in Changfu at the time, so he decided to give him a good beating regardless of whether there was any hope or not.

(End of this chapter)