The Birth of Shanghai's First Conglomerate

Chapter 154 The Grand Night is Coming

early december.

At the beginning of the last month of 14, Chen Pingsheng drove his white Phantom sports car to the fifth floor of Tengying.

The nationwide department store market survey, which cost 30 million yuan to organize previously, has now been completed in six months.

Lin Jia led more than 30 market researchers to major first-tier cities across the country.

The investigation covered RT-Mart, local supermarket chain Chaoshifa in Beijing, and Pangdonglai in Henan.

There are a series of other things that haven't been listed yet, and we also visited major department store wholesale markets across the country.

For example, Guangzhou Baima and Thirteen Factories in the clothing industry.

There's also the shoe capital of Jinjiang, and the Wenzhou Shoe and Leather City, etc.

Six months is enough time for them to travel all over the country.

Similarly, Chen Pingsheng also spent over ten million yuan.

The food, lodging, and travel expenses for dozens of people traveling outside must all be reimbursed.

Add in staff salaries, and over ten million is not an exaggeration.

"Mr. Chen, according to our investigation, Pang Dongnan in Henan is the most representative in the department store sector."

"One is its employees' salaries, which are the highest in the industry. The second is its employee benefits, which are also beyond imagination. Most importantly, in the sales section, they clearly mark the purchase price. This is the first department store in the country with full transparency in consumption."

There's a saying in the area: "Go to Pang Donglai to buy things."

After carefully studying the data she had compiled, Chen Pingsheng found that it was indeed the case.

All the survey reports show that the large department store in Henan is absolutely at the pinnacle of the industry.

That's good; at least he now has someone to learn from and imitate.

"You should rest for two days first, and then prepare to go to all parts of the country to start selecting goods."

After putting down the documents in his hand, Chen Pingsheng said, "Next year, I will invest in five to six of my own Tenghui Department Stores in Beijing. The requirements for department stores are high quality and low price. Similarly, we can also set clear prices."

After listening to the reports all morning and reviewing the investigation materials all afternoon, Chen Pingsheng called Zhang Tao, Liu Jing, and the others to come over.

The previous venture into Tengsheng Fresh Food was a prelude to today's Tenghui Department Store.

If Teng Hui can perfect its fresh food business, it will have already achieved more than half of its success.

He doesn't plan to make it as big as Wanda; his main focus is still on large department stores.

After Zhang Tao and Liu Jing arrived, Chen Pingsheng shared his thoughts.

In a sense, Teng Hui Department Store represents his steady plan to advance the family business for a century.

In other words, Teng Hui doesn't pursue opening too many stores, but rather that every Teng Hui Department Store should be its own.

This requires a significant investment.

According to Chen Pingsheng's own estimate, a Tenghui Department Store would need to be at least 3,000 square meters.

Purchasing commercial real estate of more than 3,000 square meters would require 100 to 200 million yuan.

Investing in another fully self-operated Tenghui Department Store would require at least two or three hundred million yuan, no need to even calculate.

Even if Zhang Tao and his group wanted to participate, it would be impossible now.

"Hey Lao Chen, aren't you thinking about these things a bit too early?"

"Early what?"

Chen Pingsheng tapped the table: "Actually, think about it. I'm already over thirty. The amount of money a person can spend in their lifetime is actually very limited. Since I'm not short of money, I definitely need to think about passing on the family business."

“Look at the big families in Hong Kong. Once they reach a certain level, they all invest heavily in commercial real estate. I’m the same.”

After a pause, he continued, "I plan to open 25 to 30 Tenghui Department Stores in the four major first-tier cities within two years. Once this small goal is achieved, no matter how An'an and the others grow up, as long as we have these commercial real estate properties, we will never be poor for three lifetimes."

The safest investment in the world is undoubtedly collecting rent.

The safest option is to collect your own rent.

He plans to take two years to complete the leap of his family business.

To put it bluntly, once you have a certain amount of money, the most important thing to consider is not to take risks to make more money.

Rather, it's about how to safely pass on the legacy of a century.

He plans to use four overseas companies to hold shares in Tenghui Department Store, which he has invested in in four first-tier cities.

As I always say, safety comes first.

If these things are to be passed down to Chen An'an and Chen Xinyi in the future, they must be kept safe.

Perhaps they will have another one.

After Zhang Tao understood his thoughts, he knew how to cooperate.

We transferred two capable people from Tengsheng Fresh Food to help Tenghui Department Store improve its fresh food business.

In addition, although Tong Zhelan did not invest in Tenghui, she still introduced him to two top talents in the department store industry.

He has also completed the initial team building for Tenghui Department Store.

Chen Pingsheng plans to invest around 2 billion yuan a year in Beijing to open six to eight Tenghui Department Stores.

The first thing under construction is a huge logistics park, which will be used for storing and transporting goods.

This time, he directly transferred 100 million yuan from his wife's side, specifically for building the super-large Tenghui Department Store Logistics Park in Shijingshan.

For the past ten days or so, he has been busy with the Tenghui Department Store project, and the logistics park under construction covers an area of ​​more than 5,000 square meters.

The 100 million investment is only used for infrastructure construction; at least another 100 to 200 million will be needed for stockpiling later.

If it weren't for that grand event at the end of the month, he wouldn't have dared to increase his investment so much.

An event that's been in the works for half a year should easily cost six or seven hundred million.

Chen Pingsheng thought to himself.

The money was invested in Teng Hui Department Store.

back home.

Even Song Yanxi felt that his investment in department stores was too large, far exceeding the total of all his current businesses.

Building a super-large logistics park alone requires an investment of over 100 million yuan, and with the addition of inventory, it would require at least 200 million yuan.

Later, opening a new Tenghui Department Store would cost two to three hundred million yuan.

Such a huge investment doesn't seem to be proportional to the returns.

Chen Pingsheng advised her: "Don't just focus on the present. In a few decades, both Tengsheng Fruit and Shuiyunjian may be gone, but this department store will definitely still be there. You think I'm investing in department stores? Actually, I'm investing in these commercial real estates."

Okay, Song Yanxi didn't think that far ahead as he did.

She simply felt the investment was too large.

Unlike Shuiyunjian, which only costs ten million to open a large clubhouse.

The return on investment was exceptionally high. She simply hadn't considered that Shuiyunjian couldn't afford such a large sum of money.

Besides, they already have 15 stores in Beijing, and another 10 are almost finished with renovations and are expected to open after the Chinese New Year.

Once that place opens, the Beijing market will be almost saturated.

After all, it only serves the top group of wealthy women.

The consumer base is also very limited.

The beauty academy requires another year and a half of training before it ends.

We'll have to wait until all the trainee beauticians have completed their training.

Only then can their family consider leaving Beijing and developing in the next first-tier city.

It's not very meaningful to open a store there before the staff has been properly trained.

At this point, their family needed a tool to handle huge sums of money.

And this, naturally, is what he's going to do with Teng Hui Department Store.

Chen Pingsheng had originally thought that if he really made a lot of money at this grand event, it would be great.

Investing in a commercial building in Hong Kong is also a good option.

just.

After much deliberation, he still felt that investing heavily in Tenghui Department Store would be more promising.

Firstly, since the department store is owned by the family, it is easier to control.

Secondly, these department stores are quite profitable, and once they are distributed across the country, there might be a big opportunity at any time.

And most importantly, it allows him to gain a comprehensive understanding of the traditional department store industry.

Thinking this way, he looked forward to the grand night at the end of the month even more.

If that event doesn't go well, his Tenghui Department Store might be doomed before it even starts.

I don't have the money to do it.

……

The grand night at Shuiyun Pavilion has been in the works for half a year.

Now, it's less than half a month until that New Year's Eve.

Aside from Chen Pingsheng himself, the people most looking forward to this event were the beauticians at Shuiyunjian.

Or perhaps the intern beauticians at beauty academies.

"The venue for the Grand Night event has been decided."

"where?"

"MasterCard Center, also known as the Olympic Basketball Arena."

Chen Qi was among the first to follow the gossip online, knowing that this was something Shuiyunjian was eagerly anticipating.

"The basketball games of the 08 Olympics were held here, and it can accommodate 1.8 spectators at the same time. Ladies, are you looking forward to it?"

"Tch... Ancestor Qiqi, are these people from our academy allowed to participate?"

"Yes, of course you can."

Chen Qi chuckled and typed rapidly: "I'll let you in on a little secret: seven superstars have already confirmed their attendance. Among them are your favorites, Kim Soo-hyun and Jun Ji-hyun."

If we're talking about the hottest Korean drama this year, it's undoubtedly "My Love from the Star".

These two are incredibly popular right now.

Shuiyunjian must have spent a lot of money to invite them.

In short, there are no celebrities who can't get roles, only those who aren't paid enough.

"Oh my god, is my idol really coming?"

"Jun Ji-hyun, I really love her portrayal of Cheon Song-yi."

"And Kim Soo-hyun, his Professor Do is also particularly handsome."

"Haha, sisters, they will arrive in Beijing a day early. They will first go to the venue of the Grand Night event that we have set up to do rehearsals. There will be opportunities to get autographs."

"I have another bombshell to tell you: Psy is here too, oh my god Gangnam Style."

It's not just the people inside Shuiyunjian who've gone mad.

It's also a hot topic online.

You know, local TV stations usually hold big events to flex their muscles on New Year's Eve.

At this point, it comes down to whose celebrity they can hire is the bigger star.

As local TV stations unleash their star power, Shuiyunjian also begins to announce the grand event of this "Night of the Grand Era" on its official website.

There are only two themes.

A grand night at Shuiyun Pavilion, marking the New Year.

The first two celebrities featured shocked the entire internet.

My Love from the Star, starring Jun Ji-hyun and Kim Soo-hyun.

These two are incredibly popular this year; how many young people didn't watch this Korean drama back in 14?

Once it was exposed, countless netizens rushed to leave comments below.

"How much are the tickets? I want to go see it."

"I'm going to see Cheon Song-yi."

"Don't even think about it, upstairs. This is an internal company event, and they don't sell tickets to the public at all."

"Damn, they're really rich and powerful."

"You just found out? They already hired two original top-tier celebrities before, and now they're really pushing their standards to the limit."

Subsequently, Shuiyunjian announced the celebrities who would be attending this grand event.

Besides Kim Soo-hyun and Jun Ji-hyun, who became very popular this year.

There's also Psy, a Korean star who became a global sensation with Gangnam Style.

Shuiyunjian caters to wealthy women, apart from the few who became popular this year.

The two most popular stars among wealthy women, Leon Lai and Andy Lau, arrived one after another.

The remaining two are Yang Mi and Zhou Huimin, a goddess of three generations.

The announcement of the all-star lineup for the grand event caused a sensation across the internet.

(End of this chapter)