The Birth of Shanghai's First Conglomerate

Chapter 114 Development and Development
Chang Fu and Yang Qian arrived on the day of his daughter's one-month celebration.

Many relatives came from Chen Xinyi's hometown when she turned one month old, and Chen Pingsheng settled them all in the Kempinski Hotel, which they had previously cooperated with.

I haven't been to the company for over a month; there's still quite a bit to do.

Changfu is still planning to start his own live stream, and I've recommended it to him a few times, as live streaming is quite lucrative.

Chen Pingsheng looked into it, but wasn't particularly interested for the time being.

Just like the "Internet Plus" initiative, everyone knows it's a hot trend, and everyone rushes into it.

Whether you can make money or not is nine-tenths determined by fate and half by hard work.

His wife's cousin, who runs a bike-sharing business, is now in complete chaos.

Selling several houses to start a business wasn't enough; they even borrowed from everyone. Now look what's happened—they bought a huge pile of bicycles, but nobody rides them.

They don't get paid even if they ride it; they just pry open the lock, lift it home, and it's theirs.

Don't assume that everyone outside is of high quality.

Less than two months into the business, they're already preparing to hang sacks.

He ignored it and didn't touch any projects he didn't understand.

"Old Chen, the market competition in supermarkets is fierce now. I think you should spend more time learning about the live streaming industry."

"Then forget it. As of now, I haven't seen anyone around me who likes watching live streams."

Chen Pingsheng said, "If you still want to continue doing live streaming, I can invest a few million in you."

"You said it yourself."

Chang Fu was too lazy to persuade him anymore. The main reason was that the live streaming industry was still small, and most of the traffic came from girls doing sexy dances or game streamers.

It's normal that Chen Pingsheng, who is already quite wealthy, wouldn't be interested in a plate that's too small.

"What I'm saying is, if you two stay in Beijing, putting everything else aside, once you get married, you can pick any car you want for a million."

"Bro, that was awesome."

Although Chang Fu drives a Mercedes-Benz S-Class, it's mainly for show; he doesn't actually have much money in his pocket.

With just over a million yuan in cash savings, Yang Qian left with absolutely nothing after the divorce.

Fortunately, she made a decisive decision to leave, which saved her father's hotel.

Now that they've started over, the two of them don't really want to go back to that painful place, Shacheng.

Beijing is actually quite nice; if you throw a brick at someone, you'll find too many leaders around.

Because the officials in the capital were of low rank, everyone kept a low profile.

Those who are high-profile are often fake princes from remote, small towns.

"Call Zhang Tao and tell them all to come over."

Chen Pingsheng had many other things to do. He already knew about the fresh produce solicitation business, but fruit could only be considered half of the fresh produce.

The other half consists of daily necessities such as vegetables, chicken, duck, fish, and meat.

Actually, running a small vegetable business is the most tiring and troublesome. Most of the small vendors in the vegetable market get up at one or two in the morning.

After sorting through the incoming vegetables, they are then displayed for sale.

Moreover, vegetables are very time-sensitive; if they are not sold out today, they will basically be no longer fresh by the afternoon.

Or it may have been picked apart and left in ruins.

To succeed in managing all categories of fresh produce, one must be a true expert in the field.

You also need to be able to endure hardship.

Every supermarket in China wants to improve its produce, but 99% of them end up making a complete mess of it.

In the end, forget about attracting customers; it would be good if they didn't even turn away customers.

If you can sell fresh produce well when opening a supermarket, you've already won half the battle.

It's no exaggeration. At least, very few of the companies he's seen can do it well.

He wants to create a large-scale supermarket covering all categories, which is extremely difficult.

It's not just about having money; the main problem is that we don't understand many things and haven't really delved into things that only exist in theory.

That wasn't enough for him to run a large supermarket well, so he decided to spend more than half a year breaking down and studying the large supermarket.

Zhang Tao and his group arrived. They all started out in the wholesale market and knew a lot about vegetables and fruits.

"Currently, the investment for a single Tengsheng Fruit Supermarket is between 1.2 million and 1.5 million yuan. I plan to upgrade the Tengsheng Fruit brand. The existing stores will not be affected. Future stores will be opened as Tengsheng Fresh Supermarkets, creating a full-category fresh food market."

Zhang Tao and the others could accept this, after all, they had been in contact with fresh vegetables and other fresh produce for a long time, and had even sold them from a tricycle for a period of time.

Zhang Tao asked, "Old Chen, are you preparing to leave Beijing?"

"That's right."

Chen Pingsheng said, "Actually, we all know that vegetables are the most effective way to attract customers, since every household eats them every day. However, growing vegetables is really hard work. Fortunately, Tengsheng has already developed, and now trying to grow vegetables is simply a matter of hiring more people and expanding the store."

"It's not that easy. In fact, there are far more types of vegetables than fruits."

Zhang Tao said, "It's like a fish. If you only want to cook something simple, then you can just get some crucian carp or common carp, which are the most commonly sold. But if you want to cook a variety of fish, then you need at least ten kinds."

Chen Pingsheng certainly knew this; he had his own ideas.

"If we only sell a few kinds of products, we might as well not do it at all, because we can't compete with the wet market at all. What I mean is, since it's a full range of products, we should have what the wet market has, and we can also get some of what they don't have, and we should make them cheaper and fresher and cleaner than the wet market."

Zhang Tao smiled wryly: "You've gone a bit too far with this."

Chen Pingsheng asked Lin Jia to hand him a glass of water. "We've already sold over 200 million yuan worth of fruit each month. If we weren't going to expand this further, would we even need to invite you all here to discuss this?"

Zhang Tao nodded: "That's true. If we really want to make it as complete as you say, even more comprehensive than a regular farmers' market, then the area of ​​a single store would have to be over 500 square meters, and the investment would probably not be less than two million."

"Two million is nothing?"

Chen Pingsheng tapped the table. "A full range of fresh produce is crucial to our future development. Tao, I'm entrusting this entirely to you."

Don't worry, brother.

Zhang Tao said earnestly, "If it weren't for you, we'd still be selling durians on tricycles on the street right now. I'll complete whatever you, Old Chen, tell me to do without any compromise."

These people have truly endured hardship to get to where they are today. Only when the tough work of growing vegetables and fresh produce is handed over to Zhang Tao and his team can he feel a little at ease.

Chen Pingsheng stood up and shook his hand. "If it weren't for the many things that still need to be done here, I would definitely have gone to work with you on this. Now I can only leave it to you, Taozi. If you do this well, the future will be within your grasp."

"Like I said, I believe you."

Zhang Tao and his group arrived quickly, but left even faster.

The next step is to establish a dedicated team and department to study how to manage all categories of fresh produce, including vegetables, chicken, duck, fish, and meat.

After they left, Chen Pingsheng said, "Lin Jia, continue talking about traditional supermarkets."

Lin Jia paused for two seconds before continuing, "In traditional supermarkets, fresh produce is the most popular item, followed by daily consumer goods, where the main competition is on price. Then there are home appliances, clothing, and entertainment and catering that attract customers."

It can be said that a large retail store involves a wide range of things. In the home appliance sector, there are giants such as Gome and JD.com.

For him to bring the price down, unless he does something truly massive, it's simply impossible.

The best option is still cooperation.

The rest of the service trade relies heavily on investment promotion, which means attracting brands to set up shop.

Secondly, it can be operated independently.

The catering industry goes without saying; that's what Boiling Sheep is doing.

It's simply a matter of hiring more companies.

Chen Pingsheng decided to simplify things and break down the research step by step.

Once Tengsheng Fresh Food has settled things, we'll start studying traditional supermarkets.

Step by step, we are moving towards becoming a superstore.

(End of this chapter)