Rebirth begins with losing the white moonlight

Chapter 321 Who is the chess player?

"Should be."

As soon as Lu Chen finished speaking, Li Hanbo quickly gave an answer:

"Just tell me, I will listen to you."

"it is good."

Boss Lu was obviously very satisfied with his answer:

"Then you need to start making preliminary preparations now. Pre-event announcements should be sent out at least one day in advance."

"I understand. I'll start preparing after I finish my phone call with you later. I'll try to finish it today and show it to you tomorrow."

"Ah."

Lu Chen didn't talk too much nonsense, but analyzed and explained to him straight to the point:

"Do you know why your fan following is progressing so slowly?"

"Because the content is not attractive enough, I can't completely replicate your and Kevin's marketing techniques for a while...and there is no systematic promotion, so I didn't accumulate enough traffic in the early stage."

In the Internet era, traffic has always been king. As long as enough early traffic is accumulated, subsequent development will be like a snowball.

The closest example to him is the video account run by Zhang Honglei and Lin Yusheng, which has recently experienced an explosive growth of 5 fans in 63 days, largely relying on the "snowball" traffic that continues to grow positively.

As for the remaining part, it is naturally the continuous improvement of video content and picture quality. In addition, it is the ability to control hot topics. As a mature self-media, it must seize every rising trend as quickly as possible. Opportunity.

"You are talking about one aspect, but none of them can be regarded as the focus of integrated marketing."

Lu Chen paused and continued:

“The focus of integrated marketing is not what strategies you use, but whether you can make your audience feel altruistic.”

"Altruistic?"

"What is the antonym of altruism?"

"Self-interest!"

"That's why you're hitting a plateau right now."

Lu Chen opened the public account and sent him an article Cheng Kaiwen had written for Zhou Chenguang's barber shop before, and guided him to carefully read the introduction and main and subtitles of the article:

“Find out the key information.”

"Graduated from the Polytechnic University... I give back my gratitude to my juniors... I customize my holiday look... My mental outlook is quickly refreshed."

"Look at what you wrote again."

After listening to Lu Chen's words, Li Hanbo immediately opened their own official account and browsed through it.

"Did you feel the context shift?"

"……Have."

"It's just one of those things."

Lu Chen continued:

"Since your key goal from the beginning is to bring goods, the strategies adopted in marketing are relatively self-interested."

Li Hanbo's starting stage is different from his, because he has already carved out several roads, so the other party only needs to follow the same steps as when he came and continue in the same direction.

From a good point of view, this can help Li Hanbo and his team quickly accumulate original capital, but from a bad point of view, it will undoubtedly omit the process of growing together with consumers.

What does it mean to grow together with consumers? From the perspective of public accounts alone, 407 has a very large number of "veteran fans" who have been deeply involved in the development process of public accounts from 0 to 1.

Whether it is the initial souvenirs and roses, or the endless and exciting offline Werewolf and Three Kingdoms themed activities... these all fully demonstrate the "altruism" emphasized by Lu Chen, and this is what they can do in the shortest time. The reason why he has accumulated a large number of loyal fans over time.

But Li Hanbo's team is different. They have followed the 407 business model from the beginning. When the cost price of coffee coupons and Shanghai snack specialties has been reduced to the lowest, they only consider how to increase sales, and this This logic is the greatest "self-interest".

Therefore, from the very beginning, they gave the students of Bongrim University Town a sense of identity as “businessmen,” but 407 was different. Their character label was both “businessman” and resonated with the entire Songze University Town of 12 people. College Students.

"It's like the ancient army that emphasized the importance of a division being famous. Why should you issue a proclamation? That's because if you want more people to identify with you, you must occupy the moral high ground first."

Lu Chen and Li Hanbo, childhood sweethearts, have one thing in common, that is, they have loved studying "Three Kingdoms" since they were students.

So Lu Chen briefly cited two allusions from the performing arts, and Li Hanbo immediately understood:

"Can I understand it this way...that is to say, contemporary integrated marketing and ancient military campaigns have one thing in common, that is, they must first seize the hearts of the people. In other words, as you said, you must make yourself famous?"

Although his language organization ability cannot be compared with that of his good brother, he is still a famous college student after all, and it is more than enough to do some simple understanding and translation.

"Otherwise why integrated marketing is also called communication campaign."

Lu Chen did not answer him directly, but asked him very calmly.

"I understand!"

Li Hanbo suddenly realized it, and suddenly felt like waking up from a dream.

"Do you know why I didn't tell you this in the first place?"

"Brother Shen Chen must have his reasons!"

"speak English."

"why?"

"Because for you at this stage, it is indeed necessary to quickly accumulate original costs through self-interested methods."

Lu Chen looked at him through the phone screen.

The 20-year-old Li Hanbo was indeed different from the 30-year-old Li Hanbo, so he never thought of trying to encourage others.

In fact, even if they graduated from college at the same age of 22 in the previous life, they are different, so he can indeed start from scratch with almost zero cost, but Li Hanbo cannot, he must take it step by step like now.

"So... through this sponsorship, our fundamental purpose is actually to seek transformation."

"You can understand it that way."

"But this time the span is a bit big. It has completely transformed from the previous 'self-interest' to an 'altruism' that can be understood and trusted by consumers."

"That's why you need integrated marketing."

"Then Lao Lu."

"Say."  "Can I also play around the theme of 'gratitude and feedback' this time?"  

"Why else would you want to be around this."

"I suddenly had a deeper thought..."

Li Hanbo paused and looked at him with burning eyes:

"But I'll tell you after I form a logical closed loop!"

"Okay."

Lu Chen gave a few more instructions and then hung up the phone. At the same time, the time was already pointing to 5:45.

"came back."

"came back!"

"Do you like the new car?"

"Of course I like it!"

Zhang Honglei and Liu Sijun had already driven two black Magotans around the university town for several times. If they hadn't remembered that they still had work assigned by their boss, they would have even wanted to drive directly from Songze University Town to Yan'an East Road. .

Why Yan'an East Road? Because Xihua University has Zhang Honglei’s sweetheart, and there is also Shanghai Normal University 4.5 kilometers away. Just like the Shanghai University of Foreign Studies next door, the ratio of male to female students is roughly 3:7.

Lin Yusheng likes this kind of place. In addition, he also likes Wujiaochang, because domestic flowers never have the same fragrance as wild flowers.

"Let's go to Yan'an East Road this weekend."

Lu Chen looked at Zhang Honglei and Lin Yusheng and said.

"what?"

Although they still had this idea in their hearts just now, when it came out from Lu Chen's mouth, their first reaction was that they had heard it wrong.

"Brother Shen, are you telling me and Lao Zhang to go find Li Yutong?"

Zhang Honglei was too nervous to speak at this moment, so Lin Yusheng became the press spokesman.

"Ah."

Lu Chen nodded:

"Let's work with Li Yutong to complement each other's strengths, carry out offline theme activities at Xihua University and Shanghai Normal University, and strive to completely win over these two schools."

At that time, Lu Chenke not only handed over the business of coffee coupons and waffle packages to Li Hanbo, but Li Yutong, who was studying at the Yan'an East Road Campus of Xihua University, also participated in their group purchase package operation targeting Shanghai college students.

I still remember that initially she only won 2000 coffee coupons and 500 meal coupons, but now the number of fans of the official account she operates has exceeded 2.5.

This is about five times the number of fans of Li Hanbo and the others. After all, they are a group of little girls studying fashion design. They are definitely smarter than those boys majoring in science and engineering when it comes to self-media marketing and promotion.

However, their shortcomings are also very obvious, that is, most of the fans they have accumulated are girls, so Lu Chen sent Zhang Honglei and Lin Yusheng to assist them. When it comes to getting along with boys, both of them can be regarded as the best.

"It's right, it's right!"

Lin Yusheng clapped excitedly:

"Brother Shen, you are really strategizing! It just so happens that Li Yutong and the others are going to hold an offline theme event this week, and we also happen to have two cars now!"

"What about us? Brother Shen."

Upon hearing what Lin Yusheng said, Liu Sijun on the side looked eager to give it a try.

"You take Kevin with you to assist Hanbo."

Lu Chen continued to give them instructions:

"Three universities in Fenglin University Town will hold winter sports games this weekend. We will also take this opportunity to help Hanbo become famous in the sector."

This is not only for the "brother and sister" Li Hanbo and Li Yutong, but also for 407's dominant position among Shanghai college students and its future business landscape.

"God...so amazing!"

The entire 407 group was completely in admiration for Lu Chen:

"Brother, how on earth do you manage to be so interconnected that all work on the official account, coffee shop, and APP can be carried out simultaneously?"

Didn’t the boss rush to sign a contract with IKEA right after class? How come you have already arranged so many things in less than an hour after you came back?

"is it hard."

Lu Chen didn't seem to care at all:

"I have already arranged my work for the next week. Do you want to hear it?"

"Want to hear!"

"Just think about it, it's time for me to pick her up from get out of class."

There are still 5 minutes left before the eldest lady finishes class. At this moment, Boss Lu's brain has stopped thinking, and only one sentence is left in his mind:

Don't be late to pick up the kitten.

"Brother, I really have yours..."

The good guys in 407 all gave him a thumbs up.

He made nearly 30 million in the first half of his career. Can he emotionally capture the heart of the number one Bai Fumei in Matsuzawa University Town?

What is Brother Shen’s adjective? That must be Shengtian Banzi!

“Have your weekend content ready by Friday night.”

Before leaving, Lu Chen warned everyone.

"Yes sir!"

407 gave this answer after a long absence.

At 5:55, Lu Chen drove a black Mercedes-Benz in the direction of Shen Wanning's teaching building.

The phone suddenly rang with a notification tone, indicating that IKEA's 740 million had arrived.

(End of this chapter)